REBRAND: SURPRISE BOXSETS

July 5, 2019 by marianne h donley in category Pink Pad by Tracy Reed tagged as boxsets, Marketing, rebranding, Tracy Reed with 0 and 0

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Happy July

OMG! I almost forgot I needed to post. I was watching the Hallmark Channel and recouping from Fourth of July eating.

Before I start with this month’s topic, I want to share something with you that will be revealed in the next few days. If you’re in my facebook group, Tracy’s Reeders, then you’ve seen the revised cover for A Southern Gentleman Vol One. I love it and the test results were very favorable. I’m excited to see how it performs.

The new cover is bold, sexy and tells a different story. I was about to upload the cover and decided to change the blurb. The original blurb just didn’t work. This entire rebranding process is sort of like that stray thread you try to pull, but it unravels and causes more anxiety. I’m patient because I know this is all going to work out.

I pushed the release date back a month because I want to hire a publicist to help with the launch. She needs three weeks of prep and I just finished cleaning up the final draft.

So here’s the cover:

SURPRISE BOXSETS

Earlier this year, Skye Warren posted the Romance Author Roadmap on RWA earlier this year. When I finished reading it, I had a plan for the year. In creating the plan, I discovered, I had left a lot of money on the table in the form of boxsets.

I have one boxset, which is compilation of novellas centering around romance at different stages. It never occurred to me to create boxsets within my series. I started doing a little research and found quite a few authors had created boxsets out of some of their series. By that I mean, combining the first two or three books in a series.

When I finished, going through my books, I came up with four boxsets.

Boxsets:

Falling For Her Boss: The Good Girl Part One and Part Two

Loving Her: What MY Friends Need To Know and Love Notes

Real Love : Generational Curse and Intentional Curse

Secret Love: Girlfriends & Secrets and What My Friends Don’t Know

I think this new packaging will appeal to readers not connecting with the original titles. I’m very curious and excited to see how this works. I’m still working on the pricing. I have to be careful not to overcharge and work within the pricing allowed by Amazon.

I’m also not sure if I should release the boxsets all at once or one at a time. I do know initially they will only be in ebook format with print only available on my site, eventually.

Time will tell how these are received.

See you next month.

Author Bio

Tracy Reed

Author Bio

California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

http://readtracyreed@me.com

Tracy Reed

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