Every author faces this last crucial challenge. You’ve already spent untold hours researching, writing and editing your book. Your title hits just the right poetic note. You’ve gone several tense rounds to find the perfect cover. All that remains is the book blurb, the opening salvo in the promotional war. This is the first (and sometimes only) chance to grab a reader and compel them to buy the book. And so, like click bait, you need to lure your reader with an honest but irresistible snap shot.
It’s an art, this writing of a synopsis that isn’t a synopsis, this sell copy that isn’t an ad. And for something that isn’t a science there are strict rules: you have to be honest – no misleading the reader. No spoilers or why bother to read it – which can be tough since the spoiler is often the most exciting part of the story. Keep it at 200 words or less and don’t make it one run-on paragraph. Use the proper keywords for your genre. Reveal something about the antagonist – readers like to know if they can root for the hero. This isn’t the place to relate the entire plot but you have to provide the zeitgeist, the feel of the tale. No easy task.
A lot of the writers I work with find this daunting and ask for help, which I am happy to provide. I think it’s difficult for the writer to step far enough away from their work to pick out the enticing, salient points and present them with the tension and intrigue that make for a successful blurb. To the author, all story points are important. I get that, but as an avid reader I know what works for me in a blurb. It’s not how much is said, but how compellingly it’s said.
I start with a deconstruction approach. It’s possible to distill any story down to bare bones. In his book Hit Lit – Cracking the Code of the Twentieth Century’s Biggest Bestsellers James W. Hall provided the most distilled example I’ve ever seen. This is a beloved tale that we all know intimately: “A young girl wakes in a surreal landscape and murders the first woman she sees. She teams with three strangers and does it again.” It’s short, accurate and intriguing but would it sell the book?
I wouldn’t distill it down that far but it makes a great beginning. What if we knew something about the young girl – an orphan, a princess, a refugee? And what about the surreal landscape – gaping desert, oozing swamp, forbidding mountains? Then the three strangers – female, male, older, menacing, kindly? Is all this murdering spurred by necessity, thrills, defense, the three strangers or is it unintended manslaughter? And finally, what is the young girl up to – revenge, enlightenment, finding a way out of the surreal landscape? Flesh out those points, add some genre keywords, reference any kudos and you could turn those original 24 spartan words into a 160 – 200 word blurb that would peak curiosity and entice the shopper to buy.
If you can step away from the totality of your story and deconstruct the plot to the primary elements, then present those elements in a provocative way you can create an effective selling tool with your book blurb. BTW, that book Hall described? The Wizard of Oz.
With a BA in Anthropology and English I pursued a career in advertising and writing and segued into developmental editing. It was a great choice for me. I love the process of creating and am privileged to be part of that process for so many great voices — voices both seasoned and new.
I’ve worked on nearly 400 books over 20 years, books by noted authors published by New York houses including Penguin, Kensington, Pentacle and Zebra as well as with Indie bestsellers and Amazon dynamos. From Air Force manuals and marketing materials to memoirs, thrillers, sci fi and romance, my services range from copyediting to developmental coaching.
Having worked in advertising and marketing, I am always cognizant of the marketplace in which the author’s work will be seen. I coach for content and style with that knowledge in mind in order to maximize sales and/or educational potential. My objective is to help the author’s material stand out from an ever more crowded and competitive field.