Visual Content Marketing for the Confused and Terrified Writer
Instructor: Elena Dillon
Cost: $79
Dates: On Demand
What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business?
The answer is simple.
Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.
It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:
- How to decide what kind of visuals will work for you and your business
- How to create all kinds of visuals
- How to make one piece of content work in many different ways
- Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
- Save time and effort in your marketing efforts
Who should take this class?
This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:
- Strategies for smarter marketing
- Tools that make visual content easier to create and more manageable
- How to plan out your content and marketing so it takes up less precious writing time.
And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)
About the instructor:
Who Am I?
I’m Elena Dillon, an author of the award winning Young Adult Breathe series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters, and groups about social media and indie publishing.
Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.
Visual Content Marketing for the Confused and Terrified Writer
Instructor: Elena Dillon
Cost: $79
Dates: On Demand
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When Marianne isn’t working on A Slice of Orange, she might be writing short stories, funny romances, or quirky murder mysteries, but this could be a rumor. She also could be knitting.
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When Marianne isn’t working on A Slice of Orange, she might be writing short stories, funny romances, or quirky murder mysteries, but this could be a rumor. She also could be knitting.
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When the year grows colder and the veil between worlds grows thin—or so they say—comes the time for stories to make you shiver. The Bluestocking Belles bring ghosts, and ghoulies, and spirits of all kinds, each leading to love, the greatest madness of all.
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Today is publication day for Illusive Worlds Sweet, Funny, and Strange® Tales of Science Fiction and Fantasy
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When Marianne isn’t working on A Slice of Orange, she might be writing short stories, funny romances, or quirky murder mysteries, but this could be a rumor. She also could be knitting.
AN ELEMENT OF MYSTERTY: SWEET, FUNNY, AND STRANGE TALES OF INTRIGUE
Dare you read our latest Sweet, Funny, and Strange® Anthology?
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FUR, FEATHERS AND SCALES: Sweet, Funny, and Strange Animal Tales
So cuddle up with your favorite pet-real or imaginary. No matter. You’ll find just the right story to share.
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ONCE UPON A TIME: Sweet, Funny, and Strange Tales for All Ages
Step through our castle doors into a world of imagination!
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ONCE AROUND THE SUN: Sweet, Funny, and Stranges Tales for All Seasons
Stories about winter, spring, summer and fall, and seasons of life, seasons of love, and even seasons of discovery.
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UNTETHERED: SWEET, FUNNY, AND STRANGE TALES OF THE PARANORMAL
Stoke the campfire and get ready for some chills and goosebumps when you open this paranormal addition to the award-winning Bethlehem Writers Group’s “Sweet, Funny, and Strange” anthologies.
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A READABLE FEAST: Sweet, Funny, and Strange Tales for Every Taste
Yearning for a tantalizing tale?
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TO L.A. WITH LOVE: A CHARITY ANTHOLOGY
When wildfires destroyed two beloved Los Angeles public libraries in January 2025, the romance community answered with heart.
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To L.A. With Love Volume 2
When wildfires damaged two beloved Los Angeles public libraries in January 2025, the romance community answered with heart.
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CELEBRATING: 20 Years of Sweet, Funny, & Strange Tales
Come celebrate with us.
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Illusive Worlds: Sweet, Funny, and Strange® Tales of Science Fiction and Fantasy
Enter our worlds of imagination!
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Discover more from A Slice of Orange
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Featured Books
BLACK FOOD: STORIES, ART & RECIPES FROM ACROSS THE AFRICAN DIASPORA
Beautiful, rich, and groundbreaking . . .
More info →
MIGUEL’S BRAVE KNIGHT
Miguel de Cervantes Saavedra finds refuge from his difficult childhood by imagining the adventures of a brave but clumsy knight.
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SCANDALIZING THE DUKE
So far as the Duke of Wolveton is concerned, Charlotte Longborough is a scandal waiting to happen.
More info → A SOUTHERN GENTLEMAN
"A woman walks into a crowded Manhattan bar and meets a nice southern gentleman." That sounds like the beginning of a bad joke or the beginning of an intriguing love story.
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Love the new logo, Elena! Exactly what you’re teaching. I’ve tweeted and shared.
Thanks, Linda. I did the image. I’m jazzed you thought Elena created it.