Week 1: How to Sell Books by the Truckload on Amazon
Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Here’s what the session will cover:
Week 2: Super Fans & Street Teams- The Secrets to Selling More Books
At the end of the day, for all of the marketing we do, for all of the Tweeting, Facebook-ing, and blogging we really just want to know if it’s paying off. Does any of this sell books?
Have you ever asked yourself:
You will learn how to:
Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of eighteen books, including How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing, and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”
AME has had dozens of books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.
This is a 2-week online course that uses email and Groups.io. The class is open to anyone wishing to participate. The cost is $15.00 per person or, if you are a member of OCCRWA, $10.00 per person.
To sign up or for more information, go to the class page at the OCC/RWA website: http://occrwa.org/classes/online-class-four/.
OCC/RWA Online Class Coordinator
by Louella Nelson
OCCRWA’s November Online Class starts November 10th and features full-time writer and blogger, Erica Barton. Here’s Erica on her upcoming class:
Do you have a book on Amazon with sluggish sales? Or is your book about to be published on Amazon and you want to promote it? Are you a traditionally published author wondering what you could do to spike your rankings, or a self-published author who is really hoping to see your book hit one of Amazonâ€™s lists?
Well, guess what! Itâ€™s easier than you think. Amazon has created dozens of tools to help any author at any stage of their career promote their books.
In this workshop, you are going to find out:
And much more–here’s one example of additional content:
Every author gets them, no matter how good the author is. For example, â€œBeautiful Creaturesâ€ (a book that was made into a movie) has 90 1-star reviews from the Haters, but thatâ€™s only 90 bad reviews out of 3,551 reviews total. And while it may seem like a negative thing, it can actually be good for two reasons.
1) Haters often raise the ire of the Lovers who will come to your bookâ€™s defense for you. And,
2) They give an honest perspective to the book which lets potential readers know that there are real people reading the book versus an author bribing people to go in and leave good reviews.
The facts are these. You will probably get bad reviews when you run a KDP promotion because people who donâ€™t read your genre are going to pick up your book for free. Not only that, but there are authors without scruples who will go in and try to tank your book sales by leaving a bad review so that authors will go check out their book instead. Finally, there are the people who will just hate your book no matter what because they just donâ€™t like your voice or your plot, or whatever.
In regards to those people, I say donâ€™t let them get you down. Bad press is still press, and every review kicks up that little number of total reviews. Get enough reviews and those bad ones get washed out by the good ones.
But, letâ€™s not dwell on bad reviews. Instead, letâ€™s talk about how to deal with them.
It’s Alina again. To check out Erica’s class or sign up, visit http://www.occrwa.org/onlineclassNov14.html
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