Two Classes For Writers – Self-Publishing and Book Promotion by Kitty Bucholtz
August 9, 2016 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz, Writing Classes tagged as Author promotion, E-book marketing, Kitty Bucholtz, Marketing, OCC/RWA Online Class, OCCRWA Online Class, Online Class, Online Classes, promotion, self publishing, self-publishingThis month I’m teaching a brand new online class for OCC – “7 Ways to Market and Promote Your Book Without Breaking the Bank.” I’m excited to share the things I’ve learned about inexpensive promotions – including having an author newsletter – with my writer friends!
The 4-week class starts next Monday, August 15, 2016, and costs $20 for OCC members, $30 for non-members. You don’t have to be a member of RWA to enroll in the class. You can read more about it and sign up for the class here. I hope to see you there! [Note: Signing up is a 2-step process. You must hit the purple “Yahoo Groups Join Now” button AND then come back to the page and pay via PayPal. If you only do one step or the other, you won’t be in the class until you complete both steps.]
This week I also re-opened my full-sized online course, “Your How-to Guide to Self-Publishing.” I’m so excited about everything I’m doing on the new website! There are five modules covering every step you need to take to get from finished manuscript to published book. I’ve spread it out over eight weeks, which should be plenty of time to learn what you need to do in the lessons and then go apply it. And you’ll have lifetime access so you can come back to the lessons as often as you like.
I’ve included videos, audio downloads, text-based lectures, and worksheets to help you through the entire process. There’s also a private Facebook group where students can ask questions and share their experiences. Two of the three tiers give students access to weekly/monthly live video-based Q&A calls, and those in the upper tier also get a private coaching call with me.
There are payment plans for all three tiers, and bonuses for anyone who signs up by August 15. You can learn more about it all at WriteNowWorkshop.com. If you have any questions, please email me at kitty AT writenowworkshop.com.
I’m looking forward to helping more writers self-publish their books and find new ways to promote them. I hope to see you in one of my classes!
Kitty Bucholtz
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick, A Very Merry Superhero Wedding, and Unexpected Superhero are currently available on Amazon . The free short story Superhero in Disguise and the new short story Welcome to Loon Lake are available wherever ebooks are sold. You can find out about her courses on self-publishing, marketing, and time management for writers at her website Writer Entrepreneur Guides.
0 0 Read moreDo You Triberr? #Blogging Promotion Tips
January 17, 2016 by Linda McLaughlin in category The Romance Journey by Linda Mclaughlin tagged as blogging, promotion, Triberr, TwitterA lot of friends make comments to me like, “You’re always on Twitter.” Well, the truth is, I’m not really on Twitter all the time. My Twitter feed is mostly the result of me sharing the blog posts of fellow tribe mates on a site called Triberr.
If you’re not familiar with Triberr.com, I’ll try to explain, though there are people who can do a better job of it. Triberr is a website where bloggers band together in tribes to share each other’s blog posts. Once you get your blog registered and join a tribe or two, your posts automatically appear in the Tribal Streams of your tribe mates where they can share your post on their Twitter, LinkedIn or Facebook feeds. What it means is that your blog posts will get tweeted a lot more than you could manage on your own. (Most people primarily use Twitter for their feeds, as Triberr can quickly overwhelm a Facebook timeline, and I don’t recommend doing so.)
So how do you get started?
First step is to set up your account, which you can do using your Twitter user name and password. This is what my profile looks like:
As you can see, I’m now in 7 tribes, with a total of 198 Tribemates and a total reach of 1 million. And I’ve passed on invitations to join additional tribes. This is all I can handle at the moment.
Once you have your profile set up, go to Account >> Settings >> My Blogs to add your blogs. For this you will need to know the URL for your blog’s RSS feed. RSS stands for Really Simple Syndication and it’s the way your blog gets shared over the Internet. If you don’t have one, you can easily acquire an RSS feed address using feedburner.com and other similar services. Once you’ve added the information, your account settings look like this:
If you find that Triberr isn’t picking up your blog posts in a timely fashion, you can go to this page and click on Check Feed to update the site. The blue button on the left is to Assign a Tribe to your blog. If you have more than one blog, you can only assign one to each blog. Before I consolidated my websites and blogs into one site, I had to split up my tribes by blog. Now the Reading Room Blog goes to all my tribes and the old Flights of Fancy has none, though I haven’t deleted it, just in case I ever need it again. Yes, I even hoard blogs.
Next step is to add your Social Networks to your account. I chose to only use Twitter, but Facebook and LinkedIn are also possible.
How do you join a tribe?
Triberr says:
Start by following the tribe. As a follower, you’ll be able to participate in the community and share member’s posts.
After a week as a follow we’ll email the Chief to let them how much content you’ve shared.
The Chief can choose to promote you to a full fledged member, then your content will be shared by the rest of the tribe.
But first you have to find the tribe. You can try searching at Triberr, but it really helps if you know the name of a tribe or a tribe sponsor. Frankly, I haven’t found Triberr’s search function to be very helpful.
You might start with our Southern California Writers of Romance tribe, of which I happen to be the chief, and which happens to be open to new members. If a tribe is filled, the page will advise you of that fact. You can still Follow the tribe, and if an opening comes up, it will usually go to someone who has been following the tribe and sharing their posts.
This gives you an idea of what a tribal stream looks like. Each blog post appears with the avatar of the blogger at the top. Use the green Share button to add a particular post to your Twitter feed. You can schedule posts to go out as often as every ten minutes or as slowly as every 24 hours. Something in between is probably best. If you hover your cursor over the blogger’s avatar, Triberr will tell you how many posts that blogger shared and wrote in the last week, including whether or not that person shared your posts. If someone isn’t sharing regularly, you are not obligated to share their posts. You can use the little blue Hide button to make their post disappear from your stream. If someone is really bad about not sharing, hit the Mute button and their posts won’t appear in your stream until you undo the Mute. (This is on your Tribes Overview page.)
I hope this explanation is helpful. Please let me know if you have any questions in the comments section below.
Linda McLaughlin
Website/Blog: http://lindalyndi.com
Twitter: @LyndiLamont
Another KDP Select Ads Update – This Time Not So Great by Kitty Bucholtz
November 10, 2015 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as advertising, Free eBooks, It's Worth It, Kitty Bucholtz, Little Miss Lovesick, promotionIf, after reading my last two posts about advertising a KDP Select free book (the first one and the second one plus additional information here), you’re thinking that this is a beautiful upward curve toward guaranteed results…well, we’re both wrong.
Not that I thought the results would be guaranteed to continue their upward trajectory, but I didn’t realize I could have such a terrible bomb when things were going well.
Using the same book, Little Miss Lovesick, I made my third 5-days-free promo during my third 90-day KDP Select period on October 21-25, 2015. I paid for three ads (fewer than before), but I forgot to sign up for all the free newsletters until after it was too late. (You need a 7-day lead time for the sites I’ve been using. I remembered 6 days before.)
In May 2015, my 5-days-free yielded 7312 downloads.
In August 2015, the same five days gave up 8108 copies.
Looking great, right? My October results came to only 662 copies. Did you see that – 662!!!
I honestly think there is a lot more owed to those free-to-list-in-our-free-book-newsletter emails than I realized. Forgetting to sign up with the 30 or so that I did all the other times was the only real difference in October.
Interesting, huh? Of course, there could be any number of other factors that I didn’t realize. But I think not signing up for the free sites was a big factor.
So when you’re thinking about how to advertise your free book, and wondering how much you can spend on paid ads, keep in mind that all of those free newsletters might be enough to get you a good start!
0 0 Read moreLooking at the KENP “Tail” After a KDP Select Promotion by Kitty Bucholtz
October 9, 2015 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as Free eBooks, It's Worth It, KDP Select, Kitty Bucholtz, promotion, self publishing, self-publishing
Over the last several months, I’ve been sharing my Amazon sales numbers with you as I compare changes during and right after my KDP Select promotions.
I wrote about the results from my May 5-days-free promotion here, and I just updated the earnings this week to “actual” rather than a guesstimate, showing I overestimated revenue. I also tallied the results from my August 5-days-free promotion here. (I’m still showing revenue guesstimates until I get the final numbers for September, but I’ll update that post soon). Both of these promotions have been for Little Miss Lovesick, which has been in KDP Select since February 26, 2015.
Comparing Borrows After a Free Promo
Now I want to discuss my “borrows” – which I’ll refer to as KENP (Kindle Edition Normalized Pages) for periods beginning July 1, 2015. I’ve been studying the “tail” of sales and borrows after my promotions to see how long it lasts. (The length of the period after a sales spike is commonly referred to as the tail.)
I don’t want to leave my book in KDP Select forever, but at what point has the positive impact of the 5-days-free promo in each 90-day period stopped influencing borrows/KENP? It’s not cut-and-dried, particularly because you can’t truly compare “borrows” of full books to KENP, “pages read” of full books. But for me, for this book, it looks like there are 4-6 good weeks of borrows, with the first three weeks the very best.
For example, for the first 2 1/2 months of the first KDP Select 90-day period (February 26 – May 25, 2015), I had 1 borrow. In the two weeks during and after the free period (May 19-31), I had 71 borrows! Then another 88 in the month following (June 1-30).
But the second month after the free period showed a sharp drop – 2381 KENP pages read. Little Miss Lovesick has 402 KENP pages, so that’s the equivalent of about 6 books borrowed and read July 1-31.
[NOTE: Little Miss Lovesick was earning about $1.35 per “borrow” through June 30, 2015. Since Amazon changed borrows to KENP pages read on July 1, the book – at 402 KENP pages – now earns about $2.32 if a reader reads every page.]
Comparing the Second Round to the First
During the second 90-day period (May 26 – August 23), I tried to recreate the circumstances as exactly I could. During the two weeks during and after the free period (August 18-31), there were 24,899 KENP pages read! Because I don’t expect that every reader reads every page (copyright page, author bio, excerpt, etc.), I’d guess that’s between 62 and 66 books borrowed and read (compared to 71 borrows in May).
The following month, September 1-30, there were 15,567 KENP pages read. That’s probably about 38-42 books borrowed and read (as compared to 88 in June).
If you’d like to see exact numbers, here are the KENP pages read by week for the last seven weeks. Day 1 of Week 1 is the first day of the 5-days-free promo.
Week 1: 7246 KENP pages read
Week 2: 17,653
Week 3: 7831
Week 4: 3780
Week 5: 1692
Week 6: 1811
Week 7: 1274
It’s too early to guess what October’s numbers might be, but based on one period of history above (not a good way to show statistical integrity), and understanding that the previous way Amazon counted borrows (1 book, regardless of how much of it was read after the 20% mark) is significantly different from the new method (by page, exactly), my guess is that October’s numbers will be bleak.
The reason why I started looking at these numbers this week is because Little Miss Lovesick is in the middle of another 90-day KDP Select period, and I need to decide which five days will be free. Knowing that the sales/borrows tail will be good for at least three weeks, I want to do the free promo at least three to four weeks before the end of the period so I can get all the revenue I can from borrows before the book leaves the program.
My Conclusion and Action Plan
Unless I change my mind and leave this book in KDP Select for another term (through February 19, 2016), I’ll set the five free days to start sometime during the week of October 18. That will leave me a four-to-five-week tail to get paid for as many KENP pages read as possible before the book leaves KDP Select on November 22.
ACK!! That doesn’t give me much time to figure out where and how to promote it to best advantage!
And that is why I wrote this post for you. 🙂 If you put a book in KDP Select, you need to think through all the potential good that can come your way and figure out how to harness it. If you leave your 5-day-free promo to the end of the period, and don’t renew the book in KDP Select in the following period, you stand to lose hundreds of dollars or more in KENP lost revenue.
If your book isn’t selling anywhere else, as was the case with this book, it probably doesn’t hurt to keep trying different ways to gain readers using KDP Select. For instance, if you don’t want to make your book free for five days (and they can be any five days, but everyone I know, myself included, has found the best results when the five days are in a row), you can try KDP Select’s Kindle Countdown Deal.
The key is – whatever you decide to do, think it through and make a plan. Good luck!
0 0 Read moreAd Results From KDP Select Free Days by Kitty Bucholtz
July 10, 2015 by Kitty Bucholtz in category It's Worth It by Kitty Bucholtz tagged as advertising, It's Worth It, KDP Select, Kitty Bucholtz, promotion, self publishing, self-publishing
[UPDATE: Debra Holland kindly mentioned in the comments below how you can find your prior month’s sales. Thanks, Debra! So the borrows in June were 88 rather than 63. Nice! 🙂 ]
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