Daily Archives: April 12, 2020

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Why it’s Important to Have a Blog and What to Write About

April 12, 2020 by in category The Writing Journey by Denise Colby tagged as ,

Writing a blog takes time away from writing your books, but a blog is something an author shouldn’t go without. Why is it important to have a blog and what do you write about? I’ll go over both of those questions in this post. 

Blog Header titled Why It's Important to Have a Blog by Denise M. Colby Marketing for Authors

Just know, the most important reason for a blog, is your brand. 

If done correctly, blog posts can help build your brand.

And your brand will thank you for it.

Here are four ways a blog helps build your brand:

1. You choose what your write about.

All of the parts in your stories build brand because this is what your books are about. Readers choose your books because of the genre, setting, characters, era, and other details, so why wouldn’t they be interested in learning more about those things in blog posts?

Don’t share where your book is being sold (unless it is a new release), but you can share about research, or why a character likes the color blue, or even a theme of your book (When the Plan Does Not Go According to Plan) which all relates back to your books. It might even help new readers to go search for your book and buy it.

2. Build relationship with your readers.

It takes a long time for a new book to hit the market, so connecting with your readers frequently keeps you in their minds.

Build excitement for the next book by sharing a little about your characters or other topics (see point #1) in your books.

You can also connect with your readers about topics that are near and dear to you. Being a Disney fan, I’m working on building blog posts related to my favorite things about Disney.

3. Build interest in your new books as well as your previous ones.

By connecting with readers, they can learn more about you and your books. A blog post about a past book and how much a specific character was your favorite to write about, or a trip you took to conduct research and your favorite sites, might encourage a reader to buy that book and read it.

In my post from this blog, It’s a Short & Sweet Mother’s Day I wrote about my first Mother’s Day without my mom and then the tribute article that was printed in a book titled Short & Sweet Family Album.

4. It adds new SEO onto your website

One of the only ways to add SEO to your website is NEW content. Even a monthly blog allows the internet to see your website is not stagnent. But more than that, having a planned out strategy for your categories and tags, allows you to build your brand within your SEO. 

In theory, readers who are interested in stories that include one-room schoolhouses, would be able to search and find web site pages related to one-room schoolhouses (It’s the One-Room Schoolhouse’s Fault), which in turn might lead them to my book. Or a post related to bookmarks (For the Love of Bookmarks), might connect with a reader who also collects bookmarks. That connection may encourage them to follow you and purchase your books in the future.

I don’t have published books, yet. But I’m building these concepts into my content on my website and blog now.

Screen shot of search with the words I love Bookmarks Denise to find Bookmark blog post
A search for ‘I Love Bookmarks Denise’ brings up my blog post and photos that went with it.

Once you brainstorm ideas, the choices of what to write about is unlimited. And provides another way to find new readers and connect and build a following with existing ones.

So don’t turn away from writing a blog. Embrance it. And consider writing for an outside blog as well. See last month’s post on Why Link Building On Your Website and Blog is Important to learn why I make this suggestion.

I love the topic of Brand and SEO and helping authors develop both. If you are interested in learning more, sign up for my Marketing for Authors newsletter.

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