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Learn to Self-Publish Your Book This Month – and Have It On Sale Next Month!

September 10, 2014 by A Slice of Orange in category Archives tagged as It's Worth It, Kitty Bucholtz, OCC/RWA Online Class, Online Class, self publishing, self-publishing

Just a quick reminder that I’ll be teaching “Your How-to Guide to Self-Publishing” starting on Monday, September 15, 2014. That’s this upcoming Monday!

It’s a 4-week online course that will help you take your completed manuscript, and format it and upload it so it’s finally for sale. Yay you! Someone asked, if your manuscript is not quite complete, can you take the class anyway and use a test version to go through the steps so you know what to do when you’re ready? Yes, you can!

The class will consist of written lectures with step-by-step instructions for getting your book ready, as well as videos showing you what to do. You may have already read dozens of blogs and books about how this person or that person created their self-published book, so you already know there is more than one way to go about this. I will show you how I do it and, as a class, we’ll all help each other as each person chooses their own tools (software, distributors, etc.).

For only $30 ($20 for OCC members), this class is a great deal! And half of the proceeds go to support the Orange County Chapter of RWA. Tell your friends and sign up today!

Have questions? Email me at Kitty at KittyBucholtz dot com. I hope to see you in class!

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Accidents Happen by Kitty Bucholtz

July 9, 2014 by A Slice of Orange in category Archives tagged as It's Worth It, Kitty Bucholtz, time management

John buying his new motorcycle

You may know that my husband John was in a motorcycle accident four months ago. He broke his leg badly but, as I’m fond of saying, his brain and internal organs are all in their original packaging. He’s alive, and that’s all that really matters to me.

That being said, I was on a major writing roll when the accident happened, and I’ve written very little since. I had my year planned out with my production schedule, speaking schedule, etc. all posted on my calendar in color-coded sticky notes. Those of you who have taken my goal setting and time management class know what I’m talking about. And you also know what I have to do now – hit the restart button and move all the stickies to new dates.

The thing is, that’s not the only hard thing that has happened this year. John’s current project ended (he works in the entertainment industry); we’re packing up our apartment in preparation to move to the next job even though we don’t know when or where that will be; our car decided it can’t go on any longer; and we had another death in the family so we had to put plane tickets on a credit card. There are days when, as blessed as you know you are, life just sucks.

But then one morning as you’re lying in bed trying to figure out how to juggle the day’s tasks, you remember that despite not having been on some of these roads before, you do know what to do. You accept that accidents happen in life – life happens – and you hit the restart button.

You remind yourself that you only have to move through the now. You don’t even have to be sure how you’re going to handle the afternoon. You only have to decide the first thing to do today. Maybe even the first three things. You tell yourself that you choose to be positive in spite of life’s difficulties – because we all know that going through difficult times with a bad attitude only makes it worse.

You keep doing the next thing that needs to be done. On a To Do list that feels a mile long, when you don’t know which is the most important thing to do next, you just choose one. You keep moving. You remember to be grateful for the things that go well, no matter how small. And before you know it, you’ve made it through another day. Not just survived, you had a few moments of thriving – you smiled at a stranger, had a short but nice conversation with a friend or neighbor or family member, you got a few things done that needed to be done.

And soon, you realize that a week has gone by, a month, four months, and you’re still standing. The things that haven’t gotten done, including the book that was to be published months ago that still isn’t finished, they will be done eventually. Life has ebbs and flows, sunny days and storms, accidents and accomplishments, and you have what it takes to get through them all.

You do.

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My Results Using Ads and Specials by Kitty Bucholtz

April 10, 2014 by A Slice of Orange in category Archives tagged as advertising, It's Worth It, Kitty Bucholtz, Little Miss Lovesick, promotion, self-publishing, Unexpected Superhero

Most writers are curious about what is and isn’t working for other writers when it comes to selling books. I’m grateful for what others have been willing to share, so it’s only fair to share in return. Even though my results are a bit embarrassing.

I’ve only bought ads three times. I bought an ad last year with The Wordsmith Journal Magazine (online) for Little Miss Lovesick. After one month, I had zero new sales. Ouch.

In August, while Unexpected Superhero was enrolled in the KDP Select program (meaning it was only for sale on Amazon for the first 90 days), I took advantage of the program’s free days option and made the book free for five days in a row at the end of a conference I was attending. I also bought an ad from BookBub that appeared on the first day of the promotion.

There were a whopping 17,561 free downloads during those five days! Over 10,000 copies were downloaded the first day, which I attribute primarily to the BookBub ad. During the next two weeks, I sold only 24 more copies when the book went off sale (back to $3.99). Then the sales dropped back to the 0-3 per week average that has been more common for my books so far.

A month or two ago, I dropped the price of Unexpected Superhero from $3.99 to $2.99 to see if I could see a change in sales. There might have been a slight increase. At 0-3 sales per week, it’s a bit hard to say. 🙂

My third promotion-with-paid-advertisement was last week. I dropped the price on Little Miss Lovesick and promoted it with 19 other lovely romance authors and their books last Friday. I also took out a then-free ad from eBookSoda, a newer email list like BookBub that advertises free and reduced-price books. (The ads were free, then $5, and I’m sure they’ll keep increasing in price as they grow their list. The problem with this ad is that I don’t know if it went to 100 people, 1000, or 20,000.)

I dropped the price from $2.99 to 99 cents a week before the promo with Smashwords so it would be 99 cents at the other outlets by the day of the promo. I decreased the price on Amazon two days before, and it went into effect the day before. I saw that I sold one copy on Amazon a day or two before the promotion, then two more copies total during the weekend of the promotion and ad.

That’s it – 3 sales. At the high end of “usual” for me.

Little Miss Lovesick got a new (second) cover a few months ago, but it’s barely changed the sales. Unexpected Superhero got a new (second) cover at the end of March, too early to tell if it has affected sales yet. I took out another eBookSoda ad (the free ad that went to $5 when I did it this time) for Sunday, May 4 (my third choice date, Fantasy category, same as last year’s BookBub ad). I’ll leave Superhero at its current $2.99 price and see if anything happens when it’s not on sale but advertised.

And that’s about all I know so far. My second superhero book was to be ready next week for WonderCon, and which I expected to help sales of the first book. But my husband’s motorcycle accident and injuries trumped anything and everything that used to be on my To Do list. 🙂

I’ll keep you updated so you get a well-rounded view of self-publishing and advertising. (It’s less embarrassing to write about your successes, so there are a lot more of those stories out there.) It would appear that my experience underscores what other successful writers have said about success coming after you have several books out. Unfortunately, “life” has thrown a wrench in making that happen soon, but as the Brits (used to) say, Keep Calm and Carry On.

And keep writing! 🙂

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Assembling a Self-Published Book by Kitty Bucholtz

March 9, 2014 by A Slice of Orange in category Archives tagged as It's Worth It, Kitty Bucholtz, Scrivener, self-publishing, Smashwords Style Guide, Superhero in Disguise, Superhero in the Making, Unexpected Superhero

Over the next two months, I’ll be assembling my newest book, Superhero in the Making, book two in the Adventures of Lewis and Clarke series. (“Superhero Books for Her!”) This will be the fourth time I’ve put a book together to self-publish, so I’m finding patterns and creating checklists.

Where Will You Distribute?

I’ve found that one of the important things you need to know before you begin is which distributors you will use. For instance, while Scrivener (where I write my books) has the capability to create an EPUB file, Smashwords still required a Word document the last time I uploaded a book there in May 2013. Since I want my ebooks to be absolutely identical on any device, and because as of May 2013 all the distributors I used accepted Word files, I found it was easier to create just one file and then make the necessary changes on the copyright page. (As opposed to having a Scrivener EPUB file, a Word file, and an InDesign file and having to remember to make any little edits to all three files, at least this way I only had to remember to make the same edits in two files. We’ll see if I do it differently this time to take advantage of Scrivener creating the EPUB and mobi – for Kindle – files for me. When I created my ebook-only short story, “Superhero in Disguise,” Scrivener helped me format the files fast.)

One thing to love about the free Smashwords Style Guide is that if you are meticulous in following the instructions there, your completed Word file will upload to any of the other distributors as well on the first try. (As of May 2013, I uploaded to Amazon, Barnes & Noble, All Romance eBooks, and Smashwords – who distributed to “everyone else.” I had no problems with B&N’s original “PubIt!” program, but its new NOOK Press messes up my books now, every time. So I now let Smashwords distribute there for me. That will change when I decide to spend the money hiring out my formatting or figure out my NOOK Press problem.)

Incompatible Upgrades

Another thing to consider is whether one of the programs you use has been very recently upgraded and other programs will not work well with it until they upgrade as well. This happened to me in May 2013 with Unexpected Superhero. Between Scrivener, NOOK Press, and an EPUB validator I was using, the Scrivener EPUB file had errors I couldn’t fix when I tried to upload it to NOOK Press. It was frustrating and time-consuming tracking down the problem, trying potential solutions, and eventually having to abandon my upload and have Smashwords distribute it. But these things happen and you need to go with the flow. (Again, unless you hire a professional formatter.)

Since my husband used to be a graphic designer and owns several professional programs, and I’ve done some newsletters using Quark Xpress, I decided to go that route for my print books. My husband and I created a template in Quark for my first book, Little Miss Lovesick, and I uploaded the final file as a PDF to CreateSpace. Again, plan for the unexpected. I couldn’t get Quark to create the PDF even though it was an option for the software. Turns out a lot of people were having the same problem. I finally had to send the file out to have it converted. Of course, then I had a PDF that I couldn’t change. Why was that a problem if my book was already printed?

A Professional Print Version

Yup, found a few typos. When I created the ebook files, I corrected any little things I saw as they came up – without thinking about it. Meaning, I didn’t make identical changes to the Quark file, which is why I mentioned above, be aware of how many separate files you have to change if you find a typo. And now, because I couldn’t get Quark to create a PDF for me, I could make my edits but would have to send the file out to be converted to PDF every time, forever. My husband and I started talking about upgrades and – voila! I got an email from Adobe about their Creative Cloud suite. Instead of purchasing the software and upgrading every year or two, you could pay a monthly subscription fee and always have access to the latest version. Not only that, you have access to every piece of Adobe software (that I’m aware of). Because my husband and I both use more than one piece of Adobe software, the monthly Creative Cloud membership seemed perfect for us.

So for my second book, I used Adobe InDesign. LOVE. IT. I sent out my Little Miss Lovesick Quark file to Nick Davies at Tinstar Design and he quickly converted it to InDesign for me for a very reasonable price. I made my minor edits in the new file and it was ready to re-upload. I also took that Lovesick file and created a master template for my future books, which I then used for Unexpected Superhero. Now my print books all have the same look every time. Definitely the professional way to go.

Checklists Save Time

During the last 2 1/2 years, I’ve continued to make notes about what I do, how I do it, and what order to do it. For instance, in your print version, if you add the header in the master section so that it appears on every page, then manually delete the header from the first pages of chapters, then go through every line of the book taking out words that are split/hyphenated to the next line, it will change the way the text flows and…wait for it…your manually deleted headers will sometimes be on the wrong page. Sigh. Then you have to re-do the header.

Yes, I learned that by doing it. 😉

So now with Superhero in the Making, I’ll take my newest checklist and begin working down it in order. Any time I find something not working right, I’ll make a note of how to fix it and, if necessary, change the order of steps in my checklist. Until I decide to send out my book files to a professional formatter, this is an effective way to get my books printed so that they look absolutely professional, and I’m not re-inventing the process every time. I haven’t looked into the prices of professional formatters or know who’s the best at a reasonable price because I genuinely enjoy the book-building process. But someday I may have to let go of this part in order to get more writing done and more books out.

I hope this has been helpful to you. If so, let me know and I’ll try to post more on this topic in the future. I’ll be teaching a self-publishing how-to class online in September that you may find useful as well. I’ll let you know the details soon. Happy Self-Publishing!

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Time and Project Management Class Starts Monday

January 9, 2014 by A Slice of Orange in category Archives tagged as It's Worth It, Kitty Bucholtz, Little Miss Lovesick, Moonlit Encounters, OCCRWA Online Class, Romancing the Pages, time management, Unexpected Superhero

Hello my friends! I hope you had a wonderful Christmas and New Year’s. I sure did. I’d planned since last Christmas to take two full weeks off and relax. Right up to the last minute, I was sure I wouldn’t “be able to” do it. But in the end, I did!

My workload piled up during the two weeks off, but I feel so much more relaxed and rested and ready for work! How did I manage to take so much vacation time when life has been battering me for the last couple of years? The primary reason is because last January I laid out a written plan for my year.

Granted, a LOT of things went wrong with the plan. I couldn’t have anticipated six months of unemployment for John. I made more money than I did in 2012, but it wasn’t enough to offset the costs of a few book-selling risks I took that didn’t pay off. Near the end of the year, I had to put my writing business on the back burner and work full-time at a temp job.

But for the whole year, I could look at my writing plan and my calendar and I could figure out how each of my plans would be affected by the new turn life took. I could move the sticky notes on the calendar to change deadlines. I could cancel things that just couldn’t be accomplished now that the course of life had changed.

And I could do it all with more peace than usual because I had a written, changeable plan.

If you’d like to work with me over the next four weeks to get a plan in place for you this year, please sign up for my online class Going the Distance: Goal Setting and Time Management for the Writer. Due to popular demand, this is the fourth year I’ve taught this class, and there’s always something new to learn and share. I hope you’ll join us!

What do you want to accomplish this year?

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her first novel, Little Miss Lovesick, came out in 2011. Her new novel, Unexpected Superhero, book one in The Adventures of Lewis & Clarke humorous urban fantasy series, is now available in print and ebook format. Superhero in the Making and Love at the Fluff and Fold (book one in The Strays of Loon Lake romantic comedy series) will be released in mid-2014. Her short stories can be found in the anthologies Romancing the Pages and Moonlit Encounters, available in both print and ebook formats. “Superhero in Disguise” is a free short story at Amazon, iTunes, Smashwords, and other retail sites.