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Goals Check-In

February 5, 2022 by Tracy Reed in category Pink Pad by Tracy Reed, Writing tagged as #writing, goals, new release, New Years

Happy February. Happy Love Month. Happy Valentine’s Day or Galentine’s Day.

Let’s get to it. Last month I made a bold post and shared some of my goals with you. I did this because I felt the accountability would help me achieve them.

Here are my goals:
Get my letters
Triple my income
Triple my mailing list
Master Facebook ads
Update covers
Learn how to write a sellable blurb
Use Ingram Spark
Direct distribution
Increase my prices

As of this post, I’ve completed one goal…Increase my prices. I was a little nervous about raising my prices because I didn’t think readers would be receptive to the increase on the smaller books. So far, there hasn’t been any negative feedback. Raising my prices also helps with tripling my income.

My strategy for tripling my income, is Facebook ads. Last year, I took Skye Warren’s Facebook Ads Intensive and did well. I still haven’t reached the sales goal I desire, but that will come in time. 2020 wasn’t a good sales year for me. I can’t blame the poor sales on the pandemic because I didn’t release anything new. Nor did I push my back list.

Last year, I released one book prior to doing the Ads Intensive. I really wish I’d known about the Intensive sooner, because I think the first half of the year would have turned out differently. I ended last year by multiplying my income by 4.8 times.

Fast forward to 2022 and a price increase across the board…I made all of my ebooks $4.99. This bold move helped to boost my income by 39% as of this post. Meaning I already made February 2021s income. Grant it, I had a release on February 2nd with the majority of the preorders paid out on that day.

In addition to Facebook Ads, I’m also doing BookBub ads. I turned off my AMS ad because they weren’t working. I heard Amazon doesn’t like racy covers, which could explain why the ads performed so poorly. However, the FB ads, have been consistently making the daily spend back…plus or minus two dollars. So far, I’m ahead and considering increasing my ad spend. I have a BookBub New Release For Less ad scheduled for February 8th. The tails will determine when I increase my FB ad spend.

To summarize, increasing my prices and running facebook ads are pushing me towards my goal of tripling my income.

Update my covers. I don’t have as many to update as I thought. I have seven covers I need to update and two are almost complete. I also have four I’m on the fence about. This project is time consuming because it’s not just the cover, but the chapter headers as well. Thank God for Vellum because it makes creating print copies easy.

I need to add one additional goal. Offer all books in large print. I have one live already, The Good Girl Part One. If you haven’t done large print, I recommend doing so.

The other goal I forgot to list was my new release goals. I went super bold and set up preorders for three books this year. Setting up Amazon preorders was a way to make sure I fulfilled this goal. I don’t want to end up in preorder jail, so I have to keep this goal. I am so grateful Amazon offers an extension without penalty which I am taking advantage of.

One goal down, ten to go. How are you doing with your goals?

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Cover Make-over: DIY or Not?

January 15, 2022 by Rebecca Forster in category The Write Life by Rebecca Forster, Writing tagged as author, business of writing, cover design, Rebecca Forster, writing

Like so many people, I told myself ‘when Covid ends I’ll finish (fill in your WIP)’. As Covid dragged on, I became sluggish and uninspired when it came to writing, so I decided to give my most popular series, The Josie Bates Thrillers, a cover make-over.

I was going to have my wonderful graphic designer tackle the project, but found myself indecisive regarding the direction I wanted take. Without constructive input, her job would be impossible, so I decided to do a few rough drafts to clarify my thinking. Instead, I became obsessed with the process of redefining my work. This is what I learned when I went all in on DIY cover design.

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The Secret Babies of Dachau by Jina Bacarr

January 11, 2022 by Jina Bacarr in category Holocaust, Jina’s Book Chat, Paris, Paris novels, perfume, Reading, Writing tagged as historical fiction, Holocaust, Paris, WomensFiction, World War 2

(The video above takes place on a train in 1944 Germany — my heroine, Angeline, is very pregnant and on her way back to Auschwitz with two SS guards…)

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Nothing is more heartbreaking than holding a newborn baby in your arms and it doesn’t cry.

The anguish, holding your breath while you wait for that first sign of life, the tears that fall upon your cheeks as you pray for that lovely, beautiful cry.

Then… a burst from the baby’s lungs and a heart-swelling joy overcomes you when the infant’s wail fills the air like an angels’ choir.

But what if you’re pregnant and imprisoned in a concentration camp in Southern Germany? A place where American soldiers were so devastated by the horror they found when they neared the camp, they wept when they liberated Dachau on April 29, 1945.

They discovered more than thirty railroad cars filled with dead bodies.

What if you were imprisoned there? Would you have lived? The odds were against you if you were a soon-to-be-mother.

It’s well documented the chances for survival for pregnant women and their babies in the camps was practically zero. They were immediately singled out for execution when they arrived.

It pains me to write this, but Heinrich Himmler, head of the SS, was determined to exterminate all Jewish children (he proclaimed his policy in a secret speech in Poland on October 6, 1943).

As many as 1.5 million Jewish children died in the Holocaust.

Thanks to survivors’ stories and seven Jewish mothers from Hungary, we have the miracle of the Dachau babies. How for reasons never made clear, these mothers were allowed to live and brought to a sub-camp of Dachau in the waning days of the war known as Kaufering I.

And how under horrific conditions (no hot water, no instruments for the prisoner/doctor), they delivered seven healthy babies from December 1944 to April 1945 when fate stepped in and dealt them a cruel blow… I shan’t spoil it for you, but I promise you, I followed these events as they happened in ‘The Lost Girl in Paris’.

My heroine, Angéline de Cadieux, was there and very pregnant.

How did this Frenchwoman born Roma find herself in a concentration camp with Hungarian mothers-to-be? It was a challenge to orchestrate the series of events that bring her there… counting the days of her pregnancy in Paris, being honest to the unsanitary, degrading conditions found in the camps, the treatment of Roma by the Third Reich. Few have written about the Roma Holocaust and how anywhere from 220,000 to half a million Romani people died at the hands of the Nazis.

I admit it was a tremendous undertaking bringing all this to my story. I spent many sleepless nights trying to bring justice to these unbelievable women who not only survived the camps, but had the courage to tell their stories.

I have tried to tell one woman’s story albeit fiction, but everything Angéline de Cadieux experiences in the camps is based on truth.

So, my friends, cry as I did, become angry these events ever happened, but most of all, never forget.

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THE LOST GIRL IN PARIS is now available across all platforms.

Available in e-book, print and audio

The Lost Girl in Paris universal link: https://books2read.com/u/3LyrdN

It’s the story of woman who survived both Auschwitz and Dachau, but never spoke about it until she meets a young reporter named Emma Keane who touches a nerve in her that now is the time to speak about those times. Her memories are as vivid to this eighty-year-old as if she were the seventeen-year-old girl who ran away to Paris to become a parfumier after losing her mother to the Nazi war machine.

I wrote THE LOST GIRL IN PARIS to pay tribute to the strong women who survived the Holocaust and willingly shared their stories with us. The horror of Nazi brutality, the loss of family, their dignity… but also about their strength just to ‘survive another day’.

And the strong bonds with their sisters-in-arms they formed with fellow prisoners. How they learned to trust each other and stood up against the enemy to save each other.

We must never forget.

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Here is a second short excerpt from THE LOST GIRL IN PARIS:

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The LOST GIRL IN PARIS is part of the ‘Get Inspired’ promotion in UK, AU, and NZ

New Zealand: https://www.kobo.com/nz/en/ebook/the-lost-girl-in-paris-1

UK: https://www.kobo.com/gb/en/ebook/the-lost-girl-in-paris-1

AU: https://www.kobo.com/au/en/ebook/the-lost-girl-in-paris-1

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New Year…New Goals

January 5, 2022 by Tracy Reed in category Writing

Happy New Year! I hope you had a wonderful holiday season.

I have a very important question for you. Are you ready to make this year your best writing year? I hope you answered, yes. If so, then I challenge you to take this year long journey with me.

I spent a good portion of last year getting schooled in self-publishing. I have been a self-published author since December 2014, but there are some things I didn’t know. Like some authors, I have yet to reach all of my writing goals. Today, I’m going out on a limb announcing this is the year I work on making some those goals a reality. I know it sounds like a resolution, but it isn’t. It’s a statement of faith and a declaration that I’m ready to take my writing to the next level.

So what are the self-publishing goals I’m going to attack this year?

Get my letters (make a list)…I know it really doesn’t matter to readers if their favorite author is a bestseller, but it means a lot to the author. At least it does to me. In the past, I didn’t care if I ever made a list or had the title of Best Selling Author. Over the course of time I realized, I did. It’s not an ego thing, it’s a validation thing. I know I’m not Nora Roberts, Terry McMillian, E L James or Sylvia Day, but it sure would be nice to be known as a best seller like them.

Triple my income…This is a big one. I’m not sharing numbers yet. We’ll see how this year long challenge ends before discussing numbers. All I’ll say on the matter is if I fulfill this goal, it will be the first time I’ve earned that much money. Last year I did two major conferences, gained a lot of knowledge and some tools on how to push my sales and exposure up a few levels. This is the year I put all of those tools to work.

Triple my mailing list…This is almost as daunting as tripling my income. I have a decent mailing list of 3200+. However, I want to push that number up. A larger list will allow me or make me more attractive for swaps with other writers. I was surprised how many authors are open to swaps, but size matters and I can understand. You don’t want your swaps to be one sided. Swaps will allow me to increase my list. It will also allow give me some clout when seeking out anthologies to join. Bringing more readers to the table makes me an asset and not a liability.

Master Facebook ads…I did Skye Warren’s Facebook ads class last year and saw significant growth in my sales. I’m doing it again this year and expect the results to be even better. Here’s what I learned about Facebook ads…the system is constantly changing so you always need a refresher. I did Mark Dawson’s class, which was good. However, Skye’s class was a lot easier to understand. Within the first month I saw results. I was surprised how much could be achieved with five dollars a day. This year, I’m going to kick it up a few dollars and see what happens. FYI, this will also help with me tripling my income goal.

Update Covers…This is one of those areas I think is constantly changing. I am about to embark on the third iteration of covers for my series A Southern Gentleman. Why you ask? Because I didn’t know manchest equaled or implied sex. I thought you used a shirtless guy to sell a book. I didn’t realize it implied a certain heat level. Book one in the series is sex free. Book two is a completely different story.

I learned a little about covers which has caused me to review all of my books and see if the covers match the heat content. Unfortunately there are a few that need to be changed. The other reason for the cover change is, Facebook. They don’t like manchest…it’s too hot. I hear you saying, “how is that possible when manchest covers are constantly popping up in my Facebook feed.” Simple answer…the bot. The Facebook bot randomly picks and chooses covers it likes. Unfortunately for me, the bot doesn’t like my manchest cover making it impossible to use in ads. I found a work around, but I don’t want to have to use it constantly. The real solution is new covers. To prove their dislike for my cover, they shut my account down for a moment. Lesson learned. So now I’m working on new covers with a clothed man. The other thing I learned about covers in my genres (African American Contemporary and Billionaire Romance) is a woman only cover doesn’t sell as well as a man only or a couple cover.

Learn how to write a sellable blurb…What is it about authors and blurbs? We can write a hundred thousand word book, but can’t sum it up in three short lines. I’m not going to stress about this. I was introduced to a service that could help me. But first I really need to figure this out.

Use Ingram Spark…I did a little experiment last year. I ordered a set of proofs from Ingram Spark and a set from KDP. I loved the proofs from Ingram. Everything I heard about Ingram was true, the quality was far superior. I loved the books. As much as I want to use Ingram exclusively, I can’t. KDP doesn’t really like to share, so here’s my work around. Set up ebook, print, large print and hardcover at KDP and likewise at Ingram. This move with will allow expanded distribution. More outlets…more money. Another step towards that increased income goal. Another added pro to use Ingram, the proofs don’t have that ugly proof strip on the cover like KDP.

Direct Distribution…I’m a wide author, but I use a third party for Nook and some international outlets. I just found out doing this, has kept me from participating in Nook promotions. Going direct will allow me to participate in some NOOK promos. More promotions equals more exposure…more sales…increased income.

Increase my prices…I was at a conference a few months ago and this came up. I was a little hesitant about doing this, because some of my books are less than ten thousand words. So in a bold move…except for a couple of preorders, I made all of my books the same price $4.99. Amazon still hasn’t updated all of the prices, but I’ve seen sales at the other outlets with the new prices. This move taught me to get out of my way.

I have a few more goals, but these are the ones I’m going to focus on this year. What about you? What are your author goals for the year?

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‘TIS THE SEASON: Gifts for Readers and Writers

December 15, 2021 by Rebecca Forster in category The Write Life by Rebecca Forster, Writing tagged as #amreading, #amwriting, #Holiday, #HolidayHomeRun, gifts

I adore the holidays. Trees. Decorations. Carols. Searching for the perfect gifts. Okay, maybe I’m not so crazy about the last one. Finding the perfect gift can be crazy-making—until now. Here are a few of my favorite out-of-the-ordinary ideas that will please the readers and writers in your life.

THE ASPIRING WRITER

What better way to say “I believe in your dream” than a gift certificate for a writing class or conference, or a no-cost-to-you offer to read their manuscript for typos?

THE SUPER FAN

Scan the cover of their favorite book, photoshop them into it, print, and frame. (Make sure this is personal use only because covers are copyrighted). How about genre bling? I give thriller-loving fans and friends a Morse Code bead bracelet that spells out Partners in Crime.

THE TRAVEL-READING-WRITING FANATIC

If money’s no object, send your reader/writer to a favorite literary destination. Include a map with places mentioned in the book and marked them with a big heart. You will be the best Santa ever.

THE BEST GIFT OF ALL

Contact your reader/writer’s favorite author for a signed copy of a book, request a personalized Christmas card, or invite the author to have a cup of coffee with their fan if the author is local. (If you’re asking for a book or coffee make sure you offer to pay). They can only say no, and if they say yes you will have hit the gift ball out of the park.

So ’tis the season to think outside the box because there’s nothing a reader/writer loves more than a happy ending.

A Finn O'Brien Thriller