Heck Yeah! E-Covers That Seduce & Sell

April 15, 2011 by in category The Write Life by Rebecca Forster tagged as , , , with 1 and 0
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See all my covers at: http://www.rebeccaforster.com/

by Rebecca Forster
I doubt this will come as a surprise, but ‘pretty’ sells. So does intriguing, shocking, soothing and sexy. That’s why I spent the last three weeks sweating over cover designs for my backlist romances (all of which I hope you’ll check out for your E-reader) and redesigning my thriller covers.

Why, you may wonder, did this exercise create such angst? After all, these are only E-covers. Nobody will run their thumb over the richly embossed type, check to weight of the stock or touch it in a bookstore. This isn’t a ‘real’ cover on a ‘real’ book. And that is my point exactly. These covers are more important than a paper because they will live on in perpetuity.

In this new publishing reality authors who have backlists and don’t own the rights to their covers must now become designers; indie authors who have never had the benefit of seeing their work transformed into a visual face a daunting task of identifying the soul of their books. Bottom line, unlike paper, an E-cover’s impact will be farther reaching than any of us can even imagine.

In the old days an author might reproduce their cover image on bookmarks and mugs. In this brave new world, E-covers pop up as thumbnails on Facebook, Linked-In and other social media posts. They are broadcast to readers of blogs and reviewers who promote your work. An E-cover makes a statement on your own website. An E-book cover is brought up full-size and full color on most readers. An E-book cover sets the tone for your book in a way that a paper cover never could because you – the author – have designed it and that is the truly exquisite bottom line.**

No longer am I at the mercy of a New York art director working off a synopsis of the book we spent months writing. Never again will I have a cover where Lady Justice had a sex change and became a sword-toting Roman guy. I have seen the last of a beautiful ocean on the cover of my book that is set in the high desert of California. Hurrah! I have taken the beaches of cover design, and planted my flag and you can too.

I must confess that initially I was like a young soldier rushing into war without realizing how important the battle was. I lucked out with my Witness Series covers but others looked amateurish, weak and unmemorable. I had that revelation as I readied my romance backlist for E-publication. I was determined to make my covers as easily identifiable as my writing style so when faced with the prospect of creating a minimum of 8 new covers, I knew I needed a plan. I studied E-covers of books I admired and those on the top seller lists. I began to experiment. I realized that, like a first draft of a book, my covers were not perfect the first time out. I began to understand that I had to kick everything up a notch to get noticed.

The new covers now reflect the theme of each book or are evocative of the mood of that work. With the romances and women’s fiction in particular I tried to limit the use of full-on portrait photography in order not to inhibit the romantic reader’s imagination. For me, blocking and color worked for the romances. For other authors, flowers and pastels might be the key to success. For my thrillers, I decided to go darker with ominous and/or graphic images. Though there are no hard and fast rules, here are some guidelines that worked for me:

• Clean is better than fussy

• People (especially parts of people) are intriguing***

• Experiment. Odd colors and disparate type faces can to work together and create drama

• The covers should reflect the tone of the book

• Slugs should be tight and to the point

• Spend a little money on stock photos (I use ‘small’).

• Plug in image search words that aren’t obvious.

• Use PowerPoint portrait setting for your design. The pixel height and width will be perfect.

So, Heck Yeah! Get on top of the the covers. Your E-career will thank you for it.****

*See more of my handiwork at http://www.rebeccaforster.com/ .
**Even if you had a designer, they worked at your direction. Own that cover!
***See The Reckless Ones – my favorite partial body shot.
****The same thoughts hold true for E-packaging!

Author Bio
Author Bio
She marketed a world-class spa when it was still called a gym, did business in China before there were western toilettes at the Great Wall and mucked around with the sheep to find out exactly how her client’s fine wool clothing was manufactured. Then Rebecca wrote her first book and found her passion. Now, over twenty-five books later, she is a USA Today and Amazon bestselling author and writes full-time, penning thrillers that explore the emotional impact of the justice system. She earned her B.A. at Loyola, Chicago and her MBA at Loyola, Los Angeles. Rebecca has taught the Business of Creativity at University of California Long Beach Writers Certificate Program, UCLA and UC Irvine extension. Married to a Los Angeles Superior Court judge, she is the mother of two grown sons and spends her free time traveling, sewing, and playing tennis.
  • Rebecca Forster June Featured Author

    Rebecca Forster is a USA Today and Amazon bestselling author and writes full-time, penning thrillers that explore the emotional impact of the justice system.

  • Rebecca Forster June Featured Author

    Rebecca Forster is a USA Today and Amazon bestselling author and writes full-time, penning thrillers that explore the emotional impact of the justice system.

  • A ‘Wrich” Experience
     See all my covers at: http://www.rebeccaforster.com/ by Rebecca Forster I doubt this will come as a surprise, but ‘pretty’ sells. So does intriguing, shocking, soothing and sexy. That’s why I spent the last three weeks sweating over cover designs for my backlist romances (all of which I hope you’ll check out for your E-reader) […]
  • Rebecca Forster June Featured Author

    Rebecca Forster is a USA Today and Amazon bestselling author and writes full-time, penning thrillers that explore the emotional impact of the justice system.

  • Rebecca Forster June Featured Author

    Rebecca Forster is a USA Today and Amazon bestselling author and writes full-time, penning thrillers that explore the emotional impact of the justice system.

BEFORE HER EYES

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BEFORE HER EYES

BEYOND MALICE

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BEYOND MALICE

CHARACTER WITNESS

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CHARACTER WITNESS

DARK WITNESS

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DREAMS: The 90s Collection

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EXPERT WITNESS

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EYEWITNESS

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FOREIGN RELATIONS

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FORGOTTEN WITNESS

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HOSTILE WITNESS

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HOSTILE WITNESS
INTIMATE RELATIONS

KEEPING COUNSEL

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KEEPING COUNSEL
LOST WITNESS: A Josie Bates Thriller

PRIVILEGED WITNESS

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SEASONS: The 90s Collection

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SECRET RELATIONS

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SEVERED RELATIONS

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SEVERED RELATIONS

SILENT WITNESS

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THE BAILEY DEVLIN TRILOGY: BOOK 1-3 (The Bailey Devlin Series)
THE DAY BAILEY DEVLIN’S HOROSCOPE CAME TRUE
THE DAY BAILEY DEVLIN’S SHIP CAME IN
THE DAY BAILEY DEVLIN PICKED UP A PENNY

THE MENTOR

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THE MENTOR
THE RECKLESS ONES: The 90s Collection

VANITIES: The 90s Collection

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VANITIES: The 90s Collection

VOWS: The 90s Collection

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VOWS: The 90s Collection

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She marketed a world-class spa when it was still called a gym, did business in China before there were western toilettes at the Great Wall and mucked around with the sheep to find out exactly how her client’s fine wool clothing was manufactured. Then Rebecca wrote her first book and found her passion. Now, over twenty-five books later, she is a USA Today and Amazon bestselling author and writes full-time, penning thrillers that explore the emotional impact of the justice system. She earned her B.A. at Loyola, Chicago and her MBA at Loyola, Los Angeles. Rebecca has taught the Business of Creativity at University of California Long Beach Writers Certificate Program, UCLA and UC Irvine extension. Married to a Los Angeles Superior Court judge, she is the mother of two grown sons and spends her free time traveling, sewing, and playing tennis.
  • Anonymous says:

    Love the new covers – and really love that people are going to be able to read your books without scouring library sales! It's all a little scary but the end result will be terrific.
    I'm trying to sign with the pen name – Mona Karel.

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