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The Secrets to Selling More Books with Penny Sansivieri OCC/RWA Online Class @Bookgal

July 23, 2018 by in category Online Classes tagged as , , , , , , ,

OCC/RWA Online Class:

August 13-24, 2018

 

Secrets-to-selling-books graphic

 

About the Class:

https://www.asliceoforange.net/7765-2/
Week 1: How to Sell Books by the Truckload on Amazon

Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It’s called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon’s algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. Here’s what the session will cover:

  • Optimize your Amazon page: what you must do to start showing up in more searches
  • Understanding categories/themes and how to rank consistently #1 in your category.
  • Kindle Unlimited: How some authors are making a fortune here and how you can, too
  • How to quadruple the reviews you get on Amazon.
  • Why having a free book will help you sell more

Week 2: Super Fans & Street Teams- The Secrets to Selling More Books

At the end of the day, for all of the marketing we do, for all of the Tweeting, Facebook-ing, and blogging we really just want to know if it’s paying off. Does any of this sell books?

Have you ever asked yourself:

  •  How do I know if they are the right things to market my book?
  •  I don’t want to spend my life marketing, how can I get the most out of my efforts?
  •  Does giving away my book actually help sell it?
  •  Will any of this help me sell more books?

You will learn how to:

  • Identify and reach your exact right market
  • Turn fans into SUPER FANS and STREET TEAMS
  • Ignite your fans so they promote your book
  •  Use free to sell more books
  • Find and use the right social media for your book

About the Instructor:

Penny Sansevieri

Penny Sansevieri


 
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of eighteen books, including How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing, and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”

AME has had dozens of books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

Enrollment Information

 
This is a 2-week online course that uses email and Groups.io. The class is open to anyone wishing to participate. The cost is $15.00 per person or, if you are a member of OCCRWA, $10.00 per person.

To sign up or for more information, go to the class page at the OCC/RWA website: http://occrwa.org/classes/online-class-four/.

Linda McLaughlin
OCC/RWA Online Class Coordinator

 

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What is ALT TEXT and How To Use it? By Denise M. Colby

May 12, 2018 by in category The Writing Journey by Denise Colby tagged as , , ,

Using Alt Text to maximize your SEO with your website images Part 1 of 3 by Denise M. Colby

If you’re like me, you’ve seen the line entry called Alt Text when you uploaded an image to your website and wondered, What is that? Do I need to put something there? 

Short answer – YES, you do. 

Alt Text, an abbreviation for alternative text, is sometimes referred to as attributes, descriptions or tags of images on the internet.  In essence, the words provided in the Alt Text entry are used to label and describe the appearance and function of an image on a webpage.

In simpler terms:

  • Ever see text in place of an image that did not load?  That’s Alt Text.
  • Ever wonder how images are chosen when searching specific terms?  That’s Alt Text.
  • Ever hover your mouse over an image and words appear to describe what you are seeing?  That’s NOT Alt Text.  That is Image Title Attribute and is a little more advanced and just as important.  I will cover that topic in another post.  For now, let’s continue on about Alt Text.

Why is Alt Text important? 

It allows your images to appear when someone searches a specific word or phrase in any search engine.

You have probably heard the term SEO (search engine optimization). SEO is important. The stronger your website SEO, the more your readers can find you on the internet, whether it’s from a blog post, your book page, or even your welcome page.

Alt Text adds to your website SEO. 

It helps index the image and allow someone searching by keywords to find images that have those keywords in their Alt Text.

For example:  I participate in a weekly post called First Line Fridays.  I add my standard blog header to each and every post.  I also post an image of the book I’m featuring. For both, I include the words ‘First Line Fridays’ in the Alt Text (see images below).

This first photo is actually two images combined into one to show how the data is connected.

The first half shows the image as I insert it into my blog post on my website.

The second half shows where the Alt Text appears when the image shows on a search page. As you can see, the Alt Text appears as a photo description.

 

First Line Fridays Alt Text Search Example by Denise M. Colby for A Slice of Orange Blog Post

 

Because I add ‘First Line Fridays’ to my Alt Text, my images appear in the search when I google ‘First Line Fridays’, along with other blogs who use the same words in their Alt Text.

This next photo highlights my second example.  One of the books I featured was my friend’s, Nancy J. Farrier.  Because I put First Line Fridays in the Alt Text with her book cover photo when I added it to my post, it appeared in the search output for First Line Fridays with my website.

 

Alt Text Search Example for blog post Image and how it appears in search by Denise M. Colby

Then, if I was to click on this image, it would take me to my website because it is linked to my website.

Interestingly, if you search by Nancy’s name, Nancy J. Farrier, my blog header shows up in images because I have a blog post that uses Alt Text with her name.

It can be a little confusing.

Thus, what you need to know is how to create good Alt Text and let the search engines do the rest.  

How to add Alt Text to your image in WordPress:

1. Upload image to your media.

2. On the right hand side where it says Alt Text, type in the most descriptive words for your image. 

  • Several sources say to keep it at 125 characters.
  • Write it as a complete sentence or choose words someone would use to search for what your picture is. 
    • This is so if your image didn’t appear, readers would know exactly what the photo was about by reading the words only.
  • Include any colors and describe the action, if available.
  • Don’t cram in every keyword possibility.  It makes it difficult for search engines to categorize the image. More specific it is, the easier it can be indexed.

3. Make sure your website link is listed (it’s usually automatic) to the image, so in a search the image could be clicked on.  This takes the user to your website page where the image is posted.  This is different than adding a link into the post directly, which you would do if you wanted to provide where to purchase a book, for example.

4. Insert image into your post

It’s that simple.

And once you enter in Alt Text in your media file it stays, so you won’t have to enter it in again.

PLEASE NOTE:  If you go back and change Alt Text for any photo in your media, it does not automatically update the photos already placed in your existing posts. 

If you want to fully SEO optimize your website, you would need to go back and delete and add in the photo again with the updated Alt Text.

I hope you have a better understanding of what Alt Text is and how it works. Part 2 and 3 will talk about two other ways to add background data to your images to maximize your SEO on your website or blog.

If you have any questions, feel free to ask them in the comments!

Blessings,

Denise

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Writing The Dreaded Book Blurb by Jenny Jensen

November 19, 2017 by in category On writing . . . by Jenny Jensen tagged as , , ,
The Dreaded Book Blurb | Jenny Jensen | A Slice of Orange

Cartoons by John Atkinson, www.wronghands1.com

 

Writing The Dreaded Book Blurb

 

Every author faces this last crucial challenge. You’ve already spent untold hours researching, writing and editing your book. Your title hits just the right poetic note. You’ve gone several tense rounds to find the perfect cover. All that remains is the book blurb, the opening salvo in the promotional war.  This is the first (and sometimes only) chance to grab a reader and compel them to buy the book. And so, like click bait, you need to lure your reader with an honest but irresistible snap shot.

 

It’s an art, this writing of a synopsis that isn’t a synopsis, this sell copy that isn’t an ad. And for something that isn’t a science there are strict rules: you have to be honest – no misleading the reader. No spoilers or why bother to read it – which can be tough since the spoiler is often the most exciting part of the story.  Keep it at 200 words or less and don’t make it one run-on paragraph. Use the proper keywords for your genre. Reveal something about the antagonist – readers like to know if they can root for the hero. This isn’t the place to relate the entire plot but you have to provide the zeitgeist, the feel of the tale. No easy task.

 

A lot of the writers I work with find this daunting and ask for help, which I am happy to provide. I think it’s difficult for the writer to step far enough away from their work to pick out the enticing, salient points and present them with the tension and intrigue that make for a successful blurb. To the author, all story points are important. I get that, but as an avid reader I know what works for me in a blurb. It’s not how much is said, but how compellingly it’s said.

 

I start with a deconstruction approach. It’s possible to distill any story down to bare bones. In his book Hit Lit – Cracking the Code of the Twentieth Century’s Biggest Bestsellers James W. Hall provided the most distilled example I’ve ever seen. This is a beloved tale that we all know intimately: “A young girl wakes in a surreal landscape and murders the first woman she sees. She teams with three strangers and does it again.”  It’s short, accurate and intriguing but would it sell the book?

 

I wouldn’t distill it down that far but it makes a great beginning. What if we knew something about the young girl – an orphan, a princess, a refugee? And what about the surreal landscape – gaping desert, oozing swamp, forbidding mountains? Then the three strangers – female, male, older, menacing, kindly?  Is all this murdering spurred by necessity, thrills, defense, the three strangers or is it unintended manslaughter? And finally, what is the young girl up to – revenge, enlightenment, finding a way out of the surreal landscape? Flesh out those points, add some genre keywords, reference any kudos and you could turn those original 24 spartan words into a 160 – 200 word blurb that would peak curiosity and entice the shopper to buy.

 

If you can step away from the totality of your story and deconstruct the plot to the primary elements, then present those elements in a provocative way you can create an effective selling tool with your book blurb. BTW, that book Hall described? The Wizard of Oz.

Jenny

 

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Unexpected Love Launch Results by @readtracyreed

November 5, 2017 by in category Pink Pad by Tracy Reed, Writing: It's a Business tagged as , , ,

I want to thank Marianne Donley for the cool graphic she put on my last post.  I thought it only befitting to use it again this month on part two.

 

Unexpected Launch Results | Tracy Reed | A Slice of Orange

 

Where do I start?  Last month I was in the midst of launching a book with a new campaign strategy.  I want to make it perfectly clear, I am not trying to sell you on one of Mark Dawson’s courses.  Although, I do like the results I got on my last launch.

So here’s what happened.

In the past when I launched a book, I didn’t really do any kind of pre-promotion.  I would book a couple of ads, alert my mailing list, put the book out at full price and hope for the best.  This time, I sent the book to my ARGroup, asked for reviews, forgot to book the ads pre-launch and launched it at 99¢.

My ARGroup had 20 people, but one dropped out after she read the book.  Yes, I was a lot ticked off.  But I went back to her acceptance email and remembered, she wanted me to pay her.  I sent her a nice email expressing my sadness in her leaving the group.  However, someone else joined.  I had a little glitch getting the book out and pushed the date back.  I got excited when some of my ARGroup emailed asking when could they post, because they really enjoyed the book.  That made me feel good.

[tweetshare tweet=”@readtracyreed Unexpected Book Launch Results ” username=”@A_SliceofOrange”]

Every step up to the release day, I kept the group informed.  I sent the new cover, asked them if they would buy a copy to help me in the rankings and graphics for the book to keep them engaged in the launch process.  I wanted to make sure I kept the momentum going.

Launch day, I had 7 US reviews and 1 international.  That was a first for me.  I’ve never released a book with reviews.  I was hoping for ten, but this was great.

As for sales.  This was the first time, I sold 100 copies in the first week.  For some people that’s probably what they do in the first day, but for me that was huge.  I missed the top 100 in one of my categories by 24 on launch day.  I have had books release with a top 100 category ranking, but none with a sell through like this one.

Promotion wise, I forgot to book ads for the launch. I was upset at first, and then I remembered, I wanted my list to have first dibs at the special price.  I waited about ten days before putting the price up.  I hoped for the best and was treated to a continued stream of sales.

It wasn’t until after the soft launch that I ran two facebook ads.  I mentioned earlier that I had already made some facebook ads.  When I tested the ads, the feedback wasn’t great.  However, I used those for my social media and mailing list reminders.   And used the ads below for FB instead.

In the beginning the male ad was doing very well.  Then the female ad clicked and took off.  At the end of the month, the female add had out done the male.  Let me back up, when I noticed the way the ads were going, I was very tempted to shut down the male ad, but I didn’t because something happened.  I did something else I had never done…I used an affiliate link.  I put an affiliate link on my book on my website and used that as the link in the ad.  I started getting sales which I knew were from the FB ads.  However, I wasn’t sure which ad was producing the sales.  That’s why I never shut the weaker ad down.

I think this was the first time in a while all my titles had steady sell-thru at the same time.  It’s exciting to see a sales report with numbers not zeroes next to all the titles.  Again for some of you this is your normal, but for me, it wasn’t.  YEAH!!!

I was very pleased with the results and believe if I had done everything according to Mark’s suggested plan, I would have done even better.

Let’s see what happens with my next release.  Happy Thanksgiving.

Tracy


Tracy Reed

A California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales.

After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page.

Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span.

Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

http://www.readtracyreed.com/ 

https://www.facebook.com/readtracyreed 

https://www.bookbub.com/authors/tracy-reed

https://www.instagram.com/readtracyreed/ 

https://twitter.com/readtracyreed

https://www.pinterest.com/readtracyreed/ 

A SOUTHERN GENTLEMAN

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A SOUTHERN GENTLEMAN

DESPERATE DESIRE

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DESPERATE DESIRE

FIRST ENCOUNTERS OF LOVE

Buy now!
FIRST ENCOUNTERS OF LOVE

GENERATIONAL CURSE

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GENERATIONAL CURSE

GIRLFRIENDS & SECRETS

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GIRLFRIENDS & SECRETS
GOD’S BOMBSHELL: LIVING A BEAUTIFUL SINGLE LIFE

INTENTIONAL CURSE

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INTENTIONAL CURSE
LOVE NOTES

MISS MATCH

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MISS MATCH

THE GOOD GIRL Part Trois

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THE GOOD GIRL Part Trois

THE NIGHT I FELL IN LOVE

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THE NIGHT I FELL IN LOVE

UNEXPECTED LOVE

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UNEXPECTED LOVE

WHAT MY FRIENDS DON’T KNOW

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WHAT MY FRIENDS DON’T KNOW

WHAT MY FRIENDS NEED TO KNOW

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WHAT MY FRIENDS NEED TO KNOW

THE FIX UP

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THE FIX UP

THE FLING

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THE FLING

THE GOOD GIRL PART DEUX

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THE GOOD GIRL PART DEUX

THE GOOD GIRL PART ONE

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THE GOOD GIRL PART ONE
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Unexpected Launch by @readtracyreed

October 5, 2017 by in category Pink Pad by Tracy Reed tagged as , , ,

Unexpected Launch | Tracy Reed | A Slice of OrangeUnexpected….there are a lot of things that happen in life that are “unexpected.”  My latest release, UNEXPECTED LOVE, was completely unexpected.  I’ve talked about this book in a previous post  [UNEXPECTED NOVEL, JULY 2017].

Since then, I did a cover change and set out to try a new launch plan.  First step in my new launch plan, setting up an ARGroup [HOW I SET UP MY FIRST ARGROUP, SEPTEMBER 2017].  I didn’t realize how valuable an ARGroup could be.

On October 3rd, I released my 17th title.  Let me step back and do a happy dance and a HUGE PRAISE GOD!  Okay, now on to my post.  I have been taking the Mark Dawson courses on Self-Publishing and one of the sessions described a new release launch sequence.  I figured I’d try it.  I’ve release a few books and thought I was doing a decent job, however, I didn’t realize I could have done better.

A little more than thirty days ago, I asked my mailing list for ARGroup members.  I got a few volunteers, which I am very grateful for.

According to Mark’s Launch Sequence, 30 days out, I needed to send my book to my ARGroup.  I missed that by a couple of weeks because of a few tweaks.  Once I sent the email out, I made it very clear what I wanted.  Mark said he found it a little difficult to ask for reviews.  Me too.  It almost felt like I was begging, but there’s a scripture that says, “…you have not, because you ask not…James 4:2”  This was very true.  It never really occurred to me to ask for reviews without some sort of compensation [i.e., giveaway, treat, etc.].  As I wrote the email detailing what I needed, I really did feel uneasy, but that was because it was foreign to me.

In the past when I released a book, I never did it with ANY reviews.  Nor did I release at a special price.  My previous launch plan was, a cover reveal about a week before release day.  Then an email to my mailing list, post it on all my social media, book a couple of ads, possibly a guest post and a lot of prayer.

Here’s how I made Mark’s plan work for me.

Day -30

Send manuscript to ARGroup  via Book Funnel.

Cover Reveal Email to Mailing List [see revised cover.]

Day -30 to -7

Make any changes based on comments. [There were a few things changed.  I had two characters with the same name.  One was a first name and the other was a second name.]

Day -7

Final proof read

Book launch promotion [I decided to wait until I had reviews before placing ads.  I did post to my social media. Elena Dillion helped me design some graphics I could use on my social media and eventually as Facebook Ads. See below.]

Email mailing list with an excerpt

Tease about a launch contest  [I opted to do a Goodreads Giveaway which I set up to run during the hard launch phase.  Three signed copies.  In the past, I’ve had pretty good results with the giveaways.]

 

Day -1

Upload to all relevant platforms [I’ve opted to go wide, so my book is on

Buy from Amazon Kindle
Buy from Barnes and Noble
Buy from Kobo
Buy from Apple Books

Send and email to list announcing new release…build a little drama with one of my graphics.

Day 1

“Soft Launch”

Email Advance Group that book is live and ask for reviews [This has been very exciting.  During my soft launch phase, my ARGroup is responding very well.  As of this posting, my team has posted 6 reviews, 5 Amazon US and 1 Amazon CA.  I have never released a book with reviews.  This was the most difficult part, because I really wanted to by a couple of ads.  But now that I have a few reviews, I’m in a better position for promotional ads.]

Ask for 99c sales – State why the sales would be helpful

Day 2 

[This is where I am as of writing this.  In one of my Amazon categories with my ARGroup’s reviews, I started the day in the 120s in one of my categories. YEAH!]

Keep track on sales and traction. or once you’ve reached your review goal.  If it’s great, switch price to regular price.

“Hard Launch” [My plan is to start my AMS Ads at this point.  I’ve been doing very well with AMS Ads.  I like the results.  AMS Ads are a little tricky.  I’m currently running three.  One is costing me money.  However, it’s getting me sales I don’t think I would have gotten otherwise.  The other two are making money.  I’m curious to see how this new ad will work.]  

Email your list the book is live

Day 7

“Mop Up” email to people who haven’t opened the first email.  Thank them for the great launch.

Day 14

“Second Mop Up” Email

If you’re moving the price  up, let them know in this email [I’m moving my price up earlier in the process.]

Close Launch contest [this signifies the end of a launch]

I’ll let you know how this worked for me.  See you next month.  Happy Fall.

Tracy


Tracy Reed

A California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales.

After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page.

Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span.

Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

http://www.readtracyreed.com/ 

https://www.facebook.com/readtracyreed 

https://www.bookbub.com/authors/tracy-reed

https://www.instagram.com/readtracyreed/ 

https://twitter.com/readtracyreed

https://www.pinterest.com/readtracyreed/ 

A SOUTHERN GENTLEMAN

Buy now!
A SOUTHERN GENTLEMAN
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