Not new in the world of publishing, but new for me. The last few years have been crazy in my personal life, so even though I’ve learned a lot about how to move my writing career to the next level, I haven’t been able to implement any of the changes.
I’m excited that I’m about to release a new book! And for the first time, I’m not publishing it as soon as it is ready. I emailed my newsletter list and included the first chapter and the cover so they could start getting excited about the new story/series. Immediately, a few of my readers wrote back saying they loved it, best book yet!
Thanks to a gentle push from a friend, I decided to put my book on pre-order for the first time. I set up the pre-order with the practically-final version of the book on KDP, iBooks, and Kobo. (Barnes & Noble didn’t have a pre-order option at the time I did this, so I prepped the book to be ready to hit the Publish button the day before I want it to go live.)
I emailed my list a second time, left Chapter One at the bottom in case readers missed it the first time, and gave them the links to the pre-order on Amazon U.S., Amazon U.K., Amazon Australia (my newsletter service lets me see where subscribers are from), iBooks, and Kobo. Within a day, I had my first seven pre-orders – yay!
Another first that I’ve wanted to do for a year or two is to create a beta readers group. I finally got that up and running on Facebook a few weeks ago. I have nineteen beta readers who are reading an ARC (Advanced Reader Copy) of the book that I put up on BookFunnel.
They’ve pointed out typos, offered a few suggestions, and they’ve given me enormously satisfying positive feedback about the book. They’ll be posting reviews on the first day of release so that new readers will immediately see that others liked the book.
I also finally created a Facebook group for all the rest of my readers! I’ve been frustrated with my Facebook author page and the fact that if a reader posts on my page, it’s almost hidden along the side. It’s ridiculously difficult to have a conversation that way. So I created a group that is attached to the author page. For the first time, I can easily chat with my readers and engage with them in a way that will help them to know, like, and trust me. You can see – and join! – my readers’ Facebook group here.
The other thing I learned is that although readers can’t post reviews to Amazon until the book goes on sale, they can post them to Goodreads as soon as I added the book to the site. I created a listing for the ebook, sent a link to my beta readers, and the first four people who had finished the ARC posted their reviews!
Then I created a paperback listing on Goodreads and set up two Giveaways, one for five books to be given away in the United States only, and one for two books to be given away everywhere. I would’ve gotten these up earlier if I could have, but they’ll go live a week before the book’s release.
I’m also going to try to get the paperback edition up on CreateSpace before the official release day. Once the book is live in any form (i.e., the paperback even though the ebook has its own release date), readers can leave reviews. So if I can get the paperback live and available for sale before the official release day (for the ebook), I can tell my beta readers to please leave their reviews immediately. Then it will look like the book releases with reviews. Awesome!
The last thing I’m doing for the first time is something I hope to never do again. The book’s release date is the day after I move! Yup, movers come pick up our stuff, then we clean the house and turn in the keys, and the next day my book goes live. While I’m staying for a few days at a friend’s house, before an international flight. Limited time, limited Internet access, limited everything. Well…we’ll see how it goes!
Meanwhile, I’m putting together Amazon ads for the book (not a first, I’m already running them for two other books), and getting the last newsletter ready that will go out on release day. This is the most amount of work I’ve ever done to have a true book launch. I’m excited!
I don’t expect to sell hundreds of copies the first day; instead my hope is to learn how to do everything, how long it all takes, and create a streamlined process for the future. Then I’ll create a book launch calendar for myself for the next launch.
Exciting times! I’ll let you know what happens! 😀
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. She writes romantic comedy and superhero urban fantasy, often with an inspirational element woven in. WRITE NOW! Workshop, her website where she teaches and offers advice on self-publishing and time management, is under renovation. Look for the new website near the end of 2017!
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