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Making Ads and Amazon Rankings Work for You

August 17, 2016 by in category Writing: It's a Business tagged as , , , , ,

by Louella Nelson

I’m hoping this article on promoting free and 99’¢  books helps your sales, and I hope you’ll take advantage of the 99’¢  sale on my first historical romance.
Yesterday my book Rye’s Reprieve hit #7 on the Kindle Historical Romance Best Sellers list. Perhaps you are jaded by all the wonderful best-selling authors in our chapter who regularly hit #1 on all the major lists and don’t think #7 is all that much.
But consider: Rye’s Reprieve is my first historical and my first novel-length fiction to release in more than two decades*. Reestablishing a writing career equates to pushing a two-ton boulder up Mt. Baldy. So seeing your new book hit #7 is about as good as eating homemade blueberry ice cream made with blueberries you picked on the hill behind your house just that morning.
*In May 2014, my period short story Cora Lee achieved #6 in Literary Short Fiction, following behind stories by Stephen King and Lee Child. For that launch, the only promotion I did was to mention the book on Twitter & Facebook and in a newsletter to my email list of about 1200. I reissued my Harlequin titles and put out several short stories. My Amazon author page shows all fiction.
I didn’t achieve this recent modest success on Rye’s Reprieve without friends’ advice and a bit of luck. Here’s how I did it.    
Decoding the rankings
On March 9 after my initial email promotion, Rye’s Reprieve went to #6 in Kindle World Romance. In contrast, this go-round, August 7-11, with the 99¢ sale and some specific promotions recommended by friends, the book has been #1 in Kindle Worlds Romance and Westerns for days. It achieved #3 in Kindle Western Romance and held there; today it went to #4. And the book has been #1 in Kindle Westerns for a few days too.
The message? Make a study of Amazon’s ranking structure. It’s complex – more complex than what you see beneath your title’s descriptive data on the book’s Amazon page. Here is the link to see all the lists available under Best Sellers Kindle Store eBooks: Link. From there, click on your genre and drill down until you find the various lists where your book exists.
Under ebook subcategories, Romance is the umbrella topic. I then checked Historical Romance as well as Western Romance. Clicking Westerns takes you to Western Romance.
Another ranking, Westerns, can be found by clicking on Literature & Fiction/Genre Fiction. Strangely, under Genre Fiction, Romance is not listed!
I found Kindle Worlds rankings in the Ranking area on my book’s page.
But also think seriously about placing relatively inexpensive ads on websites whose sole mission is to promote free and 99¢ ebooks.
 
What worked in promotion
First, because Rye’s Reprieve is published by Amazon as one of several novels released in February 2016 in Debra Holland’s Montana Sky Kindle World, Amazon put the book on sale without warning at the beginning of August. I’m assuming they did multiple email blasts that included my book, but even those didn’t keep the book up in the rankings for long.
In addition to my own Facebook and Twitter announcements of the 99¢ sale, a  member of OCC RWA and Novelists, Inc. (NINC), Lauren Royal, opened her Friday Freebies & 99-Cent Bargain Books and her weekly newsletter featuring historical novels to NINC members, so I submitted my book. She also mentioned my title on Facebook and Twitter. The promotion at www.LaurenRoyal.com hit on August 5 and was free.
Debra Holland recommended I try for an ad in eReader News Today (ENT) and I was lucky to be chosen to participate. The fee for an ad on a specific day for historical romance is only $60. You can pay by PayPal or credit card (as most of the sites I mention allow). The morning the ad appeared at www.ereadernewstoday.com, August 7, the book shot to #1 in the Kindle Worlds mentioned above and the top 5 in Western Historical and Western. Unfortunately, I did not think to check the Historical Romance category, but when I did a couple days later, the novel was ranked #22, rising to #7 in the past few days.
I credit Amazon emails, the ENT ad, and Lauren’s newsletter for Rye’s Reprieve initial rise in rank.
Meanwhile, I contacted Linda Carroll-Bradd and asked her advice about advertising. She recommended I look into www.JustKindleBooks.com and www.Ebookshabit.com.  The ad at Just Kindle Books costs $20 plus Add Ons (keep the book on their homepage for extra 3 days $20; Facebook post to 26,000 followers, $10) for a total of $60. The fee includes cover image/link on Pinterest, Tumblr, and other main social media.
That promo hit August 11. The book rose to #7 in Historical Romance, # 3 in Western Romance, as well as #1 in Westerns, and #1 in KW both Romance and Western. This is a pretty good indication that Just Kindle Books is worth the money. I did not get the bump I was hoping for from a $10 ad with eBooksHabit.
After reading a Morning Juice email and attending the PAW group at OCC/RWA on Saturday, I gathered the following advertising ops for ebooks that are free or 99¢ from Kitty Bucholtz, Vicki Crum, Shelley Bleackley, and others. I had spent $120 so far. With a remaining budget of about $250, I placed ads here:
Robin Reads (August was closed when I checked but I wrote to them about the success of the initial advertising efforts, they encouraged me to submit my book, and voila! A spot in their calendar opened up: Aug. 25. If they select me, the cost will be $45.)
Choosy Bookworm accepted me and will advertise Rye’s Reprieve on Aug. 18. Yay! The Rush Premium Feature costs $70, and the cover will remain on their Featured eBooks Page for a week.
Book Sends is pricey at $90 for the spot on Aug. 18 and just about ate up my budget – I have only $25 left to spend.
However, when you’re making 35¢ per book, money can’t be your main motive for promotion. It has to be gaining new readers, racking up a few more reviews and even cross-over sales to your other books and stories, and seeing your efforts pay off in a rise in rankings that you can share with followers. Some authors also experience a bump in sales when the book returns to its normal price, which in the case of Rye’s Reprieve is $3.99.
Did I mention BookBub? If they agreed to let me advertise with them – a slim possibility – the cost would be $500, and they anticipate I’d have roughly 2500 sales. If that happened, I’d clear $375 after costs, and the ranking would no doubt shoot Rye’s Reprieve to single digits on most coveted lists, plus bring a whole bunch of new readers to my author page.
I did not yet advertise with eBookWorth, Bargain Booksy, or Fiverr’s BKnight with its $5 price tag and 50,000 readers because I needed to meet Marianne Donley’s deadline for A Slice of Orange. However, I will at least check out their sites.
I probably don’t need to mention, most of the authors and professional newsletter editors want the authors they feature to put the newsletter link in their social media announcements.
I would appreciate having an email from anyone who wants to share their promotion/ranking journey, and if things really jump by the end of August, I may give a follow-up report in a future Slice.
Contact me at lounelson@cox.net or www.LouellaNelson.com. Follow on Facebook: https://www.facebook.com/louella.nelson.1 and Twitter: @LouellaNelson
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Cinderella turns Video Belle: My Kindle Scout Experience Part 5 by Jina Bacarr

September 11, 2015 by in category Archives tagged as , , , , , , , , ,

(You can read my previous posts about my experience with the Kindle Scout program by clicking on Part 1, Part 2, Part 3 and Part 4.)

Do your characters keep you awake at nights?

Mine do.

First, they wanted to be Kindle Scout winners…

Now they want to be video stars.

And it’s all Cinderella’s fault.

Cindy had so much fun at the ball and then meeting the queen and getting her picture taken everywhere she went, she didn’t want to give it up and spend her days sitting in the castle watching old movies.

So she riled up the characters in my Kindle Scout winner, LOVE ME FOREVER, and convinced them they could be stars.

Cindy went Hollywood on me.

She’s now producing a bunch of short videos with highlights from LOVE ME FOREVER and yes, she even convinced me to do the voiceovers.

How could I refuse? You want to shout your book to the rooftops and do your very best to promote it, so I’ve been slaving behind a hot microphone, and guess what, I’ve got some videos for you.

I hope you enjoy them…

 
Civil War: “Love Me Forever” time travel romance from Jina Bacarr on Vimeo.

 
Civil War Sister against Sister: “Love Me Forever” Time Travel Romance from Jina Bacarr on Vimeo.

 
Women Soldiers in the Civil War from “Love Me Forever” from Jina Bacarr on Vimeo.

So what’s the next step in the Kindle Scout experience? I’ve received tons of support from other Kindle Scout winners with retweeting, blogging, YouTubing, etc. It’s been an extraordinary experience, kinda like joining a sorority or fraternity. A sense of having each other’s back and always being there if someone has a question.

And we’ve started our own Facebook page: KP Authors. Check it out!

More exciting news: Ken Burns’ Civil War has been remastered and is being shown in high definition on PBS. This is the last night, so be sure to tune in! It’s been thrilling to see the battles in my romance novel come alive…

Thanks for coming along on my journey with me…and come back next month for more on my Kindle Scout experience as the program grows…I wouldn’t be surprised if I have more videos for you.

~Jina
Website: www.jinabacarr.com
Blog: www.jinabacarr.wordpress.com
  ================
 
https://twitter.com/JinaBacarr
www.pinterest.com/jbacarr
https://instagram.com/jinabacarr/

And on Vimeo you’ll find my videos covering my books, poems, etc.:
https://vimeo.com/user216350

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Cinderella turns Video Belle: My Kindle Scout Experience Part 5 by Jina Bacarr

September 11, 2015 by in category Archives tagged as , , , , , , , , ,

(You can read my previous posts about my experience with the Kindle Scout program by clicking on Part 1, Part 2, Part 3 and Part 4.)

Do your characters keep you awake at nights?

Mine do.

First, they wanted to be Kindle Scout winners…

Now they want to be video stars.

And it’s all Cinderella’s fault.

Cindy had so much fun at the ball and then meeting the queen and getting her picture taken everywhere she went, she didn’t want to give it up and spend her days sitting in the castle watching old movies.

So she riled up the characters in my Kindle Scout winner, LOVE ME FOREVER, and convinced them they could be stars.

Cindy went Hollywood on me.

She’s now producing a bunch of short videos with highlights from LOVE ME FOREVER and yes, she even convinced me to do the voiceovers.

How could I refuse? You want to shout your book to the rooftops and do your very best to promote it, so I’ve been slaving behind a hot microphone, and guess what, I’ve got some videos for you.

I hope you enjoy them…

 
Civil War: “Love Me Forever” time travel romance from Jina Bacarr on Vimeo.

 
Civil War Sister against Sister: “Love Me Forever” Time Travel Romance from Jina Bacarr on Vimeo.

 
Women Soldiers in the Civil War from “Love Me Forever” from Jina Bacarr on Vimeo.

So what’s the next step in the Kindle Scout experience? I’ve received tons of support from other Kindle Scout winners with retweeting, blogging, YouTubing, etc. It’s been an extraordinary experience, kinda like joining a sorority or fraternity. A sense of having each other’s back and always being there if someone has a question.

And we’ve started our own Facebook page: KP Authors. Check it out!

More exciting news: Ken Burns’ Civil War has been remastered and is being shown in high definition on PBS. This is the last night, so be sure to tune in! It’s been thrilling to see the battles in my romance novel come alive…

Thanks for coming along on my journey with me…and come back next month for more on my Kindle Scout experience as the program grows…I wouldn’t be surprised if I have more videos for you.

~Jina
Website: www.jinabacarr.com
Blog: www.jinabacarr.wordpress.com
  ================

 
Tennessee Belle goes to a Confederate Ball in 1862 from Jina Bacarr on Vimeo.
 
https://twitter.com/JinaBacarr
www.pinterest.com/jbacarr
https://instagram.com/jinabacarr/

And on Vimeo you’ll find my videos covering my books, poems, etc.:
https://vimeo.com/user216350

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Sister against Sister in the Civil War: Love Me Forever by Jina Bacarr

April 11, 2015 by in category Archives tagged as , , , , , , , , , , , , , ,

Love Me Forever is on Kindle Scout

The Civil War ended this week 150 years ago…

We hear so much about how the Civil War was a conflict about brother against brother.

What about the women of the North and South?

Sister against sister?

In “LOVE ME FOREVER,” my story on Kindle Scout, two women with very different beliefs learn to accept each other for who they are.

They’re not only separated by what they believe in, but by more than 150 years when my heroine travels back to 1862.

Here is an excerpt when my heroine, Liberty Jordan, a re-enactor from today disguised as a Confederate officer, meets up with Pauletta Sue Buckingham when Liberty escapes from the clutches of a dastardly sergeant in a Union prison camp. Pauletta Sue sees her running across the field and races after her in her buggy and carriage. Believing her to be a young Southern man, she offers her refuge:

“You must be brave, sir. The cause needs you,” the woman whispered with urgency, startling Liberty.

So that’s why she helped her. She was a Confederate sympathizer. Here? In a Union camp?

Would they both be shot?

“Hurry, get in,” she ordered. “The bluecoats are coming.”

Holding onto the side of the carriage, Liberty lifted herself up when suddenly she felt her feet give way from underneath her. Damn, she hadn’t counted on the slippery step glistening with dew. It caught her unaware and threw her off balance. She lost her footing on the soggy, wet earth, staggered, then with a loud plop, landed on the ground, the wind knocked out of her.

Her officer’s wide brim hat flying off her head.

Liberty heard the woman gasp when her long reddish-blond hair tumbled down her back like a cascade of corn silk popping up out of its stalk.

“You’re a woman,” the Southerner cried out, her hand going to her mouth.

“Haven’t you ever seen a girl in pants before?” Liberty said, a weak smile curling over her lips. She was surprised the woman didn’t faint.

“Dear Lord, the soldiers mustn’t find out you’re a female,” she said, taking charge. “No telling what they’d do, seeing they have the manners of a country hog.” Holding up her skirts, she climbed out of the carriage to retrieve Liberty’s brim hat.

“Then you won’t give me away?” Liberty asked, surprised. The Southern belle was no pushover.

“You fool girl. I admire what you’re doing, but the Yankees will never understand what we women will do for the cause. Even if we suffer from a broken heart, we’ll never give up,” she said with an emotion so deep it surprised Liberty. She handed her hat back to her. “Run! I’ll hold them off. You can take shelter in the old mill down the road till morning. There’s a secret hiding place behind the pantry.”

How did she know that?

Liberty had no time to ponder the belle and her cause. Instead, she pulled the soggy hat back onto her head and muttered her thanks. She lifted her chin, the sun hitting her cheeks with its fading rays and revealing her face. Before she could pull down the brim of her hat, the woman grabbed her hand.

“Wait,” the dark-haired beauty muttered with surprise. Or was it shock? “Who are you, Missy?”’

“Nobody, ma’am—” Liberty began, her breath catching in her chest when she saw blue-uniformed soldiers on horseback racing toward them, kicking up dust. She had to get out of here, now.

“I demand to know who you are, where you’re from.” The Confederate woman pulled the veil off her face framed by dark hair. “And why you look like me.”

Yes, that’s Pauletta Sue on the left and Liberty on the right in the graphic at the top of the page. The two women are twins except for their hair color. Not only are they on opposite sides, but they both vie for the same man…course, I can’t tell what happens…but sparks fly and it isn’t just on the battlefield…

LOVE ME FOREVER is on Kindle Scout — you can read the first 5,000 words HERE. You’ll meet both my heroines and both my heroes in the excerpt. If you nominate my story and it’s published by Kindle Scout, then you’ll receive a free copy! It’s a saga of love and romance and war. Believe me, I walked every road, fought every battle with my characters, even walked around in a hoop skirt to “get it right.”

This is a book of the heart…any questions? Please ask!!

Thank you for stopping by…………..

~Jina

PS — As I post tonight LOVE ME FOREVER is Hot & Trending!

PPS — COMING next month: a full account of my experience with Kindle Scout.

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My Debut at Lady Jane’s Salon OC

October 16, 2014 by in category The Romance Journey by Linda Mclaughlin tagged as , , , , , , , , , ,

This month I made my debut at Lady Jane’s Salon OC, reading from my historical romance, Rogue’s Hostage. I attended for the first time last month and enjoyed it so much, I agreed to read in October. I’m just glad the microphone was working Monday night.

Alina K. Field started us off with an excerpt from her latest Regency romance, Bella’s Band, which featured a visit to a brother by an innocent, gently bred young lady. Fortunately, the hero is there to rescue her from the unwanted attentions of a very drunk customer.

Debra Holland read a sweetly emotional first kiss scene from her upcoming Western romance, Glorious Montana Sky. Stealing a kiss is a daring move for an upright widowed minister.

And Sylvie Fox entertained us with a risque excerpt from her new release, Don’t Judge Me, about a young woman who designs porn websites who meets a sexy comedian who does a mean strip tease. Are you interested yet?

I went last with a dramatic scene from the first chapter of my historical romance, Rogue’s Hostage, set during the French & Indian War, and inspired by the Daniel Day Lewis movie version of The Last of the Mohicans.

Lady Jane’s Salon started in New York City where the first salon was founded in February 2009 by romance authors Hope Tarr, Leanna Renee Hieber, Maya Rodale, and book blogger, Ron Hogan. There are now eight satellite salons: Denver, CO; Raleigh-Durham, NC; Naperville, IL (Chicago area), Grenville, SC, Phoenix, AZ, Silver Spring, MD, Wilkes-Barre/Scranton, PA and Orange County, CA. Every Lady Jane’s Salon® charges an admission fee of $5 OR one gently used romance novel, which is donated to a local charity..

A big thanks is owed to Beth Yarnell for founding our local salon, and also to Sylvie Fox who produces the monthly podcasts. You can listen to the podcasts at the website or by downloading them at iTunes. I’ve downloaded the past podcasts and am enjoying listening to them.

Lady Jane’s OC meets the second Monday of every month from 7-9PM at the

Gypsy Den Alt Cafe, 211 W Center Street Promenade, Anaheim, CA 92805.
Phone: (714) 956-4400

The atmosphere is eclectic and the food is delicious. I tried the bread pudding this month. Yum.

Next month’s meeting, Nov. 10, features Elizabeth Boyle, Deborah Mullins, Beth Yarnell and Felice Fox. Come join us. I can guarantee it will be a fun evening. And if you’re thinking of signing up to read, don’t be afraid. The crowd is friendly and supportive.

I’ve been busy at my blog with my Paranormal Blogfest. Check it out to read the posts and enter the Rafflecopter for a Halloween gift basket. Our own Kitty Bucholtz will be there tomorrow talking about her love for superheroes, and Susan Squires joins me on Oct. 29 for a post about her new release, Night Magic.

Linda McLaughlin / Lyndi Lamont
Website: http://lindalyndi.com
Reading Room Blog: http://lindalyndi.com/reading-room-blog/

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