COST: $20 for OCC members, $30 for non-members Enrollment deadline: October 11, 2008 If you have specific questions, email email@example.com
ABOUT THE CLASS:
Gone are the days when a good book was all an author needed to build her career. Today, authors need to master the art of self-promotion to build the buzz that leads to higher sales, new readers and a loyal audience. Not sure how to do that? Do you consider yourself a promotional weakling? Then boot camp is for you! In this four-week online class, PR Drill Sgt. Louise Knott Ahern will whip you into the best PR shape youâ€™ve ever been in.
Louise will teach you to approach book promotion in a new way. Youâ€™ll learn to stop reinventing the PR wheel with each new book, and instead envision and develop long-term PR goals and high concept plans that sell YOU as much as your novels. Topics include goal-setting, your author brand, your â€œPR personalityâ€ and the kind of PR campaign you need. Be prepared to work! Class participants will be asked to write (or rewrite) their biographies, complete a PR planning guide, craft sample press releases, identify an â€œexpertiseâ€ and brainstorm ideas for freelance articles. By the end of the class, youâ€™ll be armed with tools you can use immediately to launch your own PR blitz.
ABOUT THE INSTRUCTOR:
Louise Knott Ahern is an award-winning journalist with more than 12 years of experience as a reporter, editor and PR specialist in some of the biggest news markets in the country. When sheâ€™s not chasing down freelance articles or working on her own novels, she coaches authors on how to master the media and promote their books. Sheâ€™s the instructor of the popular online classes â€œPR Boot Campâ€ and â€œPitching the Pressâ€ and several live workshops, including, â€œ20 Questions to a Killer PR Planâ€ and â€œHow To Talk to a Reporter.â€
Sheâ€™s been published in the RWR and was for many years the content editor of the Orange County Chapterâ€™s award-winning newsletter, The Orange Blossom. Her clients have used her coaching to grab the attention of large and small media alike, including The Wall Street Journal, the Florida Sun-Sentinel, and Wisconsin Public Radio. You can find her at http://www.louiseknottahern.com/ or on her blog, http://www.weeziestories.blogspot.com/.