Okay, show of hands. How many of you thought once the book was through final edits and in the publisherâ€™s fair hands, your job was done? You could rest on your laurels, take a few weeks off, visit with friends, then start the next NYT best seller.
Come on, be honest. At least in the beginning of your writing career? Yeah, me too. I understood the blood, sweat and tears expended in book production, but the rest of itâ€“cover, production, advertisingâ€“that was the publisherâ€™s job.
Pretty heavy duty fall when you found out otherwise, wasnâ€™t it? I know I was thoroughly gob smacked (great expression, donâ€™t you think) when I found out only a select few authors got the champagne and caviar treatment from their publishers. The rest were relegated to mid list unless or until they were noticed.
Somehow, when I wasnâ€™t looking, along came the digital age of publishing. Seems like there were indie publishers everywhere, and it was a whole new world. Harder in a lot of ways but at the same time there was a very real feeling of being in control of your own destiny.
Along with sending in a spectacular book, you now have to plan and implement your sales campaign, and build your own buzz. So you set up a blog and/or website, you join writerâ€™s groups if you werenâ€™t already a member, and you push push push your book.
You can also have serious input into your cover, your blurb, who does your reviews. Now thatâ€™s a bit more promising. Might even call it positive. Unless you go into brain freeze at the thought of writing a blurb, or your artistic abilities stop with a rousing game of Hangman. Even so, having read many times about the disappointment in poorly executed book covers (and having snickered at many of them when the author wasnâ€™t looking) cover input is truly in the plus column for me.
Enough to off set the rest of the promotional requirements? Well, maybe not but it is a huge rush to get credit for the artwork on the cover as well as the writing inside. Or in the case of My Killer My Love, to share credit. I knew what I wanted the cover to look like, but I went into another brain freeze when it came time to put it together.
And (sigh) the same thing happened when I tried to put a trailer together. I took this great class, broke down the story into quick bits, started looking for images. Sadly, I am prone to the â€œooooh shiny objectâ€ syndrome and can become easily sidetracked on any search, thereby losing many hours of what should be writing time. Once I found the images I wanted, yep you guessed it, chilled frontal lobes.
At this point it was time to move forward with this book since I signed a contract with Black Opal Books for the next story. So my Christmas present to myself was an inquiry toLex Valentine, who put a trailer together for me with no muss, no fuss. Iâ€™ll be doing the same with Teach Me To Forget (if we keep that title). In the meantime Iâ€™m back to writing.
Really need to do something about the temperature of my gray matter and I donâ€™t mean whatâ€™s on top of my head. Especially since thatâ€™s silver, as anyone with an artistic eye will tell you.