Part 2: How to Maximize Your SEO with your Image File Names

In this post, I’m covering another element of metadata for your images, Image File Names, and how they too can increase your SEO. In case you missed Part 1, I spoke specifically about Alt Text and how it increases the SEO on your website. It is the number one way to quickly add SEO. Click What Is Alt Text? for that post.

Please Note: There are several posts out there that touches on all the terms I’m talking about. I’m focusing on giving guidance on what/how to use these features to increase your SEO.

Image File Names

Attachment Title:

Before you upload a photo into your website, rename it. One short keyword is best. This keyword gets indexed by the search engines, thus adding to your SEO.

Note: Yes, there is a place to change the title in your media files. However, I found it doesn’t change the file name attached to your media, it only helps in indexing it within your media folder. It will not appear anywhere else.

I’ve made this mistake myself when I’ve uploaded screen shots or graphics made from WordSwag from my phone with basic plain numbers that make them difficult to differentiate what they are without opening them. Not to mention there are no references to my brand or post that would help someone find more information about the photo.

To give an example, I did a test on my own website. And even though WordPress allowed me to change my title after I uploaded it, I found the file name used when uploading is the one that carries forward with the image.

My example:

Image of File Names by Denise Colby for Blog Post How to Maximize SEO with Image File Names I took an image and made two files. One I did not rename – IMG_3829 copy.jpg when I uploaded it and one I renamed BEFORE I uploaded it – Psalm136.jpg.

Even though I changed the Title to Psalm 136 after I uploaded the image, IMG_3829 copy.jpg is what is indexed/attached to the file.

If you go to my post Why The M? and right click to save either file you will see what the file name will be when you download it.

So why is your Image File Name important?

Think through what you want the image to do for you.

Why did I choose to name the above file Psalm136.jpg?

That’s the bible verse I have on the meme I created. If someone is looking up that verse, ideally I would like my photo to appear in the search, Image File Name Search for Psalm 136 by Denise M. Colby, maximize SEO with Image File Names and because I have my website on the bottom right, it’s just one more way for someone to find me. (My focus on this post is SEO on websites, social media is a completely different topic and one I hope to touch on in later posts.)

Keep in mind, and I’m not doing this one consistently well yet, one word file names work best. I’ve also read to use all lowercase and only letters and numerical numbers.

Also remember, once the file is uploaded, the file name is public, so nicknames and funny references only you would understand might not be what you want attached to the file out on the internet.

Use Both Image File Names and Alt Text to Increase Your SEO

I did a search on my author name, Denise M. Colby and this is what I found under images.

The far right one was just in the post a month ago and because I uploaded set Image File Names and added Alt Text, it didn’t take long to get indexed and show in a Search Engine Results Page.

Another note: I’m noticing my earlier posts don’t show up as I do not have any alt text in the photos, so I will need to go back and update them at a later date. As I stated in the Part 1 post – you have to delete the photo and add back in the updated version with the Alt Text in it. Changing it in the media files alone will not work.

Let’s continue on with this example;

If I were to click on the image I see a description like this:

Using Image File Names to Maximize your SEO with your website Images example by Denise M. Colby

As you can see, the alt text I used appears below my name and the website this image is from. Interestingly, If I were to right-click on this image here, the image name only says download.jpg. But if I were to click on it and go to the actual post, then download the file, here is what comes up:

Using Image File Names to Maximize your SEO on your website by Denise M. Colby

This is the file name that I had used when I uploaded the image. If someone is downloading your book cover image, you would want it to have a file name that references your book. More importantly, you would want that image to appear in a search engines results page when someone types in your name or the name of your book. Create your Image File Name before you upload and put your author name and book name in the Alt Text and your image should appear when anyone searches under either one.

File Extensions

Since the file extension is part of your Image File Name, I wanted to cover the two common types – .png or .jpg.

Use .jpg with photographs. It actually compacts the file size better than a .png and since photographs have an abundance of color in them, .jpg is the better choice.

Use .png when using designs, images with text in them, infographics or logos. PNG files handle large areas of color better and the lines are crisper even when someone zooms in. Just the file size can get large if you save a photo this way.

File Size

My website won’t allow file sizes larger than 2MB, but if yours does, keep in mind that the larger the file size, the longer it will take for your photos to load on someones computer or mobile phone and in our digital world, load time matters.

There is a thing called Site Speed and Page Speed (also called Load Time). Google uses that information in their algorithm to rank pages. Hence, why file size is important.

What to do next?

Any new content make sure to create purposeful Image File Names and Alt Text.
Update past photos in previous posts.

I have read that one of the best things you can do is go back and update your current files to add SEO substance immediately to your website. Search Engines look at ALL the pages, so pay attention to your existing content even before you create new content.

I hope that this information has been helpful. Let me know if you would like more of these in the future. I’m enjoying testing different theories and creating examples. You can’t see it, but I’m testing another theory out within this post as well. And, if you go to my Why The M? post on my website, I touch on another SEO feature I recently learned about.

Blessings,

Denise

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What is ALT TEXT and How To Use it? By Denise M. Colby

May 12, 2018 by Denise M. Colby in category The Writing Journey by Denise Colby tagged as First Line Fridays, Marketing, Website Images & SEO, writing

If you’re like me, you’ve seen the line entry called Alt Text when you uploaded an image to your website and wondered, What is that? Do I need to put something there?

Short answer – YES, you do.

Alt Text, an abbreviation for alternative text, is sometimes referred to as attributes, descriptions or tags of images on the internet. In essence, the words provided in the Alt Text entry are used to label and describe the appearance and function of an image on a webpage.

In simpler terms:

Ever see text in place of an image that did not load? That’s Alt Text.
Ever wonder how images are chosen when searching specific terms? That’s Alt Text.
Ever hover your mouse over an image and words appear to describe what you are seeing? That’s NOT Alt Text. That is Image Title Attribute and is a little more advanced and just as important. I will cover that topic in another post. For now, let’s continue on about Alt Text.

Why is Alt Text important?

It allows your images to appear when someone searches a specific word or phrase in any search engine.

You have probably heard the term SEO (search engine optimization). SEO is important. The stronger your website SEO, the more your readers can find you on the internet, whether it’s from a blog post, your book page, or even your welcome page.

Alt Text adds to your website SEO.

It helps index the image and allow someone searching by keywords to find images that have those keywords in their Alt Text.

For example: I participate in a weekly post called First Line Fridays. I add my standard blog header to each and every post. I also post an image of the book I’m featuring. For both, I include the words ‘First Line Fridays’ in the Alt Text (see images below).

This first photo is actually two images combined into one to show how the data is connected.

The first half shows the image as I insert it into my blog post on my website.

The second half shows where the Alt Text appears when the image shows on a search page. As you can see, the Alt Text appears as a photo description.

Because I add ‘First Line Fridays’ to my Alt Text, my images appear in the search when I google ‘First Line Fridays’, along with other blogs who use the same words in their Alt Text.

This next photo highlights my second example. One of the books I featured was my friend’s, Nancy J. Farrier. Because I put First Line Fridays in the Alt Text with her book cover photo when I added it to my post, it appeared in the search output for First Line Fridays with my website.

Then, if I was to click on this image, it would take me to my website because it is linked to my website.

Interestingly, if you search by Nancy’s name, Nancy J. Farrier, my blog header shows up in images because I have a blog post that uses Alt Text with her name.

It can be a little confusing.

Thus, what you need to know is how to create good Alt Text and let the search engines do the rest.

How to add Alt Text to your image in WordPress:

1. Upload image to your media.

2. On the right hand side where it says Alt Text, type in the most descriptive words for your image.

Several sources say to keep it at 125 characters.
Write it as a complete sentence or choose words someone would use to search for what your picture is.
- This is so if your image didn’t appear, readers would know exactly what the photo was about by reading the words only.
Include any colors and describe the action, if available.
Don’t cram in every keyword possibility. It makes it difficult for search engines to categorize the image. More specific it is, the easier it can be indexed.

3. Make sure your website link is listed (it’s usually automatic) to the image, so in a search the image could be clicked on. This takes the user to your website page where the image is posted. This is different than adding a link into the post directly, which you would do if you wanted to provide where to purchase a book, for example.

4. Insert image into your post

It’s that simple.

And once you enter in Alt Text in your media file it stays, so you won’t have to enter it in again.

PLEASE NOTE: If you go back and change Alt Text for any photo in your media, it does not automatically update the photos already placed in your existing posts.

If you want to fully SEO optimize your website, you would need to go back and delete and add in the photo again with the updated Alt Text.

I hope you have a better understanding of what Alt Text is and how it works. Part 2 and 3 will talk about two other ways to add background data to your images to maximize your SEO on your website or blog.

If you have any questions, feel free to ask them in the comments!

Blessings,

Denise

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The Purpose of Words by Denise M. Colby

April 12, 2018 by Denise M. Colby in category The Writing Journey by Denise Colby tagged as dictionaries, etymology, words

The Purpose of Words | Denise M. Colby | A Slice of Orange

I love quotes, phrases, and how words are used to communicate. It’s fitting that at dictionary.com, the verb ‘word’ is defined as: to choose and use particular words in order to say or write something.

Yes, as writers that is what we do. We have a lot to say and we choose our words for a reason.

I’m always amazed at how people put together their words the way they do. Many times, in my head I find I articulate well. But when I write the words down, they don’t always sound the same way they did in my head. Does anyone else struggle with this? I’m thinking I’m not the only one. Or so I hope. But, I digress.

This post is about words.

Definitions. Synonyms. Words by themselves. Words strung together. I love words. Go figure that Words of Affirmation is my love language (if you don’t know what that means — check out the book The 5 Love Languages by Gary Chapman. Interesting insight into why and how people show love differently) and that I got my BA in Communications.

Words are a curious thing. How you say them, spell them, and use them can change what they mean. We have rules for these words and we take classes our entire school career to learn what those rules are. And yet, there’s still a variety of ways people string words together.

What makes us each use words differently?

I don’t think it’s a new phenomenon. Diary’s and journals have been around since the beginning of time. But most of those private musings never saw the light of day. However, with the internet explosion and the plethora of blogs out there, not to mention the ease of self-publishing, anyone can express themselves however they want and post it for others to read.
Some writers use big words that I have to mull over and think about before I can continue on, while others write in a way young kids can follow. Some use clever prose, others are straightforward. Some write very long sentences, while others write less. All. The. Time. I find I enjoy reading it all.

There are several types of books out there that play with words.

One book series titled, Short & Sweet, is a compilation of one page poems and stories all written in one syllable words. Each book has had a different theme. I thought it interesting, so I gave it a try and submitted a piece titled “When God Calls” to the third compilation, which is titled The Short & Sweet of It. When the Right Word is a Short Word. The focus of these submissions were things that matter deeply to the authors and my piece is based on the Bible verse Matthew 11:28-30 —“Come to me, all you who are weary and burdened, and I will give you rest.” I wrote a short poem from my heart and I couldn’t be more excited as it’s my first published work.

The book is launching this month and my piece is on page 77. It’s being sold on Amazon and Barnes & Nobles. (See links below.)

Besides one syllable word books, there are more specialized books on words. If you are anything like me, you own more than one dictionary and thesaurus. At used book stores I like to look for unique and different types of dictionaries to use for references. Recently I learned about a new word. You may have heard it before, but it’s new to me. It’s called ‘Etymology’. At first I thought it was about body parts or an animal species. It’s not!

Etymology: the study of the origin of words and the way in which their meanings have changed throughout history.

Isn’t that awesome?!

Apparently, this has been a thing for quite some time. I looked on Amazon and there are numerous books on the subject (some of which are now on my wish list). As I researched further on the internet, I found a website dedicated to the topic, https://www.etymonline.com/.

For those of us who write historical, this might give us an entire new source of understanding how or why a character would use a word. My favorite part in the few words I tried out, is the listing of slang words.

For instance, I looked up the word farm. Besides an overview on the definition it lists two slang phrases:

Fetch the farm: prisoner slang for “get sent to the infirmary”
Buy the farm: world war II slang for “die in battle”.

Now, if I was writing a World War II piece or a Civil War piece, I might use one of these. But alas, I’m not. But, the next time I’m looking for a something more on a word, I’ll use this as a resource and see where it leads.

All in all, words are wonderful.

Especially when we use them to communicate to others. Whether it’s in a private letter, an article, a novel or a blog post, words are put together to read and enjoy.

Just like you read and enjoyed this post, right?

Blessings,
Denise

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Different Forms of Storytelling by Denise M. Colby

March 12, 2018 by Denise M. Colby in category The Writing Journey by Denise Colby tagged as Storytelling. Motivation, writing

Different Forms of Storytelling by Denise M. Colby | A Slice of Orange

…Are Not All That Different

I started writing this post with a simple topic given how busy I am, yet it quickly turned into a deep-thought, look inside my heart observation.

Since December, I’ve been choreographing and assistant directing Beauty & the Beast, Jr at my son’s school. All fifty-five (55) 5^th-8^th graders and one-hundred twenty-six K-4^th graders. Yep, you read that correctly —181 kids.

This is my sixth show. I love to create an overall vision in my head, work with each piece one by one, then put them all together at the end to entertain and tell a beautiful story. Sharing the experience of live theater with these kids is so much fun. And it’s been a blessing to do this over these years with all three of my sons when they have been at school here (my youngest is cast as Cogsworth this year).

I work with three other wonderful women and a whole slew of volunteers to be able to pull this off. Lots of layers. Lots of details. Staging, sets, costumes, make-up, shoes, and so much more. All parts of the whole in the musical theater form of storytelling. Much like writing a book.

My very first blog post on A Slice of Orange, was on this three years ago. About how each piece matches setting, POV, dialogue and more. I talked about my confidence growing year over year each time I do one of these shows and that it’s the same with my writing.

In my mind, both forms tell a story to an audience. And thus I should approach both the same.

But as I was writing these words, another thought intruded.

I’m not alone in creating this wonderful masterpiece of a show. I have help.

As I’ve taught the kids their steps and where they stand or move, the drama director talks with them about their acting and the music director works on their singing. I am one of many to pull this off and I have no problem showing what I’ve created to the team, asking for feedback and together figuring out what should change.

Why then, is it so difficult for me to ask for help with my writing?

It should be the same thing. I do not need to work alone to create my manuscript. There are people who are willing and able to help me. I can learn and grow from working with others, especially if I’m sharing my words with people who are stronger in the areas I am not.

As I sit and ponder this a while, I realize words are very personal to me. I’m a journal writer and I love to write what I’m thinking or feeling. Thoughts and feelings are not wrong – they are real. Before I write something, I listen to my heart, what I feel, what I believe and then put words on a page.

However there are patterns and formulas and specific skills to writing a novel and all those elements need to be in there as well. The longer I’ve been working on this, the more my brain understands the rules, patterns, and formulas for fiction writing. To put in the specific elements in order for it to become a viable readable story. That it’s not about my thoughts and feelings.

My brain seems to understand it, but my heart still takes what I write very personal.

Deep down, my stubborn pride wants to do all of this by myself. To try to put it in perfect order before I share it with someone.

Why do I do this?

I don’t have an answer to that yet. But maybe I can try to understand a little better.

I have been choreographing and dancing longer than I’ve been writing fiction. And I believe I’m more of a natural with it, than I am with the writing.

But, I want to be a natural writer. Just sit down and write it all out. But when I think about it, I’ve been studying dance all my life.

And I understand the nitty, gritty details that makes a good dance number.

I’m still learning the nitty, gritty details that go into writing a fictional story.

Also, I have put hours into dissecting the music and characters and how they move and the timing before I taught the kids anything. And when something didn’t work I have gone back and reworked it.

Am I putting that same type of focus and time into my writing?

Do I study my manuscript word for word to make sure it is the best it can be?

See, I told you I was doing some deep soul-searching. I love to write like this. It actually comes easier to me than writing a made-up story. So, maybe if I accept this about myself, I’ll have an easier time being open to learning and sharing my writing—all to make the stories in my head and heart be able to come to fruition. Which is ultimately the goal. Not for my writing to be perfect, but for my stories to be published, presented, performed…I think you get the picture.

Do you have something you struggle with in your writing?

Is it difficult for you to share your words with others?

I would love to hear from you. (And If I don’t respond right away, it’s because I’m backstage working a show this week.)

Denise

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Dating Lessons from WALL-E

February 12, 2018 by Denise M. Colby in category The Writing Journey by Denise Colby tagged as Dating, Disney, teens, Valentine's Day

Dating Lessons From Wall-e | Denise M. Colby | A Slice of Orange

Dating Lessons from Wall-e

With Valentine’s Day around the corner, I thought covering a special Disney couple would be fun. Our family loves all Disney movies and WALL-E is no exception. We’ve watched it several times and the last time, several things struck me about the way WALL-E and EVE find their Happily Ever After. So I started writing down what I observed. Yes, they are cute and all the antics are quite entertaining, but with three teenage boys in my house, I asked myself would I want them to follow WALL-E’s path to love?

♥ Approach a girl and she fires at you, ignores you and then breaks your things.

♥ Show her something beautiful and she takes it and doesn’t give it back.

♥ Try to teach her to dance and she throws you against the wall.

♥ Be romantic and get no response. Zip. Zilch. Natta.

♥ Try to hold her hand and get hurt in the process.

♥ Chase her and she’ll carry you out of your world.

♥ Help her save her world and lose yourself in the process

♥ And then finally, she rushes to save you. And when she kisses you – the spark is large enough that your old self comes back again.

I love it when Eve finally sees all that Wall-e does for her and how it changes her view of him. We all want someone to see the true us. And love us for who we are. Wall-e never wavers in his caring for Eve. And in the end, they both grow and change and open their hearts and find their Happily Ever After.

I think the stories we write are a lot like this. Our poor characters are pushed and pulled through some rough times, but in the end they change and grow and their world is a better place because of that.

I’m just not sure I want to watch my boys go through all that in real life…well, maybe if they find someone who loves them as they are and brings out the best in them and they have a happily ever after. Then, maybe I would.

Happy Writing & Happy Valentine’s Day Blessings!
Denise M. Colby

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