Now Open…The Author Store [Part One]

June 5, 2018 by in category Pink Pad by Tracy Reed tagged as , , with 0 and 0
Home > Columns > Pink Pad by Tracy Reed > Now Open…The Author Store [Part One]

Facebook Ads| Tracy Read | A Slice of OrangeHappy June.

I have been researching a new project.  No, it’s not about writing an insane amount of books in some crazy time span. I want to talk about Author Stores.  

I don’t know if you’ve paid attention to something that seems to have popped up over night…Author Stores. I’m not sure who’s store was the first to grab my attention, but I know I’ve visited quite a few in the past few months.  How did I miss this?  I come from a retail background and I missed the launch of this marketing concept.  As an Indie Writer, I understand I wear several hats: producer, manufacturer and wholesale distributor.  Retail Proprietor, apart from selling signed book,  never occurred to me.

In my retail business, occasionally, I produce or private label items.  However, it never occurred to me to do the same for my books.  At one time, I did briefly post my poetry book on my lingerie site, but took it down.  It didn’t feel right.  However, that’s about to change.

My awakening to this phenomenon came after reading a Brenda Novak post on BookBub [9 Book Advertising Tactics I’ve Tried… And Which Ones Worked!]. In the nine advertising things she tried several caught my eye, but the one about subscription book boxes really stuck out.  

Now I was familiar with subscription boxes and to be honest, who hasn’t?  Let’s talk, author friend to author friend.  There are subscription boxes for everything.  And I mean that literally.  In my quest to research this, I found boxes for mixology, your pet, coffee/tea/hot chocolate, beauty/spa, fitness wear, clothing and my favorite feminine hygiene. Let’s take a pause, that last one really caught my eye.  It include the obvious item, plus jewelry, chocolate and tea.  Man, why couldn’t I have created that one.  

Back to what I was saying.  After reading Brenda’s blog post, I began researching.  In my search, I discovered, apart from the companies that sponsor book subscription boxes, which seem to be more difficult to get into than my skinny jeans from ten years ago, but authors doing their own boxes.  Bingo! That was it.  If all these premium and newbie authors could do it, why couldn’t I.  Pause for reflection.  The last time I tried something someone else did, I wrote and published twelve plus titles in a year. I’m sure this will be a lot easier to copy.

This is where the Author Store discovery happened. In stalking, I found out not only were authors selling subscription boxes, but a host of other things as well. I saw stores with mugs, blankets, stadium cups, t-shirts, hats, journals, jewelry, candles, the list goes on. Oh yeah, and signed books.  Here I thought I was doing well to offer links for my ebooks plus signed copies on my website.  

Retail selling is my world.  I know about online shopping, that’s what I do.  I know wholesale shopping, private label products, gift packaging.  Heck, I started out selling gift baskets and know how to get stuff.  So how is it I missed this?  It’s bad enough I have no swag to mention.  Now let me explain that. I forgot as a writer that I have to think like a reader/consumer.  I personally don’t collect a lot of branded items.  Let me clarify.  I collect designer clothes, shoes, bags and accessories.  I do like to collect those cards Kate Spade puts out every month.  But, I’m not the chip clip, pen, button, bag, mug, stickie notes girl.  It has to be really amazing for me to get it.  But after several conversations with the swag lady, she opened my eyes.  It’s not about what I like, but about what will attract the reader.  These little things I find insignificant, help to keep my name in the reader’s face.  And if they like the item and your book, they’ll tell their friends, “Hey you have got to read this author. Oh yeah, and she gave me this amazing….”.  

In my quest to sell more books, I forgot a key marketing principle “Seven Touches”.  There have been studies about this.  Apparently it takes seven touches before someone makes a decision to buy your product.  Now I get it.  The little things I thought were a waste of money are my seven touches.

This is bigger than just a few pieces of swag and the occasional reader contest, this is a side hustle and only limited by your imagination.  And if it’s done correctly, it could become very lucrative.  Plus you could sell a lot of books. 

I’m putting on my retailer hat and building a new store, “The Sophisticated Reader Store”.  Step one: A Coming Soon Sign…done.

Have an amazing month.

Author Bio
Author Bio
California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.
  • Tracy Reed has a NEW RELEASE and FREEBIE!

    Gabriella’s decision to become romantically involved with her Billionaire boss, shoots her up the corporate ladder and gives her the happy ending all women wish for. There’s just one problem, she doesn’t want the fantasy.

  • IS THERE A DIFFERENCE…UPDATED

    Happy June. I’m prepping for a new release in a week so I thought I’d modify a post from 2018. When I read it, I was reminded of the relevance of the topic. I have to be honest, I guest blogged a few days ago at Delilah Devlin and I used this post. I’m repeating it…more like updating it because it’s relevant to my upcoming release.

  • Tracy Reed: Our April Featured Author

    Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

    @readtracyreed

  • Tracy Reed: Our April Featured Author

    Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

    @readtracyreed

  • Tracy Reed: Our April Featured Author

    Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

    @readtracyreed

A SOUTHERN GENTLEMAN

Buy now!
A SOUTHERN GENTLEMAN

DESPERATE DESIRE

Buy now!
DESPERATE DESIRE

FIRST ENCOUNTERS OF LOVE

Buy now!
FIRST ENCOUNTERS OF LOVE

GENERATIONAL CURSE

Buy now!
GENERATIONAL CURSE

GIRLFRIENDS & SECRETS

Buy now!
GIRLFRIENDS & SECRETS
GOD’S BOMBSHELL: LIVING A BEAUTIFUL SINGLE LIFE

INTENTIONAL CURSE

Buy now!
INTENTIONAL CURSE

LOVE NOTES

Buy now!
LOVE NOTES

MISS MATCH

Buy now!
MISS MATCH

THE FIX UP

Buy now!
THE FIX UP

THE FLING

Buy now!
THE FLING

THE GOOD GIRL PART DEUX

Buy now!
THE GOOD GIRL PART DEUX

THE GOOD GIRL PART ONE

Buy now!
THE GOOD GIRL PART ONE

THE GOOD GIRL Part Trois

Buy now!
THE GOOD GIRL Part Trois

THE NIGHT I FELL IN LOVE

Buy now!
THE NIGHT I FELL IN LOVE

UNEXPECTED LOVE

Buy now!
UNEXPECTED LOVE

WHAT MY FRIENDS DON’T KNOW

Buy now!
WHAT MY FRIENDS DON’T KNOW

WHAT MY FRIENDS NEED TO KNOW

Buy now!
WHAT MY FRIENDS NEED TO KNOW

THE GOOD GIRL PART FIVE

Buy now!
THE GOOD GIRL PART FIVE

THE GOOD GIRL PART FOUR

Buy now!
THE GOOD GIRL PART FOUR
×
California native, novelist Tracy Reed pushes the boundaries of her Christian foundation with her sometimes racy and often fiery tales. After years of living in the Big Apple, this self proclaimed New Yorker draws from the city’s imagination, intrigue, and inspiration to cultivate characters and plot lines who breathe life to the words on every page. Tracy’s passion for beautiful fashion and beautiful men direct her vivid creative power towards not only novels, but short stories, poetry, and podcasts. With something for every attention span. Tracy Reed’s ability to capture an audience is unmatched. Her body of work has been described as a host of stimulating adventures and invigorating expression.

Copyright ©2017 A Slice of Orange. All Rights Reserved. ~PROUDLY POWERED BY WORDPRESS ~ CREATED BY ISHYOBOY.COM

>