I enjoy book reviews. I read reviews of books I might want to purchase, reviews of books I’ve read and loved, reviews on the works of authors I I know and love, reviews of books I’ve just finished, reviews of my client’s work. And I read reviews because, well, I really love listening to fellow bookworms talk about books.
Reviews are important to any author’s success, of course, but they’re especially important to the Indie author. Indie authors can promote any number of ways, but reviews are the crucial fuel for sales. Readers rely on reviews, especially if the author is new to them; Indie authors rely on reviews to find readers. It’s this fact that makes me so crazy when a review is an elaborate retelling of the story, complete with outing all the twists and mysteries as well as the resolution. That isn’t a review; it’s a damn book report.
I can feel my head begin to explode when a reviewer prefaces a sentence with ‘spoiler alert’. That’s not a pass to spill the beans. It’s a glaring neon sign declaring that this reviewer, this self appointed arbiter of storytelling, has kindly read the book for me. Now I can save my money because reviewer person has graciously taken care of that grisly chore of actually reading. (Audacity always makes my blood boil.) I mean, what about the word ‘spoiler’ don’t you understand?
A book review should give me some indication of why and how the book affected the reviewer. Specifics are welcome, the more insightful the better. Perhaps the author’s voice is particularly unique and pleasing, or the plot was a refreshing take on a well-loved genre. Maybe it’s the characters that win the day, or the book presented a world view that made the reviewer thoughtful. And if the reviewer didn’t like the book I want to know why. If the book was terrible, what made it a stinker? If some aspect of the story was off-putting be fair; not all readers like the same thing, which doesn’t necessarily make the work bad.
It’s not about the author. If a reviewer dislikes a book because the F-bomb and it’s numerous cousins were used it does not mean the author is in need of spiritual counseling. If the political bent of the tale does not suit the reviewer it does not mean the author could use time in a re-education camp. A review is about the story.
Being of mostly open mind and generally democratic spirit I’ll take the one or two line reviews of the “If you like fill in the genre then this is a must read” or “I spent a great winter weekend with this book. Highly recommend” variety. I may not have any specifics but there is something wonderfully persuasive about that kind of joyful sharing.
You may say I should just give a pass to the book reports and the spoilers, and you would be right. But I raise my pen-sword in defense of every Indie author I know, and those I’ve yet to meet. Insightful, honest reviews are sustenance to a writer. They impact sales and the writer’s heart. When you review, do it with substance. Please don’t retell the story – it’s the author’s story to tell and the reader’s tale to enjoy, and for the love of the muses, don’t give away the best bits. You’re going to make my head explode and I do not want my heirs to have to clean that up.
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