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Why Link Building on Your Website and Blog is Important

March 12, 2020 by in category The Writing Journey by Denise Colby tagged as , , ,

Link building on your website and blog posts is important because it helps build your SEO (search engine optimization). Google uses links to measure the quality of a page. The more links there are that go back to that page from good sources, the higher the SEO. Link building is only one part of the bigger SEO picture, but for this post, I’m discussing link building only.

Linking between other websites and/or pages is important

Why is it important to have other pages link to your page and vice versa?

It’s a vote of confidence that what you’ve written is worth reading. Similar to a recommendation for say a plumber, car repair, or a restaurant. 

There are other benefits to link building as well:

  • Relationships between websites
  • Referral Traffic
  • Building your brand

The algorithm Google uses changes constantly, so no one truly knows specifically how much link building is appropriate, but in my research there are things you should and should not do. Do not submit your website to a web directory in order to get a link in return.

True organic links work best 

Denise m. Colby

This means links should be complementary to the content that the blog post is written about. Adding links is also a great way to provide extra content to your readers.

But what if you don’t have anything to link?

I have found some web pages and blog posts I write have links that naturally fit, and then with other pages and blog posts, I draw a blank. I especially found it difficult when my website and blog were brand new.

Potential content ideas that include link building:

  • Your welcome page can introduce your other pages with links to those pages (even if you have a menu).
  • Create a page for each book you’ve written and then talk about each one in a separate blog post and put the link to the book page in it.
  • If you are unpublished, you could write a blog post about setting, clothes, animals or any other topic that connects with your manuscript and include links to a pinterest page with sample photos.
  • Review other writers’ books and include links to where the book can be purchased.
  • Write a blog post about craft and include a link to the website or person where you learned about that topic.

Whatever you do, don’t despair. As you add content to your website and/or blog, you are building content. That content may be linkable material later. Just keep building your content.

For example, I have written several blog posts about SEO both on my own blog (Why the M), and here on A Slice of Orange (What is Alt Text and How To Use it).

And, my Marketing for Authors program now has a newsletter (where you can sign up and receive a free booklet of SEO help), with the plan to have training courses available this year.

Did you see what I did there? I added several links to previous blog posts as well as actual pages on my website, all in some way related to the topic I am writing about – SEO and link building.

Screen shot of the SEO results for Link building in a blog post. The green dots shows you have enough links in your post
The goal is to show green dots in the Yoast SEO Plug-in

Remember, SEO looks at both internal and external linking, which leads me to my next tip.

Write guest blogs so that you can link back to your website.

Another way to add links to your blog post is to add your social media links. These would count for outside links.

This can be done at the bottom of your post with a phrase such as: If you’d like to connect with me on social media, you can follow me on Twitter and Facebook.

You could even link to a specific post on your social media. Since this post is about SEO, I’m linking two separate tweets here and here I’ve posted related to SEO.

You can go back and add in links, however, it is BETTER to REWRITE a new post with a little different angle or side-topic (SEO does not like duplicate content) so it reads differently, then add a link to your old post.

Remember, links can include other pages or posts on your website. Circling in a loop is okay. And you can add links to both words (Anchor Text) or photos. The goal would be for every blog post to have at least two links in it (one internal and one external).

There are many other things to learn about link building, but I will save those tips for another post. For now this is enough to get your started.

Give it time. You won’t have enough content in the beginning to do this right away. But in time you will be able to add link building into your SEO plans.


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Not Looking For Love In February

February 12, 2020 by in category The Writing Journey by Denise Colby tagged as ,

February is all about love and romance. But back in 1992, I had just gotten out of a relationship and I wanted space to find myself again. Time to myself, alone. Let’s just say I wasn’t looking for love in February that year.

My friends from work asked if I wanted to go to Disneyland for the evening. I was excited to be out with a large group of friends to ignore all my problems and forget about the guy who wasn’t right for me. I definitely wasn’t looking for love.

But I knew as soon as this cute guy walked up to our group that I wanted to get to know him more. I always carried my little camera with me (way before cell phones) and heartily suggested we should take a group picture before we went inside. He immediately came and sat down next to me on the bench. (and I do have a picture, but I don’t know where it is.)

The curiousness grew. 

We sat next to each other on rides and talked a lot. Did I mention there were seventeen in our group that night? Yet we kept seeking each other out. Sat next to each other on all the rides. It was a fun night. Except at the end. With both our insecurities rising we each went are separate ways that night and didn’t see each other again for over a month.

Who knew I was going to meet my future husband that night. And that we would be celebrating this month, the date we met, 28 years later. The old adage ‘love will find you when you are least looking for it’ comes to mind. I definitely was not looking for love.

People on Autopia car at Disneyland 1992. This pic shows the night Denise M. Colby met her husband. She was not looking for love, but she found it.
I was not the one who hit my future husband!
But I was sitting in the middle.
I fell in love with both him and his sense of humor that night.

We still go to Disneyland, sometimes with a group and sometimes by ourselves, and we still sit next to each other as we ride all the rides.

Maybe February is truly the month of love after all!

I try to write fun February posts. A few years ago I wrote Dating Lessons from Wall-E, which is still one of my favorites. Check out my other Disney related posts at my blog denisemcolby.com.

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Help yourself stay on task one step at a time.

January 12, 2020 by in category The Writing Journey by Denise Colby, Writing tagged as ,
blurred January calendar in background, blog headline in teal and white Help Yourself Stay on Task One Step At A Time by Denise M. Colby

Do you ever find yourself having a difficult time staying on task? Do you get overwhelmed by all the to-do’s on your list? Do you ever second guess the processes you use or even the planner you use?

You are not alone!

I struggle with all of these. But I’ve found that in amongst the chaos, I seem to be making progress (see last month’s post – Reflecting on your Accomplishments), and I hope to provide encouragement and inspiration to help you keep working toward your goals and dreams for 2020.

January, every year, is a reset month.

Start over with new goals. Pick a new word. Word harder. Or differently. Or more. Or less. I love getting a chance to open a new calendar and a new planner and start over. But sometimes I wonder if the planner I’ve chosen is the one I should be using. Anyone else do that? 

I never realized I was such a commitmentphobe with planners until recently. See, I tended to second guess my choices every time I saw a new one or someone else using a different one (I had done this with writing processes too). I’ve had to have a major talk with myself. And accept the fact that there are TOO MANY choices out there and no one can use all of them. I have to just pick one and then dive in and use it.

It’s using it that makes the difference.

I also see a big theme in planners for setting routines. Track this. Track that. Be consistent. Blah, blah, blah. Yes, I agree. They are important. They help immensely. They are what help us accomplish all we want to accomplish. And for the most part, I’m all for them. I do like routines, but I hate the confines of them too.

See, sometimes I struggle with the little person inside of me that screams “i don’t wanna!”

I am a dependable worker. I meet deadlines, stay committed to tasks, and follow through. But I have a little rebellious streak in me that gets frustrated with following specific formulas. I tend to want to create my own. Do it my way. Then I end up frustrated with the results. And not just with planners. I find I do this with my writing habits too. 

Why do I do this? And what can I do to change that?

First, I realize that some of this is that I’m human. Some of it is my own version of saving funds (don’t want to waste money on something I’m not sure I will use), as well as wanting the perfect set-up, the perfect amount of time to work on it, and the perfect way of using it throughout the year.

But as I’m writing this, I realize we only know what we know at the time we are taking action. And as our knowledge grows, our needs change or how we do things will change. We need to be adaptable. Waiting for the perfect moment is the opposite.

As I grow in wisdom over the years (aka age), I find I don’t care about everything being perfect as I once did, I want to accomplish much in my lifetime, and I want to be purposeful in what I do (purposeful was my word in 2019 and it was a great word). I’m tired of waiting.

Now, I try to just jump in where I am and work with what I got. Progress is progress. I can always change things later. In some ways, this is a process. It’s the one I’m currently using. I won’t be married to the process for fifty years or maybe I still will, all that matters is right now. It’s a very freeing thought. One I am constantly still trying to adapt to.

So, if you are struggling with staying on task, routine, and/or schedule, here are some suggestions to help you get over that hurdle daily so you can meet your goals.

  • Set yearly goals, but don’t let the end part of those goals freeze you. Make sure that the goal has actionable steps that are small enough to make progress on daily and that you can measure. Work on one scene a day, or write 500 words, or spend (enter amount of time like 15 min here) in your MS. This will help you focus on things on a day to day basis.
  • To continue on with the above suggestion, break your todo’s into even smaller chunks and then work on them separately throughout the day as you have time. As much as I would love to have all day to work on things, I don’t get that opportunity. I’m finding five min here and there help me a lot. I spend many five minutes looking at my phone. I’m trying to use that time more productively.
  • Find some way to reward yourself. Be it stickers, coloring, chocolate. I find stickers and coloring are soothing for me and I’ve been adding them to my planner (took me a long time to get on the wasi tape bandwagon). I also place a sticker on a tracking sheet everytime I touch my MS. I find it very satisfying.
  • Work on your ms before checking email and your phone. Those many side visits to my phone seem to take more minutes away from the small amount I already have to work with. 
  • Cut yourself some slack. We beat ourselves up mentally and those tapes replay over and over. When you reset your calendar every week, month, and year, reset those tapes too. Forgive and show yourself some grace.
  • Have an accountability partner. Someone you can text daily or every Monday. What are your goals for the week? What did you accomplish last week? Knowing I have to communicate something helps me to stay focused.
  • Little bits of work eventually add up to bigger bits. Focus on the little bits.

I hope some of these ideas are helpful. I’m no expert. I’m in the middle of all this just like everyone else. But taking some time to learn about myself and why I do certain things and find out what I need to motivate and keep me focused, has helped me stay on task, which ultimately keeps me moving forward with my writing projects.

Blessings,

Denise

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It’s The Most Wonderful Time Of The Year…To Reflect on Your Accomplishments

December 12, 2019 by in category The Writing Journey by Denise Colby tagged as ,

It’s the most wonderful time of the year…

To reflect on our goals and all that we’ve accomplished, so loved ones will hear!

It’s the most wonderful time of the year!

Many times when we are working by ourselves, at our desk, with our words, we find ourselves deep in the minutie and seeing only all the things we have still left to do.

We may not have met any of our aggresive goals each month, or even each week, as life intrudes on a daily basis for us all.

Yet, there are things we do that we should say, “yes, I did that.” And feel good about it.

For me, I’m rounding into my eighth year and still haven’t published my book. (I started this journey in 2012). If I focused only on that one thing, I would be frustrated, disappointed, and inclined to throw my hands up and say that I’m done. 

But if I count 

  • Webinars I’ve attended
  • the magazine articles I published this year, 
  • my monthly blog posts at A Slice of Orange, 
  • my blog posts on my own website, 
  • the conference I attended and taught at for the first time, 
  • the monthly meetings where I got to talk shop with other writers, 
  • and all the emails and social media posts I read and shared over the past year, 

I’ve actually done a lot. 

Not to mention the weekly critique meetings with my two lovely critique partners, where I’ve gotten some fantastic feedback on my manuscript, and the helpful feedback I’ve been able to provide in return. 

Then there’s the pitches I’ve submitted for teaching at more conferences for next year and the deadline dates for contests I hope to be ready for.

All of that tells me I’m making progress. 

It may be slow, but progress is progress.

And I wouldn’t be able to track my progress, if I didn’t take the time to write out these things I’ve accomplished throughout the year.

So, I encourage you to take a step back and think about what you have accomplished in 2019.

  • Did you write any new words?
  • Did you edit any words?
  • Did you publish a book?
  • Or an article?
  • Or a blog post?
  • Did you attend a meeting? 
  • Or a conference?
  • Take an online class?
  • Read a reference book or a craft book?
  • Listen to a webinar?
  • Listen to a podcast?
  • Ready a blog post or newsletter from another writer?
  • Did you meet up with a writing buddy?
  • Do you have a website?
  • Or a newsletter?
  • Did you post a social media post related to writing?
  • Or read a few?
  • Did you read a book for fun?

There’s a lot of things we do to put words on a page and turn them into a great story. Don’t discount any of it. Whether it just fills our soul to inspire, or gives us tools we can apply to our writing, it all helps us continue on our writing journeys.

Have a very Merry Christmas! I’m thankful for you all.

Here’s to another year of writing related stuff in 2020!

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Why SEO Should Matter To An Author

November 12, 2019 by in category The Writing Journey by Denise Colby tagged as , ,
Blog post title Why SEO Should Matter To An Author by Denise M. Colby. Brown background with three scrabble tiles spelling out SEO

There are several reasons why, as an author, Search Engine Optimization (SEO) should matter.

SEO What? You ask?

According to Wikipedia, Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. 

Quote from blog post by Denise M. Colby - how SEO works

Basically when someone types in a set of words in their search bar, SEO is what determines which website pages get shown first. SEO is the unpaid results (not the paid ads we see that state clearly “paid ad”).

So what can SEO do for you as an Author?

  • Make it easier for people to find your content, which in turn they find you and your books. 
  • Teach you to think about your posts and your website differently. 
  • Tie your writing and your graphics together. 
  • Give direction as to what type of graphics to create. 
  • Direct you to write blog posts that fit into a content strategy based on your SEO goals.
  • Help you name your pages with urls that are SEO specific.

Here are some questions to ask and ponder when creating a website page or blog post:

  • Do you know your target audience?
  • Do you know the people you are trying to reach?
  • Do you know what you want to reach them with?
  • Why would someone want to read your article, book, post?

How do you find things on the internet?

Think about how you go looking for something on the internet.

Do you type just one word? a phrase? or a sentence?

scrabble tiles spelling out SEO and then a Blog Post Quote by Denise M. Colby

When you think about your overall brand, how would you look for something you write? What would the one word? one phrase? or one sentence be?  

As I’ve focused on SEO more, I feel it has helped me become a better writer. 

When I have to select just one keyword or keyword phrase to fit a blog post, my post is more focused and succint. When I had too many choices to pick just one, it made it harder to figure out the goal of my piece. If I can’t figure it out, how would I expect someone else to figure out the purpose of my writing?

What are some other things I feel SEO has helped me with?

Organizing my website, blog posts, and files.

I’ve developed a category and tag strategy that has given me ample blog post ideas. All which tie into my brand. It’s not perfect, but I feel like I’m going in the right direction. And that peace has been transforming.

Some other things to note about SEO:

Graphically SEO matters as well.

The algorithms look at sub-heads, which are used to break up the flow of reading, and images that match the written content which helps make your content more compelling. Faster website loading, and ease of use to find your content matter too. 

Keep in mind, being creative is great, but having something so obscure for page names won’t help your target audience find you.

There needs to be a purpose/strategy to everything you do.

The more thorough you are with SEO strategies, both with the things I’ve mentioned above, as well as ALT text, meta data, and so much more, the better indexed your pages will be for all the different search engines, allowing your pages and posts to index better. 

The goal is to land on the first page of a search - blog post quote by Denise M. Colby SEO goals for authors

The goal is to land on the first page of a search. That way any person can find you, easily.

So, as I’ve mentioned above, SEO should be an important component to your marketing strategy as an author. If you’d like to find out more, you can sign up for my free Marketing for Authors newsletter. When you sign up, you’ll receive a free PDF on how to improve your image SEO. I walk you through how to do ALT Text, captions, and file naming. Future newsletters will include other tips and suggestions.

You could also look back at a few past posts of mine on this blog, here, here, and here.

I enjoy sharing what I have learned with other authors. Let me know if this has been helpful and what, if any, questions you may have.

Blessings,

Denise

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