Happy Spring! I don’t know about you, but I can’t believe the first quarter of the year is done. It’s even more shocking for me, because my birthday is in the first couple of weeks of spring. I always ask myself the same thing, “I can’t believe it’s April…why is time moving so quickly? And how am I suppose to get things done, with time moving so quickly?” Then I finish it by saying, “Yeah, thank God for another birthday.”
I’m the person that likes to do everything myself. Let me rephrase that. Being a small business owner, I’ve learned that if funds are tight and it’s not possible to hire someone, I need to do the task myself. The other side of that coin is, I need to know how to do it, so when I can afford to farm it out, I know how to effectively shop for the best person. As well as how to do it, if time doesn’t permit for outsourcing.
When I released my last book, DESPERATE DESIRE, I wanted to do a video. I studied television production in college, but that was a while back. Technology has changed greatly…for the better. Hiring a production facility to create a promotional video for me wasn’t an option for several reason: cost and time. I got this brilliant idea, a few days before release day. So I looked at what I could do.
I went to YouTube for answers. Turns out, I had a major tool at my disposal…Adobe Photoshop or Adobe Creative Cloud. Adobe Creative Cloud gives you access to every piece of software Adobe provides for $49.99 per month. I like it because it’s a month to month subscription and I don’t have to worry about buying new software. [There are a few rules to adhere to.] I simply install the updates when available. In addition to Photoshop and InDesign [is InDesign to format my print books]. They recently added TypeKit…a sea of amazing fonts. Until recently, I used Muse to create my website [the reason I changed websites is a post for another day]. The possibilities with the Adobe Creative Cloud are endless.
As I was saying. I wanted to do a video for my book. Armed with an few hours on YouTube and help from my godbrother, I was able to do my first video. I’m still learning how to do these trailers, but I’m pretty excited about my first try. I found the music on a free YouTube download and added my cover image and one from another book for the eye candy. It’s a simple process with a little learning curve. I encourage you to try it at least once.