Ever have non-existent ideas or too many that they are over-whelming?
Never fear, my brain can think of plenty of ideas when I have no time to flush them out but when I finally schedule time to write this blog post, they all have escaped my brain.
Anyone else have this problem?
Sometimes the blog creation process can be easy or hard. In searching for a topic to write about this month, I asked myself the question ‘what is the point of a blog post?’ and then decided to google it.
Here’s what popped up…
I love how google also provides similar questions on the same topic. Notice the different choices in words, but they all fit within the same topic. Obviously, people have searched this topic before.
And this is why SEO and keywords matter. Someone may not google your name or book directly, but they may google something you’ve answered in a blog post or on your web page.
All of these thoughts should go into your blog creation process.
These are all the pages that show up on the search’s first page. Notice all the different page titles. Those matter too.
So this leads me to more questions as I ponder my why about my blog creation process. (Yes, my family calls me the Question Queen)
As I formulate this into something someone would actually read, I’m asking the question ‘what would you like to read?’
Even though I picked a topic out of thin air to write about, as I asked questions and googled one, I was able to create something. It all connects. And that’s what it’s all about.
So, in essence, if we have a topic for a blog post, performing a search about it may wield ideas of phrasing or additional keywords to use so that your post would appear in these searches too.
As I wrap up this post, I now realize I have to figure out a keyword that fits the topic in order for me to have strong SEO. Why I make stuff challenging for myself, I’ll have to cover in an entirely different blog post in the future.
It’s much more fun creating content people enjoy. Share your thoughts and ideas in the comments below.
On a side note…I’m teaching on the subject of SEO during the month of July!
SEO Marketing for Authors in the ACFW course loop in July. If you are a member of ACFW (American Christian Fiction Writers), these courses each month are FREE!
I’m also teaching a course on Branding, SEO, & Content, at the Virtual SoCal Christian Writers’ Conference July 9-11. Here’s the link to the conference website.
If you’d like to take a peek at some of my other blog posts, here is a link to my archive on this blog.
Since May is all about Star Wars, I thought I’d start with a famous Yoda quote and apply it to a building your brand message:
“Do or Do Not, There is no Try”Yoda
How does this apply to your author platform?
And sometimes this fear prevents us from doing anything about it.
But that’s exactly what I want to encourage you to do. Do something! Don’t just say you will try. And know, whatever you do, it doesn’t have to be 100% perfect. It’s most important for you to do.
Yes, I know, all the different variables to building your author brand can be stressful. But keep in mind, I’ve seen several small businesses evolve and grow in their online presence. It has opened my eyes to the fact that they did not get to their current place overnight. There’s not a magic switch that turns on everything perfectly. Most sites have evolved over time, trying things that work and don’t work and making adjustments as they work out the kinks.
Our author websites and social media are just like this.
That’s what happened with my Marketing for Authors newsletter. I saw a graphic I liked and wanted to make it into the brand for Marketing for Authors. But no matter what I did, it wasn’t working the way I pictured it. And so I put off sending out my newsletter, or doing anything else for that matter. Not very business-minded, was it? So, I too am right in the thick of it, challenging myself with starting over and moving forward.
I’ve since chosen a simple design (thanks Canva!) and color scheme that I can incorporate into my training materials easily. And if I need to change some things as I go, I’m okay with that.
Here’s my new logo.
What do you think?
I’m super excited about it. I didn’t overthink it like I usually do, and I can incorporate the colors into my training materials. The only issue is when I print it on my home printer, the color comes out a little more blue than what it looks like on the screen. Since most of my stuff will be digital anyway, I’m moving forward with it. And boy does that feel freeing.
I understand how much establishing brand and building content is complicated and time-consuming. That’s where I want to help you in figuring out what works and to offer encouragement.
For myself, I’ve written my first newsletter and I’m ready to send it out (you can sign up for my free newsletter here). I’m also preparing to teach my first online class and give my first zoom interview. I’m trying not to over think things, but just take baby steps, one step at a time.
I hope to encourage you in the same way.
If interested in learning more about brand and SEO, take a look at some of my past posts:
Or you can visit my website by clicking on the button below.
Writing a blog takes time away from writing your books, but a blog is something an author shouldn’t go without. Why is it important to have a blog and what do you write about? I’ll go over both of those questions in this post.
Just know, the most important reason for a blog, is your brand.
And your brand will thank you for it.
All of the parts in your stories build brand because this is what your books are about. Readers choose your books because of the genre, setting, characters, era, and other details, so why wouldn’t they be interested in learning more about those things in blog posts?
Don’t share where your book is being sold (unless it is a new release), but you can share about research, or why a character likes the color blue, or even a theme of your book (When the Plan Does Not Go According to Plan) which all relates back to your books. It might even help new readers to go search for your book and buy it.
It takes a long time for a new book to hit the market, so connecting with your readers frequently keeps you in their minds.
Build excitement for the next book by sharing a little about your characters or other topics (see point #1) in your books.
You can also connect with your readers about topics that are near and dear to you. Being a Disney fan, I’m working on building blog posts related to my favorite things about Disney.
By connecting with readers, they can learn more about you and your books. A blog post about a past book and how much a specific character was your favorite to write about, or a trip you took to conduct research and your favorite sites, might encourage a reader to buy that book and read it.
In my post from this blog, It’s a Short & Sweet Mother’s Day I wrote about my first Mother’s Day without my mom and then the tribute article that was printed in a book titled Short & Sweet Family Album.
One of the only ways to add SEO to your website is NEW content. Even a monthly blog allows the internet to see your website is not stagnent. But more than that, having a planned out strategy for your categories and tags, allows you to build your brand within your SEO.
In theory, readers who are interested in stories that include one-room schoolhouses, would be able to search and find web site pages related to one-room schoolhouses (It’s the One-Room Schoolhouse’s Fault), which in turn might lead them to my book. Or a post related to bookmarks (For the Love of Bookmarks), might connect with a reader who also collects bookmarks. That connection may encourage them to follow you and purchase your books in the future.
I don’t have published books, yet. But I’m building these concepts into my content on my website and blog now.
Once you brainstorm ideas, the choices of what to write about is unlimited. And provides another way to find new readers and connect and build a following with existing ones.
So don’t turn away from writing a blog. Embrance it. And consider writing for an outside blog as well. See last month’s post on Why Link Building On Your Website and Blog is Important to learn why I make this suggestion.
I love the topic of Brand and SEO and helping authors develop both. If you are interested in learning more, sign up for my Marketing for Authors newsletter.
There are several reasons why, as an author, Search Engine Optimization (SEO) should matter.
According to Wikipedia, Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Basically when someone types in a set of words in their search bar, SEO is what determines which website pages get shown first. SEO is the unpaid results (not the paid ads we see that state clearly “paid ad”).
Here are some questions to ask and ponder when creating a website page or blog post:
Think about how you go looking for something on the internet.
Do you type just one word? a phrase? or a sentence?
When you think about your overall brand, how would you look for something you write? What would the one word? one phrase? or one sentence be?
When I have to select just one keyword or keyword phrase to fit a blog post, my post is more focused and succint. When I had too many choices to pick just one, it made it harder to figure out the goal of my piece. If I can’t figure it out, how would I expect someone else to figure out the purpose of my writing?
Organizing my website, blog posts, and files.
I’ve developed a category and tag strategy that has given me ample blog post ideas. All which tie into my brand. It’s not perfect, but I feel like I’m going in the right direction. And that peace has been transforming.
Graphically SEO matters as well.
The algorithms look at sub-heads, which are used to break up the flow of reading, and images that match the written content which helps make your content more compelling. Faster website loading, and ease of use to find your content matter too.
Keep in mind, being creative is great, but having something so obscure for page names won’t help your target audience find you.
The more thorough you are with SEO strategies, both with the things I’ve mentioned above, as well as ALT text, meta data, and so much more, the better indexed your pages will be for all the different search engines, allowing your pages and posts to index better.
The goal is to land on the first page of a search. That way any person can find you, easily.
So, as I’ve mentioned above, SEO should be an important component to your marketing strategy as an author. If you’d like to find out more, you can sign up for my free Marketing for Authors newsletter. When you sign up, you’ll receive a free PDF on how to improve your image SEO. I walk you through how to do ALT Text, captions, and file naming. Future newsletters will include other tips and suggestions.
I enjoy sharing what I have learned with other authors. Let me know if this has been helpful and what, if any, questions you may have.