Author Self-Care
May 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed tagged as author self-care, motivatrion, tracy read
Happy May.
Yes, I’m going to say it . . . I can’t believe it’s already May. The year is almost half over and I still have things from the first quarter I need to do.
Okay, so I’m going off course with this post and talk about a subject we as authors are guilty of not doing . . . self-care . . . wellness. I don’t know about you, but I am slowly moving back into society after three years of isolation. I still wear a mask. No judging. I happen to be highly allergic . . . grass, watermelon, horse hair, peanuts, cats, some dogs, dust…the list goes on. The other reason I’m still masked up, I’ve been undergoing some dental work and don’t want to catch anything before my next procedure..
Thanks to COVID, I have neglected myself. My beauty or maintenance regime has been very inconsistent. Prior to COVID, I went to the salon regularly. My hands, feet and hair were always on point. I worked out five days a week between 60 and 90 minutes per day.
As we are on the back end of the pandemic, I got a revelation. I need to take regular breaks. I also realized, haven’t been good about my self-care. I did a self-check and was shocked how easy it was for me fall back into some of my old habits. Not getting enough sleep was at the top of my list. When I don’t get enough rest, my thinking is cloudy and clear and my writing makes no sense.
So how am I going to resolve this? With baby steps.
First off, if I were to go all in with a major wellness change, I think I’d freak out. I really want to rest from all work for three consecutive days a month. Then I want to break the late night television binge. I have been hooked on Perry Mason reruns as well as the new HBO version. These two shows have kept up beyond my sleep time. The next thing, I want to do is gym five days a week for an hour per day. Third, I want to eliminate junk.
Believe it or not, the easiest thing on this list to do is eliminate junk food. Telling my body no to junk food was easy. Telling my body to go to bed earlier wasn’t. Here’s the weird part, my body clock still wants to get up at it’s designated time regardless of when I got into bed..
What does all of this have to do with self-care/wellness? If we don’t take care of ourselves, we can’t count on anyone else to do it for us. The main reason for self-care is to live better . . . get stronger . . . get healthy.
If you haven’t already, I challenge you to start a wellness plan and or journal. Pencil in three day breaks every quarter. Remember, on these breaks you aren’t allowed to do anything work related. Then I want you to adjust or evaluate your sleep schedule. I won’t ask how many are on a regular sleep schedule, because we’re writers. We write when the muse speaks, but let’s train the muse to visit us during the day so we don’t have to be up late..
Next on the list, cut back on the junk food. Do I really need to explain this to you? You know junk food isn’t the healthiest option. However, the occasional hamburger and fries sort of just hit the spot. If you aren’t working out, get a plan. Start out with a brisk walk a few times a week. Then add some strength training. Trust me on the strength training. You need all the strength you can get to set up your book tables at signing events.
These few changes will help you stay healthy and wise. Trust me, your brain will welcome the opportunity to recharge.
Here’s to a new healthy second half of the year.
Tracy’s Books
First Quarter List Building Results
April 5, 2023 by Tracy Reed in category WritingHappy Spring.
This is a special week for me. It’s Easter and my birthday.
Let’s get to this month’s post. I just finished the first quarter of my newsletter building project. As of this post, my efforts have netted 2365 new subscribers. I am beyond excited about this number. As I mentioned before, whenever I send an email, I lose a few. My current loss number is 65…less than 3% of the new subs. I can live with that. Right now, I’m averaging approximately 17 new subs per day. I can live with that as well. If I stay on tract, I’ll reach my goal of 10,000 subscribers.
If you’re looking to build your newsletter list, I highly recommend using Book Funnel group promotions. They’re free, easy to set up, offer multiple genres with minimal effort.
The only thing I haven’t done, is check for duplicate email subscribers. I know that’s a possibility, because each download requires an email sign up. Once I export all the lists, I’ll get the answer to the question of possible duplicates.
While the email sign up promos are doing well, the sales promotions aren’t going as well. I’m not sure why, but once I do I think it will be good for sales. I’ve read a few articles or posts about the success authors are having direct selling ebooks. Direct sales don’t allow refunds. YEAH!. I don’t about you, but I’m tired of readers binge reading and then returning the books. I’ve gotten to the point when I see a series has been ordered, I cringe waiting to see if the books will be returned or not.
In a nutshell, I’m about to join the ranks of authors direct selling ebooks. I believe this is the answer to dealing with Amazon’s read and return game. Sure, I can’t stop Amazon from allowing people to read and return, but I can offer another ebook option that will work to my benefit. It may take me a little while to set up my books and get readers used to this option, but I believe it will work.
One of the reasons why I think I’m tanking on direct sales at Book Funnel, is incorrect sign up. Once I get that fixed, I expect see a vast difference in my direct sales numbers. As well as studying authors who are doing this successfully.
Speaking of new sales options, I was reviewing my Kobo sales and discovered I’ve been earning sales with Kobo Plus. I completely forgot I had put some of my books in this lending program. So while I was a little disappointed in my sales, I’d actually been earning money. The reason I didn’t know about the Kobo sales is because Kobo Plus sales don’t show up on the Kobo sales dashboard.
Have a wonderful Easter and see you next month.
0 0 Read moreSTILL GROWING
March 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed tagged as email lists, followers, Marketing, Newsletter swaps, Tracy Reed
Happy March. This month we’ll usher in the beginning of spring. You wouldn’t know we were close to spring by the way the weather has slammed us. Last week I kept looking outside for Noah and the ark, but he never appeared. Instead, my neighborhood was hit with hail about three times. Then we get hit with a wind storm. It was so severe I kept looking for Dorothy and her crew to drop by.
I’ll keep it brief. As I mentioned earlier, this year I’m trying new things to grow my mailing list, BookBub followers and Facebook presence. I tried TikTok, but it’s not for me. I ascribe to that statement of only using the social media you understand. Right now, I don’t have the time needed to learn or grow a following on TikTok. My priority is to grow my mailing list because these are my people and I want to reach out to them when I want to, not when the algorithm wants to.
How is my mailing list project going? As of this post I have added 1800+ new subscribers. Let’s just pause and scream as I do a happy dance. Unfortunately, I’ve lost 48+/-. I’m not upset about the ones that left because I’m still ahead. February only had twenty eight days, which means I lost two days at thirty new subs per day. I’ll make them up with the months that have thirty one days.
I have to admit it’s getting trickier each month working with the swaps. I have yet to make a sale via the sales swap. However, I’ve had a few clicks.
The other thing I messed up on was posting/sharing. I misread the details. I thought I was only to post via my newsletter, which I did. However, I was also supposed to post to my socials. The other day when the March swaps went live, I started posting to Insta and FB. Within a few minutes of posting, I started getting clicks and downloads. As of this post, I’m at 115 new subs for the month of March. Overall, I’m averaging between 28+ new subs per day. These are great numbers considering in order to reach my goal I only need to average 19 new subs per day. Where I made the mistake, was not calculating for loss. I need to stay at this pace of 28 per day in order to reach my goal and cover any losses.
The other mistake I need to correct is focusing on sales. I’ve put most of my energy into growing my list that I’ve neglected sales. So far, this year’s sales have been dismal. Bright side, my Kobo sales are picking up. Praise God. I have been hoping to crack the Kobo freeze. I do well with freebies, but not sales. I hope this is the beginning of a fabulous relationship with Kobo.
The other area I’ve wanted to grow is my FB group. Thanks to an anthology I’m in and a release event, my reader list has grown to 120. YEAH! I am so excited about this. I really want to get this in the high hundreds. I would love to have at least a thousand followers here by the end of next year.
Then there’s my BookBub followers. I’m not at 1000 US followers yet, but I’m getting close. I’m currently at 684. I really want to get to a thousand US before my the end of the second quarter.
I know it’s going to take a little while to get to the numbers I want on my mailing list, BookBub and reader group, but I’m patient.
See you next month.
Tracy’s Books
List Building
February 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed
Happy February or Love month. I think this is unofficially the romance novel lovers holiday.
Let’s get right to it. I’m not sharing my goals list this year for one reason. I haven’t firmed them up.
This year my post will consist of a little of this and a little of that.
I apologize if this next statement is redundant. When I started my writing career, I didn’t know anything about marketing. I thought you wrote a book, loaded it to Amazon and an influx of sales would appear from the people I never marketed to were just waiting for my book.
It took awhile for me to learn I needed a tribe…followers…subscribers. It wasn’t until around my second or third release did I learn about newsletters. I did a few courses, webinars and read some blog posts on the subject of newsletter building.
I set up a Facebook ad along with a free download and started growing my list. I went from a few hundred to three thousand plus. I don’t know why, but I turned the ad off. Then I tried a few other list building options with some success. My list was growing and I figured it was just be a matter of time for my tribe to be five thousand strong. A number I felt was respectable. Then I started following some really big romance authors, going to conferences, doing more webinars and got a shock. Five thousand subscribers was good, but it was more on the low side. I’m not knocking anyone with a list of five thousand or less, because that’s where I am. At it’s highest my list was around 4400+.
Over the past few years, I’ve seen a major decline in my mailing list. I took another course and remember the teacher saying every time you send an email, you’ll lose some people. How not comforting when you’re trying to build your list. I think I got lax in sending my newsletter because every time I sent a newsletter, I fell victim to subscriber loss. If this continued, in a matter of months my list would be almost non-existent.
I have approximately 1000 people on my list who have opted not to receive email. I think they forgot to check the box to receive email. If anyone has a solution for how to engage them or make them email receivers, please send it to me.
If I wanted to get to my desired number, I needed to do something. I started researching NL swaps, list builders, anything that would help grow my list. There was just one little problem when it came to some of the larger or premium list swaps, low subscriber count knocked me out. I can’t be upset because it only made sense. Why would someone with 20k subs want to swap with someone who only had 3k? That plan was shot to poo poo.
New year same goal, get my list to 10,000 subscribers by the end of the year. I know it’s a lofty goal, but achievable. At the start of the year, my list was 3014 newsletter subscribers. This doesn’t include the 1000 who don’t want to receive emails.
I needed a plan that didn’t cost a lot of money. Apart from Facebook ads and the occasional NL swap, I needed something a little more aggressive. I did some research and discovered Book Funnel. I don’t know how I hadn’t tried their promotions. I’ve used Book Funnel to send ARCs and gifts.
I discovered people had great results with Book Funnel promotions. Plus, the promos were free. How did I not know about this valuable tool? Easy. I never activated the link for newsletter promotions and sales on my account.
In order to do reach my goal, I needed 6986 new subscribers. That’s I needed approximately 583 new subscribers per month for a year.
Here’s my plan…join five Book Funnel promotions a month until I reach my goal. On December 31st my first campaign launched and the others started on January 1st. I checked the numbers several times a day, because I’m a little obsessive. Things were moving along well. Then I sent out a couple of emails and like normal, I lost a few people. I didn’t freak out, because I was gaining new subscribers from the Book Funnel promotions.
In the month of January, the five promotions averaged 30 new subs a day. If I kept up that pace, I’d exceed my goal. As of this post, I have acquired 1100+ new subscribers.
Why am I so adamant about building my list is purely selfish. Building my social media is important, but if those platforms shut down I lose access to the platform’s followers. Remember the Facebook breakdown last year? No access to those readers for a brief period. Imagine if that breakdown had lasted longer. Those followers would be lost to me because they aren’t my people, but the platform’s. My mailing list belongs to me no matter what happens.
A larger list is also the gateway to more sales. I did some hypothetical math and realized if I had a larger mailing list, there was a good likelihood I’d have more preorders from my list. More preorders equals more money.
I have a few questions for you.
How’s your mailing list?
Are you pleased with your mailing list? If not, what are you doing to build your list?
See you next month.
~Tracy
Tracy’s Books
JANAURY RECAP
January 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed, Writing tagged as Marketing, publishing, Tracy Reed, writing, Year in review
Happy New Year…Bonne Année…
Let’s get right into it. It’s that time of year when people make a lot of empty promises to themselves in the form of resolutions. Then they berate themselves when they come up short around the three month mark. The other thing they do in January is recap.
I refuse to allow myself to feel guilty about not completing all of my goals. I take pleasure in the unexpected things that occurred.
So what did I set out to do last year?
Get my letters -Didn’t happen
Triple my income – Didn’t happen. In fact, I finished the year less than 2021
Triple my mailing list – Didn’t happen. I gained about a 600, taking my list to 4000. However, not all of them want to receive email.
Master Facebook Ads – This is one of those ongoing things because Facebook or Meta is always changing. I did learn that I need to upscale for better results.
Update covers – Still working on this one.
Learn how to write a sellable blurb – I’m going to take the easy way out and farm this out. I found a service I like. I’ll still work on getting better, but I’ve learned it’s okay to ask for help
Use Ingram Spark – I loaded one book.
Direct Distribution – Still loading books. Last month I set up my first ebook direct sale from website and Book Funnel.
Increase BookBub US followers to 1000 – I’m 400+ away from my magic number.
Increase my prices -Did this.
Release Three books – Did this. In fact, I also participated in two anthologies and started one of my books for 2023.
I came up short a few times, but I also did some things not on the list I’m proud of.
My first Google sale
My first Eden Books sale
Wrote my first rom con for an anthology for February
Increased the followers on my Facebook passion page.
(I’m shocked about this it’s at 2800+ followers in less than a year)
Wrote my biggest book, so far (107k words)
Started creating large print books
Hired a PA and she’s got me on a regular email schedule
Wrote 300k+ words
Completed NANO
I had one BookBub Featured Deal
(It landed me in the 100 free in the Amazon store. (This was huge.))
So what’s on tap for this year? Everything I didn’t do last year. SMILE. I’m serious. I put those things on my goal list because I had every intention of getting them done. I could easily blame my lack of goal completion on a lot of things, but I’m not. Although, having COVID and searching for a new editor are very legitimate reasons for a schedule interruption. Truth is, I could have put forth a little more effort, but I didn’t.
I’ve already started working on my list and it’s only the fifth day of the month. I really want to get my mailing list to 10k and my BookBub to 1000 US followers. To do so, I joined about five Book Funnel Newsletter promotions. So far, I’ve gained 110 followers. I’ve also joined a BookSweeps BookBub promotion for February. I tried one of these last year and gained a hundred plus new followers.
To sum up, 2022 may not have been the year I planned, but it was a very good year of firsts. There’s a scripture I like that says your latter days will be better. I’m counting on that to come true in 2023.
See you next month.
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