CONFERENCE PREP Part Three

November 5, 2023 by in category Writing with 0 and 0
Home > Writing > CONFERENCE PREP Part Three

Happy Fall. We’re almost with my series Conference Prep.

I have done quite a few pop ups and sales events in addition to book signings and I’ve learned a few things about Event Design.

I come from an event planning and boutique owner background. I realize I am at a slight advantage because design is part of my day-to-day. But what I’m suggesting anyone can do. 

When I do an event, if possible I get as much information in advance as possible about my space. Currently, I’m an unknown author. By that I mean, at present there aren’t a lot of readers actively seeking me out at events. Some day soon that will change, but my event design mindset won’t. 

Here’s how I prepare my table or space for book signings. It’s very important I stay on brand. In my other business, fuchsia, black and white are my brand colors. I carried those colors over to my author world. I like flowers especially pink peonies, pink roses, hydrangea and Casablanca lilies. A staple to my table is a huge arrangement of assorted pink silk flowers. The vase with the flowers is about 3’ tall. This is an attention getter and events. Most women like flowers so when they see the flowers, readers are quick to come see if they’re real. Once they get to my table, it allows me to introduce them to my author world.

I research design ideas and once I settle on a look, I test it out. I want to see how long it will take me to set it up and tear it down. When I set up my table, I’m arranging everything so I can see how it looks to the reader walking by or stopping to purchase. I want to see if they can reach for something without knocking anything down. I utilize every inch of the tabletop for display. 

I handle my sales and book signing at a small collapsible table I hide behind my sign.

I use small signs with trope cards, series order, prices, newsletter sign up and any other information I need posted. I scatter loose swag on the table and use glass bowls for saleable swag. Stacks of postcards are placed near their respective books. I also use a plain tablecloth in one of my signature colors. 

My design For Steamy Lit, was beautiful if I say so myself. However, I wouldn’t have done this design if I had to fly to an event because there were a lot of elements. A tall vase with flowers, gigantic pink and cream flowers attached to the front of the tablecloth, risers, a small table and my retractable sign. The flowers on the  tablecloth looked like they had fallen from the vase of flowers. This was an elaborate design which required a couple of hours to assemble. 

This design can be modified for a travel event by eliminating the flowers on the front of the tablecloth and the small table. Instead of silk flowers, I recommend purchasing fresh flower and later use as a giveaway or thank you to the event host. I could pack the silk flowers and trick up a vase, but I would prefer to use an extra suitcase for books to sell, plus the ones I bought.

Funny story. At Steamy Lit, I had broken down all my empty boxes and put them next to my table. The cleaning people thought they were trash and took them. Thank God, I’d sold books so I didn’t need those boxes.

There are exceptions to every rule. Now if your signing space is limited, I suggest you stay as close to your brand as possible. Maybe instead of a tall vase of flowers, get a small one and a floral garland. Use a tabletop retractable sign and possibly a table banner. Print a price list and had it to readers or put it in a frame. Still stumped for a design idea…visit Pinterest. Set up a board with looks you like and when the time comes, you’ll be set to shine and hopefully, gain new readers and sales.

To sum up. Make your signing space representative of your brand.

Author Bio
Author Bio
California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.
  • Tracy Reed: Our September Featured Author

    Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

  • Tracy Reed: Our September Featured Author

    Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

  • I Did A Thing
    Happy Fall. We’re almost with my series Conference Prep. I have done quite a few pop ups and sales events in addition to book signings and I’ve learned a few things about Event Design. I come from an event planning and boutique owner background. I realize I am at a slight advantage because design is […]
  • Tracy Reed: Our September Featured Author

    Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

  • Steamy Lit Con Recommendations

    Sigh…that’s me exhaling from the all the excitement from spending the weekend at the Steamy Lit Conference (SLC). I’m going to make this brief because I’m recovering. My voice tuckered out before I did. I don’t know what happened, but around the last thirty minutes of the conference signing, my voice gave up.

THE GOOD GIRL PART FOUR

Buy now!
THE GOOD GIRL PART FOUR

THE GOOD GIRL PART FIVE

Buy now!
THE GOOD GIRL PART FIVE

THE GOOD GIRL Part Trois

Buy now!
THE GOOD GIRL Part Trois

THE FIX UP

Buy now!
THE FIX UP

A SOUTHERN GENTLEMAN

Buy now!
A SOUTHERN GENTLEMAN

MISS MATCH

Buy now!
MISS MATCH

THE GOOD GIRL PART DEUX

Buy now!
THE GOOD GIRL PART DEUX

WHAT MY FRIENDS NEED TO KNOW

Buy now!
WHAT MY FRIENDS NEED TO KNOW

WHAT MY FRIENDS DON’T KNOW

Buy now!
WHAT MY FRIENDS DON’T KNOW

GIRLFRIENDS & SECRETS

Buy now!
GIRLFRIENDS & SECRETS

DESPERATE DESIRE

Buy now!
DESPERATE DESIRE

INTENTIONAL CURSE

Buy now!
INTENTIONAL CURSE

GENERATIONAL CURSE

Buy now!
GENERATIONAL CURSE

UNEXPECTED LOVE

Buy now!
UNEXPECTED LOVE
GOD’S BOMBSHELL: LIVING A BEAUTIFUL SINGLE LIFE

LOVE NOTES

Buy now!
LOVE NOTES

FIRST ENCOUNTERS OF LOVE

Buy now!
FIRST ENCOUNTERS OF LOVE

THE GOOD GIRL PART ONE

Buy now!
THE GOOD GIRL PART ONE

THE NIGHT I FELL IN LOVE

Buy now!
THE NIGHT I FELL IN LOVE

THE FLING

Buy now!
THE FLING
×
California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

Copyright ©2017 A Slice of Orange. All Rights Reserved. ~PROUDLY POWERED BY WORDPRESS ~ CREATED BY ISHYOBOY.COM

>