NEW RELEASE, NEW PLAN
September 5, 2019 by Tracy Reed in category Pink Pad by Tracy Reed tagged as Marketing, Marketing for Authors, Planning
Before I get into my post, I have to apologize for not posting last month. I completely forgot. I took a much-needed break and my mind was elsewhere. I think it must have been the 111 degree temperature I was sitting in. Here’s the funny part, I took my iPad and laptop on holiday with the intention of writing. I figured, with the few days away from everything, I’d write a novella. That never happened. I take that back. I did write a couple of pages, but can’t find them. No biggie. I had started this book a while back, but couldn’t find it. When I returned home, I dug deep into my hard drive and found the original pages. I was able to recall some of what I’d written on holiday and included it in the new book.
Now to this month’s post.
I mentioned in my last post that I was working on my upcoming release, A Southern Gentleman Vol 2. I was going to hire a publicist to help with the release, but changed my mind. I’m not saying I’ll never use a publicist, but right now isn’t the time. I paid a lot of money on a course to teach me to market my books and I need to make sure I’ve given it a fair chance to work. I tried the techniques twice. Once with some success and the second with very little success. I need to make sure I can do this before I can tell someone what I want them to do.
So, what’s my plan. PRAY. Smile. Okay, I need to do a little more. I’ve learned a lot about marketing since I released my first book five years ago. My very first release, consisted of me accidentally pushing the Publish Button and hoping. I didn’t know about Facebook or newsletter ads. I did book a blog tour, which earned me a few reviews, but few sales. I decided to go wide, so I burned or used a lot of ISBNs because I thought you needed one for every platform. I sold quite a few print copies to family and friends. Unfortunately, those are one-time sales, which I’m grateful. However, I need and want fans, avid readers and followers of my stories.
I have a plan. Now I sound like a politician. SMILE.
I am going to take what I learned in the course, plus what I’ve learned from the various Facebook groups, blog posts and authors I’ve met and formulate a strategy. Will it be my road map from here on out? Maybe, maybe not. Every book is different and what works for one book, may not work for another. Now I should a little confused. Let me clarify. I’m building a basic plan which I will tweak with each release as needed.
Here we go. I’ve given myself approximately 30 days in the Pre-Order period. During this time, I’ll send the book out to my ARC Readers and people in my various groups to read and post reviews on release day. Next, Take Overs. I’ve been doing a few of these for other authors with pretty good results. So now it’s my turn. ADS. I’ve made a list of sites and a posting schedule. Not only do I need ads for release day, I need them for afterwards as well. I’m considering doing ads prior to the release day for A Southern Gentleman Vol 1 in order to draw attention the duet with new readers.
Where it gets a little tricky is Facebook. FB ads can be tricky, so I’m going to start testing graphics a couple of weeks prior to release. I know I’m going to do BookBub Ads, I would love to do a feature ad, but I think I waited too late to apply for one. I am going to try for a paid new release ad, but it might be a little late for that one as well.
All of that will be moot if I don’t do one thing…select a cover. I hear you cringing now, but let me explain. I had a cover, then I went into rebranding mode and it didn’t work. I have two covers and have done a soft test. Before I commit to a cover, I need to do a little more testing. So far, the one I like is winning. However, I don’t need the cover to do pre-marketing, although it would help, a lot. Right now, I’m as busy as a one-legged man in an ass kicking contest. [That statement reminds me of one of the characters in A Southern Gentleman Vol 2]. But it’s the truth. There’s quite a bit to do prior to release. Grant it, I could do nothing or the minimum and see what happens, but I want to make this my best release to date.
So here’s the plan:
- Book to ARC Readers
- Confirm cover
- Book Ads
- Book Takeover slots
- Get reviews
- Do tease or coming soon posts to social media week
- Push for Pre-Order Sales
- Reader Group Release Party
- Sell a lot of books
I almost forgot. I have a new release date, October 8th, which means I have a few days before the plan goes into play.
I’ll update you next month.
Happy end of summer. Tracy.
0 0 Read moreSpotlight on Claire Davon
September 4, 2019 by A Slice of Orange in category Spotlight
Claire can’t remember a time when writing wasn’t part of her life. Growing up, she used to write stories with her friends. As a teenager she started out reading fantasy and science fiction, but her diet quickly changed to romance and happily-ever-after’s. A native of Massachusetts and cold weather, she left all that behind to move to the sun and fun of California, but has always lived no more than twenty miles from the ocean.
In college she studied acting with a minor in creative writing. In hindsight she should have flipped course studies. Before she was published, she sold books on eBay and discovered some of her favorite authors by sampling the goods, which was the perfect solution. Claire has many book-irons in the fire, most notably her urban fantasy series, The Elementals’ Challenge series, but writes contemporary and shifter romances as well as.
While she’s not a movie mogul or actor, she does work in the film industry with her office firmly situated in the 90210 district of Hollywood. Prone to break out into song, she is quick on feet and just as quick with snappy dialogue. In addition to writing she does animal rescue, reads, and goes to movies. She loves to hear from fans, so feel free to drop her a line.
Her newest release is TRACKING SHADOWS. When danger whispers in the dark, the shadows are the last place to hide…
Since the day Jiana Falco was forced to join the paranormal agency Night Stars, she’s been planning her escape. She uses her bodyguard’s split-second of distraction to vanish into the shadows, and burns the last bridge by saving Quillan Hardis.
But now, locked in Quillan’s muscular arms, pinned by his calculating amber gaze, his invisibility talent shielding them both, she’s in even deeper trouble. If that’s possible.
Quillan didn’t get to Universe Corps’ highest echelons by being a fool. The rare shadow manipulator in his grip is too easy a prize to be anything but a setup. A pretty lure he should send back to Night Stars. Instead, he holds on—and in changing her fate, he seals his own.
Under a secret order to unlock her untapped power—by any means necessary—Quillan takes Jiana on the run with only a precog’s vague direction, and a spark of desire that blooms into something warm and genuine. But her fear of being clawed back into Night Stars’ control could drive Jiana so deep into the shadows nothing will get her out. Not even the light of Quillan’s love.
More Books by Claire Davon
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Ending a Novel Series: Calling it Quits by Janet Elizabeth Lynn
September 3, 2019 by Janet Elizabeth Lynn and Will Zeilinger in category Partners in Crime by Janet Elizabeth Lynn & Will Zeilinger tagged as hardboiled mysteries, Janet Elizabeth Lynn, Series novels, The Skylar Drake Murder Mystery Series, Will Zeilinger
My husband, Will Zeilinger and I co-write the Skylar Drake Mysteries, a hard-boiled detective series that takes the reader to 1950s Los Angeles and other areas of the west. Our new book, GAME TOWN, is set in Hollywood and exposes a scandal that rocks the toy industry in Los Angeles. GAME TOWN is the fifth and final book of the series.
Ending the Skylar Drake Mystery series was a heartbreaking decision for us. After all, the series has been in our lives for five years. It was difficult to end the relationship not only with Sky but his partner Casey Dolan, FBI Special Agent Olivia Jahns, and their secretary Lory Carrington. However, the time was right to let them find their own way.
So, the question we had to face was do we do a sequel or spin-off?
Doing a sequel would bring back the characters and more glimpses of 1950s Hollywood. Spin offs, re-orienting the characters we fell in love with and the villains who pushed the twists and turns of each book are still possible. I think it’s important that as writers and creators we assure our readers that everything turned out okay for the characters and they moved on.
For now, we have no plans for a sequel or spin off.
Some series can standalone. Others may be ruined by a sequel because the readers wanted to remember the characters the way they were.
Whatever the future holds for those in the Skylar Drake Mystery series it’s been fun creating great characters, clever plots, fun subplots and making up the twists and turns, and devious red herrings too.
What’s in the future for us? We’ll be writing more books, short stories, and more separately and together.
For now, we are a little depressed. We understand that this is par for the course when ending a series. And the best cure for the depression, they tell me is to move on and keep writing. So, stay tuned…there is more to come.
GAME TOWN is the fifth in the series and yes . . . we are still married!
Website: Janet Elizabeth Lynn
Website: Will Zeilinger
The Skylar Drake Mystery Series
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Chatting with Nikki Prince by Jann Ryan
September 2, 2019 by Jann Ryan in category Jann says . . . tagged as career, Family, Nikki Prince, reading, University, writing
Today, I’m happy to be chatting with author, Nikki Prince. Nikki is a mother of two, who always had a dream to be a published author. Her passion lies in raising her children, gaming, reading and writing. She has two Masters, one in English and the other in Creative Writing concentration in fiction.
Nikki’s a multi-published author with several publishing houses. She loves to write Interracial romances in all genres but wants to let everyone know to not box her in because there is always room for growth. Nikki believes that love should truly be color blind and for all.
Nikki’s a member of Romance Writers of America National, DARA, and several online chapters.
Author Links
Website
Instagram
Facebook Page
Facebook Group
Twitter
Bakersfield Romance Writers Links
Facebook Group
Facebook Page
Instagram
Twitter
Website: coming soon
Jann Ryan: Since 2012, you have published seventeen books, earned a BA and MA in English and Creative Writing, active in several Romance Writers of America chapters, moved twice all while raising two wonderful children. Wow—how did you do it all?
Nikki Prince: It’s actually about 25 books and I earned another Masters in Literature during this time frame. My two teens have been a great help as well as inspiration for me because I want them to know that anything is possible in their life as long as they go for it.
I went back to school in 2014 and garnered the BA, and two MA’s in a 3-year span and have maintained a 3.9 GPA. I’ve been wanting to write since I was 11 years old. I finally made that dream a reality when I turned 43 and realized it is never too late to do what you’ve always wanted to do. Writing and reading has been a passion for since I first found romance books at age 11. Before finding my grandmother’s romances, and Johanna Lindsey on my father’s dresser I hated to read.
Reading helped me in so many ways, you see I had a learning disability. However, once I found romance books and started reading that all changed for me and the only inkling of a disability that I still have is in math which is another part of the brain. Reading and writing saved my life in so many ways and knowing that I can bring joy to someone else from reading the worlds and characters that I build is so satisfyingly wonderful. Another shining part in my writing and real life is belonging to RWA it is a wonderful community where writers of like minds can be together to nurture one another.
Jann Ryan: It’s Complicated debut in April of 2018. A reviewer declared it was a “steamy, intriguing romance.” Another said it was “friends with benefits until it goes sideways.” You have two great characters, Ashton Locke and Keiko Jarrett. For our readers who may not have found this incredible book tell us about it.
Nikki Prince: I’ve had this thought of creating a bunch of friends for who all intents and purposes are the best of girlfriends with great guy friends. Three sets of friends and the desire to be together and yet there is something holding them back. Ashton and Keiko’s love story has a few twists along the way to get to the HEA, because everyone deserves a happy ever after.
Jann Ryan: When can we read the next Nikki Prince novel?
Nikki Prince: The last story that I had come out is a short called Blurred Lines, and it came out June 2019. I am working on edits for the second book in the Undeniable Series with Áine Reid and Darian Tisdale in a story called “It’s Work” and following that the next story which is Emmerson Collins and Royce Hanson’s story called, “It’s Real.” Beyond that I have a lot of stories still left in me to write. Stories that may be paranormal, contemporary and love between the same gender, opposite gender, interracial mix or same racial mix as I believe everyone’s story should be told.
Jann Ryan: Have you ever suffered writer’s block? If so, how did/do you get past it?
Nikki Prince: Indeed, I have. I know there are some that say that writer’s block is imaginary. In some ways I think that is true because there is inspiration to write everywhere. However, there are times when the brain doesn’t want to function and let you put out the stories as you have before. Because let’s face it, life can be messy it is one of the reasons most of us read romance is because it lets us get out of our own heads, our own lives and for a moment in time live a life of beauty.
How I get past it is I game (I play World of Warcraft have since 2006), I spend time with my children, Travel somewhere different , read something else and sometimes a nap will rejuvenate the mind and spirit. When I moved to Dallas last year in 2018 it was hard to get a chance to write and for me that was a block, however if it is in you to write and to create it never goes away so here I am.
Jann Ryan: What are you doing now between writing and life?
Right now I am working on putting together a writing community here in Bakersfield, California. I knew when I moved here that RWA wasn’t represented here and I want to change that. So far I have about 7 other people within the group. I hope to gain more so that I can apply for Bakersfield Romance Writers to be a full chapter of the Romance Writers of America. I am also in grad school for a third Masters. This is a Masters in Marketing and Social Media. I’m taking my time with this MA as I already have two and there is no rush, besides I have plenty of stories within me that I want to share with the world.
Jann Ryan: What’s your writing day like?
My writing day really depends. Between having two teens in High School, being in grad school and looking for a full-time job here in Bakersfield (I’ve only been here since June), I write wherever and whenever I can. That has always been the way of it since 2012. I love writing and creating so I will write at night, in the afternoon, and in the morning. Whatever it takes to get the stories done, I’ll do it. One of the ways to do that is I love to do National Novel Writing Month (NanoWriMo) every November so that I can just immerse myself in my stories for a whole month.
A Few Books by Nikki Prince
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Dear Extra Squeeze Team, What’s an Info Dump, and How Do I Avoid Them?
August 31, 2019 by A Slice of Orange in category The Extra Squeeze by The Extra Squeeze Team tagged as Contests, description, info dumps, Telling, writing
Dear Extra Squeeze Team, I just got back my contest scores and two judges talk about info dumps? What’s an info dump and how do I avoid doing that again?
Rebecca Forster
USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.
What I imagine the judge was talking about is the tendency to give the reader every last bit of information about a character or situation, going on for pages and pages without moving the story forward. Remember, you have at least 50,000 and at most 100,000 words with which to create your fictional world. You are not laying tile; you are weaving an intricate tapestry with your words. A bit of discovery here and a reveal there, adds up to a rich story; an information dump is a mud field in which a reader gets bogged down.
Robin Blakely
PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.
There’s an old joke that illustrates the act of info dumping. A small child asks her mom: “where do babies come from?” The mom, a passionate teacher, sits down and patiently explains all aspects of biology from conception to birth, mixed with elements of the family’s faith. After ten minutes, the child is overwhelmed with details. She holds up her tiny hand to interrupt her mom’s lengthy explanation and says: “So the part I really want to know is…it’s the hospital, right? Babies come from the hospital?” In writing, don’t be the parent who is trying to share details from the beginning of time with a child who only wants to know a fraction of the info. Be a good curator of info for your readers. If you try to convey a huge quantity of backstory or a massive chunk of background info in one quick dump of detail, you are not doing your job. In real life and in writing, info dumping is overwhelming and distracting. Your knowledge of details may be interesting to you when you are collecting info, but when you share the details, the reader just wants to know the part that directly connects to the story.
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Jenny Jensen
Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.
An info dump is a wet blanket, a damper, a downer, a drag. It can consist of a long list of items or events, or an overlong description of a character’s backstory. An info dump can be an overly detailed explanation (often happens with techie things), a showy discourse on the history of a setting, a detailed definition of something only tangentially related to the plot.
Every story has a plot, characters have arcs. The building, then cresting and the resolution of the dramatic arcs are shown in the narrative flow, and that flow is what keeps the reader reading. An unnecessary distraction from the flow – a dump of information that is often tangential, breaks the story and the reader’s rhythm; it’s confusing and (worst of all) often boring. Info dumps have no emotional connection.
An info dump can contain information that is vital to the plot or enriches the story but it is given all at once – it’s a blatant telling dump on the reader – either in narrative or dialog – dampening the story. Every scene has action that is happening in the moment and an info dump is recognizable as narrative that is happening outside the moment of that scene. When Lady Hilda is poised, crystal snow globe in hand, on the landing above Lord Angst it is not the time for a description of Hilda’s life long history of tormenting living creatures with heavy valuable baubles. Just send the damn snow globe crashing down on his bald pate. When Inspector Earnestly digs into the mysterious death he can learn of Hilda’s gruesome past in tidbits and tales from the servants, her friends and family. The reader learns the same information but in a way that emotionally engages them and adds to the dramatic arc.
Info dumps are common and necessary in most drafts. After all, “that’s just you telling yourself the story” (N. Gaiman). When reading over your draft spot those big chunks of information and ask yourself two questions: how much of this info is useful to the story, and how can this info be sprinkled throughout to provide more engagement, emotion and drama? Delete the extraneous stuff even if it is obscure data you would love to share. If it doesn’t move the story forward or improve the tone or feel, it has to go. If it is vital plot info then there absolutely will be a better way to reveal it within the context of appropriate scenes.
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