Under the Light of the Italian Moon
March 8, 2021 by marianne h donley in category Apples & Oranges by Marianne H. Donley tagged as HistoricalFiction, JenniferAnton, RABTBookTours, UndertheLightoftheItalianMoon, WomensFiction
Date to be Published: March 8, 2021
Publisher: Amsterdam Publishers
A promise keeps them apart until WWII threatens to destroy their love forever
Fonzaso Italy, between two wars
Nina Argenta doesn’t want the traditional life of a rural Italian woman. The daughter of a strong-willed midwife, she is determined to define her own destiny. But when her brother emigrates to America, she promises her mother to never leave.
When childhood friend Pietro Pante briefly returns to their mountain town, passion between them ignites while Mussolini forces political tensions to rise. Just as their romance deepens, Pietro must leave again for work in the coal mines of America. Nina is torn between joining him and her commitment to Italy and her mother.
As Mussolini’s fascists throw the country into chaos and Hitler’s Nazis terrorise their town, each day becomes a struggle to survive greater atrocities. A future with Pietro seems impossible when they lose contact and Nina’s dreams of a life together are threatened by Nazi occupation and an enemy she must face alone…
A gripping historical fiction novel, based on a true story and heartbreaking real events.
Spanning over two decades, Under the Light of the Italian Moon is an epic, emotional and triumphant tale of one woman’s incredible resilience during the rise of fascism and Italy’s collapse into WWII.
About The Author
Jennifer Anton is an American/Italian dual citizen born in Joliet, Illinois and now lives between London and Lake Como, Italy. A proud advocate for women’s rights and equality, she hopes to rescue women’s stories from history, starting with her Italian family.
In 2006, after the birth of her daughter, Jennifer suffered a life-threatening post-partum cardiomyopathy, and soon after, her Italian grandmother died. This tumultuous year strengthened her desire to capture the stories of her female Italian ancestors.
In 2012, she moved with her family to Milan, Italy and Chicago Parent Magazine published her article, It’s In the Journey, chronicling the benefits of travelling the world with children. Later, she moved to London where she has held leadership positions in brand marketing with companies including ABInbev, Revlon, Shiseido and Tory Burch.
Jennifer is a graduate of Illinois State University where she was a Chi Omega and holds a master’s degree from DePaul University in Chicago.
Under the Light of the Italian Moon is her first novel, based on the lives of her Italian grandmother and great grandmothers during the rise of fascism and World War II.
Review the book at Amazon.com, Goodreads, and Bookbub
Connect with Jennifer on Instagram @boldwomanwriting
Connect with Jennifer on Facebook @jenniferantonauthorpage
Preorder Link
Thieves Book Tour, Giveaway and Excerpt
March 4, 2021 by marianne h donley in category Apples & Oranges by Marianne H. Donley, Rabt Book Tours tagged as @gfjolle, Greg Jolley, Suspense, ThievesThieves
Suspense
Date Published: March 1, 2021
Publisher: Épouvantail Books
From Tropea, Italy to Michigan and Florida, the thieves Molly and April Danser are on the run, trying to escape from an enraged ex-US Marshal. He is hell bent on stopping them once and for all, his twisted black heart fired up for revenge and their total destruction. Will the sisters elude his blood-soaked hunt? They have their smarts and resource but have never faced a pursuit like this.
Can they somehow put an end to his blood lust?
What will they have to do to save themselves from his powerful and deadly claws?
The hunt is on…
About the Author
Greg Jolley earned a Master of Arts in Writing from the University of San Francisco and lives in the very small town of Ormond Beach, Florida. When not writing, he researches historical crime, primarily those of the 1800s. Or goes surfing.
Contact Links
Twitter: @gfjolle
Preorder Today
Excerpt
Thieves
Greg Jolley
Chapter Twenty-Nine
A Day to Do
April woke at first light, seeing she had slept on top of the bed instead of climbing in under the blankets. After putting the coffee percolator on the burner, she went and checked the boat’s position at the lower helm. Starting the engines, she steered southeast in the northward Gulf Stream and watched the blue swells until the boat was pretty much in the same location as the day before.
“At least eat,” she instructed herself, it being twenty-four hours or more since her last meal. Opening a can of stew, she ate it cold with a spoon while sipping coffee. Looking at the closed laptop at her elbow, she hesitated to reach for it.
“Only one way to deal with fear.” She opened the lid and started the computer.
Her fingers unsteady above the keys, the vision from the previous day’s nightmare came fully into view. The big dark doorway at Klave’s. Her imagination ran with and gave her the rolling door crashing down and up fast like steel teeth chomping, chewing.
“Back off.” Her shoulders shuddered, and she barked at the vignette.
Opening a secure internet browser, she launched the messaging application.
After addressing an email to Allison, she froze for a minute, her fingertips quivering. The three hardest words she ever typed displayed.
April: Did she die?
Hitting send, she stared at those three words, waiting for the reply that she couldn’t will Allison to answer.
***
Sometime later, she opened a browser alongside the messaging application where her question to Allison still floated without an answer. The local television stations had previously recorded ‘on scene’ footage ripe with frightful images of Klave’s with the breathless voices of newscasters. There were no details of any worth.
Opening the online Daytona Beach News-Journal, the story was in the banner.
Three Killed in a Possible Attempted Robbery
April read that David Klave was declared dead on the scene. She learned that Molly’s pal, Dennis, was also murdered, evidence suggesting that he was trying to cover and protect another victim. No other names were offered, pending notification of next to kin. One man had been shot twice and was expected to survive. He was being attended to in the ICU at Memorial Medical Hospital. There was nothing about the third victim. No mention of Molly or her status.
She saw her own name given as one of the ‘persons of interest.’
Klave’s employees were quoted as saying that the suspect had a long face that was injured. He had driven off in a late model red Corvette, heading north.
She read three more news reports in the Ormond Beach, Orlando, and St. Augustine newspapers, the body count making the story a headliner. There was no additional information, only a recap and worthless commentary.
She closed the browser and looked to the messaging application.
No reply from Allison.
She sent the text again and waited ten long and painful minutes.
Leaving the table for the flying bridge, she grabbed a bottle of water and a package of the saltines she had seen her sister snacking on. The light went out over the middle of the galley as she left, and she made a mental note to put in a fresh bulb.
Up top, the breeze was sweeping away the heat of the day. She checked her location, fired the engines, and spent the next hour staring at the ocean until she had the boat back in place.
Climbing down the ladder, she went inside and saw that Allison had not replied.
“My beautiful Molly…” she held her eyes closed, “… I’m still hoping.”
She spent the rest of that day at the lower helm, getting up every half hour to look for a message from Allison.
As the sun set at her back, she went inside to look again. The darkening galley reminded her to find a package of light bulbs and a step-ladder. She found both in the click-lock supply closet and had the dead bulb out and was poised to twist in the new one when it slipped from her fingers. It shattered, and she got a new one from the closet, along with the dustpan and broom. The second bulb went in easily, and she climbed down to sweep up the aluminum cone and shards.
The messaging application pinged.
Instead of hurrying to it, she stalled, fearful of the news. She finished up the sweeping and stepped to the table, the ball of her right foot landing on a stabbing missed piece of glass.
“Brilliant.” She felt the deep cut as she swung around on the bench and looked to the message screen.
April: Did she die?
Ali: Don’t know.
April: Find out.
Ali: I’m on it. It is a fuck storm here. Wasn’t here when it happened. Parts store.
April: You learn anything?
Ali: Yes, of course.
Greg Jolley’s Books
(Hover over cover for buy links.)
A Deadly Inside Scoop Book Tour and Excerpt
February 24, 2021 by marianne h donley in category Apples & Oranges by Marianne H. Donley, Rabt Book Tours tagged as #RABTBookTours, A Deadly Inside Scoop, Abby Collette, Cozy mystery, excerpt
Cozy Mystery
Date Published: May 12, 2020
Recent MBA grad Bronwyn Crewse has just taken over her family’s ice cream shop in Chagrin Falls, Ohio, and she’s going back to basics. Win is renovating Crewse Creamery to restore its former glory, and filling the menu with delicious, homemade ice cream flavors—many from her grandmother’s original recipes. But unexpected construction delays mean she misses the summer season, and the shop has a literal cold opening: the day she opens her doors an early first snow descends on the village and keeps the customers away.
To make matters worse, that evening, Win finds a body in the snow, and it turns out the dead man was a grifter with an old feud with the Crewse family. Soon, Win’s father is implicated in his death. It’s not easy to juggle a new-to-her business while solving a crime, but Win is determined to do it. With the help of her quirky best friends and her tight-knit family, she’ll catch the ice cold killer before she has a meltdown…
About the Author
Abby L. Vandiver, also writing as Abby Collette, is a hybrid author who has penned more than twenty-five books and short stories. She has hit both the Wall Street Journal and USA Today bestseller list. Her latest cozy series, An Ice Cream Parlor Mystery, published by Penguin Berkley, is out now, with the second book, A Game of Thrones, coming in March 2021.
Contact Links
Purchase Links
Excerpt
A Deadly Inside Scoop
Abby L. Vandiver
Flashing red and blue lights lit up the dark, dreary corner where North Main and Bell streets met. Yellow crime scene tape draped around trees cordoned off the perimeter of the wooden overlook. Floodlights invaded the stillness that surround the falls and voices bombarded my eardrums. I was numb, but not from the cold.
I had panicked once I realized I’d tripped over a body. Not a panic borne from fear, it was because I didn’t know how I could help. What to do. Blowing out a breath, I had to calm myself so I could figure it out.
It was dark and I hadn’t been able to see clearly enough to make a decision. Had the person still been alive? Should I try to start some life saving measures?
Not that I knew any . . .
Should I go get help?
The body hadn’t moved, even after me falling over it.
Not a grunt. Not a moan. Not a whimper.
Feeling with my hands in the dark, I found a face. I leaned in, my face close, to see if I could feel a breath.
Nothing.
I laid my head on its chest to listen for a heartbeat.
Still nothing.
I should call for help.
Crap. I’d left my cellphone in my knapsack, sitting on the prep table in the ice cream shop. All I had was my aluminum bowl and scoop, so I started banging them together.
“Help!” I yelled out and hit the scoop on the side of the bowl. “Hey! I need help! Anybody! Somebody help me!”
But all my noise making hadn’t gotten one response. I looked down at the silhouette of Dead Guy and back up to the street. No lights from passing cars. No footsteps crunching in the snow.
I needed to get up the hill to get help.
But the snow was thick and cumbersome, I trudged up at a slow crawl. My foot sinking into the snow with each step forward, my gloves wet and covered with the powder. It seemed to be deeper and heavier the more I tried to get up to the sidewalk. Bent over, hands clawing in the snow up the incline, I was out of breath with heavy legs by the time I made it to the top. Once my feet were planted on the sidewalk, I had to place my hands on my knees to catch my breath and slow my heart before I could go any further.
With what I knew lay at the bottom of the falls, it made the night more ominous. The streets more deserted. The lights more dim.
I looked one way down Bell Street then the other. Not quite sure where I should go to get help. I just knew that I wanted to tell what I knew. Get someone else there with me. Then my eye caught sight of the woven scarf I’d seen on the kid who’d been down the hill with me. With Dead Guy.
I started to grab the scarf but thought better of it. People always come back to where they’d lost their things to find them. The little boy might return. Maybe I’d report the lost item to the police.
The police . . .
I had to call the police. Or an ambulance.
I scurried around the block, past the front of the ice cream shop to the side door and unlocked it. I hastily dumped the contents of my knapsack and had to catch Grandma Kay’s tin recipe box as it tumbled out before it dropped onto the floor. Hands slightly shaky, still breathing hard, I found my phone and pushed in the three numbers.
“911. What’s your emergency?”
I had to make a restroom pit stop to try to collect myself.
I shook my head. There hadn’t been anything I could have done. He hadn’t moved. He hadn’t made a sound. He wasn’t breathing and I didn’t know how long it would be before someone came along to help.
I ran warm water over my hands at the sink, dried them off and started to head back into the kitchen to get my knapsack, and ran right into Felice.
“Hello there, Muffintop, I said and stooped down, running my fingers through her white coat. “How did you get down here?” She looked up at me, fluffed out the end of her tail, then eyes half-closed, she blinked slowly. I picked her up. “You want some kisses, Sweetie?” I said knowing it was me that needed comforting. She rubbed her cheek up against mine. “Thank you.”
Holding her, I walked around to the back area where the stairs led to Rivkah’s apartment, and called up. No answer. “She must still be at the restaurant.” I looked at Felice. “Did you just come down for me? To make me feel better?”
“Mrra,” she said.
I met her forehead with mine, but only for a moment, she didn’t have to be gracious. She jumped out of arms and ran up the steps. I watched as she strutted up, I didn’t know how she’d gotten out. Rivkah never left the door unlocked.
Tonight I was glad she had.
I went over to the prep table and stuffed everything back into my bag, grabbed the bowl and scooper and headed back outside. By the time I got out there, a police cruiser was pulling up in front of the store. The officer got out of the car and walked over to me.
“Are you the person who called 911?” he asked.
“I am,” I said.
“What’s going on?”
I pointed toward the falls. “There’s a guy down there. I think he’s dead.”
Dark Secrets of the Bayou Book Tour and Excerpt
February 23, 2021 by marianne h donley in category Apples & Oranges by Marianne H. Donley, Rabt Book Tours tagged as @RABTBookTours, Dark Secrets of the Bayou, Kim Carter, mystery, New book release
Mystery, Suspense
Date Published: November 2020
Publisher: Raven South Publishing
To avenge the past, one must first unearth its secrets.
Catherine “Tink” Mabrey, an up and coming attorney, is shocked by her recent inheritance from her estranged family on the bayou. After her mother died during childbirth, Tink’s father had quickly relocated them to the big city of Atlanta, Georgia. With no memory of her mother, she is determined to learn more about her lineage and decides to visit the bayou town of Kane, Louisiana. Candace, Tink’s co-worker and best friend, agrees to make the trip with her.
Before she has time to explore her family’s history, or decide what to do with the declining property, local murders plague Tink’s homecoming. She quickly finds herself caught in the middle of a multiple murder investigation – and quite possibly, the prime suspect. When Candace retreats back to Atlanta, Tink, with the support of an unlikely cast of characters, sets out to discover clues that have haunted and tormented her family for generations.
Could a concealed crime from the 1800’s, or the family’s estate itself, harbor keys to unlocking the past? The more they learn, the more they question whether some secrets are best left buried.
Other Books By Kim Carter:
Murder Among The Tombstones (2017)
No Second Chances (2017)
Deadly Odds (2018)
And The Forecast Called For Rain (2018)
When Dawn Never Comes (2018)
About The Author
Kim Carter is an author of suspense, mystery and thriller novels. She was a finalist in the 2018 Killer Nashville Silver Falchion Award and recipient of the 2017 Readers’ Choice Award for her book Murder Among The Tombstones. This is the first book in her Clara and Iris Mystery series. The characters in this series are a couple of overly curious widows who become private investigators and were inspired by Kim’s mother and her mom’s best friend.
Her other titles include: When Dawn Never Comes, Deadly Odds, No Second Chances, And The Forecast Called For Rain, and Sweet Dreams, Baby Belle.
Kim’s writing career started after she suffered an illness that made her housebound for a couple of years. An avid reader of mystery novels, she embarked on writing as a means of filling her time. Kim shared those early writings with friends and family who encouraged her to pursue writing professionally. Her health struggles and successes have been chronicled on The Lifetime Television in early 2000, The Atlanta-Journal Constitution, Women’s Day Magazine, and Guideposts.
Prior to her illness, Kim worked in many different capacities in county government ranging from Park Director with Parks and Recreation to the Grant Department with Human Services. But, ultimately, it was her job as a correctional officer that provided her the opportunity to interact with a variety of people from all walks of life. Her experiences ran the gamete of inspiring success stories to tragic endings, much like her mysteries.
She self-published her first book No Second Chances. One of the guest speakers at the launch party she had at the Performing Arts Center in Newnan, Georgia included her close friend retired Atlanta Police chief Eldrin Bell. This connection would become helpful as she started doing more research for other books, this time working with a small publishing house.
Kim started networking and made connections with the Fulton County Medical Examiner’s Office. Her research has taken her many places including morgues, death row and the occasional midnight visit to cemeteries.
She is a college graduate of Saint Leo University, has a Bachelor Degree of Arts in Sociology. Kim and her husband have three grown children and live just outside of Atlanta, Georgia.
Contact Links
Purchase Link
Excerpt
Dark Secret of the Bayou
Kim Carter
KANE, LOUISIANA, 1859
EMMANUEL SINCLAIR STOOD BACK and surveyed the sprawling plantation that had encompassed his life for the past two years. He nodded with pleasure as if someone were there awaiting his approval. Placed perfectly amidst rows of river oaks, magnolias, and sycamores, the estate was breathtakingly beautiful. The well-designed landscape surrounding the home contrasted sharply with the bald cypress and coastal willows rising prominently from the waters in the bayou.
Emmanuel had no doubt, Lucretia, his soon-to-be bride, would be delighted with her stately new home. Within the next twenty-four hours, she was scheduled to go by train from Baltimore to the Ohio River.
Lucretia would then travel by steamboat via the Ohio and the Mississippi to New Orleans, where Emmanuel would be waiting for her. Lucretia’s trip would be grueling, but she’d experienced many challenges over her eighteen years. Her grandparents had been part of the Expulsion of 1755 when the British ejected all French-Acadians refusing to pledge allegiance to the King of England. Originally settling in Maine, her family relocated to New York before putting down permanent stakes in Baltimore.
Young Lucretia longed for consistency, and it had been Emmanuel’s stability that’d won her over. By the age of thirty-five, he’d already made his fortune in the cotton business. His father had died seven years earlier, leaving Emmanuel a sizeable concession of land and a fledgling cotton crop, which, at best, kept the plantation self-sufficient. But it was the combination of Emmanuel’s business savvy, the increase of cotton production, and Louisiana’s strategic ports that’d quickly increased his wealth.
AS EMMANUEL HAD BEEN STEADILY BUILDING a prosperous empire, Thaddeus Jackson had been constructing a flourishing kingdom of his own, on an equally expansive plantation a few miles away. Thaddeus had his father, Mathias, to thank for being born a free man of color. He had caught Andrew Jackson’s eye as a standout on the battlefield during the War of 1812. His grueling work ethic and leadership skills played pivotal in constructing breastworks, later referred to as Line Jackson.
Thaddeus had quickly tired of the story, even as a young boy, and considered his father nothing more than a yes-man who’d covered cotton bales with logs and mud to protect the white army. However, Andrew Jackson had been quite impressed— enough so, in fact, that he’d facilitated Mathias’s freedom. Not one to take any blessing for granted, Mathias had chosen to acquire Jackson’s surname out of gratitude.
Thaddeus had found much to dislike about his father, but he’d inherited many of his most admirable traits. He was a powerful leader and quick learner with a sense of adventure. These characteristics had led to his success as a Mississippi River privateer. His tall frame and good looks didn’t hinder him either. Both his appearance and self-confidence had also captured Fatima Lambert’s attention.
Fatima came with quite the story of her own. With a shortage of white women in the state of Louisiana and laws forbidding interracial marriage, the institution of plaçage enabled her to be a mistress to the very wealthy, and incredibly old, William Lambert. She’d been merely a teenager when he’d spotted her working his fields and had quickly arranged for her to be a kept woman.
Accustomed to hard labor and the unrelenting heat, she hadn’t objected to being at his beck and call and his bed when he’d insisted. Fortunately for Fatima, she’d only had to suffer through a few sessions of his sexual desires before he’d dropped dead of a heart attack at the ripe age of seventy-eight.
With William being a childless widower and having no other heirs with whom to split his fortune, Fatima had become the proud owner of not only his cotton plantation but his slaves as well. It wasn’t her attractiveness as a mulatto that’d lured Thaddeus to pursue Fatima; it’d been her property and the glorious cotton fields that promised a lifetime of financial security. Once he’d set his sights on her, there was little Fatima could do but concede to his advances. After all, who wouldn’t want a bright, handsome husband to take care of things?
A RABBIT SCURRIED beneath some underbrush, drawing Emmanuel’s attention to the cool, damp breeze and dark clouds promising an impending storm. He walked to the front porch, paused long enough to grab his oil lamp, and made his way inside. Emmanuel hesitated briefly to take in the magnificence of the grand staircase winding its way, like an ornate ribbon, up to the second and third floors. One of his slaves, who’d been trained as a blacksmith, had spent the past few months creating it, and he hadn’t disappointed.
It would surely take Lucretia’s breath away. Aside from a bed and some office necessities, the remaining furnishings would be left to Lucretia’s desires. Yet another of Emmanuel’s wedding gifts to her. Although it was midday, and the many windows gave way to ample light, thunder clouds had begun to darken the home’s interior. Emmanuel made his way up the stairs, down the corridor leading to the west wing, and entered his office. He slid the mantel a smidgen to the left.
This released the mechanism holding the entire faux fireplace intact, enabling him to unlock the steel door leading to an array of complex tunnels, and ultimately, his concealed vault. THIS WAS where the lives of two greedy and shrewd businessmen merged.
This was the beginning of a tale older than time, filled with greed, lust, superstition, and murderous secrets they’d both take to their graves.
It was a story meant to be locked away forever…
Featuring The Extra Squeeze Team
February 21, 2021 by The Extra Squeeze in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as facts, Family, Featured Author of the Month, February Featured Authors, fiction, New book release, PR, publicity
Each week in February we’ll be featuring The Extra Squeeze Team.
Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.
Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.
Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.
Dear Extra Squeeze Team, How do you prepare for a new book release?
Robin Blakely
PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.
You need a PR plan to succeed. Straight up, any plan is better than no plan…and even if you are working with a traditional publisher, your plan may be the only plan that is ever created with much concern about building your long-term career. Accept early that your success as an author is not your publisher’s concern. Their business is centered around the products they have curated for their brand; it includes the book you created–not you.
The reality is, take care of yourself and build your own business.
Phase One is prep time.
Build or refresh your website. Connect your social media platforms to your website. Make sure that you use one author picture across platforms so that your brand has a singular face. Establish a media page to create and post your downloadable press kit. Include links to downloadable high-resolution images of your book cover and your author photo. Make sure you have a landing page for book sales.
Prepare a press release that offers the announcement of your book to share with your local paper, bloggers, industry influencers, and reviewers. Don’t know who they are? Figure it out. Clearly define the top four niches of your audience and start building a database of contacts to help you reach each target. In Phase One, fully create the day-by-day choreography for book launch week.
Phase Two is book launch week.
Synchronize your PR efforts to reach every corner of your world with news about your book in the seven days of the week that your book is first released. Everyone you can imagine needs to know now, all at once. Either plan a parade of activity or nothing will happen.
Phase Three is steady-to-the-course season.
PR efforts must be sustained. That means shift your message from new book announcement to relevant reasons to discover your book, reasons to peek inside, opportunities to read and buy.
How does a blog tour figure into all this? Up to you. The key is to decide when, how, and if you want a blog tour. It is hard work with lots of moving parts. It is a godsend for some authors and hellish for others.
Jenny Jensen
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
Marketers say someone has to see your book 7 or 8 times before they buy. I’m not a marketer, so I can’t vouch for that but all the on-line exposure of a blog tour must be good. It can’t hurt – or can it? Just as a poorly written book will not sell, a poorly presented blog tour will turn off your audience before they even turn on. You need to leave a positive, compelling impression.
Prepare Several Blurbs
Since the content should be unique to each site you’ll need to prepare several blurbs – those enticing peeks at your story – not to mention tweets and whatever other social media is on offer. You can approach a blurb in different ways: lead with the most startling action element, lead with the dilemma, lead with a spotlight on character or setting, but lead with a sentence that hooks.
Describe Your Story Well
However you describe your story it’s critical that it be well written. This is, after all, the reader’s first taste of your voice. I’ve read choppy, unstrung blurbs that show what might be an interesting plot if you overlook the way the words are strung together. Regardless of how intriguing the plot sounds my immediate reaction is: This person can’t write. I won’t be reading this one.
Edit. Edit. Edit.
Of course, you’ve written a great book. It’s been carefully crafted, closely edited for errors in all respects from plot and character development to syntax and grammar. Your beta readers love it. Now you have to craft the words to sell the story without a single spoiler and with the same silver voice of the book. Craft your blurbs and interview responses with the same care you gave your book. And edit, edit, edit.
Rebecca Forster
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
When I published my first book over thirty years ago I assumed the publisher would have all sorts of glittery, fantastic promotions planned that would shoot me to literary stardom.
Not!
In those days – just like these days – the author is responsible for launching their book and establishing their brand. The good news is that now the opportunity for promotion is controllable. I maintain a new release plan that has proven manageable and effective over the course of more than thirty books.
1) Write a good book: professional, exciting, as error free as possible and packaged beautifully. All the promotion in the world will not support an inferior product.
2) Set up your pre-orders and then create excitement with a sneak peek of a few chapters on your website (don’t forget buy links at the end of these chapters).
3) Alert interested parties starting with distribution channels. Smashwords, for instance, has an alert for author’s running BookBub ads. Once they know your ad date, they will pass the information along to their bookstores, those bookstores will consider your book for further promotion. BookBub Partners has an automated per-order alert for your followers. Amazon has the same. Read the distributor’s newsletters and find out what free opportunities are there for the taking.
4) When your manuscript is ready, start submitting it for reviews (I love PRG and InD’Tale).
5) Continue to nurture and grow your social media followers and plan affordable advertising geared toward look-alike audiences. Try sites like LitRing (have loved the 4 promos I’ve done with them). Many advertising sites won’t take pre-order advertising but purchase spots for immediately after your launch while your book is new. I am not a fan of blog tours. I have only paid to do one but I couldn’t quantify the results so for me this isn’t part of my strategy.
The bottom line is this: write well, be aware of what is available, be as genre specific as possible in your target marketing and remember that the launch is the beginning and not the end of your marketing efforts for your book and your brand.
H.O. Charles
Cover designer and author of the fantasy series, The Fireblade Array
I wish I knew the answer to this one because if I did, I would be a ££££££££££££-ionaire by now! I can tell you what NOT to do. When I launched my first book, I did little more than list it on Amazon and submit it to Smashwords. I had no idea about advertising (still learning on that front), and I published in secret, under a pseudonym, so had no friend or colleague network to exploit.
Tip 1: Don’t go it alone – if you know people who can help, use them. This applies to other authors. If they see your work and like it, they might team up with you to do a newsletter promo or similar.
Tip 2: Don’t do what soooo many authors do and sign up to a forum, then post once about your amazing new book. It won’t get you sales, but it will get people’s backs up (may have done this <coughs>).
Tip 3: Don’t list your pre-orders at full price. If you’re unknown, no one will take a chance on you anyway so you may have to lure customers in by being cheap!
Positive tips:
- Do look at advertising opportunities, and check out writers’ forum reviews on their effectiveness.
- Do make sure all of your pages are set up nicely – web page, Goodreads page, Facebook page… etc. so that readers can look you up, contact you and leave reviews easily.
- Try to get on a few blog interviews.
- Do be careful with your PR and the claims you make. It’s perfectly okay to brag about your past achievements, as long as they’re verifiable. I’ve noticed a few writers recently who claim to have sold 200,000 books in a month – you go to their Amazon page, and their book is ranked #100,008,282,212! It’s very easy to see through such fabrications, and once a writer loses trust from their readership, it’s unlikely to be regained.
Last of all, I would say to keep your expectations low. I know that sounds dreadfully pessimistic, but realistically, very few authors do well on one book without the backing of an expensive PR agency. It’s only once you have a good body of work out there and plenty of positive reviews that more readers will start to notice you.
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