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MY CHARACTERS NEED TO BREAKUP…BUT HOW?

November 5, 2015 by in category Pink Pad by Tracy Reed tagged as ,

I have come to a crossroads with a set of characters and I can’t believe the angst I’m feeling or maybe it’s heart break?

Let me explain.

This past summer, I had the privilege of being in my first box set. YEAH! My contribution to the Fling box set was The Good Girl novella. I wrote this book knowing there would be more to the story. However, I didn’t expect to become as attached to the characters as I am. That fondness is supposed to be reserved for my characters in The Alex Chronicles. After all, we’ve been together for years…that’s not an exaggeration. [Read my previous posts for details on that series. And for the record, The Alex Chronicles is still my baby.]

Gabriella and Phillippe, my heroine and protagonist from The Good Girl, are infants compared to Alexandra [Alex] and Moses, the stars of The Alex Chronicles series. Alex and Moses and I have been through a lot. That’s not an exaggeration. I wrote three books, well four if you count the prequel that can testify to the longevity of our relationship.

When it came time to cause havoc between Alex and Moses, I had no problem doing it…yes, I cried inside when he…okay, I can’t tell you anymore because it might spoil it for you. But it was a difficult breakup. However, the possibility of Gabriella and Phillippe breaking up, is causing me great consternation and I don’t know why.

The difference in this proposed breakup might have something to do with the fact that I don’t know what will happen next. I guess that’s what happens when you’re a pantser. Maybe if I was a plotter, I’d feel different. In that respect, I’m like my readers, excited about the surprise outcome, sitting on the edge of my seat wondering what will happen next. Wondering if an HEA will exist for these two. If or when you read part two, an HEA seems inevitable. I think a breakup would be a shock to some readers and a given to others. Either way. I need a major shake up, otherwise the series will become a two hit wonder.

To prepare myself for the inevitable, I’ve started a new playlist complete with sad love songs. I’ve got some wine and popcorn, even reading books with devastating, heartbroken heroines, to get me in the right frame of mind. So far, I just can’t bring myself to break Gabriella and Phillippe up. I could write the breakup, but what if they don’t find their way back to each other. Yes, it would open the door to another book or would it? Another strike against being a pantser…know it all characters. It’s all Gabriella and Phillippe’s fault. Why can’t they be like Alex and Moses. Those two made it perfectly clear how their relationship was going to play out from the moment they met.

I’ve trusted Gabriella and Phillippe through two books. I have to admit, I was surprised at the story they told in Part Two. Trust is the key word here. I have to trust my ability to tell a story that will engage my readers, yet not be boring or predictable. Talk about a challenge. Like Carrie Underwood said, “Jesus take the wheel.”

In my quest to over think, I came up with a few reasons why they would breakup.
Have Phillippe realize he really can’t deal with a non sexual relationship. Which makes him look like the typical self-absorbed Alpha Billionaire in training with a slight French accent.

Then there’s the shocker that she doesn’t want to get married and she just considers this a great first love. Sounds good, but makes her look like a gold-digging whore, I mean tramp.

Or, I could go with the classic, she loses her virginity to him, gets pregnant and he doesn’t want to have anything to do with her or the baby. This would paint her as a naive single mother, with an uncertain future and a whole lot of anger.

Last but not least, a dreaded family secret preventing him from continuing the relationship. Problem with that one is it makes him look a little weak and that goes against the image I’ve created of him.

I would love to see a HEA, but these characters may not. Unlike Alex and Moses, I broke them up a couple of times. Oh crap! I wasn’t supposed to tell you that, but I didn’t tell you how their story plays out. I’ll just say this, I have a playlist loaded with sad love songs.

I also don’t think this angst would be such a big deal if the book hadn’t been as successful as it has. I’ll rephrase that. I hoped it would do well, but this is a surprise blessing. Yes, I called my book that’s packed with a few steamy innuendoes and a blessing.

About a month before the free promotion, while it was still at regular price, it got to #167 without any promotion. When I did my first KDP Five Free Days, it made it all the way to #2 in one of my categories on Amazon. I stopped trying to figure out why it’s being received so well. And to be honest, I don’t care. I’m just grateful and thankful to God that it is doing well. This little book, is a great gateway to my other books.

Back to my problem, how to deal with my broken heart. Sunday or maybe it was late Saturday night. Anyway, I really started feeling a sense of loss towards this book. Sunday I picked up The Good Girl Part Two and started on the revisions and the more I read, the clearer it became that I needed to do something drastic. I kicked around ideas, all of which caused me more grief than relief. It was well around one in the morning when I gave up fighting. prayed and went to sleep.

Later, when I woke up, during my prayer time, I got a revelation for a possible plot idea. I’m not going to share it, in case those two bossy characters decide they want to go in another direction. I will say this, it will be emotionally painful to write, however, I think it’s going to lead to the perfect next step.

Funny thing, long before the dread of the breakup popped up, another scene began to bounce around my head…and it’s good. At least I think it is. Only problem, once I write it, I think that’s when the real heart break will come, because it will be the end of Gabriella and Phillippe’s story as I see it. As writers you know a series never really ends, it just gives birth to a another baby.

So I have a few questions for you. How do you handle the breakup of your characters? Do you find it difficult to breakup your characters perfect relationship? Is the road to HEA easy or painful for you?

Tracy Reed
http://readtracyreed.com/

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Looking at the KENP “Tail” After a KDP Select Promotion by Kitty Bucholtz

October 9, 2015 by in category It's Worth It by Kitty Bucholtz tagged as , , , , , ,

Woman with books and laptopOver the last several months, I’ve been sharing my Amazon sales numbers with you as I compare changes during and right after my KDP Select promotions.

I wrote about the results from my May 5-days-free promotion here, and I just updated the earnings this week to “actual” rather than a guesstimate, showing I overestimated revenue. I also tallied the results from my August 5-days-free promotion here. (I’m still showing revenue guesstimates until I get the final numbers for September, but I’ll update that post soon). Both of these promotions have been for Little Miss Lovesick, which has been in KDP Select since February 26, 2015.

Comparing Borrows After a Free Promo

FreeNow I want to discuss my “borrows” – which I’ll refer to as KENP (Kindle Edition Normalized Pages) for periods beginning July 1, 2015. I’ve been studying the “tail” of sales and borrows after my promotions to see how long it lasts. (The length of the period after a sales spike is commonly referred to as the tail.)

I don’t want to leave my book in KDP Select forever, but at what point has the positive impact of the 5-days-free promo in each 90-day period stopped influencing borrows/KENP? It’s not cut-and-dried, particularly because you can’t truly compare “borrows” of full books to KENP, “pages read” of full books. But for me, for this book, it looks like there are 4-6 good weeks of borrows, with the first three weeks the very best.

For example, for the first 2 1/2 months of the first KDP Select 90-day period (February 26 – May 25, 2015), I had 1 borrow. In the two weeks during and after the free period (May 19-31), I had 71 borrows! Then another 88 in the month following (June 1-30).

But the second month after the free period showed a sharp drop – 2381 KENP pages read. Little Miss Lovesick has 402 KENP pages, so that’s the equivalent of about 6 books borrowed and read July 1-31.

[NOTE: Little Miss Lovesick was earning about $1.35 per “borrow” through June 30, 2015. Since Amazon changed borrows to KENP pages read on July 1, the book – at 402 KENP pages – now earns about $2.32 if a reader reads every page.]

Comparing the Second Round to the First

Little Miss Lovesick book coverDuring the second 90-day period (May 26 – August 23), I tried to recreate the circumstances as exactly I could. During the two weeks during and after the free period (August 18-31), there were 24,899 KENP pages read! Because I don’t expect that every reader reads every page (copyright page, author bio, excerpt, etc.), I’d guess that’s between 62 and 66 books borrowed and read (compared to 71 borrows in May).

The following month, September 1-30, there were 15,567 KENP pages read. That’s probably about 38-42 books borrowed and read (as compared to 88 in June).

If you’d like to see exact numbers, here are the KENP pages read by week for the last seven weeks. Day 1 of Week 1 is the first day of the 5-days-free promo.

Week 1: 7246 KENP pages read
Week 2: 17,653
Week 3: 7831
Week 4: 3780
Week 5: 1692
Week 6: 1811
Week 7: 1274

It’s too early to guess what October’s numbers might be, but based on one period of history above (not a good way to show statistical integrity), and understanding that the previous way Amazon counted borrows (1 book, regardless of how much of it was read after the 20% mark) is significantly different from the new method (by page, exactly), my guess is that October’s numbers will be bleak.

The reason why I started looking at these numbers this week is because Little Miss Lovesick is in the middle of another 90-day KDP Select period, and I need to decide which five days will be free. Knowing that the sales/borrows tail will be good for at least three weeks, I want to do the free promo at least three to four weeks before the end of the period so I can get all the revenue I can from borrows before the book leaves the program.

KDP Select banner

My Conclusion and Action Plan

Unless I change my mind and leave this book in KDP Select for another term (through February 19, 2016), I’ll set the five free days to start sometime during the week of October 18. That will leave me a four-to-five-week tail to get paid for as many KENP pages read as possible before the book leaves KDP Select on November 22.

ACK!! That doesn’t give me much time to figure out where and how to promote it to best advantage!

And that is why I wrote this post for you. 🙂 If you put a book in KDP Select, you need to think through all the potential good that can come your way and figure out how to harness it. If you leave your 5-day-free promo to the end of the period, and don’t renew the book in KDP Select in the following period, you stand to lose hundreds of dollars or more in KENP lost revenue.

If your book isn’t selling anywhere else, as was the case with this book, it probably doesn’t hurt to keep trying different ways to gain readers using KDP Select. For instance, if you don’t want to make your book free for five days (and they can be any five days, but everyone I know, myself included, has found the best results when the five days are in a row), you can try KDP Select’s Kindle Countdown Deal.

The key is – whatever you decide to do, think it through and make a plan. Good luck!

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Happy Birthday, OCC!

October 6, 2015 by in category Pets, Romance & Lots of Suspense by Linda O. Johnston, Writing Conferences tagged as ,
 
I’m very sorry to say that I won’t be able to attend the OCC Birthday Bash next weekend. Some family-related stuff has come up, so I’ve had to cancel my reservation.

But that doesn’t mean I’ll fail to wish OCC a Happy Birthday. In fact, consider this blog my birthday wish!

I gather, from the OCC website, that this will be the chapter’s 34th birthday. That’s really exciting, especially considering that it has been, and remains, an especially dynamic chapter. We’ve got lots of published authors as well as many romance writers who are heading that direction. The chapter, and its members, have helped every one of us at whatever writing level we are. We’ve all watched and participated in how much the industry has changed over time. It’s wonderful!

I’ve been a member for over twenty years and have always loved it. I intend to remain a member for years to come, and to continue to attend as many meetings as possible. Unfortunately, it won’t include this one.

So, again, Happy Birthday, OCC. Have a wonderful celebration… without me.

Linda
O?
Linda O! Johnston
www.LindaOJohnston.com
BITE THE BISCUIT, A Barkery & Biscuits Mystery
KNOCK ON WOOD, a Superstition Mystery, October 2015
CANADIAN WOLF, an Alpha Force Harlequin Nocturne

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PROMO CARDS

October 5, 2015 by in category Pink Pad by Tracy Reed tagged as , , ,

I have been researching marketing ideas as I prepare to release my next couple of books. I’ve talked about my series The Alex Chronicles in past posts. As I prepare to launch the prequel and the first full-length book in the series, I’m thinking about the marketing plan. Ask any writer and they’ll tell you, writing the book was easy…promoting it is something altogether different.

I’m finishing up minor edits on Alex one and decided to start researching the follow up to Generational Curse, which means I’ve been reading, a lot. I got the first book in Pepper Winter’s series,  Indebted  for free and got hooked. It’s a romantic suspense with a lot of heat. Anyway, I wanted to know more about the series and visited her website and Pinterest page. What I found on Pinterest was rather intriguing. There seemed to be these cards or images with dialogue dropped on top. The images were meant to represent the hero and heroine of the series.

This marketing concept may not seem new to everyone, but to me, it was a brilliant way to market a book or anything for that matter. Use basic stock images that represent scenes, characters, locations, objects or whatever and drop dialogue on top. You can take it one step further and add an excerpt for a pin or blog post. It’s an easy way to grab readers attention on a book or series.

 

This simple idea really stuck with me, so I made a few Promo Cards for my books Generational Curse and The Good Girl. These promo cards come in handy. If I’m stuck or behind on posting on my blog, I post one of these cards along with an excerpt. Or if I’m running a special price on a book, these are great for posting about a special price without being too pushy. Plus, they’re perfect for my social media outlets. It’s a great way to get the word out for your book when you have limited space.

The good thing about this marketing idea, is all you need is a stock image and an excerpt or a couple of lines from your book. These are definitely my favorite digital marketing tool. If you want to go old school, print them and use as post cards or book markers. I also use mine for the home page flash on my website. The possibilities for use are unlimited.

Here are some of the promo cards I did for my books.

GENERATIONAL CURSE PROMO CARDS

THE GOOD GIRL PROMO CARDS

Tracy Reed

readtracyreed@me.com
www.readtracyreed.com

Fiction for Women Who Love God, Couture and Cute Guys
Available at
Amazon.com
Barnes and Noble
iTunes
All Romance eBooks

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KDP Select Ad Results August 2015 by Kitty Bucholtz

September 9, 2015 by in category It's Worth It by Kitty Bucholtz tagged as , , , , , ,
Bringing you another episode of “What Might Be Working in Book Ads.” 😉
 
You may remember, I added my chick-lit book, Little Miss Lovesick, to KDP Select in March 2015. The book wasn’t really selling, so I figured it would be a good time to do some experimentation. After all, you can’t sell fewer than zero books, right?
 
I took advantage of the five free days at the end of May 2015 and shared my results with you here. Things went so well that I wanted to continue my experiment, so I left the book in KDP Select and did another five free days August 18-22, 2015. I am happy to report that the sale went even better the second time! Here are the details…
 
Before the sale:
 
I applied for the same ads that I purchased in May since they did so well. I didn’t get all of them, but I also asked other writer friends what worked for them and picked up a couple of new ads on recommendation (Ereader News Today and Robin Reads).
 
In May I paid $14.99 to use Book Marketing Tools™ ebook submission tool to somewhat-automatically apply to 32 websites at once that accept submissions to advertise your free book. (During a promotion last year, I used Ebook Booster, which submits your free book to 45+ sites for $35.) In August, I decided to try the free membership tool at Author Marketing Club to manually apply to about a dozen sites by clicking through from buttons on AMC’s web page.
 
It’s difficult to know which sites are going to list your book as they don’t all reply back to you. And in the past, I haven’t been able to find my book on all the sites that did reply back. In any case, I’m pretty sure the book was advertised on DigitalBook Today and FreeBooksy, and probably others, but I didn’t double-check any of the sites during the free period.
 
I applied for the “free ebook of the day” ad at Indie AuthorNews, which appeared to be a good ad for me last time, but I didn’t get it this time. I also wrote down that I used a pre-paid ad credit at The Romance Studio blog page for one day, but I forgot to follow-up and see if the ad appeared and on which day. So I don’t know if I got any traffic from there.
 
What I did during the sale days:
 
Tuesday, August 18: 2645 free downloads today
* KENP = 0
* Free ad on ReadCheaply.com
* $45 premium ad in Choosy Bookworm email newsletter to 40,000+ subscribers, on their website all week
 
Wednesday, August 19: 1963 free downloads
* KENP = 470
* $21 to BKnights on Fiverr to 4800+ active Facebook users for 7 days, “extra” promotion with viral Facebook post for 7 days, promote on website with 2000 visitors/day for 1 day, promote in email newsletter to over 2500 subscribers for 1 day
* Julie Kenner’s Hump Day feature, no charge promoted with other books on a blog post
* $25 Ereader News Today ad in email newsletter
 
Thursday, August 20: 850 free downloads
* KENP = 515
* $25 InDtale Bargain Book ad to 10,000+ email newsletter subscribers
 
Friday, August 21: 2080 free downloads
* KENP = 1131
* $20 ad in Robin Reads email newsletter
* Blog post on Tracy Reed site
 
Saturday, August 22: 561 free downloads
* KENP = 2066
* Blog post on Alina K. Field site
 
On the last day of the freebie sale, there are always a few copies that get downloaded early the next day before the price goes back to normal, and 9 free copies were downloaded on Sunday. The grand total of free ebooks downloaded in this 6-day period was 8108. In May, the total was 7312, so I’m quite happy with the 11% increase.
 
Comparison of KENP pages read in Kindle Unlimited:
 
In May, Kindle Unlimited still counted each title as one borrow rather than counting the number of pages read (KENP) as has been the case since July 1. It also took me six weeks to get my results to you last time, and it’s only been 16 days since my most recent sale. So the comparison here is going to be a bit shaky.
 
In my prior post, I reported about 138 borrows over 6 1/2 weeks. Little Miss Lovesick has 402 KENP pages, so that’s approximately 55,476 KENP pages if every person read every single page (unlikely).
 
The above numbers include part of July as well, but the July total alone was 2381 KENP pages read (with a payout of about half a cent per page, which is very close to what I got paid for a “borrow” in the past). In the 17 days of August before the book went free, there were 697 KENP pages read. But from the day the book was free to the end of August, there were 24,899 KENP pages read in 14 days. In the first seven days of September, the daily average dropped 40% with 7831 pages read.
 
Totals are:
July KENP = 2381
August 1-17 KENP = 697
August 18-31 KENP = 24899
September 1-7 KENP = 7831
 
Total book sales:
In addition to wanting to get more people reading Lovesick for free, as a borrow through Kindle Unlimited, and as a sale, I also wanted to get people trying my other books. (I have four titles total.)
 
There are three titles in the Adventures of Lewis and Clarke superhero urban fantasy series–the first is a free short story, the second is a long novella (45,000 words), and the third is officially the first book in the series at 100,000 words.
 
At the beginning and end of Lovesick, and the beginning and end of the free short story, there is a note to join my newsletter and get the novella for free. That means that if someone downloaded Lovesick for free, and followed up to see what else I had, and read the note about how to get the novella for free, they could’ve gotten three of my four titles for free. If they do that, I think I’ve got them as a reader. And they’re on my newsletter list. 🙂
 
So total book sales are:
 
July = 12 (0 for Lovesick)
August = 24 (9 for Lovesick)
September 1-7 = 8 (0 for Lovesick)
 
Total spent on ads to get to this point was $136 in August. I’m estimating that I’ve earned more than twice that so far in the last three weeks. Excellent! Compare that to the first time I used a KDP Select free period when I spent less than $100 and didn’t break even, the second time when I spent less than $100 but did break even, and now this time I’ve made about a 100% or more return on investment (ROI).
 
This is by far the best result I’ve had so far with any kind of advertising, any kind of freebie/sale. I’ve let Little Miss Lovesick stay in KDP Select for a third period. I’ll let you know what I decide to do this next time.
 
Meanwhile, I’m going to put Unexpected Superhero on sale for $2.99 (down from $3.99) October 1-10 and use the same Choosy Bookworm feature ad to see how it works on bargain-priced books. I chose to discount it only $1 because anecdotal evidence shows few books sell at $1.99, and the number of books (104) I’d have to sell at 99c with only a 35% royalty is more than my sales history says I can expect to get to cover the cost of the ad. (I only need to sell 17 books to break even at $2.99. I’ll try the 99c test later when overall book sales have increased.)
 
I hope this has been useful in helping you decide what you might want to try in your own advertising and promotion. Good luck!
 

 

 

 
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