I’m going to let you in on a secret. I haven’t released a new book since January 2018. Strange considering just a couple of years ago, I was feverishly or as some said, stupidly releasing a title a month.
This year, I had a plan and it went to, I won’t say hell, because that would mean I’d given up on those titles and I hadn’t. Those wonderful stories are either on my computer or in my head waiting to be born.
I have been talking about my forthcoming release A Southern Gentleman Vol 2 [ASGV2] for quite a while. The endless changes and pushed back release dates had me wondering if there was a subconscious reason why I was delaying sharing the next part of Jeremiah and Avery’s story.
I have been living with this couple for quite a while. I’m still in awe how a couple that were very minor guest stars in What My Friends Need To Know, have become my most popular couple to date. I have had more people tell me how much they love Jeremiah and how this story should be a movie. I’m flattered, but that’s not my goal. If such an offer were ever to be made, I think I might have to say no. I’ve seen some of my favorite books turned into movies and was very disappointed. I don’t think I’d be able to handle seeing my characters not as I conceived them. Everyone’s interpretation of art or your story is different. That’s one of the main reasons why I rarely use a face as the cover on my books. I give you just enough information for you to craft your version of that character.
Which leads to this month’s post. Last month I shared my release plan, which has taken a detour. I’ll share what I did next month.
Back to the subject at hand, the cover. So, I had a wonderful cover, I thought, then I went to the RAM Conference and had a come to Jesus moment. After a few hours at the conference my creative juices kicked in like twelve cans of Red Bull. My mind and fingers danced on the keyboard visiting stock photo sites. I found an image I loved. Unfortunately, it didn’t love my wallet. I could have bought a pair of shoes for the price of that image. There’s a reason why exclusive images cost so much, because they can and they’re beautiful. I did a very small test with the watermarked image and the response was amazing.
This would have been great to have because of the license freedoms. I could use the image on anything. Side note: Did you know some stock image sites only allow limited usage. And that one of the things not included are marketing materials [pens, buttons, bookmarks, postcards, etc.}
On to the second cover. I liked the image, but I needed to test it. I was going with abs or man chest. One image had a red sweater and abs. The other a black tuxedo jacket, and of course, abs. I was trying something new with my branding, a slightly sexier or sensual vibe. Ironically, I had originally considered the tuxedo image for book one, but went with the classic tight white shirt. I did a new test and the red sweater did well.
Fast forward a few months and the end of a major re-write to the end of the story and I started to feel the red sweater, didn’t feel right. It almost seemed too sweet. This story was more sensual making this image not right. However, I wasn’t going to make a change without doing a test. Did I forget to mention all of this happened just a few weeks ago. That’s right. About a month before my release date,I still hadn’t settled on a cover. Keep in mind, I have been sitting on this book over a year and here I was rethinking the cover.
I remembered a free image I used for marketing posts and thought it might be nice. His face wasn’t visible which was another plus. However, the man had tattoos and my character didn’t. A small one, I could skirt around like I did on book one [I have since removed it]. But these were big. One of his pecks and forearms were covered with tattoos. Other than those areas, the image was good.
I searched You Tube for Photoshop videos on how to get rid of tattoos. The tattoo on the forearm wasn’t an issue because of the shadow I put on the bottom of the image. Some more minor color adjusting, and I had an image I really liked.
I was ready to test again This time between the red sweater and the abs only chest. I hurriedly assembled a test group of readers and authors and was shocked at the results. Without knowing anything about the new ending, the red sweater lost…by a landslide. There were a couple of people who had read the revised book and agreed the abs was the best cover. What do you think? [Look below]
During this process, I was posting about the book and used a black placeholder cover. I placed the book on Pre-Order everywhere accept Amazon. I have mixed feelings about Pre-Orders on Amazon. I like that I can get early sales, but I don’t like the deadline. The pressure to make sure the file is up and complete is horrible. This time, I wanted to do a Pre-Order. Grateful for the early sales, but I made a mistake or misread the timeline details. I have a placeholder file up. More accurately, I have an ARC copy up. Now I am praying I can get it changed before the pre-orders are delivered. I believe everything will work out.
As I count down to release day, let me clarify, it’s not just a day, but a month. I’ve got a few things planned for the entire month for this release. Some of which, I have yet to put into play. I am currently finishing up Facebook and BookBub ad testing. Come Sunday, I’ll adjust the Facebook ads and book newsletter ads for the rest of the month. Instead of directing all of my ads for release day, I’m going to space them out over the course of the month to keep the momentum going. If this works, this may become my new ad strategy.
Here’s the selfless promo. I welcome any help in getting the word out about my new release. I’m available to post and come with gifts. If you allow me to post in your group or share with your newsletter, I’ll give a download to one of your readers. And when you release or have a book you want to promote, let me know. I’ll share it with my group and feature it in my newsletter.
Have a great weekend. Next month, I’ll update you on the release results.
The genre of novels that seems to endure are the spy thrillers and stories of behind-the-scenes government scandals. Here are some very interesting and I’d even say, “watershed” novels about the cold war that have colored our vision of the past and the future. After researching some, I’ve made a list of just a few of the more influential titles and included a short synopsis of each:
First published in 1958, Our Man in Havana is an espionage thriller, a penetrating character study, and a political satire that still resonates to this day. Conceived as one of Graham Greene’s ‘entertainments,’ it tells of MI6’s man in Havana, Wormold, a former vacuum-cleaner salesman turned reluctant secret agent out of economic necessity. To keep his job, he files bogus reports based on Lamb’s Tales from Shakespeare and dreams up military installations from vacuum-cleaner designs. Then his stories start coming disturbingly true. (Goodreads)
A piercing exposé of American incompetence and corruption in Southeast Asia, The Ugly American captivated the nation when it was first published in 1958. The book introduces readers to an unlikely hero in the titular “ugly American”—and to the ignorant politicians and arrogant ambassadors who ignore his empathetic and commonsense advice. In linked stories and vignettes set in the fictional nation of Sarkhan, William J. Lederer and Eugene Burdick draw an incisive portrait of American foreign policy gone dangerously wrong—and how it might be fixed. The Ugly American reminds us that “today, as the battle for hearts and minds has shifted to the Middle East, we still can’t speak Sarkhanese” (New York Times).
In this classic, John le Carre’s third novel and the first to earn him international acclaim, he created a world unlike any previously experienced in suspense fiction. With unsurpassed knowledge culled from his years in British Intelligence, le Carre brings to light the shadowy dealings of international espionage in the tale of a British agent who longs to end his career but undertakes one final, bone-chilling assignment. When the last agent under his command is killed and Alec Leamas is called back to London, he hopes to come in from the cold for good. His spymaster, Control, however, has other plans. Determined to bring down the head of East German Intelligence and topple his organization, Control once more sends Leamas into the fray—this time to play the part of the dishonored spy and lure the enemy to his ultimate defeat. (Goodreads)
It is interesting to note that each of these novels was later made into a motion picture. Our Man in Havana with Alec Guinness (1959), The Ugly American with Marlon Brando (1963), and The Spy Who Came in from the Cold with Richard Burton (1965).
As is the case with most things a writer encounters, great fiction will always be thrilling but many times the reality is scarier and more strange than we could ever write.
Diane Benefiel writes adventurous romantic suspense novels that are all about the romance. Like your heroes a little rough around the edges and your heroines strong enough to stand up to them? Then you’ll love her books. Diane enjoys travel and flies to the east coast often to see her baby granddaughter Grace (and Grace’s parents). A history teacher in her day job, she’s always searching for pockets of time to write. She and her husband are huge fans of the national parks and hit the open road to visit as often as they can with their trailer in tow. Visit her website and sign up for her newsletter to stay abreast of new happenings.
Diane: It was awesome.
Diane:I almost always build my characters first, and the Jamesons, US Marshals series is no exception. I’d had the idea of a burned-out marshal ready to give up his badge percolating since watching the series Justified, and I wanted a heroine who’s been strengthened by adversity going toe to toe with him. I think I succeeded with Linc and Mikayla.
Diane:Linc discovers that Mikayla witnessed a major cartel member at the scene of a murder, and the Marshals finally have the witness they need to put the vicious killer behind bars. Linc wants to put her in witness protection, but following a childhood trauma, Mikayla has spent her life trying to escape from the smothering confinement imposed by her mother, and she isn’t about to be put into what she sees as a cage, even if it’s for her own protection.
Diane:The Jamesons, US Marshals features siblings Linc, Eleanor, and Seth Jameson, and will be a three-book series. Book Two, Hidden Judgement, features Eleanor, whose skill is being able to emotionally read people. Growing up with two brothers, she has learned to fight harder and be tougher, but always seems to have greater insight into people’s motivations. We’ll see Ellie in charge of protecting a federal judge (yet to be named) who has been threatened by a white nationalist extremist group led by her own father, a man who abandoned the Jameson siblings when they were teenagers.
Diane:I chose the Eastern Sierras as the setting for my first series because it’s my absolute favorite part of the world. When I was a child my family took may vacations to the Sierras, and I have fond memories of staying at the cabins at Convict Lake with my sisters and parents. My husband and I have taken our children there, and we still visit a couple of times a year. My fictional town of Hangman’s Loss is a blending of Convict and June Lakes, and the story of the town’s name is inspired by the history of how Convict Lake was named.
Diane: I do have a recurring theme, and that’s ‘woman in danger’. I love writing strong female characters who can take care of themselves, but who are in a situation where they have to accept help from a strong, protective hero. The next book in The Jamesons, US Marshals, will be a challenge, because for the first time I have the heroine wearing the badge. She’s going to be kickass.
Diane: I am currently finishing up Break Away, Book 7 of the High Sierras Series. I had thought the series was done, but a character kept popping up in my head and I pitched the idea to my editor, and she said to go for it. Break Away will feature the youngest of the Gallagher siblings who have been the heart of series. Levi has lived away from his family and the town of Hangman’s Loss for all his adult life, but he returns to deal with his past.
Diane: I do hit walls where the ideas won’t come. One way I’ve dealt with that is with a technique I learned from a workshop at a Cal Dreamin’ conference. The presenter suggested a ‘list of twenty’ if a writer gets stuck. Can’t think how to end a scene? Make a list of twenty possible options. Write down even the horrible ones, but make a list of twenty and you’ll find you can come up with some great ideas. I do this all the time.
October featured author is Jina Bacarr.
I discovered early on that I inherited the gift of the gab from my large Irish family when I penned a story about a princess who ran away to Paris with her pet turtle Lulu. I was twelve. I grew up listening to their wild, outlandish tales and it was those early years of storytelling that led to my love of history and traveling.
I enjoy writing to classical music with a hot cup of java by my side. I adore dark chocolate truffles, vintage anything, the smell of bread baking and rainy days in museums. I’ve always loved walking through history—from Pompeii to Verdun to Old Paris.
The voices of the past speak to me through carriages with cracked leather seats, stiff ivory-colored crinolines, and worn satin slippers. I’ve always wondered what it was like to walk in those slippers when they were new.
Sign up for Jina’s Newsletter.
Everyone here at A Slice of Orange is excited about Jina’s newest novel, Christmas Once Again. Publication is scheduled for October 10th, but you can use the links below to pre-order the book.
On a cold December day in 1955, Kate Arden got on a train to go home for Christmas.
This is the story of what happened when she got off that train. In 1943.
In 1943 Kate Arden was engaged to the man she loved, Jeffrey Rushbrooke. She was devastated and heartbroken when he was called up for wartime duty and later killed on a secret mission in France.
But what if Kate could change that? What if she could warn him and save his life before Christmas?
Or will fate have a bigger surprise in store for her?
Christmas Once Again is a sweeping, heartbreakingly romantic novel—it’s one woman’s chance to follow a different path and mend her broken heart…
Great question. The idea that you are asking this sort of question suggests that you are in the business of writing–not every writer is. Business is important to writers, but often they do not like to think about the business side of creativity. You are thinking about business and that indicates that you have a good chance at making significant money from your creative craft. Part of being in business is protecting your intellectual properties. Before you decide how to best protect your tagline, you need to talk to a lawyer who handles this kind of specialized legal business and can explain the difference between copyrights, trademarks, and patents. Before you talk to that qualified lawyer, you need to gather your information together. The process of gathering your information together will help you find the path you should follow. When you find a potential lawyer, that legal professional will want for you to provide a solid overview of your business concern.
Find the answers to the following questions and you will have a better meet-and-greet with the lawyer during your first consultation.
Your lawyer will ask you these questions:
Here are questions for you to ask the lawyer:
This is above my pay grade. You might want to ask an entertainment lawyer. The person I asked suggested it might be a trademark situation.
US copyright law does not cover tag lines. Short phrases or sentences are not considered original creative work as that would run the risk of actually copyrighting a phrase or word common in the English language. Just imagine what you’d have to pay Nike every time you told your kids to ‘just do it’. And how would anyone enforce that anyway? Maybe big brother has that many eyes but individuals don’t.
You can Trade Mark a tag line. Marketers often do. Be sure you can live with a TM beside your tag line. It’s not something I’ve ever seen but I think it would strike me as officious and send an odd message. Writing is a creative effort as well as a business effort but I don’t want to see overt signs of business in my reading for pleasure choices. Besides, a Trade Mark requires mountains of paperwork and the near impossibility of enforcement.
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Trouble is coming…coming by land…coming by sea. Coming for you…and coming for me.
More info →Present Danger—When Victoria Bradford got engaged, she told herself to give love a chance. Six months later, she's on the run from her angry, abusive ex-fiancé with her four-year-old daughter and nowhere to go.
More info →A TV star tells the paparazzi she's engaged to a high school football coach, but she doesn't tell him … because she barely even knows him.
More info →A Slice of Orange is an affiliate with some of the booksellers listed on this website, including Barnes & Nobel, Books A Million, iBooks, Kobo, and Smashwords. This means A Slice of Orange may earn a small advertising fee from sales made through the links used on this website. There are reminders of these affiliate links on the pages for individual books.
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