Happy August. It’s hard to believe we are in the middle of summer. I’ll keep it brief.
I did something a little presumptive or not very smart. The past two years have been a lot different. Most of us probably didn’t stick to our writing schedules. In an attempt to get back on track this year, I set up three preorders. What was I thinking? Since I’m being transparent, I changed the release date on all three preorders.
I could expound on the many things that contributed to the changes, but I won’t. However, the reasons and changes opened my eyes to something…I needed help…a team.
I’ve been doing well with my intimate production team.…a proof reader (my mom) and an editor. After my last release, my editor and I amended our arrangement. This new arrangement left me in a lurch…she wasn’t exactly on board with the new tone of my books. I like working with her. She understood my stories and she spoke French, which I needed for my series,The Good Girl. However, now she stated she would prefer to only edit sweet, non-sexual content books. Occasionally, I write sweet books and will keep her for those projects.
I freaked out about having to replace my editor. After all, she was half of my team. After my last release, I reached out to a friend who helped me find another editor who is on board with my writing style.
The other thing I realized was I was writing up to the deadline and trying to fit marketing in between craft and graphic design. I booked a few Facebook and BookBub ads. I also booked some newsletter swaps. However, I knew I could do more.
The past several years, I’ve heard other writers talk about their PAs. I longed for a PA, but figured that wasn’t in my budget just yet. But during lockdown, it seemed like more and more writers were talking about their PAs and how helpful they were. Pre-lockdown I reached out to a few PAs and felt as amazing as it sounded to have one, at that time it wasn’t an expense I was ready to take on.
Fast forward to lockdown and an author business workshop and a business book…”We Should All Be Millionaires”…by Rachel Rodgers, I realized not having help was costing me money.
I reached out and asked what an author PA did. I was ignorant. I thought all PAs did was schedule FB parties, newsletter swaps, send out prizes and organize ARC teams. I apologize to every PA out there because I was unaware of the value a good PA offers. I also think one of the issues I had with using a PA was control. I like to or rather I’m use to doing pretty much everything myself. I do my own covers, promotional graphics and ad graphics. I write my own newsletters and social media posts. I have an editor, a proof reader and a couple of beta readers.
If I was going to do this, I needed to know what a PA could do for me. Imagine my shock when I saw the list of things a PA could do that weren’t even on my list…book formatting, managing my social media and GoodReads page, update mailing list, arrange promotions and giveaways. I was intrigued.
I reached out to one of my FB groups for feedback and referrals. However, my friend A.M. Roark hit me up and recommended her PA…Praise Ikeme. We chatted and about an hour later, I knew she would be a good fit for me. I told Praise I wanted to take things slow and once I’ve come to grips with letting go of a few tasks, I’ll hand them off to her.
My dip into the PA water has been very good. I have my PA working with me on newsletter swaps. Within the first twenty-four hours of our arrangement, she had my first two months of swaps scheduled. I like that she sends me reminders, verifies the links on my site for the books I’m swapping. She proofs my newsletter and sends me reminders at the beginning of Newsletter Week.
I have to admit, I wasn’t very consistent when it came to sending out my newsletter. Since hiring my PA, I have a newsletter schedule…twice a month…which I’ve been sticking to. I also use the newsletter copy as blog copy. Thanks to my PA, I’m blogging again…something I hadn’t done in quite a while.
Now my team consists of three people…a proof reader, an editor and a PA. I’m excited and look forward to expanding my team when the time comes.
If you’re looking for a PA, I recommend Praise Ikeme (firstname.lastname@example.org).
Who’s on your team?
Next month I’ll do a goals update.
Enjoy your summer and happy writing and reading.
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