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How Much Money I Made Self-Publishing in 2011

January 10, 2012 by in category Archives

Happy Monday! As part of the changes this year at Routines for Writers, I am now starting the week there with news and information about my self-publishing journey. Since it’s tax time and time to finish planning out the new year, I thought I’d compile my revenue and expenses and share them with both my friends there, and here as well. 

In the following list, I did not include any revenue or expenses for 2011 that were not directly related to self-publishing. All the things I bought or paid for that I would have spent money on anyway – books, DVDs, conferences/speaking events, online classes, web site, software, etc. – are in addition to these numbers. 
EXPENSES
In April I started thinking I would probably self-publish if I didn’t hear good news about my genre at the Romance Writers of America national conference, so I started buying books and ebooks on how to publish ebooks. (That still sounds funny to me!) I spent $12.74 on five ebooks between April and August. I self-published Little Miss Lovesick [link] in September. Then I spent $67.59 on three books and three ebooks between September and December. I also bought a copy of my book for $0.99 at both Amazon and Barnes & Noble so I could double-check the formatting.
My husband is a former graphic designer so I paid $9.99 for the photo we used to create the cover, and my husband gained a lot of points to leverage against chores in the future. 🙂  I spent $15 on an online class where I learned how to format my book for Kindle, then I did all the formatting myself. 
I decided that I wanted to own my ISBNs, and I wanted enough of them to continue publishing years into the future with consecutive numbers assigned to my “publishing company.” So I paid $575 for 100 ISBN numbers. I also paid $57 to file a DBA (Doing Business As) form with the State of California to use Daydreamer Entertainment as my company name. (It’s not a corporation or an LLC, it’s just permission to use a name that is not my own.) 
PUBLISHING THE BOOK
I uploaded the book to Amazon on September 17. But I was pretty sure I had a formatting problem, so I asked all of my friends not to buy a copy until I fixed it on September 22. I decided I wanted to price books the way I like to buy DVDs at Best Buy and Target: on sale when they first come out, and then full price after that with occasional sales. So I set the price at $0.99 for 30 days…which really means 5-6 weeks by the time you wait for your changes to take effect across all venues.
The book went up on Barnes & Noble on September 22 and Smashwords on September 21. If you aren’t familiar with Smashwords, they distribute my book to the iTunes store, Kobo, Diesel and more. There are a couple other venues I want to use, but with the move and the holidays, I haven’t been able to complete the work yet.
SALES AND REVENUE
I think the minimum that you have to earn before getting paid (on all three sites – Amazon, B&N and Smashwords) is $10. You can download a spreadsheet showing your sales and revenue from Amazon and B&N, which I have done every month. I’m not sure about Smashwords; I have a spreadsheet with all of my sales across all their distribution channels, but I’m still reading it over and figuring it out. It looks like their spreadsheet is only available by quarter, but it includes what countries you’ve sold to. Cool.
For September through December, 2011, I’ve earned $5.39 on 17 sales from B&N, and $8.11 on 8 sales from Smashwords (for sales to Smashwords and Apple customers only, so far). Again, I won’t get paid by either of them until they owe me at least $10. As seems to be so often the case, the biggest sales are from Amazon. I’ll break it down by month.
September – $13.65 in earnings on 39 sales, paid on November 29th; $0.26 on 1 sale in the Amazon UK store, unpaid until I reach $10.
October – $12.15 on 33 sales, paid on December 23rd; no non-U.S. sales.
November – $22.05 on 9 sales, not yet paid; no non-U.S. sales. (The price from the end of October on is $3.99.)
December – Reports are generated on the 15th of the month (next week), but it looks like Dec numbers are approximately $9.65 on 4 sales. That means I won’t get a check in February. 
THE BOTTOM LINE
My total earnings for 2011 is $71.26 on 111 sales. (Of course, that’s not what I’ll report to the IRS. That number would be $25.80, the amount I actually got paid in 2011.) Total expenses for 2011 per the above is $739.30. (That is the number I’ll report to the IRS, in addition to other expenses, because I really did spend it in 2011.) That gives me a net loss of $668.04 for the year. (Again, not the number that will appear on my tax form because I had other writing-related income from teaching online classes. I just want you to understand the difference between the numbers as I’ll be presenting them to you throughout the year, and the way you report a cash-basis business.)
You can look at these results from a glass-half-full or glass-half-empty perspective. People who have been doing this longer than me seem to agree that it takes about a year for you to really see progress, and it’s quicker if you have multiple books out. I’ve heard that nonfiction sells better than fiction; I’ll let you know if that’s true for me when I put out my nonfiction ebooks. In the “corporate” small business world, common wisdom is that it can take up to five years to start seeing profits and have a business that supports you financially. I expect I’ll be closer to the one-year than the five-year mark, but only time will tell.
On days when I feel despondent about the numbers, my awesome husband reminds me that a few months ago I’d sold zero books and earned zero money from my fiction. This, from a self-proclaimed pessimist, so you can see why it cheers me up so much.
Today’s a new day, it’s a new week, a new year, and I’m feeling optimistic. I have a lot to do and some days I don’t know how I can possibly do it all. But every journey is one foot in front of the other, one mile after another, so I have to focus on what to do NOW and what to do NEXT and leave the rest of it on my To Do List.
Again, ask any questions you want and I’ll try to answer. And if you’re interested in planning out your 2012 writing year with me, sign up for my online class. We start next Monday. 
Until next time, Happy Writing!  🙂


Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, was released in September 2011 as an ebook and will be available soon in print format. Kitty has also written magazine articles, devotionals, and worked as a magazine editor. She is the co-founder of Routines for Writers where she blogs every Monday. Her next novel, Love at the Fluff N Fold, will be released in Spring 2012.
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Greetings, New Year’s Grinches

January 6, 2012 by in category Pets, Romance & Lots of Suspense by Linda O. Johnston tagged as , , ,

Admit it–are you a New Year’s Grinch?

Okay, I realize there really isn’t such a thing. That’s certainly not the background of the character created by Dr. Seuss who despises Christmas in the book How The Grinch Stole Christmas.
But the term Grinch has been extended somewhat in common use to mean more than that nasty, greedy and cute character. It can also mean someone whose holiday spirit is lacking.
So why not a New Year’s Grinch?

Most of us have looked forward to the New Year as a new beginning. We like to think that whatever went wrong for us in 2011, or wasn’t ideal, or even could just use some changes or tweaks, will get resolved in 2012. Sometimes it’ll just happen, and sometimes we have to work on it, but this year can definitely be better than the last.

Can’t it?

What about if you just let one year run into the next? I don’t make New Year’s resolutions, so although I may aspire to changes, mostly those that I cause, they don’t rise to the level of promises to myself the way resolutions might.

What about people who just figure January 1 is just the day after December 31? Those who may enjoy taking time off over the holidays because everyone does (well, everyone but writers) but don’t really consider the upcoming year to be different from the one that just expired?

Tell you what. All you New Year’s Grinches: since you don’t believe in the magic of the New Year, make your resolution now. This year, you’ll vow to stop Grinching and start working on changing all those things in your life that need improvement. And admit it. There are some.

Silhouette Nocturne BITES
November 2011
Like–if you haven’t read any of my Pet Rescue Mysteries or my Harlequin Nocturne Alpha Force miniseries books, that’s something thing you can start in 2012. Or if you’ve read some, pick up some more! Then there’ll also be my first Harlequin Romantic Suspense book in July…

Okay. Enough BSP. How about your own writing aspirations or career? What can you change in the upcoming year to improve wherever you are? Or what about your family life? Your home? How can you improve our environment? Help save some homeless animals? Whatever!

Tell us all, right here. Are you a New Year’s Grinch? And are you resolving to change that?

In any event, to all of you OCC members and friends, whether you’re Grinches or not: Have a very happy and productive 2012!

Linda O. Johnston
http://www.lindaojohnston.com/
http://www.killerhobbies.blogspot.com/

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Conversations with Barb and Jann

January 2, 2012 by in category Jann says . . . tagged as , ,

 by Barb DeLong and Jann Audiss
We have been friends for what seems like forever and been struggling with our writing as well.  So to start 2012 off with a bang, we have decided to blog on the Slice of Orange.  What better place to get our mojo working.  We decided to do a conversational blog between the two of us exchanging our thoughts and ideas about our writing.
Jann:  Hi, Happy New Year. Yada, yada…been thinking about blogging again.  What do you think about blogging together?  I remember when we were doing it as a group several years ago?

Barb:  Yes, I remember.  I also had a Pro blog and my own blog for a while.  But I stopped writing them, as it seems I do regularly with my creative writing.  I plunge in, all excited about a new story, write feverishly, then more slowly, then I hit the skids.  How can I make this year different?

Jann:  I know what you mean. One problem I have is getting sidetracked with other obligations. Remember when we use to meet once or twice a month for critique group?  We were actually getting pages out, why don’t we try committing to – oops backup and remove “try”, let’s commit to meeting twice a month to write for 2 hours or critique.  If we critique, let’s set a page minimum – doesn’t’ matter if the pages are good, bad or ugly. 

Barb: The goal is ACCOUNTABILITY! 

Jann: Hey, what about taking Kitty’s Online Class for January.  Going the Distance: Goal Setting and Time Management for the Writer??  Sounds like we could use it.
Barb:  Setting goals, supporting each other – sounds like a plan, Jann!  And hey, I think we just did our first blog!  Blogging is writing, so we actually wrote something.  I like this already.  

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Meeting Reminder: January 14, 2012

January 1, 2012 by in category Archives tagged as ,
Doors open at 9:00 AM

Ask –an-Author: TBA
First Chapter Critique: TBA

Online Class: 
Going the Distance: Goal Setting and Time Management for the Writer 
with
Kitty Bucholtz  
For information Click HERE
Time to renew your OCC/RWA membership! You may renew at the meeting or online http://www.occrwa.org/joinocc.html 

2012 Orange Rose Contest for Unpublished Authors Information will be available at this meeting.

Even more meeting information can be found on our website. 

Hope to see everyone on the 14th.
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Western Witches: Calls for Submission

December 31, 2011 by in category Archives tagged as , ,

Want to start the new year off with some creative inspiration? Why not kick it off with a short story? Here are the latest Calls for Submissions … perfect for helping meet those resolutions.
Hex Appeal
Ellora’s Cave is casting a magical spell for all things Wiccan. Charm readers with stories about wanton witches, lusty warlocks and sizzling spells! 18K – 70K words Deadline for internal submissions: June 15, 2012.  Deadline for external submissions: May 15, 2012. Stories will release in October 2012. For more information, http://www.jasminejade.com/t-writerscircle.aspx
Western Escape
Decadent Publishing is accepting pitches for their new series, Western Escape.

If you have a tale of a hot cowboy, or a cowgirl who can hold her own in a man’s world, we want to hear about it. Give us lariats to tie up desire, a beautiful sunset over an open prairie to weaken inhibitions, or even the slow rocking of a horse to spark things off. Decadent Publishing’s Western Escape follows the lives of Freewill’s residents and visitors. Heroes and heroines can be locals or tourists, but they must all pass through or connect to Freewill in some way whether interacting with the town ghost or locals, attending a conference at the Misbegotten Gaines Ranch and Resort, or something only you have thought of.
All submissions must have a Western theme. Tell us of the city boy roped by the hottest cowgirl in the West. Show us the wild or simple joys of a trip to the rodeo. Offer a plea to the ghost of Pierre Dauville and demonstrate the power of believing in what you cannot not see. For more information about Freewill look around the blog and make yourself at home or contact us.
Due to the somewhat conservative nature of the setting, all stories should focus on heterosexual relationships with a satisfying HFN or HEA ending. If you have a wilder cowboy in mind, please send it through general submissions.
Genre: A Western connection is a must, but we are open to any sub-genre including but not limited to Historical, Time Travel, or BDSM, as well as some paranormal elements such as psychics or reincarnation themes. No sci-fi or extreme fantasy please. Although a little implied magic is acceptable, we would prefer our cowboys on horses rather than riding dragons or space ships. 12K -50K (We will consider longer works on an individual basis.) Sensual to Hot (2-4) See submissions link below for taboo subjects. Remember this is romance so no straight erotica please. For more information, visit http://westernescapedecadentpublishing.blogspot.com/p/submission-guidelines-for-decadent.html
Coming Out Stories
Loose Id wants Coming Out stories — Thoughtful, authentic erotic romances featuring men and women who come out. The coming out theme must be integral to the story. All stories must follow Loose Id submission guidelines. Final deadline for full submissions will be June 15, 2012 but the earlier, the better. Those accepted may be included for release in conjunction with Coming Out Day.
Coming out refers to the expression “coming out of the closet” meaning to tell others about your sexual orientation.
http://www.lasionline.org/the-issues/coming-out.html Note: Coming Out Day is observed in many countries, usually on October 11. In the UK it is celebrated on October 12. For more information, visit http://www.loose-id.com/submissions.aspx
Faery Rose
The Faery Tales at Wild Rose Press are not for children. The Faery line is a fantasy world where you can allow your imagination free rein, a place to enjoy romance with mystical or mythical characters.  We are looking for a sensual hero who knows what he wants and who goes after his leading lady. The heroine should always be a female we can identify with—someone we want to see achieve her dreams with strength she draws from inside.
Here are some possible scenarios:  
  • Dragons in the mist that turn into mortal men and women while overcoming obstacles to their love may have a little lust on their minds as well.
  • Elves with challenges to their emotions could be looking for love with a bit of mischief thrown in. 
  • Ghosts may come back for the love of their life—or serve as the conflict keeping hero and heroine apart
  • Wizards, warlocks, and witches crank up the romance like they spit out a spell. 
  • Futuristic worlds reveal heroes and heroines capable of wielding a sword or a laser, who fearlessly go after what their  hearts desire.
  • Time travels moving through centuries with the hero and heroine seeking not the secrets of the ages but of love.   

And because our line is limited only by your imagination, if you have any other mystical creatures you think might be a fit, we will certainly look at those also. For believable romantic interaction, the hero and heroine must be of the same species or both humanoid. Your work should be a Romance above all, and every story should have clear goal, motivation, and conflict no matter how long or short.  â€œShow” us the trials and tribulations of your hero and heroine—make them suffer.  We want to “see” their emotions, don’t tell us; put the reader in the story rather than telling a “bedtime story” to a friend. For more information, http://wildrosepress.us
Compiled by Louisa Bacio
See something that piques your creativity? Louisa Bacio will be teaching Writing a Short Story for Anthology Call-Out on SavvyAuthors.com in January, and for OCC/RWA in November 2012. Make publication a goal. For more information, visit http://louisabacio.com

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