Category: It's Worth It by Kitty Bucholtz

Kitty Bucholtz
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Ad Results From KDP Select Free Days by Kitty Bucholtz

July 10, 2015 by in category It's Worth It by Kitty Bucholtz tagged as , , , , , ,
We all like to know what kinds of promotions have worked for other people so that we can decide which promotions we’re going to try for our own books. With that in mind, here is my experience using the KDP Select free days in May 2015.
 
My chick-lit book, LittleMiss Lovesick, first came out in 2011. Recently, as I’ve focused on my superhero series, sales have dropped to almost nothing for Lovesick. I decided they couldn’t go lower than zero, so I removed the book from other distributors and signed it up for KDP Select.
 
In the interest of experimentation, and because I was busy getting my online class on self-publishing ready, I did nothing to promote the book after I put it into Select. (That’s the same amount of promotion I was doing before it was in Select. 😉 ) For the first 2 1/2 months of the 90-day program, the book did about the same as it had been doing. I had a total of one Kindle Unlimited borrow and one sale in eleven weeks.
 
I decided that to get more downloads, and therefore more reviews, I would use the free days rather than the Countdown Deal. I set five days free in a row from Tuesday, May 19 through Saturday, May 23, the middle of Memorial Day weekend. And to see how that affected borrows, I renewed the book in KDP Select for another 90 days.
 
A week or two before the free dates, I used the BookMarketing Tools auto-submission form ($14.99) to apply to 32 websites that accept submissions for free books to be placed in their daily newsletter. Using this tool, I was able to fill out the required information for 32 websites in 20 minutes! (Definitely worth fifteen bucks to me!)
 
As luck would have it, my main computer’s hard drive died in the middle of my sale and I no longer have all the information about what I did and what happened. But this is at least 90% of the information I was tracking. 🙂
 
Monday May 18:
– day before sale started, no borrows, no sales
– guest blog at Kathleen Rowland’s blog
 
Tuesday May 19: 1002 free downloads today
– first day of “free” sale!
– guest blog at Alina K. Field’s blog
Indie Author News Free Ebook of the Day ad ($25)  an ad with the book’s cover stayed on top left corner of EVERY page of their website, and they tweeted about it at least 5-10 times (I’d definitely do this again!)
 
Wednesday May 20: 1389 free downloads today
– there were SO MANY TWEETS from Linda (perhaps automated? I forgot to ask, but on that blog it shows 54 people tweeted about it!), and many people in her circle retweeted her tweets (I definitely want to get Linda’s help again! She should sell a service or something! Haha!)
 
Thursday May 21: 2517 free downloads today
InD’tale Bargain Books ad ($25) to 10,000+ subscribers; my book was listed first this time (at the top) in the email that went out. I didn’t receive the email until about 4pm Pacific, so I don’t know how many people who saw that ad clicked on it Thursday or didn’t see it until Friday.
Fiverr promo w/BKnights ($15)  I heard about them on the Rocking Self-Publishing podcast. I bought three $5 promotions: promoted to 4800+ active on Facebook page (over 7 days), promoted on website w/2000 visitors (1 day), and included in daily newsletter to 2500+ subscribers (1 day)
 
I know the InD’tale ad did well last time I bought it, which is why I used it again this time. But my numbers this time are significantly higher, so I’m assuming the BKnights promotion did well, too. I’m going to try them both again next month.
 
Friday May 22: 1407 free downloads today
– first day of Memorial Day weekend; had no idea if that would be good or bad
– Tracy Reed posted a guest blog at The Romance Studio about my book and sale
Choosy Bookworm Premium ad ($38) to 40,000+ subscribers, all week, but I don’t know the start and end date
 
Saturday 5/23: 972 free downloads today
– no known promo, except possibly Choosy Bookworm as part of their all week promo with the premium ad; possible that one of the 32 sites I submitted to earlier ran the book on this day
– I was enjoying the holiday weekend and didn’t do anything except look for tweets and reply and retweet
 
Over the next week, through the end of May:
There were 25 more freebies downloaded early Sunday morning before the price went back to $2.99, for a grand total of 7312 free copies downloaded in five days. I thought it was quite funny that two copies were returned, they were free, why take the time?! Haha! But even so, that’s a negligible percentage.
 
On Sunday, the first day the book was back at full price, I sold 15 copies. I sold 11 more copies over the rest of that week. It’s more than I’d sold for any other non-sale week, but it’s not much. Then for the whole month of June, the book sold 5 copies. No copies were sold during the first eight days of July.
 
Now since it’s KDP Select, and that means Kindle Unlimited, everyone wants to know how many borrows I had. As I mentioned earlier, I had one borrow in the 2 1/2 months before the book went free. In the eight days of May following the freebie period, I had 71 borrows! 🙂
 
Unfortunately, I didn’t realize that borrows don’t show up on the Prior Six Weeks Royalties, so I didn’t think to make a screen shot of June’s Month-to-Date Unit Sales on June 30. And when the borrows went from books to pages on July 1, the history no longer has borrowed books. Bummer!
 
Oh, wait! I am using the beta version of BookTrackr! I just went through all my emails and, though I’m missing a few days, it looks to be around 63 or so borrows in June. Excellent! Remember I had ONE borrow before I did my five-day free promo.

 

[UPDATE: Debra Holland kindly mentioned in the comments below how you can find your prior month’s sales. Thanks, Debra! So the borrows in June were 88 rather than 63. Nice! 🙂 ]

 
So in the 7 weeks since the free book promotion, Little Miss Lovesick has had 7312 free downloads, 31 sales, and about 138 163 borrows.Total spent on promotion – $118. Total earned – about $339 $389, approximately $63 from sales and $276 $326 from borrows. This is FAR MORE MONEY than I have earned in one month so far from all book sales combined. And if you’re interested in rankings, I think I hit #49 or 47 in all of the Kindle Free Store as my best rank, plus several #1 and #2 category rankings.
 
 
If you’re interested in how this compares with my last book promotion, see this post about making Unexpected Superhero free over two periods in October. I spent $80 that month, had 3710 free downloads, 59 sales, and 15 borrows over about four weeks, earning about $88.
 
I can think of at least three things that contributed to the difference. One, I did five free days in a row, which is what Debra Holland and many of our other friends strongly suggest. I wanted to try two weekends in October, and perhaps that accounted for less momentum. Two, my mailing list has almost doubled since October, and I have more fans. That may have contributed to increased sales and borrows. Three, these are different books in different genres. It’s impossible to replicate something exactly due to that alone.
 
I hope this gave you some ideas for places that might be good for you to try for your own promotions. And I hope you’ve gained some insight into how the whole process works. Remember, your results will not only vary from mine, but they will vary from one of your books to another!
 
I’m going to do another free promotion for Little Miss Lovesick next month. I’m going to try to replicate exactly the ads and promotions that I did in May, but also try to come up with additional ideas to increase visibility as well. I’ll let you know what happens!

 

 
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Never Stop Learning and Trying New Things by Kitty Bucholtz

May 9, 2015 by in category It's Worth It by Kitty Bucholtz tagged as , , , ,

It has been a crazy few weeks for me! I decided it was high time I put my class, “Your How-to Guide to Self-Publishing,” on its own web site instead of teaching through Yahoo Groups. I wanted to add more content like videos explaining each step, worksheets and checklists, interviews with other professionals related to self-publishing like cover designers, time management experts, accountants, attorneys, and so much more!

This week I finally got all 479 pieces together that were required to do this “simple” task of creating a new web site. (Wanna see? I really want my friends to go ooh and ahh over it because even though it’s not perfect, that’s what friends do. Haha! It’s at WriterEntrepreneurGuides.com.) I’ve attended about three dozen free webinars in the last six months, bought into several programs to help build the site and create the videos, and listening to innumerable podcasts collecting information I want to share with my next group of students.

It has been exhausting but exhilarating! Lots of things didn’t work as easily or as quickly as I expected and my April 27 class start date has been pushed back to June 1. But the experience has reminded me of how frustrating it can be to learn new things without anyone to help you, and that compassion is going to be a focus of my class. So I’m excited about that!

I’m in the process of making lists of things I’ve done so I can share them with all of you. Remember the last time I did a promotion and I told you what ads I bought, how much they cost, how many subscribers they went out to, and how many downloads I got? I just spent most of yesterday buying ads for a free promotion the week before Memorial Day for Little Miss Lovesick. I’ve done some things the same and some things differently, so I’ll share the results as soon as it’s all tabulated.

All that to say – writing is the most important thing a writer can do, but there must always be room for learning how to change with the times, learning how to do new things that will add to your bottom line (i.e., money). The added benefit of that – and I’m not sure that it isn’t of greater benefit than the increased revenue – is that your mind is constantly pushed when you learn new things. This is good for your physical and mental health!

So when you’re done writing today, go learn something new about how you can improve your business. It just might improve your health! 🙂

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick, A Very Merry Superhero Wedding and Unexpected Superhero, and the free short story, “Superhero in Disguise,” are now available at most online retail sites.

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What About Love? by Kitty Bucholtz

April 9, 2015 by in category It's Worth It by Kitty Bucholtz tagged as , ,

After six weeks of Lent and the booming joy of Easter, I’ve got love on my mind. Not just the cute, mushy stuff that most of our acquaintances seem to think we write about. 😉 But love with power and strength and purpose, the kind of love that changes people and changes lives.

I’ve been thinking about a sermon I heard recently where the pastor told a story about an elderly woman who was kidnapped and forgave her kidnapper, asking the judge to get the man into a drug rehab program. The pastor said what I often think – I’d like to think I would be that forgiving. But he also said the other thing I think when I hear these stories – I’ll probably never be in a position to know.

So he challenged us to something else. Don’t worry about loving your enemies today. Start with something easier. “How about if this week you just try to love the annoying people in your life?”

And it occurred to me that that just might be harder.

Then he said, “When you get so you can love the annoying people, take a step up and try to love the irritating people.”

Ouch. I think I’d rather try to love the kidnapper. At least I can blame it on the drugs and believe in his potential rehabilitation.

And then I started thinking about my writing. If I can’t personally love the annoying and irritating people I come across on a daily basis, how can I write about people with a dozen layers – no, a hundred layers – of relational emotion? Because that’s who we all are – people with uncountable layers of emotion covering hundreds of different relationships in each of our lives.

Love is the emotion that packs a punch. It’s active. It changes things. It changes people.

Love changes us.

We’re romance writers. But do we love the annoying and irritating people in our lives, let alone our enemies? If not, how can we write about love?

How does the love we write about change the people who read our stories? Does it change them at all? Are we afraid of saying too much? Too little? It takes a double dose of vulnerability to put that kind of love on the page.

We must be fearless.

We are among the bards of our generation. Bards tell tales of heroes, warn of danger, and give people courage. All in a fearlessly entertaining way.

That’s the power of love.

Kitty Bucholtz

 

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick, A Very Merry Superhero Wedding, and Unexpected Superhero are currently available on Amazon. The free short story “Superhero in Disguise” and the new short story “Welcome to Loon Lake” are available wherever ebooks are sold. You can find out about her courses on self-publishing, marketing, and time management for writers at her website Writer Entrepreneur Guides.

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Two-Question Survey on Self-Publishing by Kitty Bucholtz

March 9, 2015 by in category It's Worth It by Kitty Bucholtz tagged as , ,

Hi friends!

I’ve been learning a lot of new things about growing my reading audience for my fiction, and about improving my online classes on self-publishing and time management for writers. One of those new things is landing pages. Some of you have great web sites where the first page draws you in and gives you a reason to stay. Mine isn’t like that! LOL!

I’m learning how to use LeadPages and the AWeber email system to create pages to give away cool stuff (called a first impression incentive) and get people to sign up for my email list. Here is the link to my first ever landing page on my brand new site, Writer Entrepreneur Guides.

I’ll be using that site to teach my classes instead of using Yahoo Groups. (Can I hear an Amen?!) And I’ll be interviewing all kinds of people in our industry to give information and advice to writers who are thinking about or just beginning to self-publish. I’m really excited about this!

The other new thing I’m learning is how to find out what people really want to know about the subject you’re teaching. One of the best ways is to ask them an open-ended question about it, and then use the second question to see how serious they are about learning more. Apparently, the psychology is that if someone is willing to give you a phone number to contact them to ask more – and we all know how much we don’t want to be called by sales people! – that shows how serious they are, and they might be someone who would want to take your class. (You don’t actually call them; it’s only to find out how serious they are about getting the answer to the first question.)

Pretty neat stuff, huh? I hope some of you find it interesting if I share more of what I learn as I blog here on the 9th of every month. One hand reaching forward, one hand reaching back, right? 🙂

If you are interested in self-publishing or just beginning your journey, will you do me a favor and fill out my survey? (The other cool thing I learned is how to embed it directly into a blog post! If it doesn’t work, you can get to the survey here.) It will help me make my classes better for future students. (I’ll be teaching my self-publishing class again next month!)

And be sure to either click on the Writer Entrepreneur Guides link now or the one you’ll see after you click the Submit button on the survey, to get my free gift, The 10-Step Checklist to Starting Your Self-Publishing Business. I hope you find it helpful.

Thanks again for taking my survey! I’m excited to make my next class the best one yet!

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick and Unexpected Superhero, and the free short story, “Superhero in Disguise,” are now available at most online retail sites.

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My Highlights of RWA National in New York by Kitty Bucholtz

July 9, 2011 by in category It's Worth It by Kitty Bucholtz tagged as

Tessa Dare asked me to write up a little bit about my favorite workshops from last week’s RWA National Conference in New York. She was going to share my thoughts at the meeting so I could be there “virtually.” Thanks, Tessa! For those of you not at the meeting today, I thought I’d share with you here.

I had three favorite workshops at National this year. The first was called “Buy This Book!” It was a 2-hour role-playing workshop with a mock editorial board. Four volunteers (I got to be one of them, thanks to Marianne Donley!) got to pitch their book to a pretend board made up of an actual editor, two agents, and a published author. Other workshop attendees pretended to be other board members – Director of Marketing, Director of Special Sales, Director of Publicity, etc.

The key is that the volunteer pitching her book had to pretend to be the editor who wanted to acquire it, so you had to present your manuscript and answer questions about it in the third person. One woman presented a manuscript called “Karma is a Bitch” and before she’d finished the entire presentation, agents were already fighting over her! It was fun to watch… but a hard act to follow. 🙂 If this workshop was recorded (and there’s a chance it wasn’t), you should listen to the workshop once the CDs come out. There is a lot to learn about how to present your book to a potential agent or editor, and how to help position your book in the market.

My other favorite workshop was also two hours, “How Do You Mend a Broken Scene?” presented by Roxanne St. Claire. Rocki is an excellent speaker and was very passionate about her topic, but she got personal with her writing so it wasn’t taped and her handout isn’t on the CDs. She handed out five scenes she’s written over the years, a first draft of each and the final draft of each. She also told us the notes she was given from her agent or editor, or notes she’d given herself after reading the scene and knowing something wasn’t quite right.

The notes were on things like “emotional opportunities missed,” “hero is acting unheroic,” and “no additional conflict is introduced” in the scene. Then she read through the new version of the scene highlighting the changes she made. Her point was that sometimes she only had to change a few words here and there, and sometimes she did a complete rewrite of the scene. She was trying to show us how to figure out how much needs to be changed in our own scenes depending on the issue that needs to be addressed. If you can attend Rocki’s workshop sometime, I think you’ll all LOVE it!

I got something out of every workshop I attended, bar one. (That one was because the presenter had an emergency and his replacement *read* the speech.) So I still would give the workshops 100% high marks – they were all GREAT. But I am so glad I attended Anna DeStefano’s “After the Show…Key Things to Do AFTER a Writing Conference.” It seems like the sort of thing a newbie should attend, not most of us. But I was so glad I went! It was on the last day and I was absolutely exhausted by that time.

Anna’s point was – how do we take all this positive energy home with us? We’re all excited to be here with our industry peers, learning and networking, but how can we continue to feel so good about our writing life after we get home and we’re alone with our thoughts? The number one thing is to write as soon as you get home; we all know that. That’s the biggest part of our job. (And something we should apply every time we leave our OCC meeting!)

But she had a lot of other suggestions for keeping up the energy including Twitter hash tags like “amwriting” or “wewrite”, making a list of all the contacts you made at the conference, emailing *each of them* to say it was a pleasure to meet them, creating a To Do list but also a DONE list. We can get overwhelmed with how much there is to do to push our careers ahead; we need to take into account how much we’ve accomplished as well. It will help keep up the positive energy.

Anna suggested other kinds of lists and other small things to do that will help us keep the conference energy going at home, but her point was that we need to STAY POSITIVE in all of our forms of communication. This was a great workshop and one worth listening to when you buy the conference CDs.

This was a great conference and I got a LOT out of it. Going to our national conference is far more practical for becoming a better writer than any of the classes I took in my master’s degree. But if you couldn’t go, buy the CDs and listen to them and take notes and then APPLY THE INFORMATION! I can’t wait to see the next batch of OCC books on the bookshelf!

Kitty Bucholtz is a writer and speaker, and a member of Romance Writers of America and Romance Writers of Australia. She co-founded Routines for Writers, a web site dedicated to helping writers write more, and she recently completed her M.A. in Creative Writing. You can follow Kitty on her web site or on Twitter at @KittyBucholtz.

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