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Category: Writing: It's a Business

Home > Writing: It’s a Business

My 3 Favorite Apps to Use for Marketing by Denise M. Colby

August 12, 2017 by in category The Writing Journey, Writing: It's a Business tagged as , , , ,

3 Favorite Apps | Denise Colby | A Slice of Orange

Your brand is your author name. Everything we post on our website, social media or blogs help add content to that author brand.  For someone like me, still unpublished, I want to create posts that are worthwhile even if I’m not selling books yet.  Figuring out what to do can be overwhelming and time-intensive.  Here I share with you three website/apps I use that have helped save me time and mental energy.

 

WordSwag

 

I love the WordSwag App.  For $4.99 in the app store, you can create memes for your social media fast and easy.  You can use any photo from your phone and customize the text using either the given quotes or writing your own.  I love to quote scripture this way using a nature pic I’ve taken.  There’s even a way to enter a watermark so you can have your website listed at the bottom, branding your memes.

 

Design-Seeds.com

 

One of the websites I like to use is design-seeds.com. There, you will find blends of colors that make a variety of color palettes. You can select the colors you like and write down the color codes.  Color codes are universal.  In different design software programs you can type in a color code and it will match.  So anyone you hire for cover designs or creating materials can use these codes and you can have a consistent look.

Having a recognizable color scheme with your author brand is a great way to build awareness and identity across your books, website and social media. Take a look at the books you read and notice the fonts and colors used on the covers.  Then go to their website and social media and see if you see a connection.

So what are the colors you want to associate with your author name? You can select 5-6 colors from light to dark and use them in everything you create. Your website, memes for your social media, and yes, even to incorporate into your book cover designs. (You can then select additional colors for that specific series or book).

I would recommend creating a Pinterest board where you save the photos of the color schemes you like and reference back to them.

Once you’ve selected a palette of colors for your brand, write down the color numbers to use in your graphics.

 

CANVA.com

 

Another website I love using is Canva. This website lets you create all sorts of media, including banners and social media sized for any app, to flyers, postcards and more. I created the image for this blog by uploading an image I purchased through a photo website.  You can upload your own pictures that you take or buy and you can use the color codes selected from design-seeds.com (the brown in the image is one of my colors).  You have the choice to use existing designs or create your own.  I use this program to create memes.  I even used it to design my son’s high school graduation announcement.

 

Creative Challenge:  Create a free account on canva.com and create an image using a photo you upload.

 

If you would like to learn more about these and other programs, I would highly recommend signing up for the teachable class Author Elena Dillon has created titled Visual Content Marketing for Authors.  Take a look at http://confused-and-terrified-writer.teachable.com/  Her videos offer step by step instructions and she provides written out lessons explaining things in detail. (More information here.)


Denise Colby |The Writing Journey | A Slice of OrangeAlthough new to the writing fiction world, Denise Colby has over 20+ years experience in marketing, creating different forms of content and copy for promotional materials.  Taking the lessons learned from creating her own author brand Denise M. Colby, Denise enjoys sharing her combined knowledge with other authors.

If you are interested in a marketing evaluation and would like help in developing a strategy for your author brand you can find out more here  http://denisemcolby.com/marketing-for-authors/

 

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Visual Content Marketing for the Confused and Terrified Writer

July 17, 2017 by in category Writing Classes tagged as , , ,

Visual Content Marketing | Elena Dillon | A Slice of Orange

 

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand

What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business?

 

The answer is simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:

  • How to decide what kind of visuals will work for you and your business
  • How to create all kinds of visuals
  • How to make one piece of content work in many different ways
  • Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
  • Save time and effort in your marketing efforts

Who should take this class?

This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:

  • Strategies for smarter marketing
  • Tools that make visual content easier to create and more manageable
  • How to plan out your content and marketing so it takes up less precious writing time.

And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)

About the instructor:

 

Visual Content | A Slice of Orange 

 
Who Am I?

I’m Elena Dillon, an author of the award winning Young Adult Breathe series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters, and groups about social media and indie publishing.

Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.

 

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand

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Visual Content Marketing for the Confused and Terrified Writer with Elena Dillon

May 7, 2017 by in category Writing: It's a Business tagged as , ,

Visual Content Marketing | A Slice of Orange

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand at Teachable.com

 

 

What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business?

The answer is simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:

  • How to decide what kind of visuals will work for you and your business
  • How to create all kinds of visuals
  • How to make one piece of content work in many different ways
  • Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
  • Save time and effort in your marketing efforts

Who should take this class?

This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:

  • Strategies for smarter marketing
  • Tools that make visual content easier to create and more manageable
  • How to plan out your content and marketing so it takes up less precious writing time.

And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)

 

About the instructor:

Visual Content | A Slice of OrangeWho Am I?

I’m Elena Dillon, an author of the award winning Young Adult Breathe series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.

Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.

 

Enrollment Information

 

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand at Teachable.com

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Editor Meghan Farrell at Santa Clarita Romance Writers

April 14, 2017 by in category Writing, Writing Meetings tagged as , , ,

This Saturday, April 15th, is Santa Clarita Romance Writers’ monthly meeting.

 
 
Santa Clarita Romance Writers

Our speakers will be Meghan Farrell, Executive Editor of Tule Publishing.

You might be familiar with some of the authors published by Tule: Charlene Sands, Barbara Ankrum, Justine Davis and Jane Porter. (By the way, Jane is Founder and CEO of Tule.)

Meghan’s talk is going be on the almighty “query letter”. She’ll also be giving an overall view of Tule, on how they run and what they’re looking for.
 
 

Come for the meeting. Stay for lunch.

 
 
The meeting is from 10:30 AM – 12:30 PM at The Newhall Library-24500 Main St. Newhall, CA (aka Santa Clarita). We’re in the Heritage Room on the second floor. After the meeting, we will be taking Meghan out to lunch. Anyone who wants to join us is welcome to come. This is a great opportunity to spend some up-close and personal time with an editor. The meetings are casual, and best of, they’re free if you’re a first time visitor.

More about our new chapter.

 
 
Debra Holland and Bobbie Cimo

Our chapter might be new, but the quality of our speakers is top notch. So far we’ve had Tessa Dare (2017 Rita finalist), Debra Holland, Elena Dillion, Debbie Decker, Lisa Green, Martina Boone and our own Margaret Brownley (author of over 40 books and also a Rita finalist for this year).

If you can’t make this month’s meeting, here’s list of some of the upcoming speakers for the rest of the year, Mia Hopkins, Judy Duarte, Linda O. Johnston, Susan Squires and Liz Donatelli of Liz D Publicity Promotions. The name of Liz’s talk is, “Authors Meets Reader: Engaging in a Real Life Love Affair”. She’s going to explain why it’s important to make personal appearance, along with book signing events. Knowing how most writers are introverts, she’ll also be giving out pointers on how to feel comfortable at these events, even when they’re not buying your book.

Santa Clarita Romance Writers Meeting
If you want to know more about our chapter, check out our website. Santa Clarita Romance Writers. Hope to see some of you this Saturday–don’t worry taxes aren’t due until the 18th this year.

Bobbie Cimo

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