Feb. Online Class: Visual Content Marketing for the Confused and Terrified Writer

January 16, 2017 by in category Writing Classes with 0 and 0
Home > Writing: It's a Business > Writing Classes > Feb. Online Class: Visual Content Marketing for the Confused and Terrified Writer

It has been my privilege and pleasure to find and schedule online classes for OCCRWA, and next month’s class on Visual Content Marketing, taught by our own Elena Dillon, sounds fabulous! Here’s the scoop from Elena:

Visual Content Marketing
for the Confused and Terrified Writer

Instructor: Elena Dillon 


 February 13 – March 10

What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business? The answer is fairly simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:

  • How to decide what kind of visuals will work for you and your business 
  • How to create all kinds of visuals
  • How to make one piece of content work in many different ways 
  • Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page) 
  • Save time and effort in your marketing efforts 

This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:

  • Strategies for smarter marketing 
  • Tools that make visual content easier to create and more manageable 
  • How to plan out your content and marketing so it takes up less precious writing time. 

And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)

Join me for the fun in the February 2017 OCCRWA Visual Content Marketing for the Confused and Terrified Writer class!   

About the instructor:

Who Am I?

I’m Elena Dillon, an author of the award winning Young Adult “Breathe” series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.

Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.

Enrollment Information

This is a 4-week online course that uses email and Yahoo Groups. If you do not have a Yahoo ID you will be prompted to create one when you join the class, but the process is not difficult. The class is open to anyone wishing to participate. 
The cost : $30.00 per person or, if you are a member of OCCRWA, $20.00 per person.
Class dates: February 13 – March 10

Schedule of Classes for 2017


We’ve had to cancel the January class Overcoming Perfectionism and Procrastination with MM Pollard, but I’m hoping to reschedule it for later this year or 2018. MM is a fabulous teacher.

Here’s the rest of the 2017 schedule of classes:

April 10 – May 5: The Feminine Journey with Mary O’Gara

May 15 – 26: Self-Editing (two week class)  with Linda Carroll-Bradd

June 12 – July 7: Horse Sense with Shannon Donnelley

August 14 – Sept. 8:  Monster Revisions with Suzanne Johnson

Oct. 16 – Nov. 10: Time Management Secrets for Authors with Stacy Juba

Linda McLaughlin

Author Details
Author Details
A Slice of Orange started in 2004 as a group of authors from Orange County, California. We have expanded to include authors from around the globe–from the UK, all across the US to New Zealand. Our authors include the multi-published and writers at the beginning of their publishing career. In addition to authors, we feature blog posts from editors, PR professionals, and cover designers. The bright segments of the writing and reading community that make up one perfect entity—A Slice of Orange.
On Sale

Books on sale or free

Redheaded Ruminations

Buy now!
Redheaded Ruminations

STOLEN KISSES FROM THE VISCOUNT

Buy now!
STOLEN KISSES FROM THE VISCOUNT
INTIMATE RELATIONS
THIEVES: Book One of the Obscurité de Floride Trilogy
FUR, FEATHERS AND SCALES: Sweet, Funny, and Strange Animal Tales

SAVAGED SURRENDER

Buy now!
SAVAGED SURRENDER
WHO’S THE FAIREST? A Sisters Grimm Anthology
SNOW IN LOVE: Sweet Romance Holiday Collection

THE LIFE OF RILEY

Buy now!
THE LIFE OF RILEY
FATHOMS: A NOVEL OF THE PARANORMAL

GIRL IN THE MIST

Buy now!
GIRL IN THE MIST

THE FIX UP

Buy now!
THE FIX UP

GIRLFRIENDS & SECRETS

Buy now!
GIRLFRIENDS & SECRETS

#Me Too

Buy now!
#Me Too

HAGAR’S LAST DANCE

Buy now!
HAGAR’S LAST DANCE

FREYA Viking Glory Book Two

Buy now!
FREYA Viking Glory Book Two

LEIF Viking Glory Book One

Buy now!
LEIF Viking Glory Book One

THE GHOST OF DEPFORD HALL

Buy now!
THE GHOST OF DEPFORD HALL

DANGER MUSIC

Buy now!
DANGER MUSIC

THE FAMILY NEXT DOOR

Buy now!
THE FAMILY NEXT DOOR

THE WOULD BE MOMMY

Buy now!
THE WOULD BE MOMMY

A LADY’S POINT OF VIEW

Buy now!
A LADY’S POINT OF VIEW

COWBOY KARMA

Buy now!
COWBOY KARMA
BECKONED, PART 1: FROM LONDON WITH LOVE

A SOLDIER’S ITALIAN CHRISTMAS

Buy now!
A SOLDIER’S ITALIAN CHRISTMAS

CITY OF BLAZE

Buy now!
CITY OF BLAZE

LET IT SNOW

Buy now!
LET IT SNOW

ILONA’S WOLF

Buy now!
ILONA’S WOLF

COME FLY WITH ME

Buy now!
COME FLY WITH ME
THE DAY BAILEY DEVLIN’S HOROSCOPE CAME TRUE

WELCOME TO LOON LAKE

Buy now!
WELCOME TO LOON LAKE

SUPERHERO IN DISGUISE

Buy now!
SUPERHERO IN DISGUISE

HOSTILE WITNESS

Buy now!
HOSTILE WITNESS

LOVE NOTES

Buy now!
LOVE NOTES

THE ROGUE’S LAST SCANDAL

Buy now!
THE ROGUE’S LAST SCANDAL
2019

HER COWBOY KING

Buy now!
HER COWBOY KING
CHRISTMAS ON NANTUCKET AND OTHER STORIES
THE OTHER SIDE OF THE RIDGE, NEW YORK, 1930

THE MASK OF MIDNIGHT

Buy now!
THE MASK OF MIDNIGHT

THE CHRISTMAS PRESENT

Buy now!
THE CHRISTMAS PRESENT
SERIOUSLY, MOM, YOU DIDN’T KNOW?
OFF THE RAILS: A Collection of Weird, Wicked, & Wacky Stories

THE WORTH OF A VISCOUNT

Buy now!
THE WORTH OF A VISCOUNT

SHADOWS AT DAWN

Buy now!
SHADOWS AT DAWN

DEAD BLOW

Buy now!
DEAD BLOW
WINTER WISHES: A REGENCY HOLIDAY ROMANCE ANTHOLOGY

HAUNTING MISS FENWICK

Buy now!
HAUNTING MISS FENWICK
LOST WITNESS: A Josie Bates Thriller

REWRITING THE PAST

Buy now!
REWRITING THE PAST

CLEAR INTENT

Buy now!
CLEAR INTENT

HIDDEN BETRAYAL

Buy now!
HIDDEN BETRAYAL

HER LOST LOVE

Buy now!
HER LOST LOVE

TWO BITES TOO MANY

Buy now!
TWO BITES TOO MANY

ONCE UPON AN ENCHANTED FOREST

Buy now!
ONCE UPON AN ENCHANTED FOREST
COLTON 911: CAUGHT IN THE CROSSFIRE
#PLEASE SAY YES (#HermosafortheHolidays Book 1)

TRACKING SHADOWS

Buy now!
TRACKING SHADOWS

THE DECEPTION

Buy now!
THE DECEPTION

THEIR HIGHLAND BEGINNING

Buy now!
THEIR HIGHLAND BEGINNING

HIS HIGHLAND SURPRISE

Buy now!
HIS HIGHLAND SURPRISE

FREYA Viking Glory Book Two

Buy now!
FREYA Viking Glory Book Two

LEIF Viking Glory Book One

Buy now!
LEIF Viking Glory Book One

DARK WINE AT DUSK

Buy now!
DARK WINE AT DUSK
SHORT and SWEET’S FAMILY ALBUM

THE DEVIL’S CARESS

Buy now!
THE DEVIL’S CARESS

GAME TOWN

Buy now!
GAME TOWN

THE WITCH OF BERGEN

Buy now!
THE WITCH OF BERGEN

THE CONSPIRACY

Buy now!
THE CONSPIRACY
THE WITCHES OF NEW MOON BEACH BOXED SET

FOR A GOOD PAWS

Buy now!
FOR A GOOD PAWS

THE OBLIVIOUS BILLIONAIRE

Buy now!
THE OBLIVIOUS BILLIONAIRE

ONE TASTE TOO MANY

Buy now!
ONE TASTE TOO MANY

    ×
    A Slice of Orange started in 2004 as a group of authors from Orange County, California. We have expanded to include authors from around the globe–from the UK, all across the US to New Zealand. Our authors include the multi-published and writers at the beginning of their publishing career. In addition to authors, we feature blog posts from editors, PR professionals, and cover designers. The bright segments of the writing and reading community that make up one perfect entity—A Slice of Orange.

    Copyright ©2017 A Slice of Orange. All Rights Reserved. ~PROUDLY POWERED BY WORDPRESS ~ CREATED BY ISHYOBOY.COM

    >