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The Brand Challenge Introduction

October 12, 2022 by in category The Writing Journey by Denise Colby tagged as , , ,

This month, I’m introducing a concept called The Brand Challenge. It’s a way to encourage you to try something new on your website to help you build your brand.

Blog header with right side showing laptop and left with words The Brand Challenge by Denise M. Colby

Sometimes branding and dealing with your website can be challenging. The purpose of this challenge is to encourage you to just try. It doesn’t have to be perfect. It can even be something you decide to change later on. The idea is trying something new to keep propelling you forward in your Author career.

For a list to choose from, here are some ideas to help you with your Brand Challenge this month:

  • Create a new blog post this month about a character, your story theme, or genre you write in
  • Up your on-page SEO with each post and page (for help, I’ve created an On-Page SEO Checklist for you to download, and check out my past blog post Using a Blog SEO Checklist to Streamline Your Blog Post)
  • Create a book page on your website for every book you have or are working on
  • Link two or three pages on your website to one another using Anchor Text
  • Design a social media post about the genre you are writing in, or a book you’ve read recently

Pick One Task A Month For This Brand Challenge

Again, I encourage you to do one thing on this list above to help build your brand. It may not seem much, or it may feel overwhelming. But just stick to one thing only for the entire month. Then do another thing the following month. Pretty soon, you’ll have many months of blog posts or content you didn’t have before.

I’m always amazed at how slow and steady can be the right way to approach brand building.

Sometimes we feel this urgency to hurry up that adds extra stress we don’t need as we are busy writing our next book.

I’d love to hear other ideas that can help you build your brand. Do you like the idea of a monthly Brand Challenge? Leave your thoughts in the comments below.

Blessings,

Denise

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