Dear Extra Squeeze Team How Do I Balance Social Media and Writing?

Asking me how to achieve a balance between constant updates and creative output is like asking a Kardashian for advice on the natural look. I too, hate the treadmill of social media – so much in fact, that I haven’t touched mine in seven years! That gets you sympathy, which isn’t very useful but as this is a problem that plagues all writers, I’ve had a lot of discussion about it with my clients. I’ll share what I we’ve come up with. Every author needs to stay as much in the public eye as possible and every author needs to keep on authoring. It’s a balancing act. Whether you are a full-time writer or must carve writing time out of a busy life, you need to compartmentalize the social media vortex. Decide how much time to give it and stick to that. Your writing is the point.

Focus your efforts. Authors get stretched too thin trying to keep a presence on multiple outlets and since new ones pop up monthly it’s an impossible task. Narrow your social media efforts to fit what you want to achieve; announcements of a new release, updates on a work in progress, what you had for lunch (should your readers be interested), etc. If you feel you can achieve that with three outlets, say FB, Twitter and Instagram, then focus exclusively on those.

Schedule a block of time to devote to social media. This can be 15 minutes a day, 2 hours a week or one day a month. Whatever works for the frequency you feel is important. As an insatiable reader who is always on the hunt for good books, I welcome a post on progress, a new release, or comments on the process of writing, as long as the content is about the work. I’m not much concerned in what they had for lunch. A particular author isn’t always top of mind, but I never forget the ones whose work I love so an informative missive is great, regardless of how infrequent, and brings them quickly to top of mind.

Use this time to create and schedule a month or more of posts.

Automate with Social media management tools like Buffer, HootSuite, Hubspot, TweetDeck. If you have posts in a queue that automates the process and frees your working time to write, edit, write and re-write.

Content is as important to these publicity snippets as it is to your published work. No matter the frequency of your posts or the range of outlets you post on, if the content is empty and uninteresting or poorly written, the response will match it. Give your followers a reason to follow.

No, don’t order bookmarks. Thumb drives with your title on it will do these days. Social media is the bane of every business person’s existence, not just authors. Embrace it. Love it. I pay most attention to what I enjoy and that is Twitter and Instagram. I share what amuses me, inspires me, makes me think and then I throw in some information about my books. I also use Buffer which allows me to queue up three weeks’ worth of tweets, Facebook, linked in or whatever other media I need. Buffer releases my tweets on the schedule I set. I will be on the couch watching TV with my husband and loading up Buffer. By the time lights are out I got a few weeks’ worth. Just remember, there is no rule about how often we need to be seen on any of these platforms.

Give me some advice because I am terrible at updating my social media!!

Robin was out of the loop this month but hopes to be back in January.