Another KDP Select Ads Update – This Time Not So Great by Kitty Bucholtz

November 10, 2015 by in category It's Worth It by Kitty Bucholtz tagged as , , , , , with 0 and 0
Home > Columns > It's Worth It by Kitty Bucholtz > Another KDP Select Ads Update – This Time Not So Great by Kitty Bucholtz

If, after reading my last two posts about advertising a KDP Select free book (the first one and the second one plus additional information here), you’re thinking that this is a beautiful upward curve toward guaranteed results…well, we’re both wrong.

Not that I thought the results would be guaranteed to continue their upward trajectory, but I didn’t realize I could have such a terrible bomb when things were going well.

Using the same book, Little Miss Lovesick, I made my third 5-days-free promo during my third 90-day KDP Select period on October 21-25, 2015. I paid for three ads (fewer than before), but I forgot to sign up for all the free newsletters until after it was too late. (You need a 7-day lead time for the sites I’ve been using. I remembered 6 days before.)

In May 2015, my 5-days-free yielded 7312 downloads.

In August 2015, the same five days gave up 8108 copies.

Looking great, right? My October results came to only 662 copies. Did you see that – 662!!!

I honestly think there is a lot more owed to those free-to-list-in-our-free-book-newsletter emails than I realized. Forgetting to sign up with the 30 or so that I did all the other times was the only real difference in October.

Interesting, huh? Of course, there could be any number of other factors that I didn’t realize. But I think not signing up for the free sites was a big factor.

So when you’re thinking about how to advertise your free book, and wondering how much you can spend on paid ads, keep in mind that all of those free newsletters might be enough to get you a good start!

Author Details
Author Details
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. She writes romantic comedy and superhero urban fantasy, often with an inspirational element woven in. She loves to teach and offer advice to writers through her WRITE NOW! Workshop courses and the new WRITE NOW! Workshop Podcast.
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ROMANCING THE PAGES

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ROMANCING THE PAGES
ADVENTURES OF LEWIS AND CLARK BOXED SET

WELCOME TO LOON LAKE

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WELCOME TO LOON LAKE

LOVE AT THE FLUFF AND FOLD

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LOVE AT THE FLUFF AND FOLD

LITTLE MISS LOVESICK

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LITTLE MISS LOVESICK

A VERY MERRY SUPERHERO WEDDING

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A VERY MERRY SUPERHERO WEDDING

UNEXPECTED SUPERHERO

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UNEXPECTED SUPERHERO
MY BULLHEADED SUPERHERO VALENTINE

SUPERHERO IN DISGUISE

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SUPERHERO IN DISGUISE
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Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. She writes romantic comedy and superhero urban fantasy, often with an inspirational element woven in. She loves to teach and offer advice to writers through her WRITE NOW! Workshop courses and the new WRITE NOW! Workshop Podcast.

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