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Visual Content Marketing for the Confused and Terrified Writer

July 17, 2017 by in category Writing Classes tagged as , , ,

Visual Content Marketing | Elena Dillon | A Slice of Orange

 

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand

What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business?

 

The answer is simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:

  • How to decide what kind of visuals will work for you and your business
  • How to create all kinds of visuals
  • How to make one piece of content work in many different ways
  • Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
  • Save time and effort in your marketing efforts

Who should take this class?

This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:

  • Strategies for smarter marketing
  • Tools that make visual content easier to create and more manageable
  • How to plan out your content and marketing so it takes up less precious writing time.

And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)

About the instructor:

 

Visual Content | A Slice of Orange 

 
Who Am I?

I’m Elena Dillon, an author of the award winning Young Adult Breathe series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters, and groups about social media and indie publishing.

Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.

 

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand

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Color-blind Bots & Cloudy Cleavage: #Facebook Ads by @Lyndi Lamont

July 16, 2017 by in category The Romance Journey tagged as , ,

This last week, I took a Facebook for Business Made Easy 5-Day Challenge led by Sherri-Lee Woycik of Social Media Minder. It was wonderful, intensive, and my Facebook pages have never seen so much activity!

One of the lessons involved boosting a post from your Facebook page. I was able to successfully boost one post at my Lyndi Lamont Page. (I’m always happy to get new likes and engagement. Hint, hint.)

Then I tried to boost one from my Linda McLaughlin page. This is what the ad looked like:

Linda Mac Facebook post

Seems pretty straightforward, right? Easy question plus two images. Should be a no brainer.

So when it wasn’t approved, I was surprised. I delved into why FB found the post unacceptable and got this mind-boggling answer.

FB Ad Disapproval

What the heck?

After Sherri-Lee got done laughing, she explained that the ads are checked by bots, not real people. Apparently the bot is somewhat color-blind since it seemed to mistake my sunrise for naked skin, and the clouds surrounding the moon for cleavage? Or something like that.

So much for artificial intelligence, LOL.

Needless to say, I sent an appeal and I’m waiting for a human being to get around to looking at it.

In other news, my latest release, Lily and the Gambler, is on sale for 99 cents for the summer at at Amazon Kindle, BN/Nook, Kobo and Smashwords.

LilyGambler Summer ad

Also, I’m participating in the Smashwords Summer/Winter Sale through July 31. Rogue’s Hostage and Lady Elinor’s Escape are now half off at Smashwords through July 31. Don’t forget to use the code SSW50 at checkout.

And all my Lyndi Lamont novellas are free at Smashwords through the end of the month! How To Woo… A Reluctant Bride, Ilona’s Wolf and Marooned. Don’t forget to use the code SSW100 at checkout.

Hope you’re having a great summer. Mine has been hectic and productive as well as fun.

Linda McLaughlin
aka Lyndi Lamont
http://lindalyndi.com

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Stop! 10 Things Writers Shouldn’t Do

July 15, 2017 by in category The Write Life, Writing tagged as , , ,

 

DON’T EVER. . .

1.Stop Reading: After a long day of writing, the last thing you want to do is pick up someone else’s book – do it anyway. It will help you relax and keep you motivated – not to mention you might pick up a few literary tricks along the way

2. Rely on Inspiration: Inspiration is a contact sport. Pound the keys, search the web for topics that are compatible with your story, be proactive about inspiration.

3. Veer From Your Genre: So you want to write the first science fiction, erotic, mystery, romance? Don’t do it. If you want passionate and engaged readers make sure your book can be defined.

 4. Get Boring: If you’re bored writing your book chances are that your readers will be bored reading it. Take your book to the top and then go over it. Conflict moves stories.

 5. Default to Perfection: Men are fearless, women are sexy and everyone is just too cool for school. Readers want to relate to your characters – imperfections, shortcomings and all.

 6. Lose the Through Line: Remember what story you’re writing. If you started out writing about a girl torn between her family and a soldier she loves, don’t go off into political discourse about war.

 7. Be Afraid to Cut, Cut, Cut: Cut close to the bone and let the reader see the skeleton of your book instead of burying her in unnecessary description or dialogue. Let a reader’s imagination fill in the rest.

 8. Throw in the Towel: The easiest thing in the world is starting a book; the hardest thing is finishing one. The cool thing is that you can do it with just an ounce more determination and patience. Yes, an ounce.

 9. Don’t Do it Alone: For some writers a critique group works. For others it’s one trusted voice cheering them on. Writers may live with their fictional characters, but they thrive with a friend(s) who believes in them.

10. Beat Yourself Up: The book isn’t shaping up the way you want? Someone read a chapter and didn’t care for it? Feel like jumping off a cliff?  You can spend your time beating yourself up, or beating the keys on your computer. Beat the keys and show the world what you’re made of. We’re all waiting for your book.

 

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Send Us Your Questions

July 14, 2017 by in category The Extra Squeeze tagged as ,

The Extra Squeeze Team Wants Your Questions

We're Taking Questions | A Slice of Orange

 

Ever wonder what industry professionals think about the issues that can really impact our careers? Each month The Extra Squeeze features a fresh topic related to books and publishing.

Amazon mover and shaker Rebecca Forster and her handpicked team of book professionals offer frank responses from the POV of each of their specialties — Writing, Editing, PR/Biz Development, and Cover Design.

Send The Extra Squeeze Team your Questions.

Your questions and their answers will be posted on the last day of each month.

If you have a topic or question for the Extra Squeeze Team,  contact the Extra Squeeze online producer Marianne Donley by using the form below.

The Extra Squeeze Team

Rebecca Forster | Extra Squeeze

Rebecca Forster

USA Today Bestselling author of 35 books, including the Witness series and the new Finn O’Brien series.

Jenny Jensen

Developmental editor who has worked for twenty plus years with new and established authors of both fiction and non-fiction, traditional and indie.

Jenny Jensen | A Slice of Orange
H. O. Charles

H.O. Charles

Cover designer and author of the fantasy series, The Fireblade Array

Robin Blakely

PR/Business Development coach for writers and artists; CEO, Creative Center of America; member, Forbes Coaches Council.

Robin Blakely | The Extra Squeeze Team | A Slice of Orange
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