STILL GROWING
March 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed tagged as email lists, followers, Marketing, Newsletter swaps, Tracy Reed
Happy March. This month we’ll usher in the beginning of spring. You wouldn’t know we were close to spring by the way the weather has slammed us. Last week I kept looking outside for Noah and the ark, but he never appeared. Instead, my neighborhood was hit with hail about three times. Then we get hit with a wind storm. It was so severe I kept looking for Dorothy and her crew to drop by.
I’ll keep it brief. As I mentioned earlier, this year I’m trying new things to grow my mailing list, BookBub followers and Facebook presence. I tried TikTok, but it’s not for me. I ascribe to that statement of only using the social media you understand. Right now, I don’t have the time needed to learn or grow a following on TikTok. My priority is to grow my mailing list because these are my people and I want to reach out to them when I want to, not when the algorithm wants to.
How is my mailing list project going? As of this post I have added 1800+ new subscribers. Let’s just pause and scream as I do a happy dance. Unfortunately, I’ve lost 48+/-. I’m not upset about the ones that left because I’m still ahead. February only had twenty eight days, which means I lost two days at thirty new subs per day. I’ll make them up with the months that have thirty one days.
I have to admit it’s getting trickier each month working with the swaps. I have yet to make a sale via the sales swap. However, I’ve had a few clicks.
The other thing I messed up on was posting/sharing. I misread the details. I thought I was only to post via my newsletter, which I did. However, I was also supposed to post to my socials. The other day when the March swaps went live, I started posting to Insta and FB. Within a few minutes of posting, I started getting clicks and downloads. As of this post, I’m at 115 new subs for the month of March. Overall, I’m averaging between 28+ new subs per day. These are great numbers considering in order to reach my goal I only need to average 19 new subs per day. Where I made the mistake, was not calculating for loss. I need to stay at this pace of 28 per day in order to reach my goal and cover any losses.
The other mistake I need to correct is focusing on sales. I’ve put most of my energy into growing my list that I’ve neglected sales. So far, this year’s sales have been dismal. Bright side, my Kobo sales are picking up. Praise God. I have been hoping to crack the Kobo freeze. I do well with freebies, but not sales. I hope this is the beginning of a fabulous relationship with Kobo.
The other area I’ve wanted to grow is my FB group. Thanks to an anthology I’m in and a release event, my reader list has grown to 120. YEAH! I am so excited about this. I really want to get this in the high hundreds. I would love to have at least a thousand followers here by the end of next year.
Then there’s my BookBub followers. I’m not at 1000 US followers yet, but I’m getting close. I’m currently at 684. I really want to get to a thousand US before my the end of the second quarter.
I know it’s going to take a little while to get to the numbers I want on my mailing list, BookBub and reader group, but I’m patient.
See you next month.
Tracy’s Books
List Building
February 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed
Happy February or Love month. I think this is unofficially the romance novel lovers holiday.
Let’s get right to it. I’m not sharing my goals list this year for one reason. I haven’t firmed them up.
This year my post will consist of a little of this and a little of that.
I apologize if this next statement is redundant. When I started my writing career, I didn’t know anything about marketing. I thought you wrote a book, loaded it to Amazon and an influx of sales would appear from the people I never marketed to were just waiting for my book.
It took awhile for me to learn I needed a tribe…followers…subscribers. It wasn’t until around my second or third release did I learn about newsletters. I did a few courses, webinars and read some blog posts on the subject of newsletter building.
I set up a Facebook ad along with a free download and started growing my list. I went from a few hundred to three thousand plus. I don’t know why, but I turned the ad off. Then I tried a few other list building options with some success. My list was growing and I figured it was just be a matter of time for my tribe to be five thousand strong. A number I felt was respectable. Then I started following some really big romance authors, going to conferences, doing more webinars and got a shock. Five thousand subscribers was good, but it was more on the low side. I’m not knocking anyone with a list of five thousand or less, because that’s where I am. At it’s highest my list was around 4400+.
Over the past few years, I’ve seen a major decline in my mailing list. I took another course and remember the teacher saying every time you send an email, you’ll lose some people. How not comforting when you’re trying to build your list. I think I got lax in sending my newsletter because every time I sent a newsletter, I fell victim to subscriber loss. If this continued, in a matter of months my list would be almost non-existent.
I have approximately 1000 people on my list who have opted not to receive email. I think they forgot to check the box to receive email. If anyone has a solution for how to engage them or make them email receivers, please send it to me.
If I wanted to get to my desired number, I needed to do something. I started researching NL swaps, list builders, anything that would help grow my list. There was just one little problem when it came to some of the larger or premium list swaps, low subscriber count knocked me out. I can’t be upset because it only made sense. Why would someone with 20k subs want to swap with someone who only had 3k? That plan was shot to poo poo.
New year same goal, get my list to 10,000 subscribers by the end of the year. I know it’s a lofty goal, but achievable. At the start of the year, my list was 3014 newsletter subscribers. This doesn’t include the 1000 who don’t want to receive emails.
I needed a plan that didn’t cost a lot of money. Apart from Facebook ads and the occasional NL swap, I needed something a little more aggressive. I did some research and discovered Book Funnel. I don’t know how I hadn’t tried their promotions. I’ve used Book Funnel to send ARCs and gifts.
I discovered people had great results with Book Funnel promotions. Plus, the promos were free. How did I not know about this valuable tool? Easy. I never activated the link for newsletter promotions and sales on my account.
In order to do reach my goal, I needed 6986 new subscribers. That’s I needed approximately 583 new subscribers per month for a year.
Here’s my plan…join five Book Funnel promotions a month until I reach my goal. On December 31st my first campaign launched and the others started on January 1st. I checked the numbers several times a day, because I’m a little obsessive. Things were moving along well. Then I sent out a couple of emails and like normal, I lost a few people. I didn’t freak out, because I was gaining new subscribers from the Book Funnel promotions.
In the month of January, the five promotions averaged 30 new subs a day. If I kept up that pace, I’d exceed my goal. As of this post, I have acquired 1100+ new subscribers.
Why am I so adamant about building my list is purely selfish. Building my social media is important, but if those platforms shut down I lose access to the platform’s followers. Remember the Facebook breakdown last year? No access to those readers for a brief period. Imagine if that breakdown had lasted longer. Those followers would be lost to me because they aren’t my people, but the platform’s. My mailing list belongs to me no matter what happens.
A larger list is also the gateway to more sales. I did some hypothetical math and realized if I had a larger mailing list, there was a good likelihood I’d have more preorders from my list. More preorders equals more money.
I have a few questions for you.
How’s your mailing list?
Are you pleased with your mailing list? If not, what are you doing to build your list?
See you next month.
~Tracy
Tracy’s Books
JANAURY RECAP
January 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed, Writing tagged as Marketing, publishing, Tracy Reed, writing, Year in review
Happy New Year…Bonne Année…
Let’s get right into it. It’s that time of year when people make a lot of empty promises to themselves in the form of resolutions. Then they berate themselves when they come up short around the three month mark. The other thing they do in January is recap.
I refuse to allow myself to feel guilty about not completing all of my goals. I take pleasure in the unexpected things that occurred.
So what did I set out to do last year?
Get my letters -Didn’t happen
Triple my income – Didn’t happen. In fact, I finished the year less than 2021
Triple my mailing list – Didn’t happen. I gained about a 600, taking my list to 4000. However, not all of them want to receive email.
Master Facebook Ads – This is one of those ongoing things because Facebook or Meta is always changing. I did learn that I need to upscale for better results.
Update covers – Still working on this one.
Learn how to write a sellable blurb – I’m going to take the easy way out and farm this out. I found a service I like. I’ll still work on getting better, but I’ve learned it’s okay to ask for help
Use Ingram Spark – I loaded one book.
Direct Distribution – Still loading books. Last month I set up my first ebook direct sale from website and Book Funnel.
Increase BookBub US followers to 1000 – I’m 400+ away from my magic number.
Increase my prices -Did this.
Release Three books – Did this. In fact, I also participated in two anthologies and started one of my books for 2023.
I came up short a few times, but I also did some things not on the list I’m proud of.
My first Google sale
My first Eden Books sale
Wrote my first rom con for an anthology for February
Increased the followers on my Facebook passion page.
(I’m shocked about this it’s at 2800+ followers in less than a year)
Wrote my biggest book, so far (107k words)
Started creating large print books
Hired a PA and she’s got me on a regular email schedule
Wrote 300k+ words
Completed NANO
I had one BookBub Featured Deal
(It landed me in the 100 free in the Amazon store. (This was huge.))
So what’s on tap for this year? Everything I didn’t do last year. SMILE. I’m serious. I put those things on my goal list because I had every intention of getting them done. I could easily blame my lack of goal completion on a lot of things, but I’m not. Although, having COVID and searching for a new editor are very legitimate reasons for a schedule interruption. Truth is, I could have put forth a little more effort, but I didn’t.
I’ve already started working on my list and it’s only the fifth day of the month. I really want to get my mailing list to 10k and my BookBub to 1000 US followers. To do so, I joined about five Book Funnel Newsletter promotions. So far, I’ve gained 110 followers. I’ve also joined a BookSweeps BookBub promotion for February. I tried one of these last year and gained a hundred plus new followers.
To sum up, 2022 may not have been the year I planned, but it was a very good year of firsts. There’s a scripture I like that says your latter days will be better. I’m counting on that to come true in 2023.
See you next month.
NANO RECAP
December 5, 2022 by Tracy Reed in category Pink Pad by Tracy Reed tagged as finishing the book, Nano, Tracy Reed
I’m going to make this very short, because I’m preparing for two releases at the end of the month.
Congratulations to everyone who participated in NANO. Whether you finished or not, isn’t the point. What matters is that you made the effort. I successfully finished NANO. I completed it with 50K+ words, however that wasn’t my number one goal.
My main goal was to complete my book, which I didn’t. The book I selected for NANO was the fifth book in my Alex series. The books in that series are 90k+ words. I’m preparing to release book four in the series on December 29th. It’s over 100k words. When I completed book four, I knew there was going to be a book five. I figured, while the characters were still fresh in my mind, it was the best time to write book five.
In order for me to complete book five, I would need to write approximately 3k+ words per day. I started the month well and then I hit a road block. Somewhere around the middle of the month, I realized I wasn’t going to finish the book. Instead of kicking myself, I focused on the NANO goal of 50k words. I finished NANO on the last day with my story at the mid point and 50k+ words.
This year for NANO, I did something I never do, make a writing plan. Unlike previous years, I periodically referred to my plan. Although I had notes, I still stuck to my pantser style. I knew I was going to introduce a new character. In my notes, she had at least three other names and a slightly different physical look. I sketched her out, but when it came time to introduce her, the only thing she had from my notes was her profession and her original fashion style.
I would love to finish this book by the end of December, but I’m not going to pressure myself. Instead, I’m giving myself until the middle of January to complete the book. This book caught me off guard. I’m still not sure if it’s going to be book five or if it will be a spin off stand alone. Right now, it could go either way. Only my writing muse knows what will happen.
How was your NANO season?
Merry Christmas and Happy New Year.
Let’s Get Ready To NANO by Tracy Reed
November 5, 2022 by Tracy Reed in category Pink Pad by Tracy Reed tagged as NaNoWriMo, National Novel Writing Month, Tracy Reed, writing
Welcome to November. Or more commonly known to writers as NANO month. I’m doing NANO for the fourth year in a row. Actually, I think it might be the fifth, because I didn’t keep track via the website one year. Doing NANO probably wasn’t a wise move for me this year, considering everything I have going on. In my defense, my schedule wasn’t supposed to be so packed at this time of the year, but a couple of family medical issues popped up and pushed me a little behind.
So what’s on my plate for this month? Two anthology contributions…my first holiday novella (18k+ words), a short story (10k+ words), my first attempt at a romantic comedy and a very large book (100k+ words). Out of all the projects, I think the book was the easiest project. The romantic comedy was the most difficult and also the first project due…November 6th.
I felt doing NANO this year was the best way to assure I’d write the next book in the Alex series. I had another project in mind, but this book kept calling out to me.
I am a proud panther, but for this book I made some notes, because there were a few points and new characters I wanted to include.
When I decided to use the fifth book in the Alex series for NANO I was banking on using some of the unused chapters from the other books in the series. As of this writing, it’s NANO Day three and so far, I’ve only used a couple hundred orphaned words.
Another first for me is a writing schedule. I sort of just wing it. However, I didn’t realize the books in this series were so big. Books two and three are 90k+ words each and book four is over 100k+ words. In order to keep in line with the series, part of my NANO plan is to write six days a week at 3500 words. I set such a high word count schedule because I really want to complete the book by the end of the month. The last time I set a similar plan, I ended up completing the book a month later.
I like writing during NANO and I’m sure I’ll do better this year. However, I won’t be surprised if I finish the month with an incomplete book. I won’t be discouraged, but getting half way on a 100k word book isn’t too bad.
Last month, an amazing thing happened. I got my fourth BookBub Featured Ad. It happened so quickly, my head started spinning. I applied for a featured deal at nine-thirty in the morning and three hours later, I got an approval email. I was so shocked. After I stopped doing a happy dance and praising God, I went to work on a plan.
The other times I had BookBubs, I ran additional newsletter ads. I didn’t have that opportunity this time. However, I did run a regular BookBub ad for book two in the Alex series. I figured it would be a good lead in for the upcoming Alex Four release. I’d had a featured deal for book two in the series with very good downloads. This time, I didn’t get the downloads I got the first time I had a featured deal. However, I hit the top 100 Free Books in the Amazon store and Apple. Plus, the book stayed in the number one spot in one of its categories while it was free. I was shouting louder this time than when I got the featured deal.
Besides the high ranking, I also earned some preorders on book four, additional BookBub followers and sell-through on my backlist. Overall, it was a surprise with significant benefits.
Happy NANO month.
Tracy’s Books
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