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Category: Writing: It's a Business

Home > Writing: It’s a Business

Visual Content Marketing for the Confused and Terrified Writer with Elena Dillon

May 7, 2017 by in category Writing: It's a Business tagged as , ,

Visual Content Marketing | A Slice of Orange

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand at Teachable.com

 

 

What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business?

The answer is simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:

  • How to decide what kind of visuals will work for you and your business
  • How to create all kinds of visuals
  • How to make one piece of content work in many different ways
  • Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
  • Save time and effort in your marketing efforts

Who should take this class?

This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:

  • Strategies for smarter marketing
  • Tools that make visual content easier to create and more manageable
  • How to plan out your content and marketing so it takes up less precious writing time.

And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)

 

About the instructor:

Visual Content | A Slice of OrangeWho Am I?

I’m Elena Dillon, an author of the award winning Young Adult Breathe series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.

Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.

 

Enrollment Information

 

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand at Teachable.com

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Editor Meghan Farrell at Santa Clarita Romance Writers

April 14, 2017 by in category Writing, Writing Meetings tagged as , , ,

This Saturday, April 15th, is Santa Clarita Romance Writers’ monthly meeting.

 
 
Santa Clarita Romance Writers

Our speakers will be Meghan Farrell, Executive Editor of Tule Publishing.

You might be familiar with some of the authors published by Tule: Charlene Sands, Barbara Ankrum, Justine Davis and Jane Porter. (By the way, Jane is Founder and CEO of Tule.)

Meghan’s talk is going be on the almighty “query letter”. She’ll also be giving an overall view of Tule, on how they run and what they’re looking for.
 
 

Come for the meeting. Stay for lunch.

 
 
The meeting is from 10:30 AM – 12:30 PM at The Newhall Library-24500 Main St. Newhall, CA (aka Santa Clarita). We’re in the Heritage Room on the second floor. After the meeting, we will be taking Meghan out to lunch. Anyone who wants to join us is welcome to come. This is a great opportunity to spend some up-close and personal time with an editor. The meetings are casual, and best of, they’re free if you’re a first time visitor.

More about our new chapter.

 
 
Debra Holland and Bobbie Cimo

Our chapter might be new, but the quality of our speakers is top notch. So far we’ve had Tessa Dare (2017 Rita finalist), Debra Holland, Elena Dillion, Debbie Decker, Lisa Green, Martina Boone and our own Margaret Brownley (author of over 40 books and also a Rita finalist for this year).

If you can’t make this month’s meeting, here’s list of some of the upcoming speakers for the rest of the year, Mia Hopkins, Judy Duarte, Linda O. Johnston, Susan Squires and Liz Donatelli of Liz D Publicity Promotions. The name of Liz’s talk is, “Authors Meets Reader: Engaging in a Real Life Love Affair”. She’s going to explain why it’s important to make personal appearance, along with book signing events. Knowing how most writers are introverts, she’ll also be giving out pointers on how to feel comfortable at these events, even when they’re not buying your book.

Santa Clarita Romance Writers Meeting
If you want to know more about our chapter, check out our website. Santa Clarita Romance Writers. Hope to see some of you this Saturday–don’t worry taxes aren’t due until the 18th this year.

Bobbie Cimo

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7 Ways to Market and Promote Your Books Without Breaking the Bank

April 9, 2017 by in category It's Worth It, Writing Classes tagged as , , ,

7 Ways to Market and Promote Your Books Without Breaking the Bank | Kitty BucholtzPerhaps the most difficult part of a writer’s career is selling your books. Whether your book is traditionally published or self-published, trying to figure out how to let readers know your book is available can be enough to make you tear your hair out.

In this 4-week online class, learn at least seven things you can do to find your readers and tell them about your book. We’ll look at creating newsletters (including why, what to say, and how often to send them), giveaways, free promotions, free advertising, paid advertising, Facebook ads, box sets, and more!

Join us and find more ways to increase visibility of your books without emptying your wallet. It’s easier than you might think!

To join: http://occrwa.org/classes/April-online-class/

Taught by Kitty BucholtzKitty Bucholtz

 

Kitty Bucholtz writes superhero urban fantasy and romantic comedy, often with an inspirational element woven in. After she earned her MA in Creative Writing, she decided to become a writer-turned-independent-publisher, forming Daydreamer Entertainment and self-publishing her first novel in late 2011. Founder of WRITE NOW! Workshop, she loves to teach writing workshops online and in person.

http://kittybucholtz.com/

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Self-Publishing 101 for the Dazed and Confused

March 18, 2017 by in category It's Worth It, Writing: It's a Business tagged as , , , , ,

You’ve been hearing about self-publishing for a long time now. You may have heard the stories of wild financial success, or stories of massive amounts of work with virtually no sales.

Perhaps you’re feeling a bit dazed about all the steps involved. Maybe you’re interested in becoming an indie author, but you’re confused about where to begin.

If this sounds familiar, you may not have decided yet whether this is the right path for you. No worries! There’s still plenty of time.

I’ve put together a 4-week class called Self-Publishing 101 for the Dazed and Confused. I’ll help you understand all the parts and pieces so you can make an informed decision about whether this is the right publishing option for you.

I’ll cover the kinds of business decisions you’ll need to make, and the kind of business tasks you’ll need to commit to as a new entrepreneur. You’ll learn about finding and hiring editors and cover designers, things you’ll need to do to build your audience and market your book, and the least complicated ways to make your book available at the major online retailers.

This isn’t a “how-to create and publish an ebook” class (I teach one of those, too!), but a “tell me more so I can make an informed decision” class. If you decide this is a direction you want to take, I’ll explain to you what your next steps are.

Self-Publishing 101 for the Dazed and Confused is sponsored by the RWA Kiss of Death chapter, and costs only USD$30 to attend – just $15 for Kiss of Death chapter members! The price will never be this low again, so sign up today.

The class will run April 4-29, 2017, as a Yahoo Groups email class – meaning you’ll get all the lessons as emails so you can participate on your own schedule. There will also be some live Q&A sessions in a video classroom, so you can ask all the questions you can think of in order to feel confident about whatever decision you choose.

The world is changing, and technology seems to be changing even faster. Some days, it’s a little scary wondering how we’re going to keep up. Don’t worry. You’ve got friends to help you through, one day at a time, and I’m one of them. I look forward to helping you decide if 2017 is the year you become an independent author, publishing your own books!

Kitty Bucholtz writes superhero urban fantasy and romantic comedy, often with an inspirational element woven in. After she earned her MA in Creative Writing, she decided to become a writer-turned-independent-publisher, forming Daydreamer Entertainment and self-publishing her first novel in 2011. The founder of WRITE NOW! Workshop, she loves to teach writing workshops online and in person.

 

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