Home > Columns > Pink Pad by Tracy Reed > Goals Check-In

Happy February. Happy Love Month. Happy Valentine’s Day or Galentine’s Day.

Let’s get to it. Last month I made a bold post and shared some of my goals with you. I did this because I felt the accountability would help me achieve them.

Here are my goals:
Get my letters
Triple my income
Triple my mailing list
Master Facebook ads
Update covers
Learn how to write a sellable blurb
Use Ingram Spark
Direct distribution
Increase my prices

As of this post, I’ve completed one goal…Increase my prices. I was a little nervous about raising my prices because I didn’t think readers would be receptive to the increase on the smaller books. So far, there hasn’t been any negative feedback. Raising my prices also helps with tripling my income.

My strategy for tripling my income, is Facebook ads. Last year, I took Skye Warren’s Facebook Ads Intensive and did well. I still haven’t reached the sales goal I desire, but that will come in time. 2020 wasn’t a good sales year for me. I can’t blame the poor sales on the pandemic because I didn’t release anything new. Nor did I push my back list.

Last year, I released one book prior to doing the Ads Intensive. I really wish I’d known about the Intensive sooner, because I think the first half of the year would have turned out differently. I ended last year by multiplying my income by 4.8 times.

Fast forward to 2022 and a price increase across the board…I made all of my ebooks $4.99. This bold move helped to boost my income by 39% as of this post. Meaning I already made February 2021s income. Grant it, I had a release on February 2nd with the majority of the preorders paid out on that day.

In addition to Facebook Ads, I’m also doing BookBub ads. I turned off my AMS ad because they weren’t working. I heard Amazon doesn’t like racy covers, which could explain why the ads performed so poorly. However, the FB ads, have been consistently making the daily spend back…plus or minus two dollars. So far, I’m ahead and considering increasing my ad spend. I have a BookBub New Release For Less ad scheduled for February 8th. The tails will determine when I increase my FB ad spend.

To summarize, increasing my prices and running facebook ads are pushing me towards my goal of tripling my income.

Update my covers. I don’t have as many to update as I thought. I have seven covers I need to update and two are almost complete. I also have four I’m on the fence about. This project is time consuming because it’s not just the cover, but the chapter headers as well. Thank God for Vellum because it makes creating print copies easy.

I need to add one additional goal. Offer all books in large print. I have one live already, The Good Girl Part One. If you haven’t done large print, I recommend doing so.

The other goal I forgot to list was my new release goals. I went super bold and set up preorders for three books this year. Setting up Amazon preorders was a way to make sure I fulfilled this goal. I don’t want to end up in preorder jail, so I have to keep this goal. I am so grateful Amazon offers an extension without penalty which I am taking advantage of.

One goal down, ten to go. How are you doing with your goals?

Author Bio
Author Bio
California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.
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    Happy June. I’m prepping for a new release in a week so I thought I’d modify a post from 2018. When I read it, I was reminded of the relevance of the topic. I have to be honest, I guest blogged a few days ago at Delilah Devlin and I used this post. I’m repeating it…more like updating it because it’s relevant to my upcoming release.

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    Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

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    Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

    @readtracyreed

A SOUTHERN GENTLEMAN

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A SOUTHERN GENTLEMAN

DESPERATE DESIRE

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DESPERATE DESIRE

FIRST ENCOUNTERS OF LOVE

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FIRST ENCOUNTERS OF LOVE

GENERATIONAL CURSE

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GENERATIONAL CURSE

GIRLFRIENDS & SECRETS

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GIRLFRIENDS & SECRETS
GOD’S BOMBSHELL: LIVING A BEAUTIFUL SINGLE LIFE

INTENTIONAL CURSE

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INTENTIONAL CURSE

LOVE NOTES

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LOVE NOTES

MISS MATCH

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MISS MATCH

THE FIX UP

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THE FIX UP

THE FLING

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THE FLING

THE GOOD GIRL PART DEUX

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THE GOOD GIRL PART DEUX

THE GOOD GIRL PART ONE

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THE GOOD GIRL PART ONE

THE GOOD GIRL Part Trois

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THE GOOD GIRL Part Trois

THE NIGHT I FELL IN LOVE

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THE NIGHT I FELL IN LOVE

UNEXPECTED LOVE

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UNEXPECTED LOVE

WHAT MY FRIENDS DON’T KNOW

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WHAT MY FRIENDS DON’T KNOW

WHAT MY FRIENDS NEED TO KNOW

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WHAT MY FRIENDS NEED TO KNOW

THE GOOD GIRL PART FIVE

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THE GOOD GIRL PART FIVE

THE GOOD GIRL PART FOUR

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THE GOOD GIRL PART FOUR
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California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

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