In Praise of . . .by Jenny Jensen

April 19, 2021 by in category On writing . . . by Jenny Jensen tagged as , , , , with 2 and 0
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In Praise of . . . | Jenny Jensen | A Slice of Orange

A simple Internet search can become a journey down the rabbit hole. A phrase or a word catches my eye, I click and find myself wondering down a path light years from the original intent. I was looking for info on clay pot cooking and got entranced by all the entries about things people are in praise of. Not sure how I got there, it’s a Google thing, but I couldn’t look away; all those heart felt testimonials extolling an incredible array of individual passions.

I was delighted by a man’s elegant praise of Velcro (who could argue with that?), an oratory on the simplicity of the ten penny nail (it really is an elegant and useful item), a poetic discourse on the play of sunlight on soap bubbles in the kitchen sink (I’ll take her word for it). The essays in praise of the rubber band, the sound of a child’s heartbeat in a quiet moment, the meditative smell of a crackling fire on a cold night all touched a universal human note—and I asked what I am in praise of.

Answer: writers. I write in praise of writers. I work with authors. I know something of the blood, sweat and tears invested in the books that are my passion to read. Writers are people with such a strong drive to tell stories they dive into unchartered waters and do it—despite the requirements of life. Writing is a full time occupation for a rare few. For most, the act of putting pen to paper is precious time carved out between client conferences, parenting, shift schedules, basic survival—the business of life. Amazing, praiseworthy.

Every book began as a spark in the mind of a writer. Might be an event, or a word overheard or grandmother’s lace collar that ignited the spark. With trial and error that spark becomes a premise to be populated with characters and action and goals. With more trial and error a burgeoning universe grows into a draft. More trial and error—okay, call it what it is—revisions and rewrites. Then more of same. Finally, a deep breath and first cautious preview. Writers group, spouse, beta reader, editor; it doesn’t matter who, the writer bears their soul. Feedback is absorbed (emotionally, technically, inspirationally), and it’s back to revise and rewrite, until the whole tough process results in the best effort of the writer.

That journey from idea to finished book is praiseworthy enough. That it’s just the beginning of a new sweaty effort is a fact. A book isn’t alive without readers. Reaching those readers is the next act. Even with a traditional publisher every writer has to promote their work — a fact even more vital for Indie authors. How else can the reader find your book among the 1100 new postings per day? Nothing makes me sadder than to have a client hang up their keyboard after publishing because sales are few to none. These are wonderful books, I know they are, but the author made no effort to promote. No one found the work. That wonderful book never stood a chance.

The investment of writing a book is a labor of love. Promoting and selling the book is just hard work. The effort begins with well-chosen genre categories and killer key words. An educated approach to pricing techniques, a website, blog and social media are promotional gold. Reviews are essential; consistency is key. Every author must invest the sweat equity needed to allow people to find their book. Fortunately, hundreds of Indie pros share promotional know-how, experiences and techniques on line, a lot of it free.

When I have found that ‘just right’ book I can snug up the Velcro on my slippers, hang my troubles on the ten penny nail, drain the supper dish soap and with the kid sit before the fire and travel wherever those pages take me. I am in praise of writers.


Author Bio
Author Bio
With a BA in Anthropology and English I pursued a career in advertising and writing and segued into developmental editing. It was a great choice for me. I love the process of creating and am privileged to be part of that process for so many great voices — voices both seasoned and new. I’ve worked on nearly 400 books over 20 years, books by noted authors published by New York houses including Penguin, Kensington, Pentacle and Zebra as well as with Indie bestsellers and Amazon dynamos. From Air Force manuals and marketing materials to memoirs, thrillers, sci fi and romance, my services range from copyediting to developmental coaching. Having worked in advertising and marketing, I am always cognizant of the marketplace in which the author’s work will be seen. I coach for content and style with that knowledge in mind in order to maximize sales and/or educational potential. My objective is to help the author’s material stand out from an ever more crowded and competitive field.
  • Laughter Rx by Jenny Jensen

    I’d love to hear your humorous book suggestions. I’d especially like to read a romance that will make me laugh and sigh with satisfaction.

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    We’re so lucky. The English language is like play dough.

    Oh yes, we have strict rules of grammar, tense, POV, all the way to the minutia of intransitive verbs.

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    This character, Tall T Reynolds, is growing in my mind. I can see him tanned and raw and a bit dusty. I know his world is the 1940’s rural west and I know he’s going to briefly meet Lottie, a beautiful girl in a gleaming open topped coupe. Their brief exchange will never leave his mind. Soon after, Tall T will go off to war in Europe. He and Lottie will meet again in a most unexpected way.

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    Currently working with a writer on the development of a new series. Book One has to really grip the audience if the series stands a chance.

  • Short and sweet…and funny by Jenny Jensen

    I love Dickens. I really do; the man could use 400 words to describe something that needs maybe five and never miss a beat, never lose a reader’s interest – like spotting all the little details in a medieval tapestry.

Mar 29, 2021
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The Extra Squeeze Team loves book. So, we're going to hold a book club on A Slice of Orange, and we want to hear from YOU. The post The Extra Squeeze Book Club appeared first on A Slice of Orange.
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The Extra Squeeze Team loves book. So, we're going to hold a book club on A Slice of Orange, and we want to hear from YOU. The post The Extra Squeeze Book Club appeared first on A Slice of Orange.
Mar 7, 2021
The Extra Squeeze Team loves book. So, we're going to hold a book club on A Slice of Orange, and we want to hear from YOU. The post Book Club appeared first on A Slice of Orange.
Mar 1, 2021
The Extra Squeeze Team loves book. So, we're going to hold a book club on A Slice of Orange, and we want to hear from YOU. The post The Extra Squeeze Book Club appeared first on A Slice of Orange.
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With a BA in Anthropology and English I pursued a career in advertising and writing and segued into developmental editing. It was a great choice for me. I love the process of creating and am privileged to be part of that process for so many great voices — voices both seasoned and new. I’ve worked on nearly 400 books over 20 years, books by noted authors published by New York houses including Penguin, Kensington, Pentacle and Zebra as well as with Indie bestsellers and Amazon dynamos. From Air Force manuals and marketing materials to memoirs, thrillers, sci fi and romance, my services range from copyediting to developmental coaching. Having worked in advertising and marketing, I am always cognizant of the marketplace in which the author’s work will be seen. I coach for content and style with that knowledge in mind in order to maximize sales and/or educational potential. My objective is to help the author’s material stand out from an ever more crowded and competitive field.
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  • Veronica Jorge says:

    Oh, Jenny, what a unique and beautiful post. I printed it out to read it over and over again.

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