{"id":30504,"date":"2024-02-24T15:00:00","date_gmt":"2024-02-24T20:00:00","guid":{"rendered":"https:\/\/www.asliceoforange.net\/?p=30504"},"modified":"2024-02-24T14:32:53","modified_gmt":"2024-02-24T19:32:53","slug":"mailing-goal-update","status":"publish","type":"post","link":"https:\/\/www.asliceoforange.net\/mailing-goal-update\/","title":{"rendered":"Mailing Goal Update"},"content":{"rendered":"\n

A new year means new goals. Last year, one of my authorship goals was to build my mailing list to 10,000. A lofty goal, considering my mailing list was only 3014.

So what was my plan and why build my list?

First, a little history on my mailing list. When began my writing career, I knew very little about author marketing. I have another business which I have mentioned in previous posts. However, I didn\u2019t realize some of the marketing tools I use there could be used in my author business. I have a decent mailing list with my lingerie business, but like any mailing list, it requires nurturing which I failed to provide for both entities.

There are several authors who do well with a list that size. Frankly, if everyone on my list bought every book I released on release day, I would be excited and pocket quite a bit of money on that day only. No matter how much I may like my stories, every reader on my list won\u2019t feel the same and that\u2019s okay. Let\u2019s say, every subscriber did buy everyone one of my books, what happens in between releases? What if I only release one ebook a year at $4.99 (before printing fees), that would yield approximately $15,000. Not bad by any means, but that\u2019s all I would earn based on a mailing list with no growth. We\u2019re only talking about my mailing list not any additional sales. This example also doesn\u2019t include my backlist, because those subs would already have every one of my books.

Relying solely on my list seems a great idea, but in order for this to be sustainable or for me to have a steady income, I\u2019d have to release four to six books a year. For me, that isn\u2019t doable, because it\u2019s more detailed than it sounds. Trust me, I speak from experience. Remember my lofty release a month project in 2016?

Back to my reason for building my mailing list. When I started my writing career, I wasn\u2019t focused on a mailing list. I thought you wrote a book, put it up for sale and it would magically sell, but that\u2019s fantasy. In order to sell books people need to know about your book. With my first release, I had a handful of organic sales. The rest were family and friends. It was a crawl building my list. Once I did, I saw some movement with that book, but even more with the next release. The list was slowly growing but I needed to make a move. Then I discovered Mark Dawson\u2019s free course on how to build a list. I followed the plan and it worked. My list got up to 3000 plus. I was rocking. Some of my new subs preordered my new releases making release day better. I still didn\u2019t have every sub buy every book, but I was making strides.

I don\u2019t know when it happened, but somewhere along the way, the list started to shrink. I wasn\u2019t sure what to do, so I tried pretty much everything\u2026paid list building, facebook group promos, newsletter swaps, signing events and ads. All were nice, but didn\u2019t produce the results I desired.

The other reason I wanted to increase my mailing list was author swaps. I had tried some swaps, but because my list was so small, I wasn\u2019t able to swap with authors with larger lists. In order to sell books, the book and author need access to readers. I am not knocking authors with small lists, because that\u2019s where I am. However, there are authors with grand lists\u202620,000\u202640,000\u202660,000+ subs. I already hear you saying, a list that large is expensive and you\u2019re right. However, a list that large more than likely will supporting itself.

Here are the facts about my journey. My mailing list has 4084 subscribers. However, for some reason not all of then want to receive the newsletter. At the beginning of this challenge, I had 3014 subscribers who wanted to receive the newsletter. However, I believe some of those not receiving email, neglected to click the \u201creceive email\u201d box.

Here are the numbers.
Goal to get to 10000\u2026\u2026\u2026\u2026\u2026\u2026\u20266986
Mailing list at start of 2023\u2026\u2026\u2026..3014
Lost Subscribers\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.-432
New Subscribers\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.7451
New mailing list total\u2026\u2026\u2026\u2026\u2026\u2026.10033

When this challenge was completed, I had reached my goal plus 33. Side note, I haven\u2019t done a thorough review of the new subs, so there might be some duplicates. Like most lists, some will probably leave and that\u2019s okay, it only makes room for people who want to be on the list. Also, remember with each email sent, some subs might leave. In my case, I lost 432 plus the 1070 who opted not to receive emails.

So how did I grow my list? I joined a lot of Book Funnel promotions. These are free and easy to join. I\u2019m still not fully versed in how the BF system works, but I\u2019m learning. I also joined an assortment of paid list builders, a few facebook group list builders and a couple of book signings. Since the Book Funnel promos are built on free books, that meant I gave away 7451 books. Not too bad. I also did bi-weekly newsletter swaps. The mistake I made here was not tracking the results of the swaps. I also failed to track the organic growth not associated with any of my promo efforts.

I am a fan of the Book Funnel promotions and have decided to make the Book Funnel promotions part of my ongoing marketing campaign. If you\u2019re looking for a free way to build your mailing list, I highly recommend the Book Funnel promotions. Now that I reached my goal, I\u2019m eager to see how this effects my author career.

See you next month.
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A new year means new goals. Last year, one of my authorship goals was to build my mailing list to 10,000. A lofty goal, considering my mailing list was only 3014. So what was my plan and why build my list? First, a little history on my mailing list. When began my writing career, I […]<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1375],"tags":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mbt_book_image":"","mbt_endorsement_image":"","theme-large":"","theme-half":"","theme-third":"","theme-fourth":"","theme-thumbnail":""},"post_excerpt_stackable":"

A new year means new goals. Last year, one of my authorship goals was to build my mailing list to 10,000. A lofty goal, considering my mailing list was only 3014. So what was my plan and why build my list?First, a little history on my mailing list. When began my writing career, I knew very little about author marketing. I have another business which I have mentioned in previous posts. However, I didn’t realize some of the marketing tools I use there could be used in my author business. I have a decent mailing list with my lingerie business,…<\/p>\n","category_list":"Writing<\/a>","author_info":{"name":"Tracy Reed","url":"https:\/\/www.asliceoforange.net\/author\/tracy-reed\/"},"comments_num":"2 comments","featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mbt_book_image":"","mbt_endorsement_image":"","theme-large":"","theme-half":"","theme-third":"","theme-fourth":"","theme-thumbnail":""},"post_excerpt_stackable_v2":"

A new year means new goals. Last year, one of my authorship goals was to build my mailing list to 10,000. A lofty goal, considering my mailing list was only 3014. So what was my plan and why build my list?First, a little history on my mailing list. When began my writing career, I knew very little about author marketing. I have another business which I have mentioned in previous posts. However, I didn’t realize some of the marketing tools I use there could be used in my author business. 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