A few months back my boss at the part-time job (that is really a full-time job) asked me to research Twitter. And oh, the rapture of getting paid for doing something that benefitted my writing career!
In the last 10 weeks, the traffic level at Writers In The Storm (my group blog site) has risen more than 500%, my exposure to amazing writing links has risen at least that much and Iâ€™ve met some fantastic people who have been more than generous with their knowledge (Elizabeth S. Craig and Kristen Lamb both come to mind).
Most important of all, my creativity is soaring. Iâ€™m thinking about writing and connecting to my fellow artists ALL THE TIME.
Writers need to interact with other people who write and are creative â€“ to learn, to commiserate, to brainstorm, to vent. By the end of my first week on Twitter, it was clear to me that all of the new information available on Craft and writing tools is equivalent to attending a conference each month. Even if you are a multi-pubbed author and arenâ€™t as into the Craft information, you need readers and exposure, donâ€™t you? Facebook should not be the only social media tool in your author platform.
For those of you that get jazzed after this blog and want to get started, here are some tips that I sent my boss as well as some observations of my own.
As you start Twittering, remember to focus on engaging in conversations with your followers rather than pushing or selling your own products and content. If followers feel they’re being sold to, they’ll unfollow and block you faster than they’ll hang up on your annoying IVR (and then Tweet about it). A few guidelines:
â€¢ Use @ replies to comment back to your followers’ Tweets
Note: You cannot send direct messages (DMâ€™s) to people who donâ€™t Follow you so the @ replies are often the only way to get info to someone you want to speak with.
â€¢ ReTweet liberally. To reTweet a user’s Tweet, simply write “RT @username” and cut and paste the content of the original Tweet. Or just use the RT button if your desktop or smartphone app has one.
â€¢ Post links to articles and content you think your users would find interesting. A good guide is Chris Brogan’s rule of promoting other people’s content eight times more often than you promote your own.
â€¢ Post links to your own content, but see above.
OCC was lucky enough to hear marketing guru Penny Sansevieri, the author of Red Hot Internet Publicity, speak several months back and I subscribed to her newsletter. Below are her Six Quick Tips for Twitter Success:
1. A bio is a must. A recent Harvard Business Review study showed that 82% of unsuccessful Twitter accounts have little or no bio information.
2. You should provide more than 3 links per 20 tweets and you should update more than once a day.
3. If you don’t provide links in your tweets, you should plan to post more often (studies suggest as much as six times a day). You should have no more than 15 updates a day.
4. Twitter names are becoming like URL’s were in the early years of the Internet. Make sure and grab all your branding and your name.
5. Don’t use underscores_ when you’re creating a user name. Not only does it look amateurish but a number of spammers have hacked into Twitter that way. You don’t want to look like a spammer.
6. Always engage and reply to the @reply responses on Twitter. Why? Well first off it’s important to engage your followers, but second, those @replies help with your Twitter ranking.
Happy Tweeting â€“ Iâ€™d love to hear about the successes and pitfalls you stumble across in your own social media journey!
Jenny Hansen fills her nights with humor, writing memoir, womenâ€™s fiction, chick lit and short stories (and walking the floor with her new baby girl). By day, Jenny coordinates training for two accounting firms. After 15 years as a corporate software trainer, itâ€™s nice for her to be able to sit down while she works.
Stay tuned every month on the 17th for Jenny’s blogs on software, computer how-tos, new parenthood and the latest works in progress. The rest of the time you can find her on Twitter at jhansenwrites or over on the Writers In The Storm blog.