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What If You Planned a Party and Nobody Came?

May 13, 2021 by Bethlehem Writers Group in category From a Cabin in the Woods by Members of Bethlehem Writers Group tagged as A Sarah Blair Mystery, book launch, Debra H Goldstein, mystery, new release

What if you spent a year planning a party, sent out the invitations, and nobody came? For the past year, that has been the scenario for writers and readers. Each writer’s plan was simple: write the book and go on tour launching it. Readers looked forward to the party aspect of interacting with authors at bookstores, libraries, and conferences. Then, on March 14, 2020, the world shut down.

That weekend, I was in Washington, D.C. at a family function, not knowing it would be a year or more until I saw those loved ones again. Before arriving in Washington, I had been on a whirlwind tour for newly released Three Treats Too Many, the third book in Kensington’s Sarah Blair mystery series. The tour had taken me to Los Angeles, San Diego, Phoenix, Denver, Memphis, Fairhope, New York, and Atlanta in two months. More stops were planned for April through August, but they were canceled.

I, like many authors, had to pivot. We spoke to groups or participated in panels virtually. Authors learned to sit up straight, use microphones or earphones, adjust lighting and backgrounds, and provide bookplates instead of only bookmarks. Using Zoom, Crowdcast, or other platforms was a good substitute, but not the same as live interaction with readers and bookstore owners. Reaction times were different, especially for webinar platforms where readers could only communicate by leaving a chat message.

Although readers still establish links between themselves and the characters in books they choose to read, experimentation with new authors dropped. Why? Housebound, people found comfort spending time with familiar characters and scenes that brought back good memories.

Four Cuts Too Many, the fourth Sarah Blair book releases May 25. In it, Sarah, who finds being in the kitchen more frightening than murder, has no desire to learn knife skills from her friend, sous chef and adjunct college instructor, Grace Winston. But, when Grace’s department chair is found dead with one of Grace’s knives in his neck, Sarah is forced to sharpen her own skills to uncover the elusive killer. The premise and the book are fun, especially for a summer beach, airplane, or bath read, but how to launch it to the most people is a dilemma.

It is a problem that is not mine alone (although it sometimes feels like it). Most authors with release dates that would offer readers the perfect summer book are finding that stores are still not having large in person book parties nor are the usual conferences taking place. Consequently, we’re planning individual virtual store appearances or panels, we’re increasing our number of Facebook parties and group take-overs, more blogs are being written, and we’re hoping for word-of-mouth help.

Whether it is Four Cuts Too Many or any other book you read, review it, and tell your friends about it. Publishers look at sales and numbers, so it is important that readers and writers work together if favorite series and characters are to be survive the pandemic.

I know I can’t wait to see you in person again, but in the meantime, do you have any ideas how you’d like authors to connect with you? I’ve got my pen and paper ready to take notes.

Judge Debra H. Goldstein is the author of Kensington’s new Sarah Blair cozy mystery series, which debuted with One Taste Too Many on December 18, 2018. She also wrote Should Have Played Poker and 2012 IPPY Award winning Maze in Blue. Her short stories, including Anthony and Agatha nominated “The Night They Burned Ms. Dixie’s Place,” have appeared in numerous periodicals and anthologies including Alfred Hitchcock Mystery Magazine, Black Cat Mystery Magazine, and Mystery Weekly. Debra is president of Sisters in Crime’s Guppy Chapter, serves on SinC’s national board, and is president of the Southeast Chapter of Mystery Writers of America.

Find out more about Debra at any of the following links:

Website
Facebook
Twitter
Instagram
Bookbub

Debra’s Newest Sarah Blair Mystery

The Sarah Blair Mysteries

(Hover over cover for buy links. Click on cover for more information.)

ONE TASTE TOO MANY

TWO BITES TOO MANY

THREE TREATS TOO MANY

FOUR CUTS TOO MANY

FIVE BELLES TOO MANY

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Trying New Things with Kitty Bucholtz

August 14, 2017 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing tagged as book launch, Facebook, goodreads, Kitty Bucholtz, pre-orders

Not new in the world of publishing, but new for me. The last few years have been crazy in my personal life, so even though I’ve learned a lot about how to move my writing career to the next level, I haven’t been able to implement any of the changes.

Until now.

I’m excited that I’m about to release a new book! And for the first time, I’m not publishing it as soon as it is ready. I emailed my newsletter list and included the first chapter and the cover so they could start getting excited about the new story/series. Immediately, a few of my readers wrote back saying they loved it, best book yet!

Thanks to a gentle push from a friend, I decided to put my book on pre-order for the first time. I set up the pre-order with the practically-final version of the book on KDP, iBooks, and Kobo. (Barnes & Noble didn’t have a pre-order option at the time I did this, so I prepped the book to be ready to hit the Publish button the day before I want it to go live.)

I emailed my list a second time, left Chapter One at the bottom in case readers missed it the first time, and gave them the links to the pre-order on Amazon U.S., Amazon U.K., Amazon Australia (my newsletter service lets me see where subscribers are from), iBooks, and Kobo. Within a day, I had my first seven pre-orders – yay!

Another first that I’ve wanted to do for a year or two is to create a beta readers group. I finally got that up and running on Facebook a few weeks ago. I have nineteen beta readers who are reading an ARC (Advanced Reader Copy) of the book that I put up on BookFunnel.

They’ve pointed out typos, offered a few suggestions, and they’ve given me enormously satisfying positive feedback about the book. They’ll be posting reviews on the first day of release so that new readers will immediately see that others liked the book.

I also finally created a Facebook group for all the rest of my readers! I’ve been frustrated with my Facebook author page and the fact that if a reader posts on my page, it’s almost hidden along the side. It’s ridiculously difficult to have a conversation that way. So I created a group that is attached to the author page. For the first time, I can easily chat with my readers and engage with them in a way that will help them to know, like, and trust me. You can see – and join! – my readers’ Facebook group here.

The other thing I learned is that although readers can’t post reviews to Amazon until the book goes on sale, they can post them to Goodreads as soon as I added the book to the site. I created a listing for the ebook, sent a link to my beta readers, and the first four people who had finished the ARC posted their reviews!

Then I created a paperback listing on Goodreads and set up two Giveaways, one for five books to be given away in the United States only, and one for two books to be given away everywhere. I would’ve gotten these up earlier if I could have, but they’ll go live a week before the book’s release.

I’m also going to try to get the paperback edition up on CreateSpace before the official release day. Once the book is live in any form (i.e., the paperback even though the ebook has its own release date), readers can leave reviews. So if I can get the paperback live and available for sale before the official release day (for the ebook), I can tell my beta readers to please leave their reviews immediately. Then it will look like the book releases with reviews. Awesome!

The last thing I’m doing for the first time is something I hope to never do again. The book’s release date is the day after I move! Yup, movers come pick up our stuff, then we clean the house and turn in the keys, and the next day my book goes live. While I’m staying for a few days at a friend’s house, before an international flight. Limited time, limited Internet access, limited everything. Well…we’ll see how it goes!

Meanwhile, I’m putting together Amazon ads for the book (not a first, I’m already running them for two other books), and getting the last newsletter ready that will go out on release day. This is the most amount of work I’ve ever done to have a true book launch. I’m excited!

I don’t expect to sell hundreds of copies the first day; instead my hope is to learn how to do everything, how long it all takes, and create a streamlined process for the future. Then I’ll create a book launch calendar for myself for the next launch.

Exciting times! I’ll let you know what happens! 😀

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. She writes romantic comedy and superhero urban fantasy, often with an inspirational element woven in. WRITE NOW! Workshop, her website where she teaches and offers advice on self-publishing and time management, is under renovation. Look for the new website near the end of 2017!