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Dear Extra Squeeze Team, How Do You Plan a Book Launch?

February 14, 2020 by in category Featured Author of the Month, The Extra Squeeze by The Extra Squeeze Team tagged as , , , , , ,

Each Friday in February we’ll be featuring The Extra Squeeze Team.

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Have you a question for The Extra Squeeze Team? Send them to us by using this handy link.

Dear Extra Squeeze, How Do You Plan a Book Launch?

Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

When I published my first book over thirty years ago I assumed the publisher would have all sorts of glittery, fantastic promotions planned that would shoot me to literary stardom.

Not!

In those days – just like these days – the author is responsible for launching their book and establishing their brand. The good news is that now the opportunity for promotion is controllable. I maintain a new release plan that has proven manageable and effective over the course of more than thirty books.

1) Write a good book: professional, exciting, as error free as possible and packaged beautifully. All the promotion in the world will not support an inferior product.

2) Set up your pre-orders and then create excitement with a sneak peek of a few chapters on your website (don’t forget buy links at the end of these chapters).

3) Alert interested parties starting with distribution channels. Smashwords, for instance, has an alert for author’s running BookBub ads. Once they know your ad date, they will pass the information along to their bookstores, those bookstores will consider your book for further promotion. BookBub Partners has an automated per-order alert for your followers. Amazon has the same. Read the distributor’s newsletters and find out what free opportunities are there for the taking.

4) When your manuscript is ready, start submitting it for reviews (I love PRG and InD’Tale).

5) Continue to nurture and grow your social media followers and plan affordable advertising geared toward look-alike audiences. Try sites like LitRing (have loved the 4 promos I’ve done with them). Many advertising sites won’t take pre-order advertising but purchase spots for immediately after your launch while your book is new. I am not a fan of blog tours. I have only paid to do one but I couldn’t quantify the results so for me this isn’t part of my strategy.

The bottom line is this: write well, be aware of what is available, be as genre specific as possible in your target marketing and remember that the launch is the beginning and not the end of your marketing efforts for your book and your brand.

Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

Marketers say someone has to see your book 7 or 8 times before they buy. I’m not a marketer, so I can’t vouch for that but all the on-line exposure of a blog tour must be good. It can’t hurt – or can it? Just as a poorly written book will not sell, a poorly presented blog tour will turn off your audience before they even turn on. You need to leave a positive, compelling impression.

 

Prepare Several Blurbs

 

Since the content should be unique to each site you’ll need to prepare several blurbs – those enticing peeks at your story – not to mention tweets and whatever other social media is on offer. You can approach a blurb in different ways: lead with the most startling action element, lead with the dilemma, lead with a spotlight on character or setting, but lead with a sentence that hooks.

 

Describe Your Story Well

 

However you describe your story it’s critical that it be well written. This is, after all, the reader’s first taste of your voice. I’ve read choppy, unstrung blurbs that show what might be an interesting plot if you overlook the way the words are strung together. Regardless of how intriguing the plot sounds my immediate reaction is: This person can’t write. I won’t be reading this one.

 

Edit. Edit. Edit.

 

Of course, you’ve written a great book. It’s been carefully crafted, closely edited for errors in all respects from plot and character development to syntax and grammar. Your beta readers love it. Now you have to craft the words to sell the story without a single spoiler and with the same silver voice of the book. Craft your blurbs and interview responses with the same care you gave your book. And edit, edit, edit.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

 


You need a PR plan to succeed. Straight up, any plan is better than no plan…and even if you are working with a traditional publisher, your plan may be the only plan that is ever created with much concern about building your long-term career. Accept early that your success as an author is not your publisher’s concern. Their business is centered around the products they have curated for their brand; it includes the book you created–not you.

The reality is, take care of yourself and build your own business.

Phase One is prep time.

 

Build or refresh your website. Connect your social media platforms to your website. Make sure that you use one author picture across platforms so that your brand has a singular face. Establish a media page to create and post your downloadable press kit. Include links to downloadable high-resolution images of your book cover and your author photo. Make sure you have a landing page for book sales.

Prepare a press release that offers the announcement of your book to share with your local paper, bloggers, industry influencers, and reviewers. Don’t know who they are? Figure it out. Clearly define the top four niches of your audience and start building a database of contacts to help you reach each target. In Phase One, fully create the day-by-day choreography for book launch week.

Phase Two is book launch week.

 

Synchronize your PR efforts to reach every corner of your world with news about your book in the seven days of the week that your book is first released. Everyone you can imagine needs to know now, all at once. Either plan a parade of activity or nothing will happen.

Phase Three is steady-to-the-course season.

 

PR efforts must be sustained. That means shift your message from new book announcement to relevant reasons to discover your book, reasons to peek inside, opportunities to read and buy.

How does a blog tour figure into all this? Up to you. The key is to decide when, how, and if you want a blog tour. It is hard work with lots of moving parts. It is a godsend for some authors and hellish for others.

H. O. Charles | A Slice of Orange

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array


I wish I knew the answer to this one because if I did, I would be a ££££££££££££-ionaire by now! I can tell you what NOT to do. When I launched my first book, I did little more than list it on Amazon and submit it to Smashwords. I had no idea about advertising (still learning on that front), and I published in secret, under a pseudonym, so had no friend or colleague network to exploit.

 

Tip 1: Don’t go it alone – if you know people who can help, use them. This applies to other authors. If they see your work and like it, they might team up with you to do a newsletter promo or similar.

 

Tip 2: Don’t do what soooo many authors do and sign up to a forum, then post once about your amazing new book. It won’t get you sales, but it will get people’s backs up (may have done this <coughs>).

 

Tip 3: Don’t list your pre-orders at full price. If you’re unknown, no one will take a chance on you anyway so you may have to lure customers in by being cheap!

 

Positive tips:

  • Do look at advertising opportunities, and check out writers’ forum reviews on their effectiveness.
  • Do make sure all of your pages are set up nicely – web page, Goodreads page, Facebook page… etc. so that readers can look you up, contact you and leave reviews easily.
  • Try to get on a few blog interviews.
  • Do be careful with your PR and the claims you make. It’s perfectly okay to brag about your past achievements, as long as they’re verifiable. I’ve noticed a few writers recently who claim to have sold 200,000 books in a month – you go to their Amazon page, and their book is ranked #100,008,282,212! It’s very easy to see through such fabrications, and once a writer loses trust from their readership, it’s unlikely to be regained.

Last of all, I would say to keep your expectations low. I know that sounds dreadfully pessimistic, but realistically, very few authors do well on one book without the backing of an expensive PR agency. It’s only once you have a good body of work out there and plenty of positive reviews that more readers will start to notice you.

If you have a question or topic you would like the Extra Squeeze Team to tackle please use the this contact form.

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Is the F-word a bomb?

October 31, 2019 by in category The Extra Squeeze by The Extra Squeeze Team, Writing tagged as , , , , ,

From The Extra Squeeze Archives

Is the F word a bomb?

We’ve read books with it all over the place and yet notice that readers object to it.

Does anyone really like using it?

Would another word do?

When is it necessary?

Rebecca Forster | Extra Squeeze

Rebecca Forster 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

Is the F word a bomb?

What kind of fucking question is that?


What kind of friggin’ question is that?


What kind of question is that?

Actually, this is a great question and one I am happy to weigh in on because the use of the F-word had an impact it had on my career.

I began my career as a romance writer (I was fired from this gig because I kept killing characters before they fell in love. My editor suggested a genre change.) I never used the F-word when I wrote romance. When I moved to contemporary women’s fiction I used it sparingly in these longer, more intricately plotted books (the word was only uttered by bad guys).

 

When I upped the ante and moved into a male dominated genre – legal thrillers – everything changed. Writing became tighter, characters multi-faceted, plots ‘torn from the headlines’ were much grittier. In my writing the F-bomb was spoken by hard charging attorneys and socially marginalized criminals alike to underscore their tenacity for fighting for justice in the former instance or illustrate disdain for the system in the latter.

 

Hostile Witness* was the first book where I really let loose. Lots of male thriller writers used the word, why not me? My editor at Penguin/Putnam had no problem with it and approved the book. When the Hostile Witness was traditionally published, I received no letters of complaint.

 

Then came the Internet. I republished the first three books of the Witness Series* and readers started posting reviews as easily as they clicked their Kindle. I remember the first bad review I received because of my use of the F word. It said, “The language in this book is vile. I will never read this author again.”

 

That stopped me cold, so I went back to the files and searched how many times I had used the F-word. I was shocked and embarrassed by what I found. In my quest to establish myself as a hard-edged thriller writer, I had gone overboard. Using profanity to the degree I had took the reader out of the story at best and offended them at worst. I asked myself, was there a better way to write a scene? A better way to inform a character? Had I been a lazy author and fallen back on a word rather than my skill to get a point across?

 

The answer to all these questions was yes. Now I use the word friggin’ or cut the word off at Fu­ — and let the reader’s mind fill in the blank. Bottom line, I took the review to heart, objectively looked at my work and made an informed decision before I re-edited the book. Did I lose anything by banning the F-word?

(F-word deleted) no.

 

*Hostile Witness is Free to readers.

**Sign up for my mailing list and get Hostile Witness and the Spotlight Novella, Hannah’s Diary, Free.

Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

The Urban Dictionary defines ‘F-bomb’ as “the strongest weapon in one’s verbal arsenal” (a bit extreme, but it makes the point). Is it necessary to use in fiction? No, not necessary, but sometimes appropriate. The plot, the scene, the character, the action, the tone can all come together to make the F-word the only adjective or expletive that works. In that case, it should be a shocker – a strong, realistic part of the narrative rhythm. The word should be chosen with consideration and, by all the writing gods, don’t overuse it. Repetition strips the word of any value; it just becomes distasteful, silly and embarrassingly adolescent.

It wasn’t long ago a writer would never consider using the word, nor would a publisher let them, although the F word was understood to have the strength of a bomb.

from The Maltese Falcon (Dashiell Hammett, 1930)

The boy spoke two words, the first a short guttural verb, the second ”you”.

“People lose teeth talking like that.” Spade’s voice was still amiable though his face had become wooden.

Great, right!? There are so many options for word smithing around the F-word but that requires thought and skill. Too many authors take the easy way out and use it as verb, adjective and noun. That’s just lazy or the mark of a poor writer.

I recently ran across this Amazon review:

I gave it 5 stars, because the writing, the sense of humor the detective has, and the story! All great! In fact, you are such a good writer, you don’t need to use the “F” word as much as you do! Your characters are great without it!

Such a good writer…you don’t need to use… the reviewer said. That’s exactly what I mean.

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array


Well, a bomb is something designed to explode on impact, so I guess if you want to f-bomb effectively, it needs to be unexpected! In that case, it’ll only detonate properly in the most delicate, sweetest and appeasing of godly novels! But, of course, readers don’t always like to be shocked so hard that they fall off their chairs, and using language that is not in-keeping with the story will only make it jar, in my opinion. As writers, we aim to torture and make our readers emotional from time to time, but there’s intent and then there’s intent.

 

I don’t mind using swear words – their offensiveness changes over time, and the F-bomb (being polite for you all here), is hardly the most offensive word or phrase out there at the moment. In some novels it’s absolutely appropriate to include swearing, and the target readership will reflect that. I do think over-reliance on a single swear word is a negative thing though. There are so many varied ways of swearing, and it’s up to the author to come up with setting- or character-appropriate vocabulary. In my fantasy novels, I frequently use ‘follocks!‘ (an obvious portmanteau of f**k and boll**ks), because it conveys the emotion I want, but also carries humour and sets the imaginary world apart from this one.

What do you think of using the F-word in fiction? Let us know in the comments.

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Do you have a question for The Extra Squeeze? Contact us here.

We're Taking Questions | A Slice of Orange
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Dear Extra Squeeze Team: How do I get critiques on my WIP but prevent plagiarism?

June 30, 2019 by in category The Extra Squeeze by The Extra Squeeze Team tagged as , , , , , , , , ,

 

 

Dear Extra Squeeze Team: How do I get critiques on my WIP but prevent plagiarism?

Rebecca Forster | Extra Squeeze

Rebecca Forster 

 

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

In my 30+ year career, I have never worried about plagiarism. Most working authors don’t need to plagiarize your work, they have plenty of their own to worry about. New authors have their own ideas and probably will think they are on a better track with their own ideas. Keep your nose to the grindstone, listen to solid critiques and move forward.

 


Jenny Jensen | A Slice of Orange

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

Jenny is still on vacation time.  She be back next month with The Extra Squeeze Team.

 

 

 

 


Robin Blakely | The Extra Squeeze Team | A Slice of Orange

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

It is never wrong to take precautions with your work.  My best suggestion for preventing plagiarism at the critique stage of the writing process is simple. Don’t share your work with people who have not been vetted in some way to earn your trust.  If you doubt the integrity of the people that you are sharing your material with, their opinions about your writing should also be in question.  If you have any qualms that your ideas could be stolen by the circle of people you willingly handed your work over to, then tighten your circle.  Your work is your business.  In any business, great ideas can be at risk of idea theft.  Copyrights, trademarks, and non-disclosure agreements all exist to help enforce your rights.  Look into those options.  But realize that in the critique stage, prevention is a more powerful tool than policing the issue after it happens.

And, on the flip side, protect yourself. Accusations of idea theft or plagiarism is a two-way street. In a critique group, it is important to understand the parameters of collaboration.  You may be asking other people to give you their opinions and contribute their ideas to your unfinished piece, but that also has limits that need to be established and clearly understood. It is possible that in a critique setting, your work may be the catalyst for a bigger and better idea than you imagined.  If that bigger and better idea comes to light and is identified by someone, it is important to know how to properly handle that situation. It all starts with trusting who is at the table and taking the time to establish and understand the game rules before any of your work is read by anyone.


H. O. Charles | A Slice of Orange

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array

This genuinely is worth considering as ideas get stolen all the time (paranoid, me??). Sometimes plagiarism is not even committed consciously by the perpetrator. We absorb sentences and word structures and ideas all the time as we move through life, so it’s inevitable that we will reproduce bits and pieces of these when we get creative. If you’re sharing your work with a fellow creative, it should be accepted that you are going to influence them at least a little bit. If they churn out whole chunks of an original work or copy an entire plot without acknowledgement, it is quite different.

First, I’d advise using only people you trust to do your first run of read-throughs and critiques. If they’re your friends, they might not be as tough on your work, slightly biased etc., but it’s better than nothing at all. After that, there are copyright registration places if you live in the UK, but they are pointless in my opinion (we do not have a copyright office here – the US does). They won’t act for you legally if someone steals your work, and will take a small fee to register a copy of your work on the date you submit it. But if you have the raw, dated file stored on your computer, then you can just as easily prove you are the owner of the original work anyway. The law is different between the UK and USA, and elsewhere, so it is worth looking into copyright before you share your work with anyone.

 

 

 


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The Extra Squeeze Team is Taking Questions

May 31, 2019 by in category The Extra Squeeze by The Extra Squeeze Team tagged as , , , , , ,
We're Taking Questions | A Slice of Orange

Taking Questions!

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing. Here are some of the questions they have answered in 2017 and 2018.  Sensitivity Editors, How Much Reality and Is the F-word a Bomb.

But now they need YOUR questions. Is there a publishing or writing question that you want the answer to, but don’t know who to ask?

Let Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses to your questions from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Ask the Extra Squeeze Team a Question

    Rebecca Forster | Extra Squeeze

    Rebecca Forster 

     

    USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

    Jenny Jensen | A Slice of Orange

    Jenny Jensen

    Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

    Robin Blakely | The Extra Squeeze Team | A Slice of Orange

    Robin Blakely

    PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

    H. O. Charles | A Slice of Orange

    H.O. Charles

    Cover designer and author of the fantasy series, The Fireblade Array

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    Setting – Gemstones & Stories by Jenny Jensen

    April 19, 2019 by in category On writing . . . by Jenny Jensen tagged as , , ,

    A beloved aunt left me her jewelry not long ago. I don’t do a lot of bling so I carefully put most of it away. Except for the sapphire ring. I love that stone. The blue is so true, so deep you feel you could drown in it. It blazes with its own cool fire. Like a crow I covet it in secret. I love to look at it. Wearing the ring is out of the question—the setting looks as if it came from a box of Cracker Jacks. It is so lifeless it buries the stone in boredom. I don’t know where Aunt Bea got the jewel but given the racy facts of her life I bet it’s a helluva story.

    Setting. It carries such an impact. Every writer learns early on that setting is a critical element of good writing. A badly defined setting diminishes a great story as much as that pot metal dulls my sapphire. I’m going to have it reset someday. First, I have to figure out what the perfect setting should be—Integral or Backdrop?

    With an Integral setting the story’s environment affects the action and characters. The time and place influences every aspect of the story. A good setting conveys atmosphere and mood – Wuthering Heights could not have taken place anywhere else. I’m thinking my sapphire would be lonely in the Yorkshire moors.

    An integral setting can convey so much more than a background for the action. The symbolism of your choice of setting can be powerful. To simply place the reader in an abandoned house is enough to know we’re not in the security and warmth of Grandma’s kitchen — we know it’s empty and holds none of the energy of life. The stage is set for all kinds of otherworldly possibilities from ghosts to demons to zombie politicians.

    In all historical fiction an integral setting defines the characters. An aristocratic gentleman in Regency England is as defined by that period as is the beautiful housemaid working in his manner. The setting will mean something to each of these characters and therein lays the story. What does that setting mean to each character? Does each character change and view his or her setting differently? The tension and the action are defined by the period setting.

    Fantasy and Sci-fi, any genre with world building, offers the possibility of a setting where the world not only affects the characters, it can interact with them. That’s when setting becomes a major character in itself. In addition to mood and atmosphere setting can be a good guy or a bad guy. World building offers the added component of changing the setting. Harry Potter opens in the ordinary world and moves to the incredible, interactive setting of Hogwarts.

    All the rich possibilities of an integral setting would overwhelm my sapphire. Backdrop setting however, works for a story that could take place anywhere with no affect on the action or characters—The Emperor’s New Clothes or Winnie the Pooh or Waiting for Godot. All simple stories with a central message.

    My sapphire is universally appealing. It is timeless. This sapphire is like a moral tale. It has a simple message: beauty. That makes a backdrop setting my best choice. I’m not looking for vague and general like many backdrop settings. I want it to be a clear, simple setting that anchors the message and then fades gracefully away to let the stone shine. I bet I can find at least 10 of those. Now if only I can get an appointment with VanCleef and Arpels…


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