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OCCRWA’s November Online Class: The Amazon Bookseller’s Toolbox, with Erica Barton

October 27, 2014 by in category Archives tagged as , ,

OCCRWA’s November Online Class starts November 10th and features full-time writer and blogger, Erica Barton. Here’s Erica on her upcoming class:

Do you have a book on Amazon with sluggish sales? Or is your book about to be published on Amazon and you want to promote it? Are you a traditionally published author wondering what you could do to spike your rankings, or a self-published author who is really hoping to see your book hit one of Amazon’s lists?
Well, guess what! It’s easier than you think. Amazon has created dozens of tools to help any author at any stage of their career promote their books.
In this workshop, you are going to find out:

  • What tools Amazon has to sell books on auto-pilot.
  • How to change your Book Pages on Amazon, even if you aren’t the publisher.
  • How to see who is coming to your Book Page and where they are coming from.
  • What to put IN your book so you can make even more sales.
  • Amazon’s cross-promotional tools.
  • A marketing plan from BEFORE your book is published to long after you’ve forgotten how the story goes.

And much more–here’s one example of additional content:

3 Easy Ways to Deal with Negative Reviews on Amazon

Every author gets them, no matter how good the author is.  For example, “Beautiful Creatures” (a book that was made into a movie) has 90 1-star reviews from the Haters, but that’s only 90 bad reviews out of 3,551 reviews total.  And while it may seem like a negative thing, it can actually be good for two reasons.  

1)      Haters often raise the ire of the Lovers who will come to your book’s defense for you. And,

2)      They give an honest perspective to the book which lets potential readers know that there are real people reading the book versus an author bribing people to go in and leave good reviews. 

The facts are these.  You will probably get bad reviews when you run a KDP promotion because people who don’t read your genre are going to pick up your book for free.  Not only that, but there are authors without scruples who will go in and try to tank your book sales by leaving a bad review so that authors will go check out their book instead.  Finally, there are the people who will just hate your book no matter what because they just don’t like your voice or your plot, or whatever. 

In regards to those people, I say don’t let them get you down.  Bad press is still press, and every review kicks up that little number of total reviews.  Get enough reviews and those bad ones get washed out by the good ones. 

But, let’s not dwell on bad reviews.  Instead, let’s talk about how to deal with them. 

It’s Alina again. To check out Erica’s class or sign up, visit  http://www.occrwa.org/onlineclassNov14.html

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