Remember that commercial where the woman tells her friend about how great her shampoo is and then that friend tells two friends and so on and so on and so on?
Looking back, the commercial may seem cheesy by todayâ€™s standards, but when you think about it, it was also kind of groundbreaking in that it predicted the power of social media.
The world has become much smaller thanks to Facebook, Twitter, Instagram and other social networks. And as authors, social media is a critical tool when it comes to self-promotion, publicity and communication. That doesnâ€™t mean you have to do EVERYTHING thatâ€™s out there. But you should at least try to do one thing and do it the best that you can.
Remember, though, that the golden rule of social media is to NOT make it all about YOU and YOUR BOOK. Itâ€™s important to, you know, be social on social media. That means interacting with others, commenting on their stuff and sharing things about you that have nothing to do with what youâ€™re writing.
As Vice President of Communications this year for OCC RWA, my goal is to get the word out about our great organization so that we can find new members and find new resources and networking contacts for our current members. Social media is going to be a big part of my focus in 2015 and Iâ€™d love it if you could help!
Whether itâ€™s linking the posts from this blog or tweeting our online class information or sharing our special events on Facebook, it would be great if you could help me spread the word whenever and wherever you can.