The Author Store [Part Two]

July 5, 2018 by in category Writing with 0 and 0
Home > Writing > The Author Store [Part Two]

Facebook Ads| Tracy Read | A Slice of OrangeHappy July…smile.

Last month I started talking about my Author Store.  I finally have it up and running.  That’s the good news. Now for the bad or not as good as I would like it news.  No sales, yet.  However, there’s been plenty of traffic. Last month the store had almost one thousand visitors.  YEAH!  But no sales so far.

I have to admit I thought this would be easy, especially because I come from a retail background.  What I forgot is this is a new venture and most new ventures need time to garner momentum.

So what’s my plan?  Post about the store on social media.  Run Facebook ads and possibly reach out to some bloggers and do giveaways.  

I’m also working on a marketing campaign for the boxes.  The Facebook ads are great and so are the blog posts and mentions, but it’s that in your face mentality that will hopefully generate sales.

Here’s a little info on my Author Store.  I’m using Shopify.  I already have a store on Shopify and feel comfortable with them.  They have amazing customer service.  

Before I switched to Shopify, I designed my own site in Adobe Muse.  I liked it, but when I decided to offer signed print books as well as set up a store, I knew I had to switch to a shopping cart system.  I could have gotten Shopify Lite, which would allow me to add a  cart to my existing site for only $9.99 per month.  It was too complicated to attach my old site to this vehicle.  Instead, I opted for the basic Shopify plan which gave me more options. 

Switching to Shopify gave me access to some really amazing templates and things I wasn’t able to do with Adobe Muse.  One of the cool things about using one of their FREE templates, is you can adjust it for your needs.  I did some minor tweaking to a free template and was very surprised when Shopify complimented me.   

Another added perk to using Shopify, is the KIT VA Bot.  This is one of my favorite tools.  Kit sends me data based on internet activity and how it might relate to the products in my store. As well as marketing suggestions.  I’ve tried Kit on Facebook Ads, but they weren’t as targeted as I’d hope.  However, Kit is good for social media posts. Shopify also offers pretty good analytics.  They may not be as detailed  as Google, but they’re pretty good.  There are other website hosts you can use, but Shopify happens to be my favorite. 

 

So what’s in my store?  I have curated a small selection of items to start: A mug, book plates and subscription boxes. In the next few months, if not sooner, I’ll be adding exclusive print books.  I don’t want to overload my readers with a lot of choices in the beginning.  I want to keep things fresh, which may mean rotating the inventory.  

In the beginning, there will be a lot of trial and error and much needed feedback as to what to offer.  But I believe my Author Store will become a valuable and profitable asset for me.

If you’d like to see my store, stop by www.readtracyreed.com.  

Have an amazing month.

Author Bio
Author Bio
California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.
  • Rewrite Retreat

    Happy September and Happy Labor Day. Last month I did something I have never done before…a writing retreat.

  • Who’s On Your Team?

    In an attempt to get back on track this year, I set up three preorders. What was I thinking?

  • Mid Year Goal Check

    I had a plan for how I was going to promote this book, but that never really happened…not fully.  With all that was going on in my personal life, I found myself second guessing a few things.  How to promote a book in a series when it ends on a cliff?  How much should you spend on advertising?  What about the cover…is it too racy?  And let’s not forget my editor hit me with a major curve.  

  • Tracy Reed has a NEW RELEASE and FREEBIE!

    Gabriella’s decision to become romantically involved with her Billionaire boss, shoots her up the corporate ladder and gives her the happy ending all women wish for. There’s just one problem, she doesn’t want the fantasy.

  • IS THERE A DIFFERENCE…UPDATED

    Happy June. I’m prepping for a new release in a week so I thought I’d modify a post from 2018. When I read it, I was reminded of the relevance of the topic. I have to be honest, I guest blogged a few days ago at Delilah Devlin and I used this post. I’m repeating it…more like updating it because it’s relevant to my upcoming release.

A SOUTHERN GENTLEMAN

Buy now!
A SOUTHERN GENTLEMAN

DESPERATE DESIRE

Buy now!
DESPERATE DESIRE

FIRST ENCOUNTERS OF LOVE

Buy now!
FIRST ENCOUNTERS OF LOVE

GENERATIONAL CURSE

Buy now!
GENERATIONAL CURSE

GIRLFRIENDS & SECRETS

Buy now!
GIRLFRIENDS & SECRETS
GOD’S BOMBSHELL: LIVING A BEAUTIFUL SINGLE LIFE

INTENTIONAL CURSE

Buy now!
INTENTIONAL CURSE

LOVE NOTES

Buy now!
LOVE NOTES

MISS MATCH

Buy now!
MISS MATCH

THE FIX UP

Buy now!
THE FIX UP

THE FLING

Buy now!
THE FLING

THE GOOD GIRL PART DEUX

Buy now!
THE GOOD GIRL PART DEUX

THE GOOD GIRL PART FIVE

Buy now!
THE GOOD GIRL PART FIVE

THE GOOD GIRL PART FOUR

Buy now!
THE GOOD GIRL PART FOUR

THE GOOD GIRL PART ONE

Buy now!
THE GOOD GIRL PART ONE

THE GOOD GIRL Part Trois

Buy now!
THE GOOD GIRL Part Trois

THE NIGHT I FELL IN LOVE

Buy now!
THE NIGHT I FELL IN LOVE

UNEXPECTED LOVE

Buy now!
UNEXPECTED LOVE

WHAT MY FRIENDS DON’T KNOW

Buy now!
WHAT MY FRIENDS DON’T KNOW

WHAT MY FRIENDS NEED TO KNOW

Buy now!
WHAT MY FRIENDS NEED TO KNOW
×
California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

Copyright ©2017 A Slice of Orange. All Rights Reserved. ~PROUDLY POWERED BY WORDPRESS ~ CREATED BY ISHYOBOY.COM

>