If, after reading my last two posts about advertising a KDP Select free book (the first one and the second one plus additional information here), you’re thinking that this is a beautiful upward curve toward guaranteed results…well, we’re both wrong.
Not that I thought the results would be guaranteed to continue their upward trajectory, but I didn’t realize I could have such a terrible bomb when things were going well.
Using the same book, Little Miss Lovesick, I made my third 5-days-free promo during my third 90-day KDP Select period on October 21-25, 2015. I paid for three ads (fewer than before), but I forgot to sign up for all the free newsletters until after it was too late. (You need a 7-day lead time for the sites I’ve been using. I remembered 6 days before.)
In May 2015, my 5-days-free yielded 7312 downloads.
In August 2015, the same five days gave up 8108 copies.
Looking great, right? My October results came to only 662 copies. Did you see that – 662!!!
I honestly think there is a lot more owed to those free-to-list-in-our-free-book-newsletter emails than I realized. Forgetting to sign up with the 30 or so that I did all the other times was the only real difference in October.
Interesting, huh? Of course, there could be any number of other factors that I didn’t realize. But I think not signing up for the free sites was a big factor.
So when you’re thinking about how to advertise your free book, and wondering how much you can spend on paid ads, keep in mind that all of those free newsletters might be enough to get you a good start!
[UPDATE: Debra Holland kindly mentioned in the comments below how you can find your prior month’s sales. Thanks, Debra! So the borrows in June were 88 rather than 63. Nice! 🙂 ]
Most writers are curious about what is and isn’t working for other writers when it comes to selling books. I’m grateful for what others have been willing to share, so it’s only fair to share in return. Even though my results are a bit embarrassing.
I’ve only bought ads three times. I bought an ad last year with The Wordsmith Journal Magazine (online) for Little Miss Lovesick. After one month, I had zero new sales. Ouch.
In August, while Unexpected Superhero was enrolled in the KDP Select program (meaning it was only for sale on Amazon for the first 90 days), I took advantage of the program’s free days option and made the book free for five days in a row at the end of a conference I was attending. I also bought an ad from BookBub that appeared on the first day of the promotion.
There were a whopping 17,561 free downloads during those five days! Over 10,000 copies were downloaded the first day, which I attribute primarily to the BookBub ad. During the next two weeks, I sold only 24 more copies when the book went off sale (back to $3.99). Then the sales dropped back to the 0-3 per week average that has been more common for my books so far.
A month or two ago, I dropped the price of Unexpected Superhero from $3.99 to $2.99 to see if I could see a change in sales. There might have been a slight increase. At 0-3 sales per week, it’s a bit hard to say. 🙂
My third promotion-with-paid-advertisement was last week. I dropped the price on Little Miss Lovesick and promoted it with 19 other lovely romance authors and their books last Friday. I also took out a then-free ad from eBookSoda, a newer email list like BookBub that advertises free and reduced-price books. (The ads were free, then $5, and I’m sure they’ll keep increasing in price as they grow their list. The problem with this ad is that I don’t know if it went to 100 people, 1000, or 20,000.)
I dropped the price from $2.99 to 99 cents a week before the promo with Smashwords so it would be 99 cents at the other outlets by the day of the promo. I decreased the price on Amazon two days before, and it went into effect the day before. I saw that I sold one copy on Amazon a day or two before the promotion, then two more copies total during the weekend of the promotion and ad.
That’s it – 3 sales. At the high end of “usual” for me.
Little Miss Lovesick got a new (second) cover a few months ago, but it’s barely changed the sales. Unexpected Superhero got a new (second) cover at the end of March, too early to tell if it has affected sales yet. I took out another eBookSoda ad (the free ad that went to $5 when I did it this time) for Sunday, May 4 (my third choice date, Fantasy category, same as last year’s BookBub ad). I’ll leave Superhero at its current $2.99 price and see if anything happens when it’s not on sale but advertised.
And that’s about all I know so far. My second superhero book was to be ready next week for WonderCon, and which I expected to help sales of the first book. But my husband’s motorcycle accident and injuries trumped anything and everything that used to be on my To Do list. 🙂
I’ll keep you updated so you get a well-rounded view of self-publishing and advertising. (It’s less embarrassing to write about your successes, so there are a lot more of those stories out there.) It would appear that my experience underscores what other successful writers have said about success coming after you have several books out. Unfortunately, “life” has thrown a wrench in making that happen soon, but as the Brits (used to) say, Keep Calm and Carry On.
And keep writing! 🙂
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick and Unexpected Superhero, and the free short story “Superhero in Disguise,” are now available at most online retail sites. Superhero in the Making will be released this summer.
A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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