CONFERENCE PREP Part Two
October 5, 2023 by Tracy Reed in category Pink Pad by Tracy Reed tagged as book signing, business of writing, Conference prep, SWAG
Happy Fall. Let’s get right into it. I am enjoying sharing with you what I learned about preparing for a book signing.
Picking up where I left off last month.
I got a sign.
I have been putting this off for quite a while. Side note, I had no idea how expensive signage could be. I really like my sign. Shout out to Office Depot. They hooked me up. It took approximately a week to get my retractable banner. Here again, I had questions. Should I use a book cover or an image that represented my brand. I chose the latter option.
Let me explain why I chose a generic image. Change. I like to change my covers every couple of years. If I’d gone with a cover, the sign would have a limited lifetime.
Back to the cost. There are a lot of banner/sign companies. However, I chose an Office Depot. They aren’t necessarily known for making signs. But they were my source for one reason…money. I had approximately $40 Office Depot rewards, plus I took advantage of a 25% sale. When I finished, my sign was less than than $40. It also included the stand, carrying case and free shopping. Advice, give Office Depot a try for some of your marketing materials.
Marketing Materials.
This is one of those areas where I was a little confused. There are so many paper options…bookmarks, postcards, stickers, business cards, etc. I like digital products, but, I love paper products more. I’m that person who still sends greeting cards, notes, uses a paper planner and makes paper lists. I also keep birthday cards. I look at paper products as part of my history. It brings a smile to my face when I come across a card or letter from a loved one. And I like to display artistic postcards from a brands I like.
When it came to my paper products I wanted to give the reader something they would want to keep. For me the only company to help me achieve my goal was Moo.com. I have been using Moo for quite a while. Their products and customer service are phenomenal.
Over the years, I’ve learned how to create items from their categories that work for me. In my lingerie business I offer a bra fitting guide which I printed on rack cards. The front has my logo and a bra graphic. The back are the instructions on how to find your bra size. I saw on their IG page how someone used a post card as a branded notecard. I copied that idea using some of my book covers.
Another reason I love Moo.com is Printfinity. Printfinity is the ability to load up to 50 different images on one side and another for the back. If you aren’t using Moo.com, Printfinity is reason enough to do so. Here’s what I did. I selected seven cover images and one with my tagline, for the front and my information on the back. Then I order 250 post cards. So here’s another cool thing about Moo…they give you paper options. For my postcards, I used the original paper, which for some printers is considered premium. Since I’ve been working with them for a while, I understand they are known for offering special pricing. I was under a time crunch, and took a chance hoping for a sale or special discount. I gave myself a deadline to place my order, sure enough a 25% discount popped up in my email. I jumped on it.
I also ordered a larger postcard and turned it into a church fan with some sticks from Amazon.
When it was said and done, I ordered all of my paper products from Moo.com. You may ask why didn’t I get traditional bookmarks? Simple…I wanted to stand out. I gave readers a card with all of my books. It also works as a shopping list.
FYI: Moo.com is good about replacing defective items without an additional cost to you.
I ordered swag that worked for my brand.
There are a sea of options when it comes to swag. I also know, the longer you shop the more confused you are likely to get. I ordered swag that was multi-purposeful for me. I know that sounds selfish, but I’m still looking at buttons that are five years old. And don’t get me started on paper swag vs. tchotchke. That debate alone will give you a headache.
When you attend a huge signing one of the goals is to stand out and gain the attention of the reader who doesn’t know you. When selecting swag I tried to stay within my brand. In the past, I tried buttons, stickers, magnets, bookmarks, free downloads and lip balm. Some were winners and some fell flat. There’s nothing wrong with those items, but some of them weren’t right for my brand. I used SLC to rid myself of a few sag items.
So what did I give away? In addition to the reading list card, I sprinkled the table with the left over buttons. (FYI, even after the signing, I still have buttons.) I ordered stickers and coasters from StickerMule.com. Of course I caught a sale. StickerMule.com is another source for great marketing products. I got 50 3” round stickers and round coasters for $19 each. Plus, I got 50 large poly mailers, which I used as shopping bags for $29.
Purchasing tip: Every Tuesday, StickerMule.com features a product at some insane price. And sometimes they run a surprise weekend deal.
The other thing I gave away, was an exclusive sampler. This sampler is only available at signings or when you order signed books direct from me. (I also gave away the ebook version to my mailing list.) I weighed the cost of the various swag options and this was cheaper. It also acts as an introduction to my library. How much was this freebie, using KDP $2.30. The look of delight on reader’s faces when they realized it was free with each purchase, confirmed I made the right choice.
I’m stopping here. I told you this was a long series of posts. I’ve included a 25% discount link for Moo.com if you want to try them (https://refer.moo.com/s/pinkduchess8).
Next month, I’ll share a few more tips on what I did and how you can prepare for your next book signings.
Tracy’s Books
Partnering at Book Events: The Two in One Challenge by Janet Elizabeth Lynn
September 3, 2018 by Janet Elizabeth Lynn and Will Zeilinger in category Partners in Crime by Janet Elizabeth Lynn & Will Zeilinger tagged as autographing, book signing, bookevents, partners, Talks
My husband, Will Zeilinger, and I co-write the Skylar Drake Murder Mysteries. A hardboiled series that takes the reader to 1950s Los Angeles and other areas of the west. Our new book, Slick Deal, begins News Year’s Eve 1956 at the Hollywood Roosevelt Hotel. The first murder and clues lead to Avalon, Catalina.
As authors, it is important to get out and meet readers, fellow writers and present your book to the world!! Thus we have a long line of public appearances we schedule each year. Since we present together (usually), the trick to present as one entity without tripping over each other. We refuse to play the “good cop, bad cop” routine so many writing couples do when giving talks. We choose to present ourselves as professionals, showing respect for each other and the profession of authorship. So here is how we work our appearances:
Author Panels: Quite often we are asked to be part of a panel with other authors. The Moderator will send a list of questions to us or ask us to submit questions. Since we write together, we are treated as one entity. So instead of repeating each other, we take turns leading the answer to the question, then the other adds a few words. This keeps us from “dominating” the panel and staying on the topic.
Book Signing Events: We often appear with other authors while signing books and meeting readers. Rather than the two of us tripping over each other, we take turns finishing each other’s sentences. Most of it is off the cuff, and readers get a kick out of it. Again the important thing is not to dominate the event since the two of us is an entity of one.
Our Book Launches: This event is just the two of us. Since our series star, Skylar Drake, is a male detective, the reading is always done by Will. After all, it’s all out of a guy’s head. I summarize the novel and give a brief character study of Skylar Drake. Then we switch off with Q & A about the inevitable question, “How exactly do the two of you work this without killing each other?” We make sure the books for sale are pre-signed, so readers aren’t strapped with trying to run both of us down for signing. We will add a personal note if requested
As keynote speakers: Our presentation always starts off with a summary of the book, a reading by Will and the journey the book took from conception to print, and we always . . . I mean always, have two to three funny stories about our research or interviews. We finish by switching off responding to Q & A.
When partnering in writing both of you must present as one entity with two different takes on things. That is how the book is written, two different takes on plots, subplots, characters and conclusion resulting in the entity of one book.
The results of our research? SLIVERS OF GLASS, STRANGE MARKINGS, DESERT ICE and SLICK DEAL and coming next GAME TOWN …and yes, we’re still married.
Website: www.janetlynnauthor.com
Blog: www.themarriedauthors.blogspot.com
2 0 Read morePromotional Whirlwind by Kitty Bucholtz
September 10, 2013 by A Slice of Orange in category Archives tagged as book signing, It's Worth It, Kitty Bucholtz, Little Miss Lovesick, Unexpected SuperheroI just arrived home yesterday from over a month on the road. I’m exhausted, but it’s been a good few weeks. I started at the Romance Novel Convention in Las Vegas. Lots of great opportunities there, but not as much foot traffic as I expected.
Then I flew to Michigan for several events. I did a book signing at a charity event, ROCK for CHUM, raising funds for my sister’s charity. (She does therapeutic riding and hippotherapy, really amazing stuff!) Then I ran a charity half marathon, RUN for CHUM, and had to be available to sign books after. Um, note to self, don’t plan to run 13.1 miles and try to have your head together for selling and signing books afterward.
A few days later, it got really exciting – I was interviewed live on a radio morning show! That was so fun! The radio DJ made it easy to sound like I’d done this a hundred times before. As soon as I get the recording, I’ll post it on my web site.
I spent the rest of the day getting in touch with my old high school (they took a picture of me with my book to put on their web site), stopping by my college library and the two local libraries in my hometown area (one had already bought all my books!), and doing some research for upcoming books.
The next day, I signed books in the morning at Top Comics, and in the afternoon at Horizon Books. Both stores hold a spot in my heart – the former is co-owned by a long-time friend, the latter is the first bookstore I remember ever going to as a kid. I felt on top of the world all day!
Plus, after several years of on and off searching, I found my sixth grade teacher to whom I dedicated Little Miss Lovesick. The newspaper took pictures of us meeting again for the first time in over 30 years and interviewed us. Then I presented the book to her at the beginning of the signing. Friends and flowers and lots of laughter made the day more special than I have words to express.
When I list it all here, it sounds like a lot of work – and it was! I didn’t have much free time. But when you can get your heart connected with your promotion, it gives you an energy boost. And it makes you feel like a million bucks!
Maybe you have some new ideas about what you can do to get your heart involved in your promotion. Good luck!
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Love at the Fluff and Fold, book one in The Strays of Loon Lake romantic comedy series, will be released later this year. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats.
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