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Rebranding…The Production Schedule

March 5, 2019 by in category Pink Pad by Tracy Reed tagged as , , ,
Author typing on an old typewriter | Tracy Read | A Slice of Orange

This is where the rubber meets the road.  The Production Schedule can be a scary thing. It’s where you set your money plan for the up coming year. It’s one thing to say you’re going to do something insane like write a title a month.  It’s another thing to actually do it. Oh man, I just had a flash back to 2016.

There’s a scripture that says to write the vision and make it plain, for in due time it will come to pass. It might feel like it’s slow, but it will happen. I did a little paraphrasing [Habbkkuk 2:2-3], but it’s true.

When we write things down, we give them life.  When you put those words on an 11” x 17” piece of paper and post it on your office wall where you see it every day, it becomes your silent assistant, constantly reminding you of the tasks at hand.

I have been using a production schedule for a few years.  The last two years, I sort of ignored it, which meant, I had subconsciously decided not to make that much money. Insert gasp and call me a bad writer. I know why I ignored the schedule on 2017, I was exhausted from 2016. But last year, I haven’t got a clue what happened nor a justifiable reason. I started the year with these grand plans of writing four books, possibly doing a couple of short stories and creating another boxset.

Last year saw me publish one fiction book and one non-fiction book. I did however, write another book which I held until after I attended RAM. I figured I’d use what I learned to release it. That was before I realized I needed to clean up a few things before I could release anything.

So here I am sixty-four days into a new year and I’ve yet to release a book. According to my production schedule, I should have released all of my new covers. There’s been a little hitch in my plan. This rebrand has taken a little longer than I thought. Rebranding is sort of like redecorating. You start out thinking a fresh coat of paint is all you need and then you realize the sofa looks horrible, even though you matched the paint against before you attacked the walls. So now it needs to be recovered. Now the carpet and drapes don’t work. Before you know it, you’re knocking down walls, ditching the carpet for hardwood floors, changing the light fixtures and buying a new sofa.

So when I changed the covers, I had to update the blurbs. When I started loading the covers to the website, they didn’t fit. The wall had to come down . . . a new website . . . a new logo . . . new color scheme. This December I will celebrate five years as a published author and so far, instead of doing special celebrations, I’m in the middle of a major remodel. Oh yeah, and I have a few books I need to write so I can make some money.

In January, Skye Warren published an explosive mini course on RWA which was a game changer for me. If you haven’t read it, I highly recommend it. It was scary, but it was also very enlightening. It forced me to look at my writing career differently as if RAM hadn’t already got my juices flowing. I did the assignments and started a new production schedule. I saw things a little differently. I didn’t realize, I had as many titles sitting around waiting to be shared.

I had decided I was going to put four titles out this year, but it was looking a little bleak while rebranding. But I when I looked at my catalog, I discovered four boxsets. I could easily call it a done deal, but I look at these titles as four unexpected new revenue streams. I attacked my Production Schedule and now it wasn’t as scary. Instead I saw the potential to make money. I haven’t released anything yet, because I’ve been busy redecorating, but the new titles are on my website as coming soon. If I stay focused, before the end of the month, I’ll start releasing titles and sharing the new covers to all the selling platforms. The new website and newsletter design will be live as well.

So here’s a peak at my production schedule.


Release New Covers

  • The Good Girl Duet
  • Miss Match
  • The Fix Up
  • The Night I Fell In Love
  • First Encounters Of Love Box Set
  • A Southern Gentleman Vol One

New Website

New Newsletter Design


  • A Southern Gentleman Vol 2


  • Secret Love Box Set


  • Loving Her Box Set


  • First Love Box Set 


  • The Good Girl Part Trois 


  • Miss Match Part Two

I’m going on vacation . . . this isn’t a title.


  • Unexpected Love Part Two


  • Real Love Box Set


  • Special Anniversary Title

I know it looks a little insane and almost as nutty as my book a month project. Keep in mind, most of these things are written or down. This is more less a proposed release schedule. Once I complete the website, all I have to do is load the files to Vellum for the box sets. I’m cleaning up A Southern Gentleman Vol 2. The other three books on my schedule are in my head and waiting to be written. There’s something I want to try with those . . . I’ll let you know if my plan works.

I almost forgot, here’s another set of covers. If you’re counting, you’re correct, I have only shared six. I’m holding the seventh, A Southern Gentleman because it’s part of the launch for A Southern Gentleman Vol 2.

Have a great month and write a lot.

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