Heck Yeah! E-Covers That Seduce & Sell
April 15, 2011 by Rebecca Forster in category The Write Life by Rebecca Forster tagged as DYI, e-books, e-covers, Rebeca Forster
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| See all my covers at: http://www.rebeccaforster.com/ |
by Rebecca Forster
I doubt this will come as a surprise, but ‘pretty’ sells. So does intriguing, shocking, soothing and sexy. That’s why I spent the last three weeks sweating over cover designs for my backlist romances (all of which I hope you’ll check out for your E-reader) and redesigning my thriller covers.
Why, you may wonder, did this exercise create such angst? After all, these are only E-covers. Nobody will run their thumb over the richly embossed type, check to weight of the stock or touch it in a bookstore. This isn’t a ‘real’ cover on a ‘real’ book. And that is my point exactly. These covers are more important than a paper because they will live on in perpetuity.
In this new publishing reality authors who have backlists and don’t own the rights to their covers must now become designers; indie authors who have never had the benefit of seeing their work transformed into a visual face a daunting task of identifying the soul of their books. Bottom line, unlike paper, an E-cover’s impact will be farther reaching than any of us can even imagine.
In the old days an author might reproduce their cover image on bookmarks and mugs. In this brave new world, E-covers pop up as thumbnails on Facebook, Linked-In and other social media posts. They are broadcast to readers of blogs and reviewers who promote your work. An E-cover makes a statement on your own website. An E-book cover is brought up full-size and full color on most readers. An E-book cover sets the tone for your book in a way that a paper cover never could because you – the author – have designed it and that is the truly exquisite bottom line.**
No longer am I at the mercy of a New York art director working off a synopsis of the book we spent months writing. Never again will I have a cover where Lady Justice had a sex change and became a sword-toting Roman guy. I have seen the last of a beautiful ocean on the cover of my book that is set in the high desert of California. Hurrah! I have taken the beaches of cover design, and planted my flag and you can too.
I must confess that initially I was like a young soldier rushing into war without realizing how important the battle was. I lucked out with my Witness Series covers but others looked amateurish, weak and unmemorable. I had that revelation as I readied my romance backlist for E-publication. I was determined to make my covers as easily identifiable as my writing style so when faced with the prospect of creating a minimum of 8 new covers, I knew I needed a plan. I studied E-covers of books I admired and those on the top seller lists. I began to experiment. I realized that, like a first draft of a book, my covers were not perfect the first time out. I began to understand that I had to kick everything up a notch to get noticed.
The new covers now reflect the theme of each book or are evocative of the mood of that work. With the romances and women’s fiction in particular I tried to limit the use of full-on portrait photography in order not to inhibit the romantic reader’s imagination. For me, blocking and color worked for the romances. For other authors, flowers and pastels might be the key to success. For my thrillers, I decided to go darker with ominous and/or graphic images. Though there are no hard and fast rules, here are some guidelines that worked for me:
• Clean is better than fussy
• People (especially parts of people) are intriguing***
• Experiment. Odd colors and disparate type faces can to work together and create drama
• The covers should reflect the tone of the book
• Slugs should be tight and to the point
• Spend a little money on stock photos (I use ‘small’).
• Plug in image search words that aren’t obvious.
• Use PowerPoint portrait setting for your design. The pixel height and width will be perfect.
So, Heck Yeah! Get on top of the the covers. Your E-career will thank you for it.****
*See more of my handiwork at http://www.rebeccaforster.com/ .
**Even if you had a designer, they worked at your direction. Own that cover!
***See The Reckless Ones – my favorite partial body shot.
****The same thoughts hold true for E-packaging!
POKING DEAD THINGS: Confessions of a Romantically Challenged Author
February 15, 2011 by Rebecca Forster in category The Write Life by Rebecca Forster tagged as bedroom, love, poetry, romance genre, sex, the writing process, writing
CHEAP DATE: E-Book Pricing
January 31, 2011 by Rebecca Forster in category The Write Life by Rebecca Forster tagged as Authors, cheap ebooks, Free eBooks, pricing, readers, Rebecca Forster
by Rebecca Forster
When I was asked out on my first dinner date, my mother gave me some sage advice: “Order Chicken Kiev.â€
To this day, I don’t know if my mother was being considerate of my date’s financial status (Chicken Kiev was the cheapest thing on any menu) or was worried that I would be considered high maintenance and never be asked out again. Either way, I ate so much Chicken Kiev back then I thought I might be Ukranian.
Which brings me to the topic of the day: frugality. I don’t eat Chicken Kiev any longer (I’m not even sure I could look at it) but I do clean my own house, make most of my own clothes and serve leftovers for dinner. Yet, when it came to books, frugality was never a consideration. I know what it takes to write a novel. It is damn hard work. As an author, I hope that readers realize that they are paying for my effort in the same way I benefit from the expertise of anyone whose service I purchase. So, when I found a site called The Frugal E-Reader I had a few questions about books and price.
Enter Elizabeth Trudgeon Brown, Founder of the Frugal E-Reader: Kindle Finds for Under Nine (dollars), a review site for Indie and traditionally published authors alike whose books are available digitally. I wanted to ask her what role frugality plays in this new age of publishing.
Why did you decide to blog about inexpensive (some would say cheap) books instead of books in general?
While I was eagerly waiting for my Kindle to arrive this summer, I spent a lot of time at the Kindle Store and Discussion Forums searching for books to read. I caught a few discussions about $9.99 being the price cap that eBooks are generally accepted at, or that some readers were frustrated about prices being over $9.99 since the Agency Model took affect. I started to search for books that were under that threshold, and was pleased to find that so many were available! I decided to create a place that readers could come to so that they wouldn’t have to spend a lot of time and effort researching for themselves.
Your reviews are exceptionally detailed – nothing frugal there. Do you find your frugal followers lean toward one genre or another?
Mystery, thriller, or suspense titles are generally popular among the readers of The Frugal eReader. Classics are also widely accepted, so whenever I come across a classic novel that is under $9.00, I’m sure to include it. However, I believe each genre has its own following and as long as the specific premise is intriguing, it actually doesn’t matter what genre a title falls under to do well.
Are you setting a new decision matrix by leading with price?
When I first started to search for books to read on my Kindle, I was thrilled to find that along with some traditionally published books, there is a whole community of self-published authors that offer their books at lower prices. Without my Kindle and the many hours I spent searching for books, I may have never known of these authors or books. I’m not necessarily trying to set a new decision matrix; my goal is to provide one place where readers can discover books and authors at great values.
Do you think this ‘frugal’ approach creates a new mindset among readers?
Will they continue to expect the same quality and length of work for ever lower prices?
I don’t believe that quality should always be directly related to cost. Though something may be “frugal,†it shouldn’t mean that it can’t be of great value, and vice-versa. Whether a book is $0.99 or $9.99, readers won’t enjoy coming across typos, grammatical errors, or formatting issues.
One of the biggest complaints of digital books (especially Indies) is that there is no editorial oversight. Do you think ‘frugal E readers’ are more forgiving of editorial mistakes because of the lower prices?
I’m sure readers can be more forgiving of certain editorial mistakes with self-published authors – but to an extent. Though self-published authors may not have the immediate means to hire professional editors, proof readers, or artists, they should still put as much time and effort into proofing and editing their work as they have possible. The big picture is important here; with the expansion of the eBook market, readership and revenue are likely to increase. The possible additional funds should be used for additional editing, cover art, or anything else to improve upon the published work. No matter what the market is, investing revenue to improve upon or expand awareness of a product is essential to increased success.
I have seen discussion boards where readers resent paying for digital books. They believe since they are uploaded so easily they should be the lowest price – free, in the ideal world. What would you say to them?
In most cases, the eBook version is the lowest price. Although the price may still seem high for a digital copy (say $9.99), you could pay up to $24.99 for the same title if you were to purchase the paperback or hardback version. The higher price is understandable because in printed books, there are additional costs. However, there are rare occurrences where the Kindle price is more expensive than the paperback… this could potentially be due to the high demand of that particular eBook, or the fact that the digital version provides instant gratification.
I can understand how people may feel that the digital versions should be free, especially if they have already purchased the same title as a paperback or hardback. We may see this one day, as we do now with our music or certain DVDs and Blu-Rays. However, readers should also keep in mind that what we are essentially paying for is the story; the time and effort the author took to create it, and the intellectual entertainment that the story provides – no matter what format it’s in.
What is your advice to traditionally published and Indie authors regarding price as they enter this market?
I hope that the authors see the value in maintaining reasonable prices for their work as the market for eBooks continues to increase. They shouldn’t fear pricing their books low – especially if they are newcomers to the publishing world. Let me reiterate that price does not always correlate directly with quality. A lower priced book should not mean that it’s “cheap†in the sense that it is poorly written, or poorly formatted. When an unknown author enters the market, they should consider pricing their work as a means to develop their brand. Also keep in mind that a reader may be more inclined to purchase the work of a new author at a lower price – less risk. Once the author can establish themselves and the demand for their work increases, then prices can be adjusted accordingly.
Check out The Frugal eReader at:
Blog: http://www.thefrugalereader.com/
facebook: http://www.facebook.com/pages/The-Frugal-eReader/101086513289732
Twitter: http://twitter.com/FrugaleReader
MY MAN JACK: Lessons Learned from LaLanne
January 25, 2011 by Rebecca Forster in category The Write Life by Rebecca Forster tagged as Adventures in Writing, creativity, grandparents, Inspirational fiction, mentor, Rebecca Forster, writing processWhen I was eight years old I spent the night with my grandmother, a handsome woman who, as I look back, was probably younger than I am today but looked 10 years older. She was a German lady who wore housedresses and pin-curled her grey hair. She was proper, punctual and particular but when I woke up the morning of our sleepover, I found her holding onto the back of a chair, shoeless and enthralled by the man on the television. His name was Jack Lalanne.
Jack held onto the back of a chair, too, but he wore a skin-tight jumpsuit that showed off his muscles – all of them. I had never seen a man dressed like that. Even at eight, I knew I was watching something extraordinary – maybe even a little naughty. Watching my grandmother lift her leg ever so slightly, put her arm over her head like a ballerina, bend from the waist so that I could actually see the backs of her knees was awesome. Grandpa was gone. The doors were locked. The only sound was Jack’s voice encouraging my grandmother to do things I never thought she could do. I was privy to something I had no word for and I never told anyone about grandma’s morning with Jack.
Almost twenty years later, I met Jack Lalanne for real. I was an account executive with a major advertising agency and Jack LaLanne Health Spa was my client. Though I didn’t know it then, I was working on an account that was the forerunner of a social and health phenomena of fitness clubs, spas and specialty gyms. Before 24 Hour Fitness, Equinox or day spas there was Jack Lalanne.
We met during a commercial shoot. My job was to make sure we stayed on budget, on schedule, on message and that the client was happy. To this day, I don’t know if the client was happy. Jack, dressed in his iconic black jumpsuit, stood apart and managed only a distracted hello.
He was perpetual motion as he waited for his call: flexing, stretching, moving. And, most interestingly, he talked to himself. Eventually, I realized he was rehearsing his line. He only had one but the man was nervous and that made me curious.
How could a man who inspired my grandmother to take off her shoes and exercise, a man who spoke to people on TV every day be nervous about delivering one line? It took me many years and my own journey as a writer to understand why, that day on the set, Jack LaLanne was sweating. It was because he was not a pitchman, he was an advocate. Jack LaLanne sold best when he sold in his own language and with his own message. That man not only inspired people to exercise but to be their best in every aspect of their lives.
A few days ago, I woke up and found that Jack LaLanne had passed away. I doubt he would have remembered me but I will always remember him. I will remember him as a part of my childhood but I will also remember what he taught me about being a creative person. So, here you go. The lessons I learned from Jack.
Write, compose, draw, speak, work with love and focus.
Always exercise: your mind, your imagination, your skill.
Be consistent. Be a brand. Craft your own “black jumpsuit” so that when people pick up your book or see your picture or hear your song they will know what they’re getting.
Plan your career, do not calculate it. Eventually, calculation will override passion and you will lose your “voice”.
Do not worry about how many people read your work. Creating something that is meaningful to one person is more important than having thousands know your name but not remember your work.
Share your passion. If you have a chance to inspire, to coach, to encourage, do it. Do it with abandon. Do it with energy. Do it without concern that sharing your knowledge will take something away from you. It won’t.
Thank you Jack. I was inspired by your energy, your abandon and your goodwill. I will pay it forward and, when I do, I will think of you.
0 0 Read moreHeck Yeah! Meeting Men on the Internet
December 2, 2010 by Rebecca Forster in category The Write Life by Rebecca Forster tagged as internet relationships, legal fiction, men readers, Rebecca Forster, Rebecca's Posts
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