Category: Columns

Podcasts: Free Information on Every Subject by Kitty Bucholtz

Last month, I spoke to you a little about podcasting. If you don’t know what it is, it’s sort of like a radio program with daily or weekly or some other number of episodes each month. It’s pre-recorded, not live, and although mostly the hosts know what they’re going to say, podcasts can have lots of unscripted parts – which can make listening more interesting and entertaining, or really boring, depending on the hosts and how the episodes are edited.

Topics can range from religious to business to crime to celebrity and more, but there is a ton of how-to and self-help. That’s where most of the writing and publishing podcasts come in.

My favorites are Joanna Penn’s The Creative Penn and Mark Dawson’s Self Publishing Formula. And of course, my own new WRITE NOW! Workshop Podcast. Haha! 😉  People can listen on the website, or use their favorite podcast app on their phone. Most podcasts can be found on iTunes and Stitcher as well as other places. Listeners can hit the subscribe button and new episodes will be downloaded automatically.

Most of the ones I listen to have a short to medium-length introduction that might include publishing news, writing updates, and maybe some fun banter before introducing the episode’s guest. Then there’s usually an interview segment, and often a short wrap-up at the end.

Others have several people chatting about writing in general, often punctuated by banter and rabbit trails. Sometimes it’s just a single host (like me) with or without interviewed guests. (I do a teaching episode by myself on Tuesdays, interview a writer or other industry pro on Thursdays, and I do an Encouraging Words episode every Sunday.)

Podcasts are, by definition, audio shows. But many people, myself included, have also recorded some or all of their show on video and uploaded the episodes to their YouTube channel. People can search for a subject and find these shows, listen, and hit the subscribe button if they like it. Then they’ll be notified when a new episode is published.

By definition, these are two mostly different audiences – those who prefer to listen only (maybe while exercising or driving) and those who love YouTube and watching the interaction. It’s a good marketing plan to have a show in both formats, but it’s a lot of work!

[Here are the YouTube channels for me, Joanna, and Mark, if you want to take a look.]

If you’re an information junkie like me, or you don’t have the time to read a lot of articles and books on writing and writing-business topics, check out podcasts. Even businesses like Kobo and Smashwords have started their own podcasts. In addition to writing topics, I also subscribe to podcasts on business, leadership, healthy eating, neuroscience, Christian living, and one called Serial, which takes a seasonal approach and explores a crime and the people involved to try to find the truth. There is a lot of helpful, free – and entertaining! – information out there. It takes some time, but you may find it’s worth it.

Remember, my class, Going the Distance: Time and Project Management for Writers is open for registration now! Class starts Monday, January 15, 2018, but registration will be open a little longer (with lifetime access). We’ll have a big half-day live online event on Saturday, January 20, where we work on our goals and calendars together as I walk the class through the steps. This will be recorded, but it will be most helpful if you can be there in person.

Last month, I told you that I’d be a guest on Mark Dawson’s Self Publishing Formula Podcast. That episode came out on Friday, January 5, 2018, episode 100! In the PDF download for the episode, there’s a coupon code for $50 off my class, so be sure to use it!

I hope you find this article helpful. There is so much information out there, but not all of it is accurate, not all of it is up-to-date anymore, and some days it feels like searching for a needle in a haystack to find what’s important to you and your business. Podcasts will still have some of those problems, but when you find the ones created by people you’ve learned to trust, they can be an entertaining way to learn.

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. She writes romantic comedy and superhero urban fantasy, often with an inspirational element woven in. She loves to teach and offer advice to writers through her WRITE NOW! Workshop courses and the new WRITE NOW! Workshop Podcast.